UP architecture
UP architecture is an independent Dutch architecture and interior design studio founded in 2018, delivering workplace, education, healthcare, public, residential, and monument-adaptive-reuse projects for enterprise, government, education, and developer clients in the Netherlands and internationally.
- Company typePrivate
- Founded2018
- HeadquartersCastricum Aan Zee, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What UP architecture does
UP architecture is an independent architecture and interior design studio founded in 2018 by Anne Boonstra and headquartered in Castricum, the Netherlands. The firm delivers architecture and interior commissions across workplace and office design, research and education institutions, healthcare, public projects, ship design, residential buildings, and high-end villa design for clients in the Netherlands and internationally. Its practice is differentiated by expertise in sustainable design, biophilic principles, circular-economy approaches, and adaptive reuse of monumental and listed buildings, with completed projects targeting BREEAM Excellent and WELL Gold certifications and Paris Proof renovation standards.
The studio operates with a team of approximately 10 architects led by founder Anne Boonstra, who brings 10+ years of prior experience at leading Dutch and international architecture firms. Notable completed and in-progress commissions include the 16,000m² RTL Nederland headquarters in Hilversum, the 13,000m² Matrix One accelerator interior at Amsterdam Science Park (in collaboration with MVRDV), the 12,000m² KSG De Breul campus competition win in Zeist, the 10,000m² NEXT Delft biophilic interior for Technical University Delft, and monument transformations including the 2,500m² Rewire AI headquarters in a former Amstel brewery stables and the 13-home Brakershof residential development in Castricum. Marquee clients span enterprise, government, education, and developer segments, including Eurail, VodafoneZiggo, PostNL, Merus N.V., Nova College, and Dura Vermeer.
UP architecture generates revenue through professional services on a project-by-project basis via competitive bidding, design competitions, and referrals. Pricing is not publicly disclosed; contracts are typically multi-year and quoted per project based on scope and complexity. The firm markets itself through its portfolio website, LinkedIn presence, and news updates, with no venture capital, parent company, or external funding identified. Ownership and creative direction are concentrated with the founder, consistent with a boutique Dutch architecture practice.
UP architecture firmographics
Firmographics- Name
- UP architecture
- Legal name
- up architecture
- Website
- https://uparchitecture.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UP architecture is an independent Dutch architecture and interior design studio founded in 2018, delivering workplace, education, healthcare, public, residential, and monument-adaptive-reuse projects for enterprise, government, education, and developer clients in the Netherlands and internationally.
- Ownership category
- akta.pro rank
UP architecture industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141)
- SIC
- Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where UP architecture is headquartered
LocationHeadquarters
- HQ city
- Castricum Aan Zee
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
UP architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Architecture and Interior Design Services: up architecture generates revenue through professional architecture and interior design services for commissions across workplace, education, healthcare, public projects, residential, and hospitality sectors. Projects range from small-scale residential to large commercial and institutional commissions. Revenue is project-based, one-time fees for completed design work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based architecture and interior design services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
UP architecture product offering
Product offeringCore offering
UP architecture is an independent Dutch architecture studio providing architecture and interior design services for workplaces, research and education institutions, healthcare, public projects, residential buildings, and high-end villas. The studio is differentiated by expertise in biophilic and sustainable design, circular economy approaches, and adaptive reuse of historical monuments, delivering commissions across the Netherlands and internationally.
Product overview
UP architecture is an independent architecture studio founded in 2018 in the Netherlands, offering a comprehensive portfolio of architecture and interior design services. The firm operates as a single unified practice rather than a platform-with-modules architecture. Their core service offerings include: Architecture Design Services (comprehensive architecture for residential, commercial, and public projects), Interior Design (workplace, healthcare, educational institutions), Workplace and Office Design (corporate headquarters, sustainable offices), Residential Design (villas, farmsteads, social housing), Public Projects (campuses, community facilities), Sustainable Design (circular architecture, biophilic design, BREEAM standards), and Monument Renovation (adaptive reuse of heritage buildings). The studio's diverse portfolio spans workplace and office design, research and education institutions, healthcare, public projects, ship design, residential buildings, and high-end villa design across the Netherlands and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Design Services Comprehensive architecture and interior design services for residential, commercial, and public projects in the Netherlands and internationally.
- Interior Design Interior design services covering workplace and office design, research and education institutions, healthcare facilities, and high-end residential interiors.
- Workplace and Office Design Specialized office design services including headquarters design, sustainable office interiors, and activity-based workspaces for corporate clients such as RTL Nederland, VodafoneZiggo, Eurail, Merus, Markel Insurance, and PostNL.
- Residential Design
Quantifiable outcome
- Projects targeting BREEAM Excellent and WELL Gold certifications (e.g., Matrix One)
- +1 more outcomes
Companies that use UP architecture
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
UP architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UP architecture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MVRDVcoreCollaboration with world-renowned architecture studio MVRDV on Matrix One accelerator building project at Amsterdam Science Park. up architecture designed the interior while MVRDV handled the casco design, creating an integrated sustainable approach to the 13,000m² project targeting BREEAM Excellent and WELL Gold certification.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
UP architecture competitors and assessment
Company assessmentDirect peers
- MVRDV: MVRDV is a world-renowned Dutch architecture studio based in Rotterdam. UP architecture partnered with MVRDV on the Matrix One accelerator project, and both firms operate in the Netherlands with overlapping expertise in sustainable, large-scale commercial and institutional design.
- HofmanDujardin: HofmanDujardin is an Amsterdam-based architecture studio specializing in biophilic design, healthy buildings, and sustainable interiors. Directly comparable to UP architecture's biophilic design expertise and BREEAM/WELL certification focus.
- KAAN Architecten: KAAN Architecten is a Dutch architecture studio working on cultural, residential, and commercial projects. Comparable to UP architecture in typology range, Dutch market focus, and mid-to-large scale institutional commissions.
- UNStudio: UNStudio is a Dutch architecture network founded by Ben van Berkel, known for sustainable design, parametric design, and major commercial/institutional projects. Comparable to UP architecture in Dutch origin, sustainability focus, and multi-sector portfolio.
- ZUS (Zones Urbaines Sensibles): ZUS is a Rotterdam-based architecture studio working on urban development, public spaces, and adaptive reuse. Comparable to UP architecture in Dutch origin, public project focus, and smaller-scale boutique practice.
- Concrete Architectural Associates: Concrete is an Amsterdam-based studio known for interior architecture and hospitality design. Comparable to UP architecture in interior design focus, Dutch market, and multi-sector commercial project portfolio.
- Mecanoo: Mecanoo is a Dutch architecture firm with strong expertise in education, healthcare, and public buildings—directly overlapping with UP architecture's portfolio segments including KSG De Breul, Nova College, and Nyenrode Business University.
- DUS Architects: DUS Architects is a Dutch architecture firm specializing in sustainable, circular building and innovative construction methods. Comparable to UP architecture in sustainability focus, circular design principles, and Dutch market presence.
- i29 architects: i29 architects is an Amsterdam-based studio focused on interior architecture and adaptive reuse of monuments. Comparable to UP architecture in interior design specialization, monument transformation work, and similar boutique scale.
Emerging players
- Studio Prototype: Studio Prototype is a Dutch architecture and design studio working on residential and cultural projects. Comparable to UP architecture as a smaller boutique practice in the Netherlands with similar residential and adaptive reuse focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
UP architecture social profiles
Digital presenceUP architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
UP architecture leadership team
Management profileNumber of profiles
Profiles1 record
UP architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UP architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UP architecture
What does UP architecture do?
UP architecture is an independent Dutch architecture studio providing architecture and interior design services for workplaces, research and education institutions, healthcare, public projects, residential buildings, and high-end villas. The studio is differentiated by expertise in biophilic and sustainable design, circular economy approaches, and adaptive reuse of historical monuments, delivering commissions across the Netherlands and internationally.
Is UP architecture a public or private company?
UP architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UP architecture founded?
UP architecture was founded in 2018. It employs 1 to 10 people.
Where is UP architecture based?
UP architecture is headquartered in Castricum Aan Zee, Netherlands, in the Europe region.
How does UP architecture make money?
One revenue line is on record: architecture and Interior Design Services.
Who are UP architecture's main competitors?
Direct peers on record are MVRDV, HofmanDujardin, KAAN Architecten, UNStudio, ZUS (Zones Urbaines Sensibles), Concrete Architectural Associates, Mecanoo, DUS Architects and i29 architects. Studio Prototype is listed as an emerging player.
Does UP architecture have an API?
No public API is recorded for UP architecture.
What industry is UP architecture in?
UP architecture's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of IMAFANAA, Commercial Interior Fit-Out (Offices & Corporate). Its NAICS code is 54131 and its SIC code is 7340.