moveHER Money
moveHER Money is a bootstrapped, South Dakota-based online education company that sells self-paced financial literacy courses for Gen Z girls and young women ages 14-24, plus free resources for parents, delivered through a Kajabi-hosted storefront.
- Company typePrivate
- Founded2023
- HeadquartersSouth Dakota, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What moveHER Money does
moveHER Money is a privately held, bootstrapped online education company that delivers self-paced financial literacy courses to Gen Z girls and young women ages 14-24. Founded in 2023 by Sarah Kurtenbach — a former Fortune 500 media company VP — and registered as moveHER Money, LLC in South Dakota, the company sells directly to consumers through a Kajabi-hosted storefront at moveher.money. Its portfolio comprises two flagship comprehensive courses (High School Course and College Course, each priced at $397 one-time or $69/month for six months) and a mini-course line covering budgeting, wealth building, and debt elimination at $47-$97 per course. The company also offers free downloadable lead magnets (money-making checklists, parent guides, curated book lists) and digital e-gift cards, with all revenue generated through self-serve digital purchases processed via Stripe.
The underlying technology is intentionally lean: courses are hosted on the Kajabi learning management system, which provides content delivery, video playback, quizzes, progress tracking, and certificate generation. There is no proprietary technology stack, no native mobile app, and no API or third-party integrations disclosed. The business model is product-led growth targeting two personas — Gen Z girls as primary learners and parents/guardians as gift purchasers — acquired primarily through organic Instagram, free lead magnets, and a weekly 'Financially Lit Friday' email newsletter. A forthcoming affiliate program is intended to add a referral layer.
Customer acquisition is small and organic; testimonial evidence (Liberty, Ella, Maddy, Bre) indicates completed-course students acting as word-of-mouth advocates. The company is geographically restricted to the United States, operates without external institutional funding, and reports 1-10 employees. Revenue is undisclosed, and the business remains a founder-led, single-entity operation with no disclosed M&A activity, partnerships, or institutional backers.
moveHER Money firmographics
Firmographics- Name
- moveHER Money
- Legal name
- moveHER Money, LLC
- Website
- https://moveher.money
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- moveHER Money is a bootstrapped, South Dakota-based online education company that sells self-paced financial literacy courses for Gen Z girls and young women ages 14-24, plus free resources for parents, delivered through a Kajabi-hosted storefront.
- Ownership category
- akta.pro rank
moveHER Money industry classification
Industry- Product category
- Financial Education
- NAICS
- Business Schools and Computer and Management Training (6114)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (EDAAAJAA)
Keywords
Where moveHER Money is headquartered
LocationHeadquarters
- HQ city
- South Dakota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
moveHER Money business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Full-Length Courses (High School & College): One-time purchase of comprehensive courses covering 5 modules with 19+ topics, 250+ lessons, 80+ videos, interactive quizzes, and certificate of completion. Price point of $397 per course.
- Installment Payment Plans: Monthly payment plan options allowing customers to spread course costs over multiple months. College/High School courses available at $69/month for 6 months. Wealth Track for Girls available at $37/month for 3 months.
- Mini-Courses: Individual focused courses on specific money topics (budgeting, wealth building, debt elimination) sold as one-time purchases at lower price points ($47-$97).
- E-Gift Cards: Digital gift cards allowing customers to purchase courses as gifts for other girls. Delivered via email with unique coupon codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | High School Course - One-Time Payment |
| Subscription | Monthly | High School Course - Payment Plan |
| One time/ perpetual license | Pay-as-you-go | College Course - One-Time Payment |
| Subscription | Monthly | College Course - Payment Plan |
| One time/ perpetual license | Pay-as-you-go | The Cool Girl's Guide to Budgeting Mini-Course |
| One time/ perpetual license | Pay-as-you-go | Debt-Free Gen Z Mini-Course |
| Subscription | Monthly | Wealth Track for Girls - Subscription |
| Freemium | Pay-as-you-go | Easy Ways to Make Money Freebie |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
moveHER Money product offering
Product offeringCore offering
moveHER Money sells online personal finance courses for Gen Z girls ages 14-24, including two comprehensive core courses (High School Course and College Course at $397 each) and three mini-courses (The Cool Girl's Guide to Budgeting at $47, The Wealth Track for Girls at $97 one-time or $37/month for 3 months, and Debt-Free Gen Z at $97). The curriculum covers budgeting, saving, investing, debt management, credit building, taxes, and retirement planning, delivered through the Kajabi platform with video lessons, interactive quizzes requiring 80% to pass, downloadable templates, and certificates of completion.
Product overview
moveHER Money is an online educational platform offering financial literacy courses for Gen Z girls ages 14-24. The product portfolio includes two core comprehensive courses: the High School Course ($397) and College Course ($397), both available with payment plans. The platform also offers three mini-courses priced at $47-97: The Cool Girl's Guide to Budgeting (budgeting fundamentals), The Wealth Track for Girls (wealth building including budgeting, saving, and investing), and Debt-Free Gen Z (debt avoidance and elimination). Additionally, the company provides free resources including money-making checklists, parent guides, and recommended reading lists. All courses are delivered through Kajabi's platform, include video content, quizzes (80% pass rate required), and provide certificates of completion.
Differentiator
Problem solved
Functional benefit
Brands
- High School Course: Financial literacy course designed for high school girls covering budgeting, saving, goal setting, paying for college in cash, buying a car in cash, and avoiding debt.
- College Course
- The Cool Girl's Guide to Budgeting
- The Wealth Track for Girls
- Debt-Free Gen Z
Products and services
- moveHER Money High School Course Comprehensive online financial literacy course designed for high school girls (ages 14-18) covering budgeting, saving, goal setting, paying for college in cash, buying a car in cash, understanding needs vs. wants, and avoiding credit cards and debt. Includes 5 modules, 250+ lessons, 80+ videos, interactive quizzes (80% pass rate required), and a certificate of completion. Priced at $397 one-time or $69/month for 6 months.
- moveHER Money College Course In-depth online financial education course for college girls (ages 18-24) covering budgeting, taxes, retirement, investing, crushing debt, comparison and money, goal setting, and post-college financial planning. Contains 5 modules with 19 vital money topics, 250+ lessons, 80+ videos, interactive quizzes, and a certificate of completion. Priced at $397 one-time or $69/month for 6 months.
- The Cool Girl's Guide to Budgeting Bite-sized mini-course teaching the art of budgeting in a fun, engaging way for young women. Includes Budgeting 101, mindset shifts, a full budget walkthrough video, and a plug-and-play budget template. Priced at $47 one-time or 2 payments of $25.
- The Wealth Track for Girls Comprehensive mini-course covering budgeting, saving, goal setting, and investing fundamentals. Includes The Cool Girl's Guide to Budgeting plus modules on wealth building and early investing for long-term financial freedom, with bonuses worth $300+. Priced at $97 one-time payment or $37/month for 3 months (with lifetime access to content and future updates).
- Debt-Free Gen Z: A Girl's Guide to Understanding and Eliminating Debt Mini-course teaching girls how to pay for college in cash, buy a car in cash, understand credit cards and APR, build credit without debt, and pay off existing debt. Includes comprehensive debt education, freebies worth $397 total value (cheat sheets, eBook, goals checklist, wallpapers, bonus module). Priced at $97 one-time.
Quantifiable outcome
- Girls who complete the course learn to create monthly budgets, set savings goals, and understand debt avoidance strategies
- +2 more outcomes
Companies that use moveHER Money
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
moveHER Money technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
moveHER Money partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
moveHER Money competitors and assessment
Company assessmentEmerging players
- YNAB (You Need A Budget): Subscription budgeting software and education platform teaching zero-based budgeting methodology. Competes with moveHER Money's budgeting curriculum while adding a SaaS tool component.
Direct peers
- Zogo Finance: Financial literacy app and education platform targeting young adults including Gen Z. Offers gamified learning experiences and partners with financial institutions, providing a tech-forward alternative to moveHER Money's Kajabi-hosted courses.
- Next Gen Personal Finance (NGPF): Nonprofit providing free personal finance curriculum to middle and high school educators and students. Directly overlaps with moveHER Money's teen financial literacy target market, though B2B2C via schools rather than DTC.
- Her First $100K: Financial education platform founded by Tori Dunlap focused on women in their 20s and 30s. Operates courses, podcast, and coaching with similar DTC course funnel mechanics, though targets a slightly older demographic than moveHER Money.
- Greenlight: Financial education and money management platform for kids and teens, including debit cards with parental controls and educational content. Overlaps with moveHER Money's Gen Z financial literacy focus while adding a fintech/banking layer.
- Clever Girl Finance: Online platform providing personal finance education specifically for women, including courses, books, and community. Closest direct competitor to moveHER Money's women-focused financial literacy positioning, though targets a broader age range than Gen Z.
- Money Mammoth: Financial education platform focused on Gen Z and millennials, particularly women, with courses and content addressing money mindset and practical skills. Closely comparable to moveHER Money in audience targeting and educational format.
Broad incumbents
- Ellevest: Women-focused investment and financial planning platform offering robo-advisor, education content, and coaching. Overlaps with moveHER Money's female financial empowerment positioning but operates as a full-service fintech rather than pure education.
- Khan Academy: Free online education platform with substantial personal finance curriculum for students of all ages. Represents the dominant free alternative competing with moveHER Money's paid courses for the same Gen Z demographic.
- Ramsey Solutions: Established personal finance education brand offering courses, books, and coaching across budgeting, debt, and wealth building. Significantly larger incumbent with broader audience, but operates in the same financial literacy education category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
moveHER Money social profiles
Digital presencemoveHER Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
moveHER Money leadership team
Management profileNumber of profiles
Profiles1 record
moveHER Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
moveHER Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about moveHER Money
What does moveHER Money do?
moveHER Money sells online personal finance courses for Gen Z girls ages 14-24, including two comprehensive core courses (High School Course and College Course at $397 each) and three mini-courses (The Cool Girl's Guide to Budgeting at $47, The Wealth Track for Girls at $97 one-time or $37/month for 3 months, and Debt-Free Gen Z at $97). The curriculum covers budgeting, saving, investing, debt management, credit building, taxes, and retirement planning, delivered through the Kajabi platform with video lessons, interactive quizzes requiring 80% to pass, downloadable templates, and certificates of completion.
Is moveHER Money a public or private company?
moveHER Money is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was moveHER Money founded?
moveHER Money was founded in 2023. It employs 1 to 10 people.
Where is moveHER Money based?
moveHER Money is headquartered in South Dakota, United States, in the North America region.
How does moveHER Money make money?
Four revenue lines are on record. Full-Length Courses (High School & College) is the primary driver. The others are installment Payment Plans, mini-Courses and E-Gift Cards.
Who are moveHER Money's main competitors?
YNAB (You Need A Budget) is listed as an emerging player. Direct peers are Zogo Finance, Next Gen Personal Finance (NGPF), Her First $100K, Greenlight, Clever Girl Finance and Money Mammoth. Broad incumbents are Ellevest, Khan Academy and Ramsey Solutions.
Does moveHER Money have an API?
No public API is recorded for moveHER Money.
What industry is moveHER Money in?
moveHER Money's product category is Financial Education. Its primary akta.pro industry code is EDAAAJAA, Budgeting & Cash-Flow Management. Its NAICS code is 6114.