ABAF

What ABAF does

ABAF (A.B.A.F – Accompagnement des Boucheries Artisanales Françaises) is a French communication and marketing agency exclusively serving artisanal butcher shops (boucheries artisanales) across France. The company provides end-to-end digital services — website creation, social media management, SEO, Google My Business optimization, and brand identity design — alongside customizable physical products such as packaging, signage, workwear, bags, and labels, the latter sold through the e-commerce storefront boutique.abaf.fr. The firm is led by founder Jean-Baptiste Pinçon, whose combined CAP boucher (French vocational butcher certification) and marketing background provides rare insider credibility inside the boucherie artisanale vertical.

The company operates from a registered siège social at 6 Rue de la Donelière, 35000 Rennes, with an operational office at 14 Rue des Charmilles, 35510 Cesson-Sévigné. It is structured as a Société par Actions Simplifiée (SAS) with €1,000 share capital, SIREN 884 383 480, registered at RCS Rennes. The 9-person team spans project management, graphic design, and commercial functions; the website is privacy-compliant under RGPD. ABAF markets itself as a '360°' specialist for the boucherie artisanale segment, distinguishing itself from generalist agencies through vertical focus and founder domain expertise.

The business model blends bespoke digital service engagements (no public pricing, project-based and retainer-oriented) with one-off product licensing revenue via boutique.abaf.fr. Customer acquisition relies on direct outreach (phone, email, WhatsApp, Google Calendar), content marketing via blog, multi-platform social media (Instagram, Facebook, LinkedIn, TikTok), and a TV-format show titled 'Boucherie – Le Grand Duel'. The company claims 1,561+ client relationships, all within the SMB artisanal butcher segment and distributed across France. No funding rounds, M&A activity, or investor disclosures are present in the available data.

Name

ABAF

Legal name

A.B.A.F – Accompagnement des Boucheries Artisanales Françaises

Website

https://abaf.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ABAF is a French 360° communication and marketing agency that exclusively serves artisanal butcher shops (boucheries artisanales) across France, providing digital services and customizable physical products. Founded by Jean-Baptiste Pinçon, who holds a CAP boucher plus marketing background, it has 1,561+ SMB clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Cesson-sévigné

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital services: ABAF provides digital communication services including website creation and redesign, brand image development, social media management, Google My Business optimization, SEO expertise, and online reputation management (moderating client reviews). These are sold as service engagements directly to butcher shops.
2. Customizable products: ABAF sells customizable physical products for butcher shops including print materials (impression products), packaging, signage (price display panels), work clothing (aprons, jackets, polos), bags, labels, and food packaging. Products are sold through boutique.abaf.fr.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ABAF is a 360° communication partner for French artisanal butcher shops, delivering digital marketing services (website creation, social media management, Google My Business optimization, SEO, review moderation, brand identity) along with customizable physical products (packaging, signage, embroidered workwear, labels, insulated bags, printed materials) and professional butchery photography. The company combines deep sector specialization with both digital and physical product capabilities, serving butcher shops across France from its Rennes/Cesson-Sévigné base.

Product overview

ABAF is a 360° communication partner for French artisanal butcher shops, offering a comprehensive suite of services including digital marketing (website creation, social media management, SEO/Google My Business optimization), visual communication (professional photography, logo design, brand identity), and customized print products (packaging, signage, clothing, labels). The company's offerings are organized as service packages for digital accompaniment (Accompagnement Digital) and customizable products (Produits Personnalisables), with services available both at their Rennes location and throughout France. The core offering centers on helping butcher shops modernize their image, develop their physical and digital presence, communicate effectively, and valorize their artisanal know-how through tailored solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Création de Sites Web (Website Creation)

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Eskimoz: Eskimoz is a French digital marketing agency specialising in SEO, SEA, and content marketing for SMBs. While not vertically focused on butchers, it competes for the same pool of small-business marketing budget and offers overlapping services (SEO, web, content) that ABAF bundles into its 360° offering.
• Solocal: Solocal is the historic French local-SMB marketing platform (formerly Pages Jaunes) offering websites, digital presence, and reputation management to small businesses. It addresses the same customer pain points (online visibility, brand image) as ABAF but at a national generalist scale rather than a butcher-vertical niche. A direct comparator for the digital-services side of ABAF's business.
• 1min30: 1min30 is a French digital agency offering SEO, web design, and inbound marketing to SMBs. Comparable to ABAF's digital-accompanement arm (website creation, SEO, social media management) but operating across all SMB verticals rather than focusing exclusively on butcheries.
• Wedia: Wedia is a French digital asset management and marketing platform enabling brands to manage content, product information, and marketing assets at scale. Comparable to ABAF's content production and brand identity services but aimed at larger enterprise marketing teams rather than artisanal SMBs.
• JVWEB: JVWEB is a French digital agency offering SEO, web development, and online advertising services. Comparable to ABAF on the digital marketing/SEO side of the offering and would be a competitor for butcher shop marketing budgets at a national scale.
• OpenStudio: OpenStudio is a French web agency that builds websites, e-commerce stores, and digital marketing solutions for small businesses. Directly overlaps with ABAF's website creation, redesign, and SEO offering, though without the butcher-specific vertical specialisation or physical product catalogue.
• Mailjet (Sinch): Mailjet is a French email marketing and messaging platform serving SMBs with newsletters, lead nurturing, and customer engagement tools. While product-platform rather than agency-led, it competes for the same SMB marketing budget pools that ABAF targets through its digital-accompanement services.
• HighCo: HighCo is a French marketing services group offering trade marketing, digital, and data-driven activation for retail and consumer brands. It is a much larger diversified player but operates adjacent to the trade marketing and in-store/physical retail activation services that ABAF provides to butcher shops.

Emerging players

• Critizr: Critizr is a French customer experience management platform focused on retail networks, FMCG brands, and SMBs. It addresses the same reputation management and customer feedback use cases that ABAF bundles into its 360° butcher offering, and could be a partner or competitor for the digital-presence component.
• Skeepers: Skeepers is a French customer review and employee engagement platform that overlaps directly with ABAF's 'modération des avis clients' and Google My Business review moderation services. It represents a potential technology partner or substitute for the review-management component of ABAF's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abaf.agence
• LinkedInlinkedin.com/company/abaf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABAF