What OXYPHARM does

OXYPHARM is a French Société Anonyme headquartered in Rouen (39–41 rue des Augustins, 76000) and a subsidiary of the Groupe Coopératif Astera. The company distributes home medical equipment and delivers associated home healthcare services — including insulin therapy, nutrition, oxygen therapy, perfusion, sleep apnea treatment (CPAP/PPC) and non-invasive ventilation (NIV) — by installing and maintaining prescribed devices at patients' homes with training, follow-up visits, and 24/7 on-call support. Its primary platform is Vitadomîa (vitadomia.com), which connects patients to a nationwide collective of independent partner pharmacies branded as 'Pharmaciens Vitadomîa' and enables Click&Collect e-reservation of pharmacy products (medical equipment, wellness, mobility, orthopedics, childcare, bathroom safety, incontinence and parapharmacy categories) for in-store pickup.

OXYPHARM operates two interlocking GTM motions: a direct home-delivery and installation service for prescribed medical equipment handled by its own clinical teams, and a digital-to-pharmacy reservation funnel where patients select a 'pharmacie de rattachement' on the portal and reserve products online. It also curates a 'Maison des Services' ecosystem on the Vitadomîa site, distributing stairlifts (Stannah), walk-in showers (Douches & Bains), telecare/alarm systems (ADMR/Filien) and incontinence products (Lille Healthcare) through its pharmacy footprint across metropolitan France.

The business model combines prescription-driven managed services for chronic-care therapies, subscription-based telecare (€8.00–€33.90/month per ADMR/Filien tiers), transaction-based Click&Collect pharmacy sales, and referral/affiliate economics on home-modification partners. With 251–500 employees, a share capital of €598,514, and cooperative ownership via Astera, OXYPHARM functions as a mature, operationally-focused home healthcare operator rather than a venture-backed scale-up.

Name

OXYPHARM

Legal name

OXYPHARM, Société Anonyme

Website

https://vitadomia.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

OXYPHARM is a French home healthcare operator (subsidiary of Groupe Coopératif Astera) that distributes and services prescribed medical equipment — oxygen, insulin, perfusion, CPAP, NIV — and operates the Vitadomîa portal connecting patients to a nationwide network of partner pharmacies for Click&Collect reservations and home adaptation products.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Pharmacies and Drug Retailers (456110), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

In-Home Medication Administration (Nurse-Delivered) (HSABALAF)

akta.pro secondary industries

Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI), Mail-Order & Home Delivery Pharmacies (HLAFALAD)

Keywords

• Home healthcare services
• Medical equipment distribution
• Oxygen therapy services
• Pharmacy retail network
• Telecare and mobility aids

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Home Medical Equipment Distribution & Services: OXYPHARM distributes home medical equipment and delivers associated healthcare services (installation, training, follow-up, on-call support) for conditions including insulin therapy, nutrition, oxygen therapy, perfusion, sleep apnea (PPC), and non-invasive ventilation (VNI). Revenue is generated through the provision of prescribed medical devices and related homecare services.
2. Click&Collect E-Reservation (Pharmacy Network): The Vitadomîa portal allows customers to reserve pharmacy products online and pick them up at their chosen Pharmaciens Vitadomîa pharmacy. Products span medical equipment, wellness, mobility, orthopedics, childcare, bathroom safety, health, and parapharmacy categories. Revenue is derived from pharmacy product sales through the platform.
3. Home Accommodation & Accessibility Products: OXYPHARM facilitates the sale and installation of home modification products (Lille Healthcare incontinence products, stairlifts via Stannah, walk-in showers via Douches & Bains, telecare via ADMR/Filien) through its pharmacy network and service ecosystem, generating referral or transactional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OXYPHARM distributes and services prescribed home medical equipment (insulin therapy, nutrition, oxygen therapy, perfusion, sleep apnea/CPAP, and non-invasive ventilation) by delivering, installing, and maintaining devices directly in patients' homes. The company also operates the Vitadomîa online portal, which links a nationwide network of Pharmaciens Vitadomîa pharmacies to consumers through a Click&Collect e-reservation service spanning medical equipment, wellness, mobility, orthopedics, childcare, bathroom safety, and parapharmacy categories. Complementary home adaptation offerings (stairlifts, walk-in showers, telecare, incontinence products) are made available through partner brands within the same ecosystem.

Product overview

OXYPHARM operates the Vitadomîa online pharmacy portal platform, which connects patients with a network of affiliated pharmacies across France. The platform offers a comprehensive range of home healthcare services including insulin therapy, nutritional support, oxygen therapy, infusion/perfusion, sleep apnea management (CPAP), and non-invasive ventilation. Additionally, the platform provides an e-reservation (Click&Collect) service enabling customers to browse and reserve pharmacy products online for in-store pickup. The platform also serves as an information resource for health guides and financing assistance for home medical equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitadomîa Online Pharmacy Portal Online portal connecting patients with a nationwide network of affiliated Pharmaciens Vitadomîa pharmacies, supporting product catalog browsing, e-reservation (Click&Collect), home health service information, and patient health guides.
• Insulin Therapy Service (Insulinothérapie) Home healthcare service providing insulin therapy equipment (insulin pumps and related supplies) along with installation, patient training, and follow-up for diabetic patients, delivered directly to the patient's home upon prescription.
• Nutritional Support Service (Nutrition) Home healthcare service providing nutritional support and dietary therapy, including enteral/parenteral nutrition equipment and home-based patient support.
• Oxygen Therapy Service (Oxygénothérapie) Home oxygen therapy service for patients requiring supplemental oxygen, including equipment delivery, installation, and patient support at home.
• Perfusion / Infusion Therapy Service Home infusion/perfusion therapy service providing intravenous treatment equipment and home-based patient support.
• Sleep Apnea / CPAP Service (Apnée du sommeil / PPC) Home healthcare service supporting sleep apnea patients with CPAP (PPC) equipment delivery, fitting, training, and follow-up.
• Non-Invasive Ventilation Service (VNI) Home non-invasive ventilation (VNI) service providing respiratory support devices, installation, and follow-up care for patients with chronic respiratory insufficiency.
• Home Telecare Subscription (Téléassistance via ADMR / Filien) Subscription-based home telecare service for elderly and vulnerable individuals, offered in partnership with ADMR/Filien, including home alarm bracelets, automatic fall detection, and mobile GPS badges, with pricing of 8.00–33.90 €/month (tax-credit eligible).
• Stannah Stairlift Distribution Stairlift products (straight, curved, indoor, outdoor) made available to customers through the Vitadomîa home services ecosystem, distributed in partnership with Stannah.
• Douches & Bains Walk-in Shower Distribution Custom-made walk-in shower installation service (replacing bathtubs) distributed through the Vitadomîa home services ecosystem in partnership with Douches & Bains, with installations in a single day without tiling work.
• Lille Healthcare Incontinence Product Range Incontinence protection products (SUPREM range using Lille Air System breathable technology) distributed through the Vitadomîa pharmacy network for elderly and mobility-impaired customers.
• Click&Collect E-Reservation Service Online reservation service enabling customers to browse the Vitadomîa catalog (medical equipment, wellness, mobility, orthopedics, childcare, bathroom safety, health, parapharmacy) and reserve products for in-store pickup at a local Pharmaciens Vitadomîa pharmacy, with payment at pickup.

Quantifiable outcome

• OXYPHARM serves patients across France through a pharmacy network spanning all of metropolitan France for Click&Collect.
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Astera Cooperative GroupcoreOthersOXYPHARM is part of the Astera cooperative group. The Vitadomîa data is shared with other subsidiaries of the Astera group. OXYPHARM operates the Vitadomîa platform under the Astera cooperative umbrella, and its data protection policy references the group's data governance standards.
• CERP RouenminorOthersCERP Rouen is the hosting provider for the vitadomia.com website. It is a Société par Actions Simplifiée with capital of €134,000,000, located at 39-41 rue des Augustins, 76000 Rouen. CERP Rouen is also the hébergeur (web host) for the site.
• Pharmaciens Vitadomîa Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorOXYPHARM operates the Vitadomîa portal connecting patients to a network of independent pharmacies belonging to the 'Pharmaciens Vitadomîa' collective. Each pharmacy is an independent editor of its own virtual pharmacy on the portal and is responsible for its own pricing and product information. The network spans all of metropolitan France.
• ADMR / Filien (Téléassistance)minorChannel Partner/ Reseller/ DistributorADMR is France's leading home care services association (since 1945). Its telecare subsidiary Filien offers 24/7 telecare services including home alarm bracelets, automatic fall detection, and mobile GPS badges, offered through the Vitadomîa ecosystem. Filien reports over 99% subscriber satisfaction. Oxypharm features and distributes these services through its pharmacy network.
• Lille HealthcareminorChannel Partner/ Reseller/ DistributorLille Healthcare produces 100% breathable incontinence protection products (SUPREM range with Lille Air System technology). The products are featured and distributed through the Vitadomîa pharmacy network. Lille products address incontinence management for the elderly and mobility-impaired.
• Douches & BainsminorChannel Partner/ Reseller/ DistributorDouches & Bains replaces bathtubs with custom-made walk-in showers installed in a single day, without tiling work. Products are manufactured in France in fiberglass. The company has equipped nearly 12,000 households. Services are featured on the Vitadomîa platform, with 25% tax credit available. Oxypharm serves as a distribution channel for this home adaptation solution.
• StannahminorChannel Partner/ Reseller/ DistributorStannah is a global leader in stairlifts, present in over 50 countries with over 500,000 installations worldwide and over 30,000 in France. The company offers the widest range of stairlifts for straight, curved, indoor, and outdoor stairs. Stannah products are featured on the Vitadomîa platform as part of the home services ecosystem, with financing options and 25% tax credit available.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• VitalAire (Air Liquide): VitalAire delivers home respiratory care and chronic disease support across France, directly competing with Oxypharm's oxygen therapy, sleep apnea (PPC), and ventilation services.
• SOS Oxygène: SOS Oxygène is a French homecare provider specializing in oxygen therapy, ventilation, sleep apnea, and respiratory equipment distribution - competing head-on with Oxypharm on therapy setup and ongoing support.
• Orkyn' (Air Liquide Healthcare): Orkyn' is the home healthcare subsidiary of Air Liquide in France, providing respiratory therapies (oxygen, CPAP, ventilation), infusion, and nutrition at home - a direct one-to-one competitor to Oxypharm's home medical equipment service portfolio.
• ADEP (Assistance, Domicile, Équipement, Prévention): ADEP provides home healthcare equipment and services across France, overlapping with Oxypharm on medical equipment installation, accessibility aids, and chronic-condition support.

Others

• ResMed (home respiratory): ResMed is a global manufacturer of sleep apnea and respiratory devices; comparable to Oxypharm as an upstream equipment supplier and indirect competitor through homecare providers distributing ResMed CPAP machines.

Broad incumbents

• Hartmann France: Hartmann distributes incontinence care, wound management, and home medical products through French pharmacies and homecare providers, overlapping with Oxypharm's incontinence and medical supply offerings.
• Linde Homecare: Linde Homecare is part of Linde's gases and healthcare division, offering home respiratory therapies and home medical equipment throughout France - a broader incumbent with overlapping therapeutic offerings.
• B. Braun Homecare: B. Braun offers homecare nutrition, infusion, and wound care in France through a national network - comparable to Oxypharm's perfusion and nutrition services but as part of a much larger medical products portfolio.

Emerging players

• Coloplast: Coloplast provides stoma, continence, and wound care products distributed through pharmacies in France; comparable to Oxypharm's Lille Healthcare incontinence range on the same distribution channel.

Regional players

• PharmaVie / réseau pharmaceutique: PharmaVie is a French pharmacy network that competes with the Pharmaciens Vitadomîa collective on aggregating pharmacy customers and offering home medical products in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/channels/tvmad
• LinkedInlinkedin.com/company/oxypharm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OXYPHARM