Mind the Frontline

What Mind the Frontline does

Mind the Frontline is a U.S. 501(c)(3) public charity (EIN 92-3900766) founded in June 2023 by Chris Smetana to deliver mental health, peer support, and wellness programming to first responders and their families. The organization serves healthcare, military, and public service frontline personnel — including police, firefighters, EMTs, paramedics, dispatchers, and military members — addressing PTSD, trauma, burnout, suicidal ideation, and substance use, and it extends services to spouses/families and to agencies.

Its core product is the Mind Shield Health and Wellness Membership, a recurring subscription priced at less than $4 per month that bundles access to a first-responder-specific mental health resource directory, state-by-state guides, the MindShield 24/7 Debrief Hotline (866-646-3247), virtual one-on-one peer support, a vetted provider list, and discounts on the Headspace app. Adjacent products include a Peer Support Learning Management System for agencies, a Critical Incident Response service for departments following traumatic events, the Critical Conversations Podcast (21 episodes on YouTube), weekly online peer support groups, in-person events and retreats, and an online merchandise store. The underlying platform combines a content/community hub (59+ mental health blog articles, 52+ recovery articles, 24+ resilience articles) with human-staffed hotline and group support.

The business model mixes individual membership subscriptions (recurring, ~$4/month, structured as a tax-deductible charitable contribution), tax-deductible donations as a registered 501(c)(3), merchandise sales, and agency-tier contracts (LMS and Critical Incident Response). Distribution is direct-to-consumer via the website and hotline, with B2B outreach to law enforcement, fire, and EMS agencies; the organization also maintains a 988 Suicide & Crisis Lifeline referral partnership and a Headspace discount partnership, and has earned the Candid Silver Seal for nonprofit transparency.

Name

Mind the Frontline

Legal name

Mind the Frontline

Website

https://MindTheFrontline.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind the Frontline is a U.S. 501(c)(3) nonprofit founded in June 2023 that provides mental health resources, a 24/7 peer support hotline, virtual peer support groups, and an agency peer support LMS to first responders (healthcare, military, police, fire, EMS) and their families.

Ownership category

akta.pro rank

Product category

Mental Health and Peer Support Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Peer support services
• First responder wellness
• Mental health resources
• Crisis intervention support
• Nonprofit mental health

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Mind Shield Health and Wellness Membership provides exclusive benefits including access to resource directory, debrief hotline, virtual peer support, provider list, app discounts, and content for less than $4 per month. Membership is 100% tax-deductible as a charitable contribution.
2. Donations: As a registered 501(c)(3) public charity (EIN: 92-3900766), Mind the Frontline accepts tax-deductible donations to support the mission of providing mental health resources to first responders.
3. Merchandise Sales: Online store selling branded merchandise to support the organization and spread awareness.
4. Agency Solutions: Peer Support LMS and agency membership solutions for organizations seeking structured mental health support programs for their first responder staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mind the Frontline is a 501(c)(3) public charity that provides mental health, peer support, and wellness programs for healthcare, military, and public service first responders. Its core offerings include the Mind Shield Health and Wellness Membership (under $4/month), a 24/7 Mind Shield Debrief Hotline (866-646-3247), a virtual peer support platform, an online resource directory, and weekly peer support groups. It also sells agency-level solutions including a Peer Support LMS and Critical Incident Response services.

Product overview

Mind the Frontline operates as a nonprofit mental health and wellness organization offering a membership-based platform with multiple interconnected products. The core offering is the Mind Shield Health and Wellness Membership, which bundles access to a resource directory, 24/7 debrief hotline, virtual peer support, and mental health app discounts. Agency-level customers can access the Peer Support LMS and Critical Incident Response services as add-on modules. The organization also provides community support through the Critical Conversations Podcast and Weekly Online Peer Support Group.

Differentiator

Problem solved

Functional benefit

Brands

• Mind Shield: The Mind Shield 24/7 Debrief Hotline - a confidential peer support line available 24/7 for first responders to debrief and foster resilience. Phone number: 866-Mind247 (866-646-3247).

Products and services

• Mind Shield Health and Wellness Membership Monthly membership program (less than $4/month) providing first responders with access to a first-responder-specific mental health resource directory, state-by-state resources, 24/7 Mind Shield Debrief Hotline, virtual 1-1 peer support, preferred mental health provider list, app discounts (e.g., Headspace), weekly blog and podcast content, workshops/webinars, and mindfulness/meditation resources. 100% tax-deductible as a charitable contribution.
• Mind Shield 24/7 Debrief Hotline Confidential 24/7 peer support hotline accessible by call or text (866-Mind247 / 866-646-3247) for first responders to debrief and build resilience after critical incidents and stressful experiences.
• Peer Support LMS Learning Management System offered to agencies and departments providing structured peer support training, education, and certification tracking for first responder personnel.
• Critical Incident Response Rapid deployment peer support service for agencies following tragic events or critical incidents affecting first responder personnel.
• Weekly Online Peer Support Group Recurring virtual peer support group sessions providing first responders with regular community connection, shared experiences, and ongoing peer support.
• Agency Peer Support Solutions Organizational membership for law enforcement, fire, EMS, and other public safety agencies providing peer support infrastructure including Peer Support LMS access, Critical Incident Response, and professional education programs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 988 Suicide & Crisis LifelinecoreStrategic or Co-development PartnerMind the Frontline partners with the 988 Suicide & Crisis Lifeline for crisis intervention referrals. The organization notes that while Mind the Frontline doesn't provide crisis intervention directly, they refer individuals in crisis to the 988 Lifeline which has a large number of first responders and veterans who volunteer. The partnership provides first responder-specific awareness and referral pathways.
• HeadspaceminorGTM or Marketing PartnerMind the Frontline offers exclusive discounts on Headspace mental health app subscriptions as part of their membership benefits, providing members with additional meditation and mindfulness resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 988 Suicide & Crisis Lifeline: Federally-backed 24/7 crisis intervention service that Mind the Frontline actively partners with for referrals; overlapping mental-health crisis mission and a significant incumbent that exercises strong influence over crisis awareness and referral flows.
• NAMI (National Alliance on Mental Illness): The largest US mental-health advocacy nonprofit, providing education, support groups, and crisis resources — including first-responder-facing programming — comparable in nonprofit status and peer-support/community model, though broader in population scope.
• IAFF Center of Excellence for Behavioral Health Treatment and Recovery: IAFF-affiliated specialized behavioral health program for firefighters and paramedics — comparable first-responder mental-health mission with the scale and funding advantages of an international union backing.

Direct peers

• Copline: 1-800-COPLINE is a 24/7 crisis hotline staffed by trained retired law-enforcement officers — a directly comparable first-responder-specific peer support service operating in the same audience and modality as Mind the Frontline's Mind Shield hotline.
• Cordico (Lexipol): Cordico, now part of Lexipol's public-safety wellness suite, offers a confidential wellness and peer-support app purpose-built for first responders — directly comparable to Mind the Frontline's peer-support LMS and resource-directory offering for agency customers.
• Code Green Campaign: Nonprofit initiative focused on mental health awareness, education, and peer support specifically for first responders — directly comparable in mission, beneficiary population, and education-driven content model.
• SafeCall: SafeCall Now is a 24/7 peer-support and crisis line staffed by current/former first responders — directly comparable in hotline modality, beneficiary audience, and peer-support-only positioning.

Emerging players

• Boulder Crest Foundation: Nonprofit providing peer-support-based wellness and resiliency programs for combat veterans, first responders, and their families — comparable veteran/first-responder peer-support programming and retreat-led model even if military-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiTkGRQVligpVSWheWthUPg
• Facebookfacebook.com/mindthefrontline
• LinkedInlinkedin.com/company/mind-the-frontline
• Instagraminstagram.com/mindthefrontline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind the Frontline