United Way of Stanislaus County

What United Way of Stanislaus County does

United Way of Stanislaus County (UWSC) is an independent 501(c)(3) nonprofit charitable organization headquartered at 422 McHenry Avenue in Modesto, California, founded in 1953 and serving residents of Stanislaus County for over 70 years. The organization coordinates programs and partnerships supporting health, education, and financial stability, organized under a three-pillar framework: BUILD (organizational capacity support for local nonprofits), ENGAGE (connecting volunteers with community needs), and INVEST (directing donations to community programs). Its flagship operational service is 211 of Stanislaus County, a 24/7/365 information and referral helpline that connects residents via phone (dial 211 or 1-877-211-7826) and text (zip code to 898211) to over 3,000 community resources covering food, housing, counseling, rent and utility assistance, and legal aid. In its most recently disclosed year the service handled over 11,000 callers and provided 30,680 health and human service resources, and during the COVID-19 pandemic (March–December 2020) it logged 3,492 pandemic-related calls.

The organization's product portfolio includes the 211 referral service, Online Workplace Giving (powered by the MobileCause platform with text-to-give functionality), Tax Free Assistance (free income tax preparation), Love Our Neighbors (volunteer coordination), Women United (women's philanthropy program), and the annual Power of the Purse fundraising event. Its core GTM motions are direct-to-consumer (211 helpline, individual donations via website) and channel partnerships (employer-led workplace giving campaigns using payroll deduction). UWSC has no proprietary technology stack of its own; its technology is limited to the MobileCause donation platform and a Squarespace-hosted website. The organization employs between 11 and 50 people, operates exclusively within Stanislaus County, and is led by President & CEO Keristofer Seryani with governance from a Board of Directors that includes senior executives from local institutions such as E&J Gallo Winery, McCormick Barstow LLP, Health Plan of San Joaquin, Don's Mobile Glass, G3 Enterprises, and Royal Equity Group.

Name

United Way of Stanislaus County

Legal name

United Way of Stanislaus County

Website

https://uwaystan.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Stanislaus County is a Modesto, California-based 501(c)(3) nonprofit founded in 1953 that coordinates programs and partnerships supporting health, education, and financial stability for county residents. It operates the 24/7 211 referral helpline, workplace giving campaigns, and community programs under a BUILD, ENGAGE, INVEST framework.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising programs
• Workplace giving campaigns
• Human services referral
• Nonprofit community services
• Charitable donation programs

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workplace Giving Campaigns: The primary revenue mechanism involves partnering with employers to run workplace giving campaigns where employees can make charitable donations through payroll deduction. Donations are then redistributed to community nonprofits and programs.
2. Individual Donations: Individual community members make direct donations via the organization's website and mobile platforms.
3. Online/Mobile Fundraising Platform: Uses MobileCause platform for campaign and special event fundraising with secure transaction processing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

United Way of Stanislaus County is a nonprofit organization that mobilizes community resources to address local needs in Stanislaus County, California. Its core offerings include the 24/7/365 information and referral helpline (211), workplace giving campaigns for local employers, free tax preparation assistance, volunteer coordination, and women's philanthropy programs. The organization operates under a BUILD, ENGAGE, INVEST strategic framework to connect donors, volunteers, and community partners with vetted local programs.

Product overview

United Way of Stanislaus County offers a suite of community programs and services centered around their BUILD, ENGAGE, and INVEST strategic framework. The core offerings include the 211 information and referral service (24/7 hotline and text line connecting residents to 3,000+ resources), Tax Free Assistance (free income tax preparation), Love Our Neighbors (volunteer coordination), Online Workplace Giving (digital fundraising platform), Women United (women's philanthropy program), and Power of the Purse (annual event). The organization leverages MobileCause technology for its mobile donation and workplace giving campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• 211 of Stanislaus County: A 24/7/365 helpline connecting Stanislaus County residents to over 3,000 community resources. Last year, over 11,000 callers received 30,680 health and human service resources through this program.
• Love Our Neighbors
• Women United
• Power of the Purse

Products and services

• 211 of Stanislaus County

Quantifiable outcome

• Over 11,000 callers served annually through 211 helpline with 30,680 resources provided
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• MobileCausecoreTechnology or IntegrationMobileCause provides the mobile solution platform for United Way of Stanislaus County's workplace campaign and special event fundraising. The platform offers secure and convenient transaction processing for donations, including text-to-give functionality where donors can text their company code to 41444.
• Stanislaus CountycoreStrategic or Co-development PartnerOfficial 211 service provider for Stanislaus County government, connecting residents to health and human service information as a comprehensive information and referral service.
• Local Nonprofits and OrganizationscoreStrategic or Co-development PartnerUnited Way partners with dozens of community nonprofits and organizations to co-create solutions and maximize community impact through the BUILD, ENGAGE, and INVEST programs.
• Government AgenciescoreStrategic or Co-development PartnerPartners with government agencies alongside nonprofit organizations to address pressing community issues and drive collective impact in health, education, and financial stability.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Red Cross Northern California Valley Region: Large national humanitarian organization with a regional presence serving Stanislaus County. Comparable in fundraising model (workplace giving, individual donations, disaster response) and reliance on local volunteer networks.
• United Way Worldwide: National federation and brand parent of UWSC. Operates the same workplace giving and community impact model at global scale, setting shared standards and funding mechanisms that UWSC leverages locally.

Direct peers

• Habitat for Humanity Stanislaus County: Local nonprofit partner of UWSC that receives funding and capacity-building support. Operates a similar donor- and volunteer-driven model in the same county and is directly comparable in scale and community footprint.
• 211 San Diego: Independent 211 service provider in another California region. Closest functional peer for UWSC's core 211 information-and-referral product, sharing the same operating model, technology backbone, and 24/7 call-center approach.
• Boys & Girls Club of Stanislaus County: Local youth-services nonprofit operating in the same county. Directly comparable in mission-driven model, donor base, and reliance on UWSC as a funding and capacity-building partner.
• Stanislaus Community Foundation: Local community foundation operating in the same Stanislaus County market. Competes for donor dollars and community grants, offering an alternative endowment- and grantmaking-based model to UWSC's federated workplace giving approach.
• United Way Bay Area: Regional United Way affiliate serving a larger Northern California territory. Runs the same combination of workplace giving campaigns, 211 referral services, and community grants, making it a directly comparable peer in scale and program mix.

Regional players

• Sierra Community Foundation: Community foundation serving the surrounding California region. Comparable as a grantmaker and donor intermediary in adjacent geography, providing a benchmark for local philanthropic capital and partnership intensity.
• United Way San Joaquin County: Neighboring United Way affiliate in California's Central Valley. Offers an extremely close match in geography, donor base, and program scope, and is a useful benchmark for UWSC's relative scale and capacity.
• Central California Food Bank: Regional food bank serving Stanislaus and surrounding counties. Comparable as a community-focused nonprofit that UWSC refers residents to via 211, and competes partly for donor attention in the same Central Valley market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Stanislaus County