Alabama Automotive Manufacturers Association

What Alabama Automotive Manufacturers Association does

The Alabama Automotive Manufacturers Association (AAMA) is a non-profit trade association founded in 2001 and headquartered at 645 Wynn Drive in Huntsville, Alabama, serving the state's automotive manufacturing ecosystem. AAMA's mission is to convene and support automotive original equipment manufacturers (OEMs), Tier 1 and Tier 2 suppliers, service providers, and educational institutions through advocacy, networking events, workforce development programs, and industry resources. The association serves as the recognized industry voice for Alabama's automotive sector, which includes five major OEMs (Honda Development and Manufacturing of America, Hyundai Motor Manufacturing, Mazda Toyota Manufacturing, Mercedes-Benz U.S. International, and Toyota Motor Manufacturing) and roughly 180 Tier 1 and Tier 2 suppliers producing 1.1 million vehicles and 1.8 million engines in 2024.

AAMA's core product portfolio comprises a tiered membership program, three flagship events, workforce development initiatives, and nine specialized committees. The membership program offers annual dues scaled to company size, ranging from $300 (1-199 employees) to $900 (1,000+ employees), granting access to a member directory, networking, and discounted event registration. Flagship events include the 19-year-old Southern Automotive Conference, which rotates annually across Alabama, Georgia, Mississippi, and Tennessee; the Small Business Supplier Summit for startups and small suppliers; and the Automotive Maintenance & Plant Efficiency Workshop held at Calhoun Community College. Workforce programming includes a $4,000 scholarship program for Alabama community college students in technical programs, Executive Roundtables launched in 2020, and the Stars of Southern Manufacturing Awards. Operating committees span Corporate Partnership, EV Infrastructure, Events, Logistics, Membership/Marketing, Research/Education, Scholarship, Training/Workforce, Young Professionals, and Voice of Industry.

AAMA operates with a small staff of 1-10 employees, including President Ron Davis, Membership & Event Manager Donna Thompson, Administration & Marketing lead Lynsey Delane, and Scholarship Program Manager Beverly Hilderbrand. The association is governed by a Board of Directors with representation from Alabama's major OEMs, educational institutions (Auburn University, University of Alabama), state agencies (Alabama Department of Commerce, AIDT), and supplier companies. Revenue is generated through membership dues and event registration fees, with sponsorship from OEMs and corporate partners (Nissan, Mazda Toyota, Doeren Mayhew, Needling Worldwide, Alabama Power EnergyPlus, Caseiz) supporting event operations. Membership and event management are administered through the third-party GrowthZone platform.

Name

Alabama Automotive Manufacturers Association

Legal name

Alabama Automotive Manufacturers Association

Website

https://automotivealabama.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alabama Automotive Manufacturers Association is a Huntsville-based non-profit trade association founded in 2001 that supports Alabama's automotive manufacturers, suppliers, and service providers through tiered membership, flagship events, workforce development, and industry advocacy.

Ownership category

akta.pro rank

Product category

Automotive Industry Trade Association

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Automotive trade association
• Industry membership services
• Manufacturing workforce development
• Automotive networking events
• Supplier development programs

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues collected from automotive manufacturers, suppliers, distributors, and service providers based on employee count. Tiers range from $300 (1-199 employees) to $900 (1000+ employees) annually.
2. Event Registration Fees: Revenue generated from event attendance fees including Southern Automotive Conference, Automotive Maintenance & Plant Efficiency Workshop, and Small Business Supplier Summit. Fees vary by event and membership status (e.g., $125-$150 for workshop, $250-$300 for summit).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

AAMA is a non-profit trade association founded in 2001 that supports Alabama's automotive manufacturers, suppliers, and service providers through tiered membership, industry advocacy, networking events (including the Southern Automotive Conference, Small Business Supplier Summit, and Automotive Maintenance & Plant Efficiency Workshop), workforce development programs, scholarships, and nine specialized industry committees.

Product overview

AAMA operates as a unified membership-based association offering a portfolio of interconnected services centered on industry advocacy, professional development, and workforce advancement. The core offerings include tiered membership with access to networking and resources, flagship annual events (Southern Automotive Conference, Small Business Supplier Summit, and the Automotive Maintenance Workshop), workforce development programs including scholarships and Executive Roundtables, and nine specialized committees addressing industry-specific focus areas from EV infrastructure to workforce training. The association does not operate as a software product company but provides in-person and informational services to automotive manufacturers and suppliers in Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• AAMA Membership
• Southern Automotive Conference (SAC)

Quantifiable outcome

• Scholarship program awards $4,000 to students in technical education programs at Alabama community colleges

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Honda Development and Manufacturing of AmericacoreStrategic or Co-development PartnerMajor OEM operating in Alabama. Honda is one of five major OEMs calling Alabama home and serves as a foundation for the state's automotive industry network.
• Hyundai Motor ManufacturingcoreStrategic or Co-development PartnerMajor OEM operating in Alabama. Hyundai is a founding member and board participant representing Alabama's automotive manufacturing capabilities.
• Mazda Toyota ManufacturingcoreStrategic or Co-development PartnerJoint venture between Mazda and Toyota operating in Alabama. Board participant and Platinum Sponsor of Small Business Supplier Summit 2026.
• Mercedes-Benz U.S. InternationalcoreStrategic or Co-development PartnerMajor OEM operating in Alabama. Mercedes-Benz operates a major production facility and participates actively in AAMA governance.
• Toyota Motor ManufacturingcoreStrategic or Co-development PartnerMajor OEM operating in Alabama with engine and vehicle production. Active board member and corporate partner.
• Georgia Automotive Manufacturers Association (GAMA)coreStrategic or Co-development PartnerRegional sister organization. The Southern Automotive Conference rotates annually between Alabama, Georgia, Mississippi, and Tennessee.
• Mississippi Automotive Manufacturers Association (MAMA)coreStrategic or Co-development PartnerRegional sister organization. Co-host of the Southern Automotive Conference rotation.
• Tennessee Automotive Manufacturers Association (TAMA)coreStrategic or Co-development PartnerRegional sister organization. Co-host of the Southern Automotive Conference rotation.
• South Carolina Automotive Council (SCAC)coreStrategic or Co-development PartnerRegional sister organization. Part of the Southeast automotive manufacturing network.
• Southern Automotive Women's Forum (SAWF)minorStrategic or Co-development PartnerIndustry organization focused on advancing women in automotive manufacturing. Listed as a resource for industry advocacy and support.
• Automotive Industry Action Group (AIAG)minorStrategic or Co-development PartnerIndustry organization providing standards, training, and advocacy. AAMA/AIAG joint member pricing offered for Small Business Supplier Summit.
• Alabama Community College System (ACCS)coreStrategic or Co-development PartnerEducational partner collaborating on AAMA scholarship program for students in technical education certificate or associate degree programs at Alabama's 23 community colleges.
• Auburn UniversityminorStrategic or Co-development PartnerUniversity partner represented on AAMA board. Auburn's engineering programs support automotive workforce development.
• University of AlabamaminorStrategic or Co-development PartnerUniversity partner through UA SafeState and Center for Advanced Vehicle Technologies. Collaborates on workforce training and plant efficiency initiatives.
• Von Braun CenterminorOthersConvention center in Huntsville, Alabama serving as venue for Small Business Supplier Summit 2026.
• Calhoun Community CollegeminorStrategic or Co-development PartnerHost venue for Automotive Maintenance & Plant Efficiency Workshop. Advanced Technology Center and Gene Haas Workforce Training Center provide facility and support.
• Nissan Group of the AmericasminorGTM or Marketing PartnerGold Sponsor of Small Business Supplier Summit 2026.
• Doeren MayhewminorGTM or Marketing PartnerPlatinum Sponsor of Small Business Supplier Summit 2026.
• Needling WorldwideminorGTM or Marketing PartnerPlatinum Sponsor of Small Business Supplier Summit 2026.
• Alabama Power (EnergyPlus)minorGTM or Marketing PartnerGold Sponsor of Automotive Maintenance & Plant Efficiency Workshop.
• CaseizminorGTM or Marketing PartnerGold Sponsor of Automotive Maintenance & Plant Efficiency Workshop.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kentucky Association of Manufacturers: Regional industry trade association for Kentucky manufacturers, including a significant automotive sector. Similar non-profit, membership-based model with events, advocacy, and workforce development programming.
• Georgia Automotive Manufacturers Association (GAMA): Regional sister trade association co-hosting the Southern Automotive Conference rotation. Represents Georgia's automotive manufacturing base via the same advocacy, events, and membership-driven model as AAMA.
• Tennessee Automotive Manufacturers Association (TAMA): Regional sister trade association that co-hosts the rotating Southern Automotive Conference with AAMA and serves Tennessee automotive manufacturers and suppliers. Identical mission and operating model makes it the closest direct peer.
• Mississippi Automotive Manufacturers Association (MAMA): Regional sister trade association co-hosting the Southern Automotive Conference rotation with AAMA. Same membership-based model serving Mississippi's automotive manufacturers, suppliers, and service providers.
• South Carolina Automotive Council (SCAC): Regional trade association serving South Carolina's automotive manufacturers and suppliers, listed as an AAMA sister-organization partner. Same industry-association model focused on a single Southeast state.

Broad incumbents

• Original Equipment Suppliers Association (OESA): National association for automotive original equipment suppliers, now operating within MEMA. Comparable to AAMA on supplier-side value proposition but with national scope, broader policy reach, and larger membership infrastructure.
• Motor & Equipment Manufacturers Association (MEMA): National trade association for motor vehicle parts suppliers and manufacturers in the US. Overlaps with AAMA on supplier representation, advocacy, and industry events, but operates at national scale across all states rather than focusing on a single regional cluster.
• Alliance for Automotive Innovation: National trade association representing most major automakers operating in the US, including several AAMA member OEMs. Competes with AAMA for industry voice and policy influence but at federal rather than state level.
• National Automobile Dealers Association (NADA): National trade association representing franchised new-car dealers in the US. Sits on the automotive value chain alongside AAMA's OEM/supplier focus, but addresses the dealer/retail segment rather than manufacturing, providing a broader-incumbent comparator.

Others

• Automotive Industry Action Group (AIAG): Industry action group focused on supply chain standards, quality, and training for the automotive sector; a confirmed AAMA partner that offers joint member pricing for events. Adjacent rather than directly competitive, providing enabling standards and training services to the same OEM/supplier base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlabamaAMA
• YouTubeyoutube.com/channel/UCqRdk30QXskTRzMA35plDMA
• LinkedInlinkedin.com/company/automotivealabama
• Facebookfacebook.com/alautoindustry

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Alabama Automotive Manufacturers Association