Nathan Alan Design
Nathan Alan Design is a privately held Indianapolis custom cabinetry and millwork firm founded in 2005 that designs, fabricates, and installs bespoke kitchen, bathroom, and whole-home millwork for design-conscious residential clients in Central Indiana via a showroom and free in-home consultation process.
- Company typePrivate
- Founded2005
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nathan Alan Design does
Nathan Alan Design is an Indianapolis-based custom cabinetry and millwork firm founded in 2005 by Nate Slabaugh after he spent five years working in his uncle's cabinetry business. The firm designs, fabricates, and installs bespoke cabinetry for kitchens, bathrooms, laundry rooms, and mudrooms, with a portfolio emphasizing bold, statement designs such as custom metal-inlaid refrigerator panels, two-tone wood-stained and painted cabinets, and integrated millwork features. The company maintains a small in-house CAD design team and operates from a showroom on Westfield Boulevard in Indianapolis, supported by an original Keystone Avenue office opened in 2012.
The business operates on a direct-to-consumer, project-based model with no recurring revenue. The sales process begins with a free in-home consultation involving the owner and a CAD designer, progresses through collaborative design drawings and revisions, and concludes with a comprehensive quote-based proposal. Pricing is fully bespoke per project and is not publicly disclosed. The target customer is a design-conscious homeowner seeking personalized, non-commoditized cabinetry for full-home remodels or statement kitchen builds.
The firm has completed 834 projects over its 20-year history, with primary service concentrated in Central Indiana and select projects outside the region (e.g., Saugatuck, Michigan). Media features in Indianapolis Monthly, Cosmopolitan Home, and Sophisticated Living provide brand visibility, and the firm has undertaken designer and builder collaborations (Custom Living, Linda Mordoh) on signature projects. The company is privately held, founder-led, with no disclosed external funding.
Nathan Alan Design firmographics
Firmographics- Name
- Nathan Alan Design
- Legal name
- Nathan Alan Design
- Website
- https://nathan-alan.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nathan Alan Design is a privately held Indianapolis custom cabinetry and millwork firm founded in 2005 that designs, fabricates, and installs bespoke kitchen, bathroom, and whole-home millwork for design-conscious residential clients in Central Indiana via a showroom and free in-home consultation process.
- Ownership category
- akta.pro rank
Nathan Alan Design industry classification
Industry- Product category
- Custom Residential Cabinetry
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Kitchen Permitting, Design & Project Management (HSAPAAAK), Interior Design Services (BPAHAKAB)
Keywords
Where Nathan Alan Design is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nathan Alan Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Cabinetry Sales: One-time custom cabinetry and millwork sales to homeowners. Revenue generated through project-based transactions with design fees incorporated into overall project pricing. No recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Nathan Alan Design product offering
Product offeringCore offering
Nathan Alan Design is a custom cabinetry and millwork firm that designs, fabricates, and installs bespoke residential cabinetry for kitchens, bathrooms, laundry rooms, and mudrooms. The company runs an in-house CAD design team and offers specialized fabrication capabilities including metal-inlaid refrigerator panels, custom hood designs, two-tone wood-and-paint finishes, color-matched crown molding, and spray metal treatments. Each project is delivered through a three-step consultative process: free in-home consultation, collaborative design drawings, and a comprehensive project proposal with pricing.
Product overview
Nathan Alan Design is a single-product custom cabinetry and millwork company offering end-to-end design, fabrication, and installation services. Their core offering is bespoke residential cabinetry complemented by millwork services (moldings, custom panels, integrated features) and a structured three-step design consultation process. All offerings are delivered as an integrated service rather than modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Cabinetry Design and Installation Bespoke cabinetry design, fabrication, and installation for residential kitchens, bathrooms, laundry rooms, and mudrooms, featuring custom metal-inlaid panels, innovative hood designs, and two-tone cabinet finishes combining wood-stained and painted surfaces. Delivered for design-conscious homeowners seeking one-of-a-kind solutions rather than standard cabinetry.
- Millwork Services Custom millwork including color-matched crown molding, open-bottom lockers, integrated storage solutions, and statement islands with integrated seating and cooling systems. Sold alongside the firm's cabinetry projects to homeowners undertaking full-home remodels or statement kitchen builds.
- Space Planning and Design Consultation Initial free in-home consultation, design drawing development, and collaborative design review process covering space assessment, vision discussion, rough timeline establishment, and iterative drawing adjustments. Designed for homeowners evaluating custom cabinetry projects before committing to fabrication.
Quantifiable outcome
- 5+ years of lasting quality and visual impact as reported by customers
Companies that use Nathan Alan Design
Customer profileSegments1 record
Ideal customer profiles1 record
Nathan Alan Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nathan Alan Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Custom LivingminorCollaborated with the Custom Living team on the Elegant Carmel Showcase project to craft a kitchen space that serves as both a functional workspace and a sophisticated showcase for a newly-built home.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Nathan Alan Design competitors and assessment
Company assessmentDirect peers
- Kemper Cabinetry: Custom and semi-custom cabinetry brand serving dealers, designers, and homeowners, comparable in offering tailored cabinetry solutions through a project-based design process.
- Crystal Cabinet Works: Custom cabinetry manufacturer serving homeowners, designers, and builders with made-to-order cabinetry and millwork, a direct competitor in the custom cabinetry design-build category.
- Plain & Fancy Custom Cabinetry: Family-owned custom cabinetry maker focused on handcrafted, semi-custom to fully custom kitchen and bath cabinetry for homeowners and designers, comparable in craftsmanship-led, project-based model.
- Dura Supreme Cabinetry: Custom cabinetry manufacturer with a broad custom and semi-custom product line sold through designers and dealers, directly comparable in custom kitchen and bath focus.
- Fieldstone Cabinetry: Custom cabinetry manufacturer offering fully personalized kitchen and bath cabinetry through dealers and designers, comparable in custom-craft, project-based business model.
- Decora Cabinets: Custom and semi-custom cabinetry brand with a strong dealer network, directly comparable in residential custom kitchen and bath cabinetry offerings.
- Wood-Mode Custom Cabinetry: Long-established, high-end custom cabinetry manufacturer offering fully bespoke kitchen and bath cabinetry to design-conscious homeowners and designers, overlapping directly with Nathan Alan Design's premium, fully-custom positioning.
- Rutt HandCrafted Cabinetry: Handcrafted custom cabinetry maker emphasizing craftsmanship and bespoke finishes, directly comparable to Nathan Alan Design's positioning around unique, statement-making cabinetry.
Broad incumbents
- Omega Cabinetry: Large cabinetry manufacturer offering a spectrum from semi-custom to fully custom lines; broader portfolio but overlapping with Nathan Alan Design's full-custom kitchen category.
Regional players
- Hagerman Group: Indiana-based design-build and millwork firm serving residential and commercial clients in the Midwest, regionally comparable to Nathan Alan Design's Central Indiana design-build custom millwork model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nathan Alan Design social profiles
Digital presenceNathan Alan Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nathan Alan Design leadership team
Management profileNumber of profiles
Profiles4 records
Nathan Alan Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nathan Alan Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nathan Alan Design
What does Nathan Alan Design do?
Nathan Alan Design is a custom cabinetry and millwork firm that designs, fabricates, and installs bespoke residential cabinetry for kitchens, bathrooms, laundry rooms, and mudrooms. The company runs an in-house CAD design team and offers specialized fabrication capabilities including metal-inlaid refrigerator panels, custom hood designs, two-tone wood-and-paint finishes, color-matched crown molding, and spray metal treatments. Each project is delivered through a three-step consultative process: free in-home consultation, collaborative design drawings, and a comprehensive project proposal with pricing.
Is Nathan Alan Design a public or private company?
Nathan Alan Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nathan Alan Design founded?
Nathan Alan Design was founded in 2005. It employs 11 to 50 people.
Where is Nathan Alan Design based?
Nathan Alan Design is headquartered in Indianapolis, United States, in the North America region.
How does Nathan Alan Design make money?
One revenue line is on record: custom Cabinetry Sales.
Who are Nathan Alan Design's main competitors?
Direct peers on record are Kemper Cabinetry, Crystal Cabinet Works, Plain & Fancy Custom Cabinetry, Dura Supreme Cabinetry, Fieldstone Cabinetry, Decora Cabinets, Wood-Mode Custom Cabinetry and Rutt HandCrafted Cabinetry. Omega Cabinetry is listed as a broad incumbent. Hagerman Group is listed as a regional player.
Does Nathan Alan Design have an API?
No public API is recorded for Nathan Alan Design.
What industry is Nathan Alan Design in?
Nathan Alan Design's product category is Custom Residential Cabinetry. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 337212 and its SIC code is 2511.