BioGolf
BioGolf is an Australian golf coaching company that delivers TPI-based biomechanical assessments and personalized swing development programs across physical locations and online, serving beginner, intermediate, professional, and injury-recovery golfers through a 2025 Big Swing Golf partnership.
- Company typePrivate
- Founded2020
- HeadquartersStanmore, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BioGolf does
BioGolf is an Australian golf training company that delivers TPI (Titleist Performance Institute) based biomechanical assessments, personalized coaching programs, and online remote training for golfers ranging from beginners to professionals. The company's core methodology rests on the founder Jack Cowled's TPI-Medical Level 3 Certification and a "body-swing connection" framework that maps each golfer's joint function, mobility, flexibility, and posture to a customized swing development plan rather than applying generic swing drills. BioGolf operates three program tiers: Individual & Group Sessions (one-on-one, small-group classes max six people, on-course coaching) delivered at studios equipped with Full Swing Golf simulators; Tour-Pro, a premium one-on-one performance pathway led by the founder; and Online Sessions that extend the methodology to remote customers via personalized feedback and structured programming. All coaching revenue flows through unit-priced, pay-as-you-go bookings on the Glofox platform, anchored by a $49 first-session trial and a $24 TPI screen entry point, with three primary persona segments (Beginner, Intermediate, Pro/Elite) and two use-case segments (golfers with pain/injury concerns; handicap-focused improvers). BioGolf has scaled to 7 physical locations across NSW and VIC through a 2025 strategic partnership with Big Swing Golf, with stated plans to open in every Australian state and territory by mid-2026. The company is privately held and founder-controlled, with no disclosed external funding rounds.
BioGolf firmographics
Firmographics- Name
- BioGolf
- Legal name
- BioGolf
- Website
- https://biogolf.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BioGolf is an Australian golf coaching company that delivers TPI-based biomechanical assessments and personalized swing development programs across physical locations and online, serving beginner, intermediate, professional, and injury-recovery golfers through a 2025 Big Swing Golf partnership.
- Ownership category
- akta.pro rank
BioGolf industry classification
Industry- Product category
- Golf Coaching Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
Keywords
Where BioGolf is headquartered
LocationHeadquarters
- HQ city
- Stanmore
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
BioGolf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- One-on-One Coaching Sessions: Private, personalized coaching sessions with detailed assessment from simulators. Provides swing mechanics analysis, mobility and posture evaluation, and personalized improvement plans.
- Group Coaching Sessions: Small group sessions (max 6 people) with TPI-certified practitioners. Includes guided instructions and post-class drills/exercises via TPI-App.
- Tour-Pro Program: Advanced one-on-one performance pathway led by founder Jack Cowled. Includes in-depth assessment covering swing mechanics, joint function, mobility and performance capacity with medically-informed training.
- Online Coaching Sessions: Remote expert-level golf training and programs accessible anywhere. Includes personalized feedback, performance analysis, and structured programming adaptable to customer schedule.
- On-Course Coaching: Real-world coaching sessions taking skills from simulator to actual course conditions with real-time adjustments and advice during play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First session trial at $49 |
| Unit Pricing | Pay-as-you-go | TPI Swing Analysis screening |
| Unit Pricing | Pay-as-you-go | One-on-One Private Coaching |
| Unit Pricing | Pay-as-you-go | Group Coaching (max 6 people) |
| Unit Pricing | Pay-as-you-go | Tour-Pro Advanced Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BioGolf product offering
Product offeringCore offering
BioGolf delivers TPI-based golf fitness assessments, coaching programs, and online training for golfers of all skill levels. The offering combines in-person one-on-one coaching, small-group classes (max six), on-course coaching, and remote online sessions, all powered by Full Swing Golf simulators and TPI Medical Level 3-certified practitioner methodology to assess body mechanics, mobility, and swing performance. Each program builds a personalized body-first training plan tailored to the golfer's physical profile rather than applying a standardized swing technique.
Product overview
BioGolf is a golf training company operating as a single unified service with three distinct program tiers. The core offering is Individual & Group Sessions, which combines one-on-one coaching, group coaching (max 6 participants), and on-course coaching—all powered by Full Swing Golf simulators for swing analysis. Above this sits the Tour-Pro Program, a premium tier featuring intensive one-on-one training with founder Jack Cowled using TPI Level-3 Medical Certification. The Online Sessions product provides remote access to the same coaching methodology via digital delivery. All programs emphasize the body-swing connection and biomechanics-based assessment rather than traditional swing-only training.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Group Sessions In-person golf training for all skill levels offering one-on-one coaching, group coaching (max 6 people), and on-course coaching, delivered using Full Swing Golf simulators for swing assessment and personalized to the golfer's body mechanics, mobility, and performance goals.
- Tour-Pro Program Advanced one-on-one performance program led by founder Jack Cowled, featuring in-depth assessment of swing mechanics, joint function, mobility, and performance capacity, and applying TPI Level-3 Medical Certification to deliver medically-informed, personalized training.
- Online Sessions Remote golf coaching providing personalized feedback, performance analysis, and structured programming accessible anywhere, allowing golfers to train their swing and body mechanics via digital channels.
Quantifiable outcome
- Handicap drops of 3-5 strokes within a single season reported by BioGolf clients
- +1 more outcomes
Companies that use BioGolf
Customer profileSegments5 records
Ideal customer profiles4 records
BioGolf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BioGolf partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Big Swing GolfcorePartnership formed between BioGolf founder Jack Cowled and Big Swing Golf CEO Rob Oppedisano at the Australian Open in 2024. The partnership combines Big Swing Golf's in-house simulators and experienced trainers with BioGolf's TPI-Medical Certifications and body mechanics expertise. This strategic alliance brings a new approach to the golf training market focusing on how the body functions and each unique swing rather than standardized approaches. The ongoing partnership ensures customers have access to best facilities, staff and equipment.
- Titleist Performance Institute (TPI)coreTPI is the global standard for golf fitness and biomechanics assessment. All BioGolf coaches are TPI Certified. Founder Jack Cowled holds TPI-Medical Level 3 Certification. The partnership provides the methodology framework for BioGolf's body-swing connection approach, including access to TPI-App for post-session training programs and development exercises.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
BioGolf competitors and assessment
Company assessmentBroad incumbents
- PGA of Australia: National body accrediting the majority of Australia's golf coaches. Represents the broad incumbent channel BioGolf competes against for player development budgets, even though PGA pros typically do not follow the TPI body-first methodology.
- Topgolf: Global golf entertainment and coaching venue operator. Overlaps with BioGolf on the simulator-powered venue concept, but functions more as leisure entertainment than biomechanics-driven coaching.
- IMG Academy Golf: Premier multi-sport training academy with a well-known golf program targeting elite/tournament players. Comparable to BioGolf on the elite-golfer Tour-Pro positioning but operates at much larger scale and broader scope.
Direct peers
- GOLFTEC: Largest global chain of simulator-based golf instruction centers with patented swing evaluation technology. Most comparable to BioGolf on facility model (simulators + coaching), measurement-led methodology, and multi-tier coaching programs.
- Leadbetter Golf Academy: Globally distributed premium golf instruction brand founded by David Leadbetter. Comparable to BioGolf on premium-tier coaching offerings and positioning focused on advanced/elite golfer outcomes.
- Me and My Golf: Australia-founded global online golf coaching brand built on YouTube content and remote lesson programs. Directly comparable on the Online Sessions product, content-led GTM, and Australian coaching origin.
- Big Swing Golf: Australian simulator-based golf training operator and BioGolf's strategic partner. Operates in-house Full Swing simulators with experienced trainers, overlapping directly on facility format, customer type, and geographic footprint (NSW/VIC).
Others
- Titleist Performance Institute (TPI): The methodology provider whose TPI certification framework underpins BioGolf's body-swing approach and TPI-App integration. Not a competitor but the central enabler of BioGolf's differentiated methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BioGolf social profiles
Digital presenceBioGolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
BioGolf leadership team
Management profileNumber of profiles
Profiles1 record
BioGolf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BioGolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BioGolf
What does BioGolf do?
BioGolf delivers TPI-based golf fitness assessments, coaching programs, and online training for golfers of all skill levels. The offering combines in-person one-on-one coaching, small-group classes (max six), on-course coaching, and remote online sessions, all powered by Full Swing Golf simulators and TPI Medical Level 3-certified practitioner methodology to assess body mechanics, mobility, and swing performance. Each program builds a personalized body-first training plan tailored to the golfer's physical profile rather than applying a standardized swing technique.
Is BioGolf a public or private company?
BioGolf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BioGolf founded?
BioGolf was founded in 2020. It employs 1 to 10 people.
Where is BioGolf based?
BioGolf is headquartered in Stanmore, Australia, in the Oceania region.
How does BioGolf make money?
Five revenue lines are on record. One-on-One Coaching Sessions are the primary driver. The others are group Coaching Sessions, tour-Pro Program, online Coaching Sessions and on-Course Coaching.
Who are BioGolf's main competitors?
Broad incumbents on record are PGA of Australia, Topgolf and IMG Academy Golf. Direct peers are GOLFTEC, Leadbetter Golf Academy, Me and My Golf and Big Swing Golf. Titleist Performance Institute (TPI) is listed as an others.
Does BioGolf have an API?
No public API is recorded for BioGolf.
What industry is BioGolf in?
BioGolf's product category is Golf Coaching Services. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 61162 and its SIC code is 7900.