Better Change

What Better Change does

Better Change Consulting ApS is a Denmark-headquartered Agile transformation consulting and training firm founded in 2008, operating from a headquarters in Hasselager and offices in 13 locations across 11 countries (Denmark, Germany, Netherlands, Sweden, Italy, Finland, Spain, Croatia, Estonia, South Africa, and the USA). The firm delivers services through a decentralized network of approximately 21 senior coaches referred to as 'Fellows,' supported by 15+ certified course trainers, and positions itself as one of the first firms in Europe to professionalize Agile coaching and among the first globally to extend Agile beyond software into hardware.

The firm's core offerings span two revenue streams. The first is professional services: end-to-end Agile transformation consulting, team coaching, leadership development, Design Sprint facilitation, User Story Mapping, Agile Retrospective facilitation, and organizational culture alignment using the Competing Values Framework, alongside a Flight Levels-based 'Business Agility' practice that extends Agile from teams into the whole organization. The second is the Better Change Academy, a training platform delivering 30+ certified courses — including CSM, CSPO, CAL, ICAgile (ICP-ACC/ATF/CAT), Kanban University (FM, KMP 1/2, ESK), Flight Levels (FLIN, FL2D, FL3D, FLSA), and SAFe — offered publicly across European locations and virtually, and privately on-site for enterprises. AI integration is limited to an AI Design Sprint product and an AI-enhanced CSM variant.

Better Change monetizes primarily through professional services fees for consulting engagements and one-time/perpetual per-seat course pricing ranging from approximately DKK 7,000–9,665 (Denmark), EUR 1,095–2,190 (Germany/Italy), and SEK 14,500–17,000 (Sweden). GTM is sales-led via direct enterprise engagement supplemented by content marketing (100+ blog articles), webinars, newsletters, LinkedIn, and industry events. Named enterprise customers include LEGO, Grundfos, Laerdal Medical, Erasmus MC, and TC Electronic; the firm has formalized four regulated vertical go-to-markets — Energy, Financial Institutions, Healthcare, and Insurance — alongside its historical software and hardware base. Ownership is private with no disclosed institutional funding, M&A, or parent company.

Name

Better Change

Legal name

Better Change Consulting ApS

Website

https://betterchange-consulting.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Change is a Denmark-headquartered Agile transformation consultancy and training firm founded in 2008, operating across 13 European and international offices. It serves enterprise clients in energy, financial services, healthcare, and insurance with coaching, consulting, and certified training in Scrum, Kanban, Flight Levels, and SAFe.

Ownership category

akta.pro rank

Product category

Agile Consulting and Training

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), Change Management & Transformation Leadership (EDABAAAD), Stakeholder, Communication & Change Management (EDABAHAF), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN), Change Management for Operations Transformations (EDABAKAM)

Keywords

• Agile transformation consulting
• Scrum certification training
• Kanban training programs
• Safer enterprise scaling
• Agile team coaching

Headquarters

HQ city

Hasselager

HQ country

Denmark

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agile Consulting and Coaching Services: Professional consulting services including Agile transformation consulting, team coaching, leadership development, and organizational change management. Services delivered through on-site workshops, ongoing coaching engagements, and project-based consulting.
2. Training and Certification Courses: Public and private training courses offering certifications including Certified Scrum Master (CSM), Certified Scrum Product Owner (CSPO), Certified Agile Leader (CAL), ICAgile certifications, Kanban Management Professional (KMP), Flight Levels certifications, and SAFe training. Delivered in-person across European locations and virtually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Better Change delivers Agile transformation consulting, team coaching, leadership development, and certified training courses to enterprise clients across Europe. The firm helps organizations implement Scrum, Kanban, Flight Levels, SAFe, and Design Thinking approaches through consulting engagements, workshops, and certified training programs (CSM, CSPO, CAL, ICAgile, Kanban, Flight Levels, SAFe) delivered in-person across 13 offices and virtually.

Product overview

Better Change is a consulting and training company offering a portfolio of agile transformation services and certification training programs. The core offering includes Better Change Academy for instructor-led and self-paced training in methodologies such as Scrum (Certified Scrum Master, Certified Scrum Product Owner), Kanban (Flow Manager, KMP 1, KMP 2, ESK), Flight Levels (FLIN, FL2D, FL3D, FLSA), SAFe (Leading SAFe, SAFe for Teams), and ICAgile coaching programs. Complementary services include Design Sprints facilitation, User Story Mapping workshops, Agile Retrospective facilitation, Cultural Survey and Alignment workshops, Agile Team Coaching, Leadership Development, and full-scale Agile Transformation consulting. The AI Design Sprint offering integrates AI tools into design sprint methodology. The company operates across multiple European countries with local office presence in Denmark, Germany, Netherlands, Italy, Sweden, Finland, Croatia, South Africa, Spain, Estonia, and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Better Change Academy Training platform offering Agile, leadership, and coaching certification courses including Scrum, Kanban, Flight Levels, and SAFe programs delivered in-person across European offices and virtually.
• Certified Scrum Master (CSM) Scrum Alliance-certified training course teaching theory, tools, and practices for becoming an effective Scrum Master. Delivered as a public course in Denmark (DKK 7000), Germany/Italy (EUR 1095-1400), and Sweden (SEK 14500-17000), with an Enhanced AI version available at EUR 1100-1400.
• Certified Scrum Product Owner (CSPO) Scrum Alliance-certified training course for product ownership responsibilities and practices, with pricing available upon inquiry.
• Flight Levels Training Authorized Flight Levels Academy training program covering organizational communication, collaboration, and strategic alignment, including FLIN, FL2D (EUR 2190 in Berlin), FL3D, and FLSA certifications.
• Kanban Training Kanban University-certified training including Flow Manager (FM, EUR 1295 in Germany), Kanban System Design (KMP 1), Kanban System Improvement (KMP 2), and Enterprise Scale Kanban (ESK).
• ICAgile Agile Coaching Professional (ICP-ACC) ICAgile-certified coaching training program for professional agile coaching skills, priced from DKK 8000.
• Certified Agile Leader (CAL) Scrum Alliance certified leadership training program offered at two levels (CAL-1 and CAL-2), with CAL-1 priced from DKK 9665.
• Leading SAFe Training SAFe (Scaled Agile Framework) certified training for scaling agile across enterprises, including Leading SAFe 6 (SAFe-SA) and SAFe for Teams (SAFe-SP), delivered as a SAFe Registered Education Provider.
• Design Sprints Facilitated design sprint workshops for rapid ideation, prototyping, and user validation within compressed timeframes, for product and innovation teams.
• AI Design Sprint Design sprint training incorporating AI tools for backlog refinement, sentiment analysis, and coaching practice.
• User Story Mapping Workshop Workshop service for collaborative creation of user story maps to define product vision, personas, and release roadmaps, for product teams and stakeholders.
• Cultural Survey and Alignment Workshop Organizational culture assessment and alignment workshop using the Competing Values Framework, including a survey component and a two-day workshop.
• Agile Team Coaching Coaching service for building self-organizing and high-performing agile teams, including team building workshops and Scrum Master staffing.
• Leadership Development Leadership development programs including inspirational talks, personal sparring, and authentic leadership training, including the "Leadership in an Agile Context" program delivered for Grundfos.
• Business Agility with Flight Levels Organizational agility consulting using Flight Levels methodology to extend agile beyond teams into the whole organisation, including strategic alignment and inter-team coordination.
• Agile Transformation Consulting End-to-end agile transformation consulting tailored to unique organizational needs, including Coach the Coach programs and ongoing coaching engagements.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Scrum AlliancecoreStrategic or Co-development PartnerScrum Alliance is a key certification body for Scrum credentials. Better Change offers Certified ScrumMaster (CSM) and Certified Scrum Product Owner (CSPO) courses as a Scrum Alliance Registered Education Provider. Trainers include Certified Scrum Trainers.
• ICAgilecoreStrategic or Co-development PartnerICAgile provides Agile coaching and facilitation certifications. Better Change offers ICAgile Certified Professional - Agile Coaching (ICP-ACC), ICAgile Team Facilitation (ICP-ATF), and Coaching Transformations (ICP-CAT) courses.
• Kanban UniversitycoreStrategic or Co-development PartnerKanban University provides official Kanban method certifications. Better Change offers Flow Manager (FM), Kanban Management Professional (KMP 1 & 2), and Enterprise Scale Kanban (ESK) certifications as KU-certified training.
• Flight Levels AcademycoreStrategic or Co-development PartnerFlight Levels Academy is the official body for Flight Levels methodology certifications developed by Klaus Leopold. Better Change offers FLIN, FL2D, FL3D, and FLSA certifications as authorized Flight Levels training.
• SAFe (Scaled Agile Framework)coreStrategic or Co-development PartnerScaled Agile Inc. provides the SAFe framework for scaling Agile in enterprises. Better Change offers Leading SAFe 6 (SAFe-SA) and SAFe for Teams (SAFe-SP) courses as a SAFe Registered Education Provider.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• cPrime: Full-service Agile transformation and SAFe consulting firm offering training, coaching, and tooling implementation. Comparable to Better Change in delivering Scrum Alliance and SAFe certifications alongside enterprise Agile consulting.
• Odd-e: Asia-Pacific-rooted Agile coaching and training company that has expanded into Europe. Offers similar Scrum, Kanban, and technical Agile services with practitioner-led delivery comparable to Better Change's Fellow network.
• Net Objectives: Agile and Lean transformation consultancy offering SAFe, Scrum, and enterprise coaching. Directly competes for the same enterprise Agile training and transformation engagements as Better Change.
• Mountain Goat Software: Scrum training company founded by Mike Cohn offering Certified Scrum Master and Product Owner courses with a comparable practitioner-led delivery model. Direct competitor for public Scrum certification training.
• agile42: Agile coaching, training, and transformation consultancy operating as a Registered Education Provider for Scrum Alliance and ICAgile across Europe. Direct competitor offering CSM, CSPO, and enterprise coaching similar to Better Change's core services.

Emerging players

• ICAgile: Certification body for Agile coaching and facilitation tracks (ICP-ACC, ICP-ATF, ICP-CAT). Better Change is a Registered Education Provider; ICAgile shapes the curriculum of Better Change's coaching certifications.
• Scrum Alliance: The certification body that issues CSM, CSPO, and CAL credentials — Better Change is a Registered Education Provider for Scrum Alliance. They set the curriculum and certification standards that shape Better Change's training offering.
• Scaled Agile: Owner of the SAFe framework and SP/SA/SP-SA certifications that Better Change delivers. While not a direct competitor for end-client services, it controls the methodology IP that Better Change's SAFe training business depends on.

Broad incumbents

• McKinsey & Company (Organizational practice): Global strategy consulting incumbent whose organizational and transformation practices compete for the enterprise change management engagements Better Change targets, while serving a much broader mandate.
• Accenture (Agile/Digital Transformation practice): Global consulting incumbent with a large Agile and digital transformation practice. Competes with Better Change for large enterprise Agile transformation RFPs while also offering much broader services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/betterchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Change