What Big Swing Golf does

Big Swing Golf is an Australian indoor golf entertainment operator founded in 2015 and headquartered in Braeside, Victoria. The company runs a network of 26+ simulator venues across New South Wales, Queensland, South Australia, Tasmania, Victoria, and Western Australia, offering pay-per-session simulator hire, group entertainment, coaching, functions/events, licensed food and beverage, and organized league competition (BSG League). Each venue is equipped with Full Swing simulator hardware — a high-speed object recognition platform that tracks real ball flight, spin, club head speed, path and face angle in real time and renders 100+ championship golf courses plus 13+ multisport arcade games. The company also retails Full Swing simulators and the Full Swing KIT launch monitor for residential installation through its website.

The business operates a direct-to-consumer, multi-revenue-stream model. Pricing is usage-based at the venue level (approximately $24 per player for 30 minutes scaling down to roughly $11–$16 per player for groups of four at Carnegie, with off-peak variants), supplemented by recurring revenue from BSG Club lifetime membership ($35 one-time), monthly memberships ($149), and quarterly memberships ($349). PGA-qualified coaching is sold as a professional service ($44–$176 per session depending on venue and duration), and event/function hosting (corporate functions, birthdays, bucks/hens parties) and food & beverage contribute transaction-fee revenue. Customer segments are broad — casual golfers, families, corporate event buyers, junior/beginner golfers, and home simulator purchasers — with no single named customer materially driving venue revenue.

Underlying technology and content are predominantly licensed rather than owned: ball-tracking, club-data capture, and the 100+ course library come from the Full Swing partnership, and coaching is enhanced through a BioGolf biomechanics/data integration. Marketing relies on the company's website and online booking system, social media, BSG League competitions, downloadable function brochures, and the brand lift provided by the Full Swing professional endorser roster. The corporate entity is private with no disclosed institutional investors, no public revenue figures, and headcount reported at 1–10 (referring to the head office layer; venue staffing is operated locally at each location).

Name

Big Swing Golf

Legal name

Big Swing Golf

Website

https://bigswinggolf.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Swing Golf operates a 26+ venue network of Full Swing indoor golf simulators across Australia, offering pay-per-session play, PGA coaching, licensed F&B, events, memberships, and home simulator retail to casual golfers, families, corporate buyers, and aspiring players.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Indoor golf simulators
• Golf entertainment venues
• Golf coaching services
• Corporate function venues
• Home golf simulators

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Simulator Hire: Time-based rental of golf simulators with pricing varying by duration (30 min to 2.5 hours) and number of players (1-4 players). Per-player pricing decreases with more players. Also includes off-peak pricing options.
2. Golf Coaching/Lessons: Private and group golf lessons from qualified PGA coaches. Pricing varies by venue and coach experience level.
3. Membership Programs: BSG Club lifetime membership ($35), One Month membership ($149), and Three Month membership ($349). Includes complimentary simulator time and discounts on food, beverages and hire time.
4. Function/Event Hosting: Corporate events, birthday parties, bucks/hens parties, and team building bookings. Venues offer dedicated function areas with catering options.
5. Food and Beverage: Fully licensed bars and food options at venues including pizza, burgers, and beverages. Partnered with local food vendors for delivery.
6. Golf Simulators for Home: Sale of Full Swing golf simulators and KIT Launch Monitors for residential use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Big Swing Golf operates a network of 26+ indoor golf entertainment venues across Australia, providing Full Swing simulator hire for casual play, multisport games, private and group golf coaching, and private function hosting for corporate events and celebrations. The company also sells Full Swing golf simulators and KIT Launch Monitors for home/residential installation and offers recurring membership programs (BSG Club, monthly, quarterly).

Product overview

Big Swing Golf is an indoor golf entertainment company operating a multi-venue network across Australia. The core offering consists of Full Swing Simulator technology for indoor golf gameplay, complemented by the Full Swing KIT Launch Monitor for portable swing analysis. The company provides a portfolio of services including casual play sessions, coaching programs, and the science-based BioGolf training system. Additional services include family entertainment through Multisport games, organized BSG League competitions, and private Functions for events. The business operates on a membership model with BSG Club lifetime membership and subscription options, alongside pay-per-session casual play. The venue network spans multiple Australian states with 26+ locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Swing Simulator (Venue Hire) Indoor golf simulator hire using Full Swing's high-speed object recognition technology for real-time ball flight tracking, spin analysis, and club head data capture, played on 100+ championship courses for individuals and groups of up to 4 players.
• Full Swing KIT Launch Monitor Portable golf swing analyzer with video playback and ball tracking capabilities enabling golfers to analyze and improve their swing at home with real-time data feedback.
• Casual Play Sessions Pay-per-session indoor golf gameplay on simulators with up to 4 players per simulator and access to 84+ courses for all abilities, booked through the online reservation system.
• Multisport Interactive Games Head-to-head interactive sports games played on simulators including soccer penalty shootout, NFL quarterback challenge, baseball, rugby, cricket, and zombie dodgeball, suitable for non-golfers, families, and group events.
• Golf Coaching Lessons Private and group golf lessons from qualified PGA coaches using data-driven training methods, offered at varying rates by venue and coach experience level ($70/half hour adults at Kew, $176/hour with PGA Pro at Hoppers Crossing).
• BioGolf Training System Science-based golf training system backed by biomechanics and data analysis for improved performance, available at selected Big Swing Golf venues.
• Private Functions and Events Private event hosting for bucks/hens parties, birthdays, corporate functions, networking events, Christmas gatherings, and EOFY events at venues with dedicated function areas, fully licensed bars, and catering options.
• BSG League Competitions Organized golf competitions and league events including seasonal competitions like the 8-week Winter League in ambrose format, creating regular community engagement and customer touchpoints.
• BSG Club Lifetime Membership Lifetime loyalty membership priced at $35 once-off, including loyalty card, complimentary 1 hour simulator hire for up to 4 players ($68 value), and 10% discount on food, beverages, and hire time, valid at any Big Swing Golf venue.
• Gift Cards E-gift cards available for purchase online with custom amounts, delivered digitally to recipient's inbox, suitable for any occasion across all venues.

Quantifiable outcome

• Full 18-hole game completed in half the time of outdoor golf
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Full SwingcoreTechnology or IntegrationFull Swing is the provider of golf simulator technology used at all Big Swing Golf venues. The partnership provides the core simulation technology including ball tracking, club data capture, and access to 100+ championship courses. Full Swing simulators are also sold through Big Swing Golf for home use.
• Drummond GolfcoreChannel Partner/ Reseller/ DistributorDrummond Golf is a golf equipment retailer with shared franchise ownership at the Kew venue. The partnership provides equipment retail presence and cross-promotion opportunities for golf gear sales.
• TaylorMademinorGTM or Marketing PartnerTaylorMade provides golf equipment sponsorship and branding presence at venues. Qi10 and Qi4D logo placement and equipment partnerships at Ballarat, Booragoon, Hoppers Crossing, and Kew venues.
• BioGolfcoreTechnology or IntegrationBioGolf provides science-based golf training technology backed by biomechanics and data analysis. Available at Big Swing Golf venues including Melbourne and Hoppers Crossing for enhanced coaching services.
• Future GolfminorGTM or Marketing PartnerFuture Golf is a golf community organization. Partnership for community engagement and junior golf development initiatives.
• Coca ColaminorGTM or Marketing PartnerCoca-Cola provides beverage supply and marketing partnership for soft drink and beverage products at venues.
• Four PiminorImplementation/ SI/ Consulting PartnerFour Pi is the web development agency responsible for building and maintaining the Big Swing Golf website and booking platform.
• SpinachminorGTM or Marketing PartnerSpinach is a technology/marketing partner providing digital services and brand support.
• AlloysminorGTM or Marketing PartnerAlloys is a brand partner providing equipment or marketing support at venues.
• Australian Liquor MarketersminorGTM or Marketing PartnerAustralian Liquor Marketers provides alcohol supply and marketing partnership for licensed bar operations at venues.
• The Card NetworkminorGTM or Marketing PartnerThe Card Network provides gift card and loyalty program infrastructure for BSG Club membership and gift card services.

Scale indicators6 records

Expansion highlights6 records

Broad incumbents

• Topgolf: Global golf entertainment leader with multi-level driving range venues combining simulator-style play with F&B and events. Comparable to Big Swing Golf's venue-based simulator/entertainment model but at significantly larger scale and broader geographic reach.
• GOLFZON: Korean-headquartered global leader in indoor golf simulator venues and technology, with thousands of simulator bays worldwide. Comparable to Big Swing Golf in the venue-based indoor golf experience category but with proprietary hardware and software.
• Drive Shack: Owner-operator of golf entertainment venues in the US, focused on tech-enabled, food-and-beverage-driven golf experiences. A broader incumbent in the golf entertainment category with comparable venue economics to Big Swing Golf's multi-site model.

Direct peers

• X-Golf: Indoor golf simulator entertainment chain operating dedicated simulator venues with coaching, leagues, and F&B. Directly comparable business model to Big Swing Golf, with similar pay-per-session pricing, memberships, and event hosting.
• Five Iron Golf: US-based indoor golf bar and entertainment venue chain offering simulator play, coaching, F&B, and events in a hospitality-driven format. Closely aligned with Big Swing Golf's licensed-venue, food-and-beverage-enabled simulator model.
• About Golf: Provider of indoor golf simulator solutions and turnkey venue concepts, supplying both technology and operational playbooks to golf entertainment operators. Relevant peer given Big Swing Golf's identity as a Full Swing-powered venue operator.
• Swing Suite by Topgolf: Topgolf's small-format indoor simulator concept for hotels, resorts, and cruise ships, offering simulator play, F&B, and group events. Operates in the same indoor golf entertainment niche as Big Swing Golf with a hospitality-led format.

Emerging players

• TruGolf: US-listed indoor golf simulator manufacturer and venue operator with a focus on home and commercial simulator systems. Comparable to Big Swing Golf's home simulator retail and in-venue play offerings, with overlapping technology and end-customer profile.
• Golftec: Global chain of golf instruction centers using swing analysis technology, bays, and certified coaches. Comparable to Big Swing Golf's PGA coaching offering and use of simulator-based biomechanical data, although Golftec focuses more on instruction than social play.

Others

• Foresight Sports: Leading launch monitor and golf simulator technology provider used by professionals, fitters, and indoor golf venues. Comparable to the Full Swing technology that underpins Big Swing Golf's venue experience, representing both an alternative supplier and a competitive technology benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BSG_Kew
• Facebookfacebook.com/bigswinggolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Swing Golf