What Wayla Studios, Llc does

Wayla Studios, LLC, operating as WAYL.A. Creative, is an interdisciplinary design agency that delivers retail store design, commercial office interiors, experiential activations, trade show booths, and visual merchandising services for enterprise brands and sports franchises. The company organizes delivery around three core service pillars: Concept Development & Design (store design, set design, showroom design, 3D rendering, virtual reality/digital experience, engineering drawings, graphic illustration), Production Services (project management, quality control, fabrication oversight, print production, design/build installation, engineering), and Visual Merchandising (styling, product placement, planograms, training, store maintenance, material prop sourcing). Underlying technical capability spans 3D rendering, VR/digital experience, engineering drawings, and design/build fabrication, but is not software-product oriented — the offering is services-based craft execution.

The company is headquartered in Phoenix, Arizona with a satellite office in Los Angeles, and serves clients primarily across U.S. enterprise retail, athletic apparel, sports franchises (NBA, NFL, MLB), fashion/lifestyle, automotive, healthcare, and technology verticals. Notable client engagements include Fanatics (multi-team store design across Jacksonville Jaguars, Washington Commanders, Pittsburgh Pirates), Under Armour (multi-volume visual merchandising and activation work), The North Face (five project volumes spanning remodel, showroom, experiential, and new stores), Phoenix Suns rebrand, CoComelon, Whatnot, Porsche, Ralph Lauren, Huckberry, WiPro, and Connections Health Solutions.

Revenue is generated through custom, project-based professional services engagements with no publicly disclosed pricing tiers, retainers, or rate cards. GTM is sales-led, with new business sourced through direct enterprise relationships, referrals, portfolio-driven inbound, and industry/trade show presence. Ownership is private and founder-controlled: Kenny Lange (Founder/Creative Director, ex-Ralph Lauren Director of Creative Services) and Dre Gharakhanian (Partner/Design Director, ex-The North Face/Under Armour/Robert Graham designer) lead a team of approximately 10-15 across design, project management, styling, visual merchandising, and operations. The company operates as a bootstrapped LLC with no disclosed external institutional funding.

Name

Wayla Studios, Llc

Legal name

Wayla Studios, LLC

Website

https://waylacreative.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Wayla Studios (operating as WAYL.A. Creative) is an interdisciplinary design agency providing retail store design, experiential activations, commercial office interiors, and visual merchandising services for enterprise brands and sports franchises, headquartered in Phoenix with a Los Angeles satellite office.

Ownership category

akta.pro rank

Product category

Retail Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Retail store design
• Experiential activation design
• Visual merchandising services
• Trade show booth design
• Commercial interior design

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Design & Creative Services: Project-based professional services for retail store design, commercial office interiors, set design, experiential activations, and special projects. Revenue generated through custom project engagements including concept development, design, project management, and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wayla Studios, LLC (WAYLA Creative) is an interdisciplinary design agency that designs and produces retail store builds, commercial office interiors, showrooms, trade show booths, traveling brand activations, and experiential environments for major retail, sports, fashion, and lifestyle brands. Services span concept development, 3D rendering, VR/digital experience, engineering drawings, design/build fabrication, print production, visual merchandising, and on-site installation under a single integrated team.

Product overview

WAYLA Creative is an interdisciplinary design agency operating as a single unified service offering rather than a software platform. The company provides 360-degree full-service creative services through three core service pillars: Concept Development & Design (including store design, set design, VR/digital experience, 3D rendering), Production Services (project management, fabrication, installation), and Visual Merchandising (styling, product placement, installation). The agency also offers specialized service lines including New Store Design, Store Remodel, Showroom Design, Special Projects, Trade Show & Activation, Commercial Office Interiors, Rebrand Services, and Retail Activation. Based in Phoenix, AZ with a satellite office in Los Angeles, the company serves major retail and commercial clients across sports, fashion, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Concept Development & Design Foundational creative services covering concept development, store design, commercial space design, set design, experiential activation, showroom, special projects, graphic illustration/design, 3D rendering, virtual reality/digital experience, and engineering drawings for retail, commercial, sports, and lifestyle clients.
• Production Services Full-service production capabilities including project management, quality control, fabrication oversight, print production, design/build installation, and engineering for retail, commercial, and experiential builds.
• Visual Merchandising Visual merchandising services including styling, product placement, floor plan/planogram, product assortment, copywriting, training and education, store maintenance, installation, and material/prop sourcing for retail and showroom environments.
• New Store Design End-to-end design of new retail stores for clients including Fanatics (Jacksonville Jaguars, Washington Commanders, Pittsburgh Pirates), Phoenix Suns, The North Face, CoComelon, Huckberry, Zensai, Feature, and Sportiqe.
• Store Remodel Retail store remodeling and renovation services, including work for The North Face (Volume 1) and additional retail remodels.
• Showroom Design Showroom design services for The North Face (Volumes 2 and 5), Branded Bills, Under Armour (Volume 2), and other clients.
• Trade Show & Activation Trade show booth design and brand activation services including AGENDA Trade Show (Robert Graham), Whatnot trade show activation, Porsche traveling activation, and Under Armour event/concept showroom activations.
• Commercial Office Interiors Commercial office interior design and build services including WiPro and Connections Health Solutions office interior projects.
• Rebrand Services Brand transformation and rebrand services including the Phoenix Suns rebrand and team-store redesign.
• Retail Activation Retail activation campaigns and shop-in-shop installations including Under Armour activation and Sportiqe Shop In Shop.

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Reveal Concepts Co.minorStrategic or Co-development PartnerCollaborated with Reveal Concepts Co. on design/build development project 'What Are You Looking At Design Build' - a co-development partnership for design/build services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gensler: Global design firm with a substantial retail practice serving major brands across stores, showrooms, and brand experiences. Operates at vastly greater scale than Wayla but competes for the same enterprise retail and commercial interior design engagements.
• CallisonRTKL (Arcadis): Large architecture and design firm with a major retail practice (now part of Arcadis), serving global retail and commercial clients. Comparable to Wayla for enterprise retail design but operates at significantly greater scale and geographic breadth.

Direct peers

• King Retail Solutions: Retail design-build firm offering concept, design, fabrication, and installation for retail environments. Closely parallels Wayla's 360-degree integrated model and design/build capabilities for retail and brand activations.
• IA Interior Architects: Global interior architecture firm specializing in commercial workplace, retail, and brand environments. Comparable to Wayla's commercial office interior design work (WiPro, Connections Health Solutions) and retail design practice.
• WD Partners: Retail strategy, design, and implementation firm serving major retail and restaurant brands with store design and rollout services. Comparable to Wayla in multi-location retail design and design/build execution for enterprise clients.
• Jack Morton Worldwide: Global brand experience agency creating events, trade shows, and experiential marketing for major brands. Comparable to Wayla's trade show booth, traveling activation, and experiential event design capabilities.
• Sparks: Experiential marketing and brand experience agency designing trade shows, retail activations, and live events for major brands. Comparable to Wayla's experiential activation, trade show, and traveling activation work (Porsche, Whatnot, Under Armour).
• FRCH Design Worldwide: Retail design firm providing concept, design, and execution services for major retail brands across store formats. Directly comparable to Wayla's core retail store design, visual merchandising, and design/build offering for enterprise retail clients.
• Chute Gerdeman: Retail design and brand experience agency serving global brands with store design, visual merchandising, and consumer experience work. Closely comparable to Wayla's retail design, brand storytelling, and experiential activation services.
• George P. Johnson Experience Marketing: Experience marketing agency specializing in trade shows, events, and brand activations for enterprise clients. Comparable to Wayla's trade show, traveling activation, and experiential design services for major brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WayL.A.Creative
• LinkedInlinkedin.com/company/wayl-a-studios
• Instagraminstagram.com/waylacreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayla Studios, Llc