Aasai Global
Aasai Global is an early-stage direct-to-consumer brand selling USDA-organic True Ceylon Cinnamon in portable to-go packs and drink sachets through a Shopify storefront, targeting health-conscious consumers and busy professionals seeking authentic, low-coumarin Sri Lankan cinnamon.
- Company typePrivate
- Founded2024
- HeadquartersColombo, Sri Lanka
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aasai Global does
Aasai Global is an early-stage direct-to-consumer food brand that sells USDA-certified organic True Ceylon Cinnamon sourced from Sri Lanka, packaged in two formats: pre-measured single-serving to-go packs and steepable drink sachets. Founded in 2024 by Sri Lankan immigrants Singi and Adam after relocating to Canada, the company was created to address the founders' experience of being unable to find authentic Ceylon cinnamon (Cinnamomum zeylanicum) in North America. All products carry the EU-recognized Geographical Indication (GI) tag verifying authenticity and are sourced from USDA Organic certified farms, positioning the brand against commodity Cassia cinnamon on both provenance and safety (low coumarin) grounds.
The company operates exclusively through its Shopify-powered e-commerce storefront (aasaiglobal.com) with USD pricing and ships to the United States, Australia, and Indonesia. Revenue is generated through one-time unit purchases — To-Go Packs at $17.99 and Drink sachets at $18.99 — with no subscription model currently in place. Customer acquisition runs on content marketing (blog, SEO), organic social (Instagram, LinkedIn), and a newsletter offering a 20% first-order discount (code WELCOME20). Target segments include health-conscious consumers, busy professionals and parents, foodies seeking authentic flavors, and weight-conscious individuals; both products were listed as sold out at time of data extraction. The company is bootstrapped with 1–10 employees, no disclosed funding, and no third-party distribution or retail partnerships.
Aasai Global firmographics
Firmographics- Name
- Aasai Global
- Legal name
- Aasai Global
- Website
- https://aasaiglobal.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aasai Global is an early-stage direct-to-consumer brand selling USDA-organic True Ceylon Cinnamon in portable to-go packs and drink sachets through a Shopify storefront, targeting health-conscious consumers and busy professionals seeking authentic, low-coumarin Sri Lankan cinnamon.
- Ownership category
- akta.pro rank
Aasai Global industry classification
Industry- Product category
- Specialty Ceylon Cinnamon Products
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Ground & Powdered Spices (AFAJANAB)
- akta.pro secondary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Aasai Global is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Markets served
Aasai Global business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct E-commerce Product Sales: Aasai Global generates revenue through direct-to-consumer sales of Ceylon cinnamon products via their Shopify e-commerce store (aasaiglobal.com). Customers purchase individual products at listed prices in one-time transactions. Products include To-Go Packs ($17.99 USD regular price) and Drink sachets ($18.99 USD). No subscription model is currently implemented.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pure Ceylon Cinnamon To-Go Packs — one-time purchase at $17.99 USD regular price (sale price noted) |
| Unit Pricing | Pay-as-you-go | Pure Ceylon Cinnamon Drink — one-time purchase at $18.99 USD |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aasai Global product offering
Product offeringCore offering
Aasai Global sells 100% True Ceylon Cinnamon sourced from USDA-organic certified farms in Sri Lanka, packaged into two consumer SKUs: pre-measured To-Go Packs of freshly ground cinnamon and steepable Drink sachets for hot/cold beverages. Products are sold directly to consumers online through a Shopify e-commerce storefront (aasaiglobal.com), priced at $17.99 USD (To-Go Packs) and $18.99 USD (Drink sachets), and authenticated via the EU-recognized Ceylon Cinnamon Geographical Indication tag.
Product overview
AASAI is a consumer goods company offering 100% True Ceylon Cinnamon products sourced from Sri Lanka. The company provides two product formats: the Pure Ceylon Cinnamon To-Go Packs (pre-measured ground cinnamon packets for convenient on-the-go use) and the Pure Ceylon Cinnamon Drink (steepable drink sachets). Both products are sourced from USDA Organic certified farms and carry the EU-recognized Geographical Indication (GI) tag, sold directly to consumers through their Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Ceylon Cinnamon To-Go Packs Pre-measured, pocket-sized packets of freshly ground Pure Ceylon Cinnamon sourced from USDA-organic certified Sri Lankan farms, designed for on-the-go use to flavor beverages, smoothies, and meals; targeted at health-conscious consumers and foodies seeking authentic Cinnamomum zeylanicum.
- Pure Ceylon Cinnamon Drink (Spice Drops) Pre-packaged drink sachets containing Pure Ceylon Cinnamon intended to be steeped into hot water, coffee, tea, milk, or other beverages to produce a sweet cinnamon-infused drink; targeted at convenience-seeking and weight-conscious consumers wanting flavor without added sugar.
Quantifiable outcome
- Ceylon cinnamon contains significantly lower coumarin levels than Cassia cinnamon, making it safer for regular/daily consumption
- +3 more outcomes
Companies that use Aasai Global
Customer profileSegments4 records
Ideal customer profiles3 records
Aasai Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aasai Global partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Aasai Global competitors and assessment
Company assessmentEmerging players
- Happy Elephant Ceylon Cinnamon: Happy Elephant is an emerging player — a Sri Lankan Ceylon cinnamon brand sold in retail and online with authenticity claims similar to Aasai. It offers a direct regional competition that could expand into Aasai's North American markets.
- Kiva Spices: Kiva Spices is an emerging player — a Sri Lanka-rooted spice brand bringing authentic Ceylon cinnamon and other South Asian spices to global consumers with provenance and quality positioning closely aligned with Aasai's brand thesis.
- Ceylon Spice Company: Ceylon Spice Company is an emerging player — a Sri Lanka-based specialty cinnamon exporter selling true Ceylon cinnamon to international markets. Comparable product authenticity story but lacks Aasai's portable packaging innovation and diaspora-led DTC brand presence.
- True Ceylon Cinnamon Co. True Ceylon Cinnamon Co. is an emerging player — a smaller, niche-focused competitor offering True Ceylon cinnamon sticks and powder with similar authenticity and low-coumarin positioning, directly competing for the same health-conscious buyer.
Broad incumbents
- Simply Organic: Simply Organic is a broad incumbent — a leading organic spice brand sold across mainstream grocery with USDA Organic certification. It offers Ceylon cinnamon in jars at far lower price points, representing the mass-market alternative Aasai must displace.
- Frontier Co-op: Frontier Co-op is a broad incumbent — an established organic spice and ingredient wholesaler offering Ceylon cinnamon across retail and bulk channels. It competes on price and availability rather than the portable-format innovation Aasai provides.
- McCormick & Company: McCormick is a broad incumbent — the dominant global spice company controlling the majority of consumer cinnamon shelf space. Its scale, distribution, and brand recognition represent the structural competitive ceiling for any DTC cinnamon challenger.
Direct peers
- Burlap & Barrel: Burlap & Barrel is a direct peer — a DTC single-origin spice company sourcing directly from smallholder farms globally, with strong educational content and provenance storytelling comparable to Aasai's Ceylon cinnamon positioning.
- Spicewalla: Spicewalla is a direct peer — a chef-founded DTC spice brand offering premium single-origin and blended spices with an emphasis on freshness and culinary use, targeting similar foodie and home-cook customers.
- Diaspora Co. Diaspora Co. is a direct peer — a DTC spice brand built around single-origin sourcing from South Asia (including Sri Lankan cinnamon and cardamom) with diaspora-led storytelling and ethical sourcing positioning closely paralleling Aasai's approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Aasai Global social profiles
Digital presenceAasai Global compliance and trust
Trust signalCompliance2 records
Aasai Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aasai Global leadership team
Management profileNumber of profiles
Profiles2 records
Aasai Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aasai Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aasai Global
What does Aasai Global do?
Aasai Global sells 100% True Ceylon Cinnamon sourced from USDA-organic certified farms in Sri Lanka, packaged into two consumer SKUs: pre-measured To-Go Packs of freshly ground cinnamon and steepable Drink sachets for hot/cold beverages. Products are sold directly to consumers online through a Shopify e-commerce storefront (aasaiglobal.com), priced at $17.99 USD (To-Go Packs) and $18.99 USD (Drink sachets), and authenticated via the EU-recognized Ceylon Cinnamon Geographical Indication tag.
Is Aasai Global a public or private company?
Aasai Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aasai Global founded?
Aasai Global was founded in 2024. It employs 1 to 10 people.
Where is Aasai Global based?
Aasai Global is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Aasai Global make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Aasai Global's main competitors?
Emerging players on record are Happy Elephant Ceylon Cinnamon, Kiva Spices, Ceylon Spice Company and True Ceylon Cinnamon Co.. Broad incumbents are Simply Organic, Frontier Co-op and McCormick & Company. Direct peers are Burlap & Barrel, Spicewalla and Diaspora Co..
Does Aasai Global have an API?
No public API is recorded for Aasai Global.
What industry is Aasai Global in?
Aasai Global's product category is Specialty Ceylon Cinnamon Products. Its primary akta.pro industry code is AFAJANAB, Ground & Powdered Spices, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.