RE/MAX Plus - France

What RE/MAX Plus - France does

RE/MAX France is the French master franchise of the global RE/MAX International real estate brokerage network, operating across France since 2019. The entity sells and supports a franchise model comprising 55 affiliated agencies and approximately 380 agents spanning multiple French departments, providing residential property brokerage, new construction programs, and luxury real estate services under the RE/MAX Résidentiel and RE/MAX Collection sub-brands. The platform surfaces approximately 2,998 active property listings, 218 recent listings (within 30 days), and 9 new construction programs across markets including Morzine, Marseille, Essonne, and Haute-Savoie.

The technology stack is a property listing platform with search functionality by region, price, and property type, a native mobile application on iOS and Android, an AI-powered virtual home staging feature (generative AI), and a mortgage credit simulator. The platform architecture is consistent with RE/MAX International's shared technology infrastructure (evidenced by image asset domains including maxwork.fr and maxwork.pt). The business model is commission-based at the agent level, with the master franchise entity generating revenue through franchise fees, technology and brand licensing, and marketing/technology support to affiliated agencies. No franchise fee schedule or pricing is publicly disclosed.

RE/MAX France serves four primary customer segments: home buyers, home sellers, real estate investors (new construction), and luxury property buyers (RE/MAX Collection). Go-to-market is sales-led through the franchise network, with digital marketing (website, mobile apps, SEO) serving as top-of-funnel channels that direct consumers to local agents. The Rueil-Malmaison headquarters reflects the master franchise entity (1-10 employees per firmographic data), while the 380 agents operate as independent franchisees under the RE/MAX brand. The company is privately held as part of the RE/MAX International franchise network, with no disclosed private equity, venture capital, or public ownership.

Name

RE/MAX Plus - France

Legal name

RE/MAX France

Website

https://remax.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX France is the French master franchise of the global RE/MAX real estate network, operating 55 affiliated agencies and 380 agents across multiple French departments. It provides residential brokerage, new construction programs, and luxury real estate services via a property listing platform, mobile apps, and AI-powered virtual staging tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: RE/MAX operates on a commission-based model where agents earn commissions on property transactions completed through the platform. The network provides agents with branding, leads, and support services in exchange for affiliation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RE/MAX France provides residential and luxury real estate brokerage services across France through a franchise network of affiliated agents and agencies. The platform connects property buyers and sellers with professional agents, offers new construction program sales, and supplies supporting tools such as a property search portal, agent directory, mortgage simulator, and AI-powered virtual home staging.

Product overview

RE/MAX France operates a dual-platform real estate marketplace consisting of RE/MAX Résidentiel (main residential platform) and RE/MAX Collection (luxury segment). The ecosystem includes new construction programs, agent/agency search services, AI-powered virtual home staging tools, and mortgage credit simulation features. Mobile applications for iOS and Android complement the web platform, enabling property search and agent connectivity across approximately 2,998 residential listings and 9 new construction programs.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Collection: Luxury real estate segment of RE/MAX France offering premium properties and high-end services.

Products and services

• RE/MAX Résidentiel (Residential Brokerage)

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orpi: Major French real estate cooperative/network with deep brand recognition and a large agency footprint. Competes for the same residential buyers, sellers, and agent affiliates across France.
• Guy Hoquet l'Immobilier: French real estate franchise network with hundreds of agencies nationwide. Competes directly for residential mandate share and agent affiliates across France.
• Safti: Fast-growing French real estate network of independent agents with a digital-first model. Competes for agent recruitment and cross-border referral flows.
• Century 21 France: Largest real estate franchise network in France with thousands of agencies, operating an identical franchise-based residential brokerage model. Direct head-to-head competitor for agent recruitment and listings.
• ERA France: International real estate franchise brand (US-based) operating in France via a master franchise. Closest international-franchise analogue to RE/MAX France's cross-border agent network value proposition.
• Nestenn: French real estate franchise network with a national agency footprint. Comparable mid-scale competitor for residential listings and agents.
• Coldwell Banker France: International luxury-leaning real estate franchise with French operations. Directly competes with RE/MAX Collection for high-net-worth buyers and luxury listings.
• Laforêt: Long-established French real estate franchise network with broad geographic coverage. Direct competitor for affiliated agents and franchisees in mid-tier French cities.
• iad (Impact Agence Digitale): France's leading digital-first real estate network using independent agents without physical offices. Competes directly for agent recruitment and represents the asset-light model RE/MAX France must defend against.

Broad incumbents

• Foncia: France's largest property management and real estate services group. While broader in scope (management, syndic, transactions), it competes in the same residential brokerage and new-construction sales channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/remaxfrance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Plus - France