What MobileCause does

MobileCause is a cloud-based SaaS fundraising platform that helps nonprofit organizations, K-12 schools, and foundations attract donors and run integrated fundraising campaigns. Founded in 2008 and headquartered in Calabasas, California, the company was acquired by Momentive Software in July 2021 and has since been merged under the GiveSmart platform brand, operating as a product within Momentive Software Holdco, LLC. Its core offering comprises three interconnected products: GiveSmart Fundraise (online and recurring giving with text-to-donate and peer-to-peer capabilities), GiveSmart Events (mobile bidding, silent auctions, ticketing, and virtual/hybrid event support), and GiveSmart Donor CRM (donor tracking, custom fields and tags, wealth-capacity attributes, and multi-payment pledge management). The platform is built mobile-first on cloud infrastructure with an open API and integrates with Salesforce, Blackbaud, Google Analytics, YouTube, and Vimeo.

The company generates revenue through tiered annual SaaS subscriptions (Champion, Expert, and Donor CRM plans) supplemented by professional services add-ons, including Personalized Training, Guided Implementation, expert project management for major campaigns, GiveSmart site configuration, and Remote Technician support. Pricing is not publicly disclosed and is delivered through a consultative, sales-led motion combining enterprise field sales for larger nonprofits with inside sales (800-667-8075) and self-serve access for smaller, volunteer-led organizations. Distribution is multi-channel: content marketing (blog, webinars, guides, case studies), a Fundraising Event Success Hub, a School Fundraising Resource Center, direct phone outreach, and a 'Request a Demo' conversion path. The company reports more than 50 million individual supporters engaged and over $5.3 billion raised through the platform, alongside a 95% stated customer satisfaction rating, and employs between 51 and 100 staff.

Following the 2021 acquisition, the MobileCause product continues to operate under its own login portal (app.mobilecause.com) within the broader GiveSmart and Momentive Software ecosystem, which also serves associations, faith-based groups, and K-12 schools with adjacent fund accounting and member management software.

Name

MobileCause

Legal name

MobileCause

Website

https://mobilecause.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

51–100 employees

Short description

MobileCause, now operating as GiveSmart under Momentive Software, is a cloud-based SaaS fundraising platform serving nonprofit organizations, K-12 schools, and foundations with mobile bidding, online giving, peer-to-peer campaigns, donor CRM, and virtual event capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Subscription-based fundraising software platform with tiered plan options (Champion, Expert, Donor CRM) offering varying feature sets. Annual subscription model with service add-ons including Personalized Training, Guided Implementation, and Remote Technician support.
2. Professional Services: Add-on services including Expert project management, GiveSmart site configuration, Personalized Training, Guided Implementation, and Remote Technician for major fundraising campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MobileCause (now operating under the GiveSmart brand within Momentive Software) provides a cloud-based fundraising engagement platform for nonprofits, schools, and foundations. The platform combines online/recurring giving, peer-to-peer fundraising, text-to-donate, mobile bidding and silent auctions, virtual/hybrid events, ticketing, and donor CRM in a single integrated suite, sold as tiered annual subscriptions with optional professional services.

Product overview

GiveSmart is a comprehensive fundraising platform acquired by Momentive Software in July 2021 that now incorporates MobileCause technology. The platform operates as a unified suite with three core interconnected products: GiveSmart Fundraise (online/recreational giving with text-to-donate and peer-to-peer capabilities), GiveSmart Events (mobile bidding, silent auctions, ticketing, and virtual/hybrid event management), and GiveSmart Donor CRM (donor tracking, retention, and wealth insights). These core products are supported by a range of integrated modules including peer-to-peer fundraising, ticketing and guest management, and virtual/hybrid fundraising capabilities. The platform offers three pricing tiers (Champion, Expert, and Donor CRM) with add-on services for personalized training, guided implementation, and remote technicians. All products share an open API architecture enabling integrations with Google Analytics, video platforms (YouTube/Vimeo), and CRM systems including Salesforce and Blackbaud.

Differentiator

Problem solved

Functional benefit

Products and services

• GiveSmart Fundraise Online and recurring giving platform with customizable donation pages, text-to-donate functionality, peer-to-peer fundraising campaigns, reporting, and analytics for nonprofit organizations, schools, and foundations.
• GiveSmart Events Event fundraising solution featuring mobile bidding and silent auctions, ticketing management, guest management, and virtual/hybrid fundraising capabilities for nonprofit and school events.
• GiveSmart Donor CRM Donor management system that automates donor tracking, thanking, and retention with custom fields, tags, wealth-capacity insights, and multi-payment pledge tracking for nonprofits, schools, and foundations.

Quantifiable outcome

• $5.3+ billion raised for nonprofits, schools, and foundations
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• SalesforcecoreTechnology or IntegrationIntegration partnership enabling data synchronization between GiveSmart platform and Salesforce CRM. Allows push of donor data collected within the platform to existing Salesforce instances for enhanced donor data collection and compatibility with major CRM providers.
• BlackbaudcoreTechnology or IntegrationIntegration partnership providing compatibility with Blackbaud nonprofit management systems. Enables push of fundraising and donor data to Blackbaud platforms for organizations already using their suite of nonprofit tools.
• Momentive SoftwareflagshipStrategic or Co-development PartnerIn July 2021, MobileCause was acquired by Momentive Software and merged under the GiveSmart platform. This brings together technology solutions, industry expertise, and a full technology suite to better serve schools, volunteer-led nonprofits, and established nonprofit organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneCause: Closest direct competitor offering an integrated fundraising platform with mobile bidding, silent auctions, peer-to-peer campaigns, and donor management for nonprofits and schools - nearly identical product surface to MobileCause/GiveSmart.
• Bonterra (formerly Network for Good): Major nonprofit fundraising and CRM software suite combining donation forms, event management, grant tracking, and donor CRM - directly competing with GiveSmart across all primary customer segments.
• Classy: Leading online fundraising platform (acquired by GoFundMe) focused on peer-to-peer campaigns, recurring giving, and event fundraising for nonprofits - a head-to-head competitor in the mid-market and enterprise nonprofit segment.
• Funraise: Modern nonprofit fundraising platform offering donation forms, peer-to-peer, events, and CRM with strong API and Salesforce-native design - competing directly on integrations and feature velocity.
• Bloomerang: Donor management and fundraising CRM platform with strong retention analytics, primarily serving small-to-mid nonprofits - direct competitor in the donor CRM tier where GiveSmart DonorCRM operates.
• Donorbox: Donation and event fundraising platform with recurring giving, peer-to-peer, and ticketing modules targeting small-to-mid nonprofits and schools - overlapping heavily with MobileCause's Champion and Expert tiers.
• Qgiv: Online fundraising platform offering donation forms, event registration, peer-to-peer, and auction tools for nonprofits and schools - direct competitor in the event-driven fundraising space.

Emerging players

• Givebutter: Fast-growing modern fundraising platform offering free-tier donation forms, peer-to-peer, events, and auctions - directly attacking MobileCause's SMB and volunteer-led nonprofit segment with aggressive pricing and AI features.

Broad incumbents

• Blackbaud: Largest incumbent in nonprofit technology, offering Raiser's Edge NXT, Luminate Online, and a broad portfolio of CRM, fundraising, and financial management solutions - competing broadly with MobileCause while also serving as a key integration partner.
• Salesforce Nonprofit Cloud: Enterprise CRM platform with a dedicated Nonprofit Cloud / Nonprofit Success Pack - competes broadly for nonprofit CRM and donor management dollars and represents both a partner and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobilecause
• Facebookfacebook.com/MobileCause
• LinkedInlinkedin.com/company/mobilecause

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileCause