Vinum design

What Vinum design does

Vinum Design is a Quebec-based specialty retailer founded in the mid-1990s that sells wine cellars, climate control systems, bottle racks, glassware, bar and mixology tools, spirits accessories, coffee equipment, and tableware, alongside complementary services including custom wine cellar design and installation, corporate gifting with personalization, and event rental. The company operates two physical retail showrooms — one in Montreal (1480 rue City Councillors) and one in Quebec City (355 rue du Marais) — and a bilingual e-commerce storefront at vinumdesign.com that ships across Canada. Its assortment is anchored by premium third-party brands (Riedel, Zalto, Gabriel-Glas, EuroCave, Transtherm, WhisperKOOL, Glencairn), and product prices range from low-ticket accessories (starting around $3.45) to high-end wine cellars and split-system climate units (up to roughly $26,990).

The business serves two primary customer sets: individual wine enthusiasts and home collectors, and B2B hospitality buyers including restaurants, hotels, vineyards, and distilleries. Commercial clients include Toqué, Ferreira, Hoogan et Beaufort, the Marcus restaurant at Four Seasons, Jatoba, Le Molière, Annette, Soubois, and Rotisserie la Lune, indicating a meaningful installed base of Quebec fine-dining and hospitality accounts. Revenue is generated through one-time product sales (retail and e-commerce), professional services (custom cellar design and installation), corporate gifting programs with engraving, and usage-based event rental of glassware, accessories, and wine cellars. Distribution is direct-to-consumer through physical showrooms and the company's own e-commerce platform, with white-glove delivery offered for oversized wine cellar units in the Montreal and Quebec City metropolitan areas; cross-border USA shipping is currently suspended.

Operationally, Vinum is privately held with no disclosed external funding, no parent company, and 11–50 employees. The company organizes its offering around a sub-brand ecosystem — Vinum Rack (cellar design), Vinum Gravure & Impression (personalization), Vinum Cocktail (corporate gifting), and Vinum Location (event rental) — to monetize the same Quebec customer base through adjacent service lines layered on top of its core specialty retail distribution.

Name

Vinum design

Legal name

Vinum Design

Website

https://vinumdesign.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinum Design is a Quebec-based specialty retailer selling wine cellars, premium glassware, bar, coffee, and tableware products through two retail showrooms and a bilingual e-commerce platform, serving wine enthusiasts and Quebec hospitality businesses.

Ownership category

akta.pro rank

Product category

Specialty Wine & Beverage Accessories Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industry

Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)

Keywords

• Wine cellar equipment
• Specialty glassware retail
• Bar mixology accessories
• Custom cellar design
• Corporate gifting services

Headquarters

HQ city

Montréal-nord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Product Sales: Vinum Design generates primary revenue through the sale of wine cellars, wine accessories, glassware, spirits accessories, cocktail and mixology tools, coffee equipment, and tableware products through both physical retail locations and their e-commerce platform. Products range from entry-level accessories ($3.45-$149.95) to high-end wine cellars and climate control systems ($1,600-$12,640).
2. Corporate Gifting Services: Custom corporate gift programs including personalization services (engraving, printing) on a wide range of products from wine glasses to cocktail shakers, along with curated gift baskets for themed occasions (wine enthusiasts, cocktail lovers, whisky connoisseurs).
3. Wine Cellar Design and Installation Services: Custom wine cellar design, build-out, and installation services for both residential and commercial clients including climate control system installation, bottle rack installation, and complete cellar fit-outs. Serves restaurants, hotels, vineyards, and high-end residential clients.
4. Event Rental: Daily-rate rental service for glassware, accessories, and wine cellars for events with tiered pricing for individuals, businesses, and restaurants. Includes delivery, pickup, and professional cleaning. Products rented include wine glasses, champagne flutes, cocktail glasses, spirit tasting glasses, decanters, and wine coolers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Vinum Design is a Quebec-based specialty retailer that sells wine cellars, cellar air conditioners, bottle racks, premium wine and spirits glassware, decanting and serving accessories, corkscrews, bar and mixology tools, cocktail ingredients, beer accessories, coffee equipment, and tableware through two physical showrooms (Montréal, Québec City) and an e-commerce site. It complements retail with custom wine cellar design and installation, laser engraving and sandblasting personalization, corporate gifting programs, and a daily-rate event rental service for glassware, accessories, and wine cellars.

Product overview

Vinum Design is a Quebec-based specialty retailer offering a comprehensive portfolio of wine cellar equipment and beverage accessories. The core offering centers on wine cellars and custom wine cellar design/installation services, complemented by specialized wine glassware (Riedel, Zalto, Gabriel-Glas), bar and mixology accessories, spirits glassware, coffee equipment, and tableware. The company provides complementary services including corporate gifting with engraving/printing customization, event rental of glassware and cellars, and professional services for the restaurant industry. Products are organized around the wine enthusiast lifecycle: storage (cellars, air conditioners, racks), service (glasses, carafes, corkscrews), consumption (bar accessories, cocktail ingredients), and lifestyle (coffee, tableware). The portfolio spans both consumer and professional (B2B) segments with two retail locations in Montreal and Quebec City.

Differentiator

Problem solved

Functional benefit

Brands

• Vinum Cocktail: Corporate gifting service offering unique, elegant, and customizable corporate gifts including engraving and printing services.
• Vinum Gravure & Impression
• Vinum Rack
• Vinum Location

Products and services

• Wine Cellars (Celliers) Temperature-controlled wine storage units for preserving and serving wine, available in capacities from 0–30 up to 161+ bottles, in single- or multi-temperature zones, and in compact, mid-height, tall, built-in, or freestanding configurations. Sold to wine enthusiasts, home collectors, and commercial clients across Canada.
• Wine Cellar Air Conditioners (Climatiseurs) Cooling systems for custom wine cellars, including split system (ducted and ductless) and through-wall monobloc units, plus accessories, designed to maintain optimal temperature and humidity for wine storage in both residential and commercial cellars.
• Bottle Racks (Supports à bouteilles) Wine bottle storage solutions including wood rack kits (traditional style), metal racks (contemporary style), and decorative rack kits for displaying bottles and glasses, plus accessories and replacement parts.
• Wine Glasses Specialized wine glassware including red wine, white wine, universal, champagne/sparkling, rosé, port/digestif, and tasting glasses from premium brands such as Riedel, Zalto, and Gabriel-Glas, for home and professional hospitality use.
• Decanters and Carafes Wine decanters and carafes for aerating and serving wine, including carafe-and-glass sets and cleaning/drying accessories, for wine enthusiasts and hospitality venues.
• Corkscrews (Tire-bouchons) Wine opening tools including waiter-style/limonadier and double-lever corkscrews, mechanical, two-prong, electric, wall-mounted, and artisanal Laguiole corkscrews, for home and professional use.
• Wine Accessories Wine preservation systems, aerators, bottle accessories, champagne sabres and openers, ice buckets and bottle coolers, cleaning and maintenance supplies, aroma kits, transport bags, tasting accessories, and wine books/guides for enthusiasts and hospitality professionals.
• Spirits Glasses Specialized glassware for spirits including scotch/whisky, cognac, shooter, sake, tequila, and grappa/eau-de-vie glasses from brands such as Glencairn, Norlan, and Riedel, for home and bar use.
• Spirits Carafes Decanters and carafes designed for spirits such as whisky, including carafe-and-glass sets, for home collectors and hospitality venues.
• Spirits Accessories Accessories for spirits including flasks, spirit aroma kits, ice spheres for spirits, whisky stones and pipettes, and cigar cutters, for enthusiasts and gift buyers.
• Bar Accessories Mixology tools including shakers and mixers, bar spoons, jiggers and pour spouts, strainers and muddlers, ice molds and crushers, cocktail picks and straws, essential bar tools, breathalyzers, cocktail recipe books, and mixology kits, for home and professional bartenders.
• Cocktail Ingredients Mixology ingredients including bitters, syrups, garnishes, brines and juices, sodas and tonics, and non-alcoholic spirits from brands such as Seedlip, for home and bar use.
• Cocktail Glasses Specialized cocktail glassware including longdrink/highball, tumbler/lowball, coupe/martini, and Moscow Mule and Julep glasses, for home and bar use.
• Beer Glassware and Accessories Beer glassware including universal and Teku glasses, beer-specific glasses, beer tasting sets, and bottle openers and beer coolers, for enthusiasts and hospitality.
• Coffee Machines Coffee brewing equipment including automatic and manual espresso/coffee machines from brands such as Lelit and Jura, for home and small commercial use.
• Coffee Grinders and Frothers Coffee grinders and automatic milk frothers, plus accessories for grinders and frothers, for home baristas and small commercial settings.
• Barista Accessories Barista accessories including whole coffee beans, coffee cups, double-wall cups, and coffee aroma kits, for home and small commercial coffee preparation.
• Tableware (Art de la table) Kitchen and table essentials including knives (kitchen, table, folding, cheese), cutting boards, knife sharpening tools, water glasses, pitchers and carafes, insulated bottles and glasses, acrylic glasses, salt and pepper mills, serving trays, serving utensils, coasters, candles, wine cards, and toasters from brands such as Chateau Laguiole, Dualit, and Picardie.
• Wine Cellar Design and Installation Service Custom wine cellar design and installation service covering residential and commercial projects, including space planning, configuration, climate control installation, bottle rack installation, and finish work, with over 30 years of experience and notable fine-dining and hotel references (Toqué, Ferreira, Hoogan et Beaufort, Marcus/Four Seasons, Soubois, Jatoba, Le Molière, Nomi, Annette).
• Corporate Gifts Service Custom corporate gift solutions for businesses, including engraving and printing services on glasses, carafes, and bar tools, plus themed gift baskets (wine enthusiasts, cocktail lovers, whisky connoisseurs), for client, partner, and employee gifting.
• Event Rental Service Rental service for events offering wine glasses, cocktail glasses, spirits glasses, wine accessories, and wine cellars for private and corporate events, with daily pricing, tiered rates for individuals/businesses/restaurateurs, and delivery, pickup, and professional cleaning included.

Quantifiable outcome

• Serving clients for over 30 years in Quebec wine and hospitality industry

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ReserveBar: Online premium spirits and corporate gifting platform — adjacent to Vinum Cocktail's gifting and engraving services for high-end spirits accessories.

Broad incumbents

• Williams Sonoma: Premium home-and-entertaining retailer carrying Riedel and other wine/barware, overlapping with Vinum on premium glassware, bar tools, and tabletop.
• Total Wine & More: Large U.S. off-premise beverage retailer with a substantial wine accessory and glassware assortment — broader and beverage-focused, but overlaps materially on accessory merchandising.
• Sur La Table: Cooking and entertaining specialty retailer with a meaningful barware and glassware category that overlaps with Vinum's premium accessory mix.
• Crate & Barrel: Premium home goods retailer with a well-developed entertaining and barware assortment, comparable to Vinum on glassware, decanters, and tabletop SKUs.

Direct peers

• Wine Cellar Innovations: U.S. custom wine cellar design, fabrication, and installation specialist — directly comparable to Vinum Rack's custom cellar build service for residential and hospitality clients.
• Cocktail Kingdom: Specialty barware and cocktail-accessory retailer carrying premium shakers, glassware, and bar tools — directly comparable to Vinum's cocktail/mixology category.
• Wine Enthusiast Companies: U.S. specialty retailer of wine cellars, accessories, and glassware with both e-commerce and showroom presence — the closest analog to Vinum Design's premium wine-accessory retail and cellar design model.

Others

• EuroCave: Premium wine cellar and climate-control manufacturer that Vinum distributes in Canada — a supplier/partner and useful comparator for the cellar build and install segment.
• Webstaurant Store: Large online foodservice and hospitality supply retailer serving restaurants and hotels — adjacent on the B2B hospitality glassware and cellar acquisition path that Vinum chases with its 'Restauration' service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VinumDesign
• LinkedInlinkedin.com/company/vinum-design-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinum design