Wine Cellar Club Inc

What Wine Cellar Club Inc does

Wine Cellar Club, Inc. is a privately held, members-only wine storage facility headquartered in Irvine, California, founded in May 1992 by Steven Greenberg. The company operates a single physical site spanning two buildings equipped with climate-controlled storage maintained at 57°F and 65% humidity, redundant alarm systems, OC Fire Department-certified sprinklers, and full-time on-site staff supervision. Product offerings range from 8-case private cabinet lockers to 360+ case Supreme Deluxe walk-in cellars with custom wood shelving, alongside cabinets with racking for 750ml, 375ml, and magnum bottles.

The business operates on a recurring subscription model with quote-based pricing, complemented by ancillary concierge services (wine receiving, repacking at $22/box, box transfer at $10/box, Cellar Tracker inventory integration, and buy/sell assistance) and direct wine carton sales at $10 each. Members also receive access to private tasting rooms, a media lounge, billiards and card rooms, and exclusive BYOB wine tasting events at curated restaurants across Southern California from San Diego to Los Angeles. The go-to-market is community-led and event-driven, relying on word-of-mouth, a 30+ year operating reputation, and a member referral cycle rather than paid acquisition channels.

The customer base is composed of individual wine collectors ranging from beginners to seasoned connoisseurs, segmented as a single horizontal persona. The company is family-owned by the Greenbergs, with no institutional investors, no funding rounds, and no disclosed revenue. The headcount is in the 1–10 range, and operations are confined to Orange County, California.

Name

Wine Cellar Club Inc

Legal name

Wine Cellar Club, Inc.

Website

https://winecellarclubinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine Cellar Club, Inc. is a privately held, members-only wine storage facility in Irvine, California, founded in 1992, serving individual wine collectors in Southern California with climate-controlled lockers and walk-in cellars, concierge services, and members-only tasting events.

Ownership category

akta.pro rank

Product category

Wine Storage Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Collection Moving & Cellar Relocation (HSAKAEAJ)

Keywords

• Private wine storage
• Wine cellar membership
• Climate-controlled storage
• Wine collection management
• Member wine club

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wine Storage Membership: Members pay recurring fees for access to climate-controlled storage lockers (8 to 176+ cases) and walk-in cellars (85 to 360+ cases). Pricing varies by locker size and configuration, with private cabinet lockers to custom walk-in cellars available.
2. Concierge Services: Premium optional services including wine receiving and repacking ($22/box), box transfer to locker ($10/box), Cellar Tracker inventory management, wine shipping coordination, and buy/sell assistance for members.
3. Wine Accessory Sales: Sale of new wine cartons ($10 each, tax included) that fit standard wine bottles and slide into club lockers. Members purchase these for storage and shipping purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Wine Cellar Club, Inc. operates a private members-only wine storage facility in Irvine, California, offering climate-controlled private cabinet lockers (8 to 176+ cases) and custom walk-in cellars (85 to 360+ cases) maintained at 57°F and 65% humidity for long-term wine preservation. The membership also includes complimentary receiving services from major carriers, concierge support (repacking, transfer, buy/sell assistance), private tasting rooms, media lounge and billiards/card rooms, and exclusive BYOB wine tasting events at restaurants across Southern California.

Product overview

Wine Cellar Club Inc operates as a premium wine storage facility with a unified membership-based model. The core offering centers on climate-controlled wine storage solutions including private cabinet lockers (8-176 cases) and custom walk-in cellars (85-360+ cases), all maintained at 57°F and 65% humidity. The club provides complimentary receiving services for wine deliveries and offers premium concierge add-ons through Cellar Tracker integration for inventory management. Member amenities include complimentary private tasting rooms, media lounges with billiards and card rooms, and exclusive BYOB wine tasting events at local restaurants. The product ecosystem combines essential storage infrastructure with hospitality services to serve discerning wine collectors in Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Storage - Lockers Private cabinet lockers available in various sizes (8, 16, 24, 32, 48 cases, plus 60-176 case bin lockers) for storing personal wine collections. Club designs and builds custom lockers on-premises; sized for individual collectors through serious hobbyists.
• Wine Storage - Walk-In Cellars Climate-controlled walk-in cellar options ranging from 85 to 360+ cases with real wood shelving, custom rack systems, crown molding, and aluminum trim. Configurations include Junior (85), Junior Deluxe (103), Standard (166), Standard Deluxe (240), and Supreme Deluxe (360) cases, with larger custom options available.
• Cabinets with Racks Rack storage options for larger lockers and walk-ins, designed for 750ml, 375ml, and magnum bottles. Configurations include 20, 30, 48, and 96 cases in various racked/box storage combinations.
• Receiving Department Free wine delivery acceptance from UPS, FedEx, GSO, and other carriers. Shipments are logged and secured in climate-appropriate receiving rooms, with automated email notifications sent upon receipt; free storage for up to 30 days.
• Concierge Services & Transport Premium concierge services for members: Cellar Tracker inventory management, wine receiving and repacking ($22/box), box transfer to locker ($10/box), buy/sell assistance, and wine shipping coordination with licensed importers.
• Private Tasting Rooms Complimentary private tasting rooms available for member booking. Equipped with glassware, decanters, ice, dump buckets, and tableware for sharing wine with friends and family.
• Media Lounge and Billiards/Card Rooms Members-only main lounge with fully stocked wine service counter, glassware, and comfortable seating; billiard room for entertaining small groups; and a card room with felt-top table for Poker, Gin, Bridge, or business meetings.
• Wine Tastings and Lunches Exclusive members-only BYOB wine tasting events at curated local restaurants. Members-only lunches and dinners held at wine-friendly establishments throughout Southern California from San Diego to Los Angeles.
• Wine Cartons New wine storage cartons sold to members for $10 each (tax included). Perfect fit for most standard 750ml wine bottles, designed to slide right into club lockers; not compatible with tall German and Alsatian bottle sizes.

Quantifiable outcome

• Climate conditions maintained at 57°F and 65% humidity for optimal wine preservation
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Zachys Wine & Spirits: Zachys combines wine retail, auction, and storage services for collectors. Comparable in serving the high-end collector market with multi-channel wine services, though auction and retail dominate over storage subscriptions.
• Wine.com: Wine.com is the largest online wine retailer in the US with substantial warehousing infrastructure. Comparable in wine distribution and storage scale but operates a fundamentally different online retail business model.
• Sherry-Lehmann: Sherry-Lehmann is a historic New York wine and spirits retailer serving serious collectors. Comparable in serving the high-end collector market with multi-channel services including some storage, though retail dominates.
• K&L Wine Merchants: K&L is a major US wine retailer with warehousing and storage capabilities for collector customers. Comparable in serving serious wine collectors but with retail as the primary model rather than subscription storage.
• Sotheby's Wine: Sotheby's Wine operates a global wine auction and brokerage business with associated storage services. Comparable in serving ultra-high-net-worth collectors but operates at much larger scale with auction as the core revenue driver.
• Acker Merrall & Condit: Acker is one of the largest US wine auction houses offering wine storage, appraisal, and consignment services. Comparable as a storage provider for serious collectors but with auction and trading as the primary revenue stream rather than subscription storage.

Direct peers

• Underground Cellar: Underground Cellar combines wine purchasing with storage and inventory management, serving wine collectors through a digitally native platform. Comparable in serving serious collectors but with a fundamentally different (wine-sales-led) business model.
• Vault Wine Storage: Vault Wine Storage operates private, climate-controlled wine storage facilities serving collectors in major US markets. Direct comparable in business model (subscription-based private storage) though focused on the Northeast rather than Southern California.
• Vinfolio: Vinfolio is a private wine storage and inventory management company offering professional storage with integrated cellar tracking. Highly comparable to Wine Cellar Club's core storage + inventory offering, though Vinfolio operates with a more digitally-enabled model.

Others

• Cellar Tracker: Cellar Tracker is the industry standard wine collection management software used by collectors and wine storage facilities. Wine Cellar Club has a partnership with Cellar Tracker, making it an enabling technology partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/wine-cellar-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Cellar Club Inc