AVERY OUTDOORS, INC.
Avery Outdoors, Inc. is a multi-brand hunting gear company operating under Banded Holdings, selling apparel, waders, decoys, blinds, and sporting dog equipment direct-to-consumer across waterfowl, turkey, upland, whitetail, fishing, and sporting dog segments.
- Company typePrivate
- Founded-
- HeadquartersNew Memphis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What AVERY OUTDOORS, INC. does
Avery Outdoors, Inc. is a U.S.-based hunting gear company operating under the holding entity Banded Holdings, Inc. The company sells waterfowl hunting apparel, waders, decoys, blinds, sporting dog equipment, and related accessories through a multi-brand portfolio that includes Banded (core apparel), Avery (waders), Avery Sporting Dog / ASD (dog gear), and GHG Decoy Systems. Distribution is anchored by a direct-to-consumer e-commerce storefront at banded.com, supplemented by phone-based sales support and a retail store locator directing buyers to third-party retailers.
The product line spans mid-range apparel (hoodies, shirts, pants, base layers), premium wader systems (Avery Originals, Black Label Elite, Phantom X, Aspire, and Heritage Collection lines), H.E.A.T. heated outerwear jackets, hunting bags and packs, boat blinds and chairs, and an extensive decoy catalog covering duck, goose, turkey, motion, flocked, and full-body silhouette decoys. Technical features include integrated battery-powered heating elements in outerwear, breathable and neoprene wader constructions, and motion/spitter decoys engineered for waterfowl hunting scenarios. Price points span from $7.99 entry-level accessories to premium waders and boat blinds priced up to $769.99.
The company targets six hunting-related consumer segments: waterfowl hunters (primary), turkey hunters, upland hunters, fishing enthusiasts, whitetail hunters, and sporting dog owners. Revenue is generated entirely through one-time product transactions across the multi-brand catalog. The go-to-market motion combines DTC e-commerce with a loyalty rewards program, an email newsletter (VIP Access), phone-based customer service, and a military/first responder discount program, with free shipping triggered at $150 per order.
AVERY OUTDOORS, INC. firmographics
Firmographics- Name
- AVERY OUTDOORS, INC.
- Legal name
- Banded Holdings, Inc.
- Website
- https://averyoutdoors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avery Outdoors, Inc. is a multi-brand hunting gear company operating under Banded Holdings, selling apparel, waders, decoys, blinds, and sporting dog equipment direct-to-consumer across waterfowl, turkey, upland, whitetail, fishing, and sporting dog segments.
- Ownership category
- akta.pro rank
AVERY OUTDOORS, INC. industry classification
Industry- Product category
- Hunting and Outdoor Sporting Equipment
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)
Keywords
Where AVERY OUTDOORS, INC. is headquartered
LocationHeadquarters
- HQ city
- New Memphis
- HQ country
- United States
- HQ region
- North America
Markets served
AVERY OUTDOORS, INC. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of hunting apparel, waders, decoys, and gear through e-commerce website. Products include one-time purchase items such as waders, jackets, pants, decoys, bags, and accessories. Revenue generated from individual product transactions at various price points ranging from $7.99 to $769.99.
- Brand Portfolio Revenue: Revenue generated across multiple owned brands: Banded (core apparel), Avery (waders), Avery Sporting Dog (dog gear), and GHG Decoy Systems (decoys). Each brand serves specific hunting segments contributing to diversified revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small gear |
| Unit Pricing | Pay-as-you-go | Mid-range hunting apparel |
| Unit Pricing | Pay-as-you-go | Premium waders and outerwear |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AVERY OUTDOORS, INC. product offering
Product offeringCore offering
Avery Outdoors, Inc. operates as a multi-brand hunting and outdoor gear brand under Banded Holdings, Inc., designing, sourcing, and selling waterfowl hunting equipment — including waders, hunting apparel, layout blinds and chairs, decoys and motion decoys, bags/packs, and sporting dog gear — through its own direct-to-consumer e-commerce storefront and supporting dealer network. The portfolio spans sub-brands Banded (apparel/gear), Avery (waders/heritage lines), Avery Sporting Dog (ASD) (dog-handling gear), and GHG Decoy Systems (hunting decoys).
Product overview
AVERY OUTDOORS, INC. operates primarily as a sub-brand (Avery) under Banded Holdings, Inc., specializing in waterfowl hunting gear and sporting dog equipment. The portfolio includes Avery waders (breathable and neoprene), Avery Sporting Dog (ASD) products, GHG Decoy Systems, and the core Banded apparel line. The company offers a multi-brand platform combining waders (Black Label Elite, Phantom X, Aspire, Avery Originals), decoys (duck, goose, turkey, motion), hunting apparel, bags, blinds, and dog gear across men's, women's, and kids' categories for hunting pursuits including duck, goose, turkey, and upland.
Differentiator
Problem solved
Functional benefit
Brands
- Avery Originals: Wader product line including breathable, insulated, and neoprene waders for hunting applications
- Avery Sporting Dog (ASD)
- GHG Pro-Grade
- Black Label Elite
- Phantom X
- Aspire
- Heritage Collection
Products and services
- Avery Waders
- Banded Hunting Apparel & Gear
- GHG Decoy Systems
- Avery Sporting Dog (ASD) Gear
- Layout Blinds, Chairs & Boat Blinds
- Bags, Packs & Accessories
Companies that use AVERY OUTDOORS, INC.
Customer profileSegments6 records
Ideal customer profiles2 records
AVERY OUTDOORS, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AVERY OUTDOORS, INC. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thacha GearminorThacha Gear is an external brand linked from the Banded website in the Pursuit section. Banded provides a link to thachagear.com for Whitetail hunting products, suggesting a partnership or cross-promotional relationship for specialized layering systems targeting deer hunters.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AVERY OUTDOORS, INC. competitors and assessment
Company assessmentBroad incumbents
- Orvis: Long-standing outdoor brand with hunting, fishing, and country apparel lines including waders and dog gear. Comparable multi-category outdoor positioning and sporting dog exposure.
- Patagonia: Outdoor apparel and gear brand with broad outdoor reach and technical fabric expertise. Competes for technical outerwear share and brand cachet in adjacent outdoor segments.
- Bass Pro Shops / Cabela's: Largest U.S. sporting-goods and hunting retailer with broad assortment across hunting, fishing, and outdoor gear. Sets category benchmarks on assortment, pricing, and brand reach.
Direct peers
- Final Approach: Waterfowl hunting gear brand focused on decoys, layout blinds, and accessories. Direct overlap with GHG Decoy Systems' product category and waterfowl customer base.
- Primos Hunting: Long-established hunting brand covering calls, decoys, blinds, and accessories. Comparable breadth in waterfowl and turkey hunting gear, including motion decoys that overlap with GHG.
- Kuiu: Premium ultralight hunting apparel and gear brand operating primarily DTC. Comparable premium pricing, technical positioning, and direct-to-consumer e-commerce model.
- Drake Waterfowl: Waterfowl-focused hunting apparel and gear brand with comparable category focus (waders, outerwear, decoys) and similar target customer (duck and goose hunters). Closest direct competitor in the waterfowl niche.
- Sitka Gear: Premium technical hunting apparel brand (now part of W.L. Gore) serving big-game and waterfowl hunters with high-performance outerwear. Competes head-to-head in the premium hunting apparel tier.
- Badlands Gear: Hunting packs, apparel, and gear brand with comparable category breadth (packs, outerwear, accessories) and similar DTC distribution model.
- First Lite: Merino-wool-based hunting apparel brand targeting big-game and waterfowl hunters with a premium, technical positioning similar to Avery/Banded's higher-end tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AVERY OUTDOORS, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVERY OUTDOORS, INC. leadership team
Management profileNumber of profiles
AVERY OUTDOORS, INC. subsidiaries and ownership
Company hierarchySubsidiaries3 records
AVERY OUTDOORS, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVERY OUTDOORS, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVERY OUTDOORS, INC.
What does AVERY OUTDOORS, INC. do?
Avery Outdoors, Inc. operates as a multi-brand hunting and outdoor gear brand under Banded Holdings, Inc., designing, sourcing, and selling waterfowl hunting equipment — including waders, hunting apparel, layout blinds and chairs, decoys and motion decoys, bags/packs, and sporting dog gear — through its own direct-to-consumer e-commerce storefront and supporting dealer network. The portfolio spans sub-brands Banded (apparel/gear), Avery (waders/heritage lines), Avery Sporting Dog (ASD) (dog-handling gear), and GHG Decoy Systems (hunting decoys).
Is AVERY OUTDOORS, INC. a public or private company?
AVERY OUTDOORS, INC. is a private company. It is classified as unknown and is currently operating.
When was AVERY OUTDOORS, INC. founded?
AVERY OUTDOORS, INC. was founded in -1. It employs 11 to 50 people.
Where is AVERY OUTDOORS, INC. based?
AVERY OUTDOORS, INC. is headquartered in New Memphis, United States, in the North America region.
How does AVERY OUTDOORS, INC. make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are brand Portfolio Revenue.
Who are AVERY OUTDOORS, INC.'s main competitors?
Broad incumbents on record are Orvis, Patagonia and Bass Pro Shops / Cabela's. Direct peers are Final Approach, Primos Hunting, Kuiu, Drake Waterfowl, Sitka Gear, Badlands Gear and First Lite.
Does AVERY OUTDOORS, INC. have an API?
No public API is recorded for AVERY OUTDOORS, INC..
What industry is AVERY OUTDOORS, INC. in?
AVERY OUTDOORS, INC.'s product category is Hunting and Outdoor Sporting Equipment. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail.