Advokatfirmaet Legalis As

What Advokatfirmaet Legalis As does

Advokatfirmaet Legalis AS is a Norwegian private law firm headquartered in Oslo, founded in 1995, operating as a subsidiary of the Alt Legalt group. The firm provides legal advisory and representation services to both private individuals and small-to-medium businesses across Norway, with practice coverage spanning labor law, family and inheritance law, real estate and housing law, personal injury and social security, criminal defense, immigration, tax, contract/purchase law, and marketing law. The team includes more than 25 named lawyers and partners, including founder Henrik A. Jensen (Supreme Court admission rights since 2008) and Managing Director Tonje Hovde Skjelbostad, with multilingual capacity across Polish, German, French, Urdu, Punjabi, Arabic, and Russian.

The firm operates a hybrid professional services and digital platform model. Core revenue derives from hourly-rate legal engagements (timesatser adjusted annually per KPI, minimum 0.25-hour billing unit, advance payment required), supplemented by a portfolio of digital products: Legal AI (legalaitech.no, generative AI-powered legal assistance), Advokatchatten (advokatchatten.no, free legal chat), and kontrakt.legalis.no (digital document generation for wills, advance directives, and cohabitation contracts). Supporting infrastructure includes Penneo for client identity verification, 24SevenOffice for invoicing, MongoDB Atlas for digital service data, Mailgun for transactional email, and Microsoft as primary data processor. The firm holds Gjensidige-provided professional liability insurance of up to NOK 5M per claim.

Go-to-market combines direct consumer inbound (phone, email, website contact forms, free initial consultations) with a partner referral network spanning trade unions, insurance companies, banks, housing cooperatives, and patient associations that deliver discounted rates to members. Marketing is content-led via SEO-optimized educational articles and organic social on LinkedIn, Facebook, and Instagram. The firm is a reporting entity within Alt Legalt's group-level compliance with Norway's Transparency Act (åpenhetsloven) and operates GDPR-compliant data processing within the EU/EEA.

Name

Advokatfirmaet Legalis As

Legal name

Advokatfirmaet Legalis AS

Website

https://legalis.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Advokatfirmaet Legalis AS is an Oslo-based Norwegian law firm serving private individuals and SMBs nationwide across labor, family, real estate, personal injury, and immigration law, supplemented by AI-assisted chat and digital document-generation products.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Advisory Services: Professional legal services billed primarily by hourly rates with timesats (hourly rates) adjusted annually according to KPI. Minimum billing unit is 0.25 hours (15 minutes). Advance payment (forskudd) typically required before work begins.
2. Digital Legal Products: Revenue from digital legal solutions including document generation services for wills, power of attorney, and cohabitation contracts
3. Discounted Corporate Rates: Reduced pricing offered to members of partner organizations including trade unions, insurance companies, banks, housing cooperatives, and patient associations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Advokatfirmaet Legalis AS is a Norwegian law firm delivering traditional legal advisory and representation services across multiple practice areas (labor, family, real estate, personal injury, criminal, immigration, tax, corporate/M&A, contract, and insurance law) for both private individuals and businesses. The firm complements these services with digital self-service products including Legal AI (AI-powered legal assistance), Advokatchatten (free legal chat), and a digital document generation platform for wills, powers of attorney, and cohabitation contracts. The firm aims to provide all of Norway with access to affordable, competent legal counsel through discounted partner rates and insurance-coverage assistance.

Product overview

Advokatfirmaet Legalis AS offers a portfolio of legal services including traditional attorney representation across multiple practice areas (labor law, family law, real estate, insurance law, personal injury, criminal law, immigration, etc.) as well as digital self-service products. The digital offerings include Legal AI (AI-powered legal assistance), Advokatchatten (free legal chat), and a digital document service for creating wills, power of attorney, and cohabitation contracts. These digital products complement the core legal advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Legal AI: Digital AI solution for more affordable legal assistance
• Advokatchatten
• kontrakt.legalis.no

Products and services

• Legal AI AI-powered legal assistance service offering affordable legal counsel through an online platform at legalaitech.no, providing text-based responses for legal assistance queries.
• Advokatchatten Free legal chat service providing quick answers to legal questions without obligation, accessible to anyone seeking initial legal guidance.
• Digital Juridiske Dokumenter (Juridiske dokumenter) Digital solution for creating power of attorney (fremtidsfullmakt), wills (testament), and cohabitation contracts (samboerkontrakt) at kontrakt.legalis.no for individuals who need standardized legal documents.
• Legal Advisory and Representation Services Traditional attorney representation and advisory services across labor law, family law, real estate law, personal injury and social security, insurance law, criminal law, immigration law, tax law, corporate/M&A, contract law, and dispute resolution for both private individuals and businesses across Norway. Billed primarily at hourly rates with a 0.25-hour minimum billing unit.
• Timebooking System Digital appointment scheduling service that allows clients to book meetings with Legalis lawyers online.

Quantifiable outcome

• Customer satisfaction: 5/5 on Facebook, 4.7/5 on Google, 4.9/5 on Advokatguiden

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trade Unions (Fagforbund)coreGTM or Marketing PartnerPartnership agreements with several leading trade unions in Norway providing members access to discounted legal services at reduced rates
• Insurance Companies (Forsikringsselskaper)coreGTM or Marketing PartnerPartnership with insurance companies to assist clients with legal cost coverage through their policies including home, car, and travel insurance
• Banks (Banker)minorGTM or Marketing PartnerBanking partnerships offering discounted legal services to bank customers
• Housing Cooperatives (Boligbyggelag)minorGTM or Marketing PartnerPartnership with housing cooperatives providing members reduced rates on legal services related to property matters
• Patient Associations (Pasientforeninger)minorGTM or Marketing PartnerPartnership with patient organizations including ME-foreningen, ADHD Norge, and Mage-tarmforbundet offering members discounted legal services
• Gjensidige Forsikring ASAcoreOthersGjensidige Forsikring ASA provides the mandatory professional liability insurance (sikkerhetsstillelse) for the law firm, currently covering up to five million kroner per claim
• Kredinor ASminorOthersKredinor AS handles debt collection when client payments are not received within the payment deadline

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advokatfirmaet Thommessen AS: One of Norway's largest full-service law firms, comparable to Legalis by virtue of broad multi-practice-area coverage and Norwegian market footprint, though serving a more enterprise-weighted client mix.
• Advokatfirmaet Legal24: Sister Norwegian law firm under the same Alt Legalt AS parent group, offering comparable consumer and SMB-focused legal services across Norway. Closely comparable by ownership, target market, and operating geography.
• Advokatfirmaet BAHR AS: Major Norwegian commercial law firm with broad practice coverage including dispute resolution, corporate, and real estate—directly comparable by full-service multi-practice model.
• Advokatfirmaet Schjødt AS: Leading Norwegian full-service law firm with practice areas spanning most of Legalis's specialties (corporate, dispute, employment, real estate). Comparable by product breadth and national reach.
• Advokatfirmaet Wiersholm AS: Norwegian law firm with similarly broad practice coverage across business law specialties, comparable to Legalis on multi-practice positioning within the Norwegian market.
• Advokatfirmaet Simonsen Vogt Wiig: Norwegian full-service law firm covering many of Legalis's practice areas, comparable on multi-specialty breadth and national market footprint.
• Selmer Advokatfirma AS: Norwegian law firm with a multi-practice model spanning corporate, dispute resolution, and employment. Comparable to Legalis by full-service positioning in Norway.

Broad incumbents

• LegalZoom: Global digital legal services platform operating at scale with document automation and online legal offerings—comparable to Legalis's digital product layer (Legal AI, document generation) and SMB/consumer GTM.

Emerging players

• Rocket Lawyer: Online legal services platform offering affordable document generation and on-demand counsel to consumers and SMBs—directly comparable to Legalis's digital/AI-assisted service positioning.

Others

• Advokatguiden: Norwegian lawyer directory and review platform where Legalis holds a 4.9/5 rating; not a direct competitor but the dominant marketplace shaping how Norwegian consumers and SMBs select counsel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/legalisadvokat
• LinkedInlinkedin.com/company/advokatfirmaet-legalis-as
• Instagraminstagram.com/legalisadvokat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advokatfirmaet Legalis As