What Vlbook does

VLBook is an India-focused online betting exchange platform that operates a peer-to-peer wagering model where users bet against one another rather than against a house. The platform targets Indian cricket and sports fans, with particular depth on IPL session markets (50+ markets per match, live odds refreshing every 2 seconds), and extends to football, kabaddi, tennis, and 1,000+ daily sports events. It also offers a 750-game casino vertical including Teen Patti, Andar Bahar, live dealer tables, and RNG-certified slots. Registration is completed in roughly two minutes via WhatsApp with no document verification, and the platform is accessible through mobile web without an app download, with an Android APK distributed through WhatsApp support.

The technology stack is a mobile-optimised web platform with live odds updates, push notifications, and a single wallet that spans sports and casino. Payments are UPI-first, supporting Google Pay, PhonePe, Paytm, Net Banking, and IMPS/NEFT, with a ₹100 minimum deposit, zero transaction fees, and a stated 5-minute withdrawal SLA. The platform holds a Curacao gaming certificate and uses 256-bit SSL encryption, while self-imposing geographic restrictions on five Indian states (Telangana, Assam, Sikkim, Arunachal Pradesh, Tamil Nadu). No public funding, ownership, or revenue disclosures are available; the company is privately held with 11-50 employees and claims 500,000+ registered users.

Monetisation is primarily transactional: an exchange spread/commission on matched sports bets, house edge on casino games, and promotional bonuses (₹700 welcome bonus, 20% first deposit match, 200% IPL deposit bonus) that drive acquisition. A freemium plus pay-as-you-go pricing model is augmented by a VLBook Club VIP membership for high-value users offering priority withdrawals, personal account managers, and loyalty points. Distribution is fully digital, anchored on WhatsApp for acquisition, support, and APK delivery, with SEO-oriented blog content and a referral program as additional growth levers. A parallel sub-brand, VL Book 777, offers a simplified mobile-first interface for the same consumer base.

Name

Vlbook

Legal name

Vlbook

Website

https://vlbook.com.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VLBook is an India-focused online betting exchange and casino platform where users wager peer-to-peer on cricket, football, and other sports via WhatsApp-based registration, with UPI payments and 5-minute withdrawals targeting Indian mobile consumers.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Online sports betting
• Cricket betting exchange
• Live casino gaming
• Fantasy sports tournaments
• UPI betting platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Sports Betting Commission/Spread: Peer-to-peer exchange model where VLBook earns from the spread/commission on sports betting markets. Unlike traditional bookmakers with house edge, exchange model takes fee from matched bets.
2. Casino Gaming Revenue: House-backed casino games including slots (500+), live dealer games, Teen Patti variants, Andar Bahar, crash games (Aviator). Revenue generated from casino game margins.
3. Welcome and Deposit Bonuses (Promotional): Welcome bonus ₹700 for new users, 20% first deposit bonus, 200% IPL special bonus. Bonuses drive user acquisition and engagement but represent cost rather than revenue stream.
4. Daily Cashback: Automatic daily cashback on casino losses credited the following morning with no rollover requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VLBook is an online betting exchange platform that allows Indian users to place peer-to-peer sports bets (primarily cricket including IPL, plus football, kabaddi, tennis) and play live dealer casino games (Teen Patti, Andar Bahar, Roulette, Blackjack, Baccarat, slots). The platform uses a WhatsApp-based registration system with no document verification, UPI-first payments with 5-minute withdrawals, and provides over 1000 daily sports events with 50+ markets per IPL match and odds updating every 2 seconds during live matches.

Product overview

VLBook operates as a unified online betting exchange platform combining sports betting, live casino gaming, and fantasy tournaments under a single VLBook ID credential. The core platform is complemented by a sub-brand (VL Book 777) offering a simplified interface, along with mobile app access (Android APK) and a VIP membership program (VLBook Club). The platform connects users to cricket betting (IPL, ICC events, BBL, WPL), football (EPL), kabaddi (PKL), and 750+ casino games including live dealer tables. All services are accessible through WhatsApp-based registration and UPI-first payment infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• VLBook Platform Online betting exchange platform providing peer-to-peer sports betting, live casino gaming, and fantasy tournaments. Offers over 1000 daily sports events, 750+ casino games, and UPI-based payments with 5-minute withdrawals. Targeted at Indian users with WhatsApp-based registration.
• VL Book 777 Sub-brand variant of the VLBook platform focused on fast, transparent online betting with Indian payment systems and mobile-first interface.
• VLBook Cricket ID Unique account credential for accessing sports betting, live casino, fantasy tournaments, wallet management, and customer support on the VLBook platform. Created via WhatsApp in under 2 minutes without document verification.
• VLBook Live Casino Live dealer casino section featuring Roulette, Blackjack, Baccarat, Teen Patti, Andar Bahar, Dragon Tiger with 24-hour streaming and RNG-certified fair play. Includes 500+ slot games.
• VLBook Sports Betting Sports wagering platform covering cricket (IPL, ICC, BBL, WPL), football (EPL), kabaddi (PKL), tennis, and other sports with exchange odds and live in-play betting. Offers 50+ markets per IPL match with odds updating every 2 seconds.
• VLBook Mobile App (Android APK) Android mobile application for VLBook platform, downloadable via WhatsApp support, enabling mobile access to live betting markets and casino games.
• VLBook Club VIP Exclusive membership program offering priority withdrawals, personal account manager, early tournament access, and loyalty reward points for regular users. Monthly subscription billing cadence.

Quantifiable outcome

• 5-minute UPI withdrawals (Google Pay, PhonePe, Paytm)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smarkets: Peer-to-peer betting exchange with sharp pricing and low commission, comparable to VLBook on the exchange model, in-play markets, and B2C sportsbook economics. Differs in geographic footprint and product depth.
• 1xBet: Offshore-licensed sportsbook and casino operator with strong India presence and cricket focus. Comparable on Curacao-style offshore licensing, UPI payment support, and combined sports + casino product offering for Indian users.
• Parimatch: Offshore-licensed sportsbook operating in India with cricket, casino, and live-dealer verticals. Comparable on the India-market focus, multi-vertical sports + casino offering, and Curacao licensing structure.
• Betdaq: Peer-to-peer betting exchange competing with Betfair globally. Directly comparable on the exchange/commission model and in-play sports markets, though VLBook is hyper-focused on Indian cricket where Betdaq is not.
• 10Cric: Cricket-specialist sportsbook targeting the Indian market with deep IPL coverage. Comparable on India-centric cricket audience, UPI/local payment support, and casino vertical integration.
• Betfair: World's largest peer-to-peer betting exchange and the conceptual originator of the model VLBook uses. Directly comparable on the exchange/commission revenue model, in-play markets, and liquidity-driven odds — though Betfair operates at global scale versus VLBook's India focus.

Broad incumbents

• Betway: Established global sportsbook with significant India presence and cricket focus. Comparable on IPL coverage and Indian user targeting, but uses traditional house-backed bookmaker model versus VLBook's exchange.
• Dream11: India's leading fantasy cricket platform with massive IPL user base and deep cricket coverage. Comparable on the India-centric cricket/IPL audience and mobile-first user experience, though Dream11 operates a fantasy/contest model rather than an exchange.
• Dafabet: Asia-focused sportsbook and casino operator with significant Indian and Asian cricket market presence. Comparable on combined sports betting + live casino offering, Asia-Pacific licensing, and WhatsApp-style local payment support.

Emerging players

• Mobile Premier League (MPL): Indian mobile gaming platform expanding into real-money gaming verticals. Comparable on the Indian mobile-first user base and casual gaming behavior, though MPL's fantasy/skill model differs from VLBook's exchange.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vlbook