Vinology

What Vinology does

Vinology is a small Spanish hospitality and wine retail business headquartered in Las Rozas de Madrid, founded in 2010. The company operates across five interrelated verticals: wine bars, a restaurant, wine events, a retail shop, and a wine club, all centered on wine culture and gastronomy. Its headcount is reported at 1–10 employees, consistent with a local, owner-operated multi-concept format rather than a multi-site chain.

The business model appears to be a vertically integrated wine lifestyle operator that monetizes through multiple revenue streams: on-premise consumption at wine bars and a restaurant, ticketed or hosted wine events, retail wine sales via a shop, and recurring revenue from a wine club subscription/membership. Because the company website was inaccessible (CAPTCHA-gated) and no pricing, membership economics, or customer data were disclosed, the relative weighting of these revenue streams — and the central unit economics — cannot be triangulated from the available evidence.

Vinology is a privately held, for-profit company with no disclosed funding, no parent organization, no subsidiaries, and no documented partnerships, acquisitions, or leadership changes. The absence of disclosed technology, AI/ML capabilities, digital distribution, or e-commerce infrastructure indicates a predominantly physical, local-market operating model. The most material data gap is the inaccessibility of the company's primary website, which precluded any direct observation of product assortment, pricing, events calendar, or membership structure.

Name

Vinology

Website

https://vinology.wine

Company type

Private

Founded year

2010

Headcount range

1–10 employees

Short description

Vinology is a small Spanish operator of wine bars, a restaurant, wine events, a retail wine shop, and a wine club in Las Rozas de Madrid, founded in 2010 and focused on wine culture and gastronomy.

Ownership category

akta.pro rank

Product category

Wine Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine bar services
• Wine retail shop
• Wine club membership
• Wine events catering
• Restaurant hospitality

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Core offering

Vinology operates wine bars, a restaurant, wine events, a retail shop, and a wine club focused on wine culture and gastronomy. The offerings are anchored in physical hospitality venues located in Las Rozas De Madrid, Spain, supplemented by a recurring wine club subscription component.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Bar On-premise wine bar service offering curated wines by the glass and related hospitality experiences to adult consumers.
• Restaurant On-site restaurant offering gastronomy paired with wine, focused on wine culture and food pairing for individual diners.
• Wine Events Hosted wine events and tastings curated around wine culture and gastronomy for individual attendees and small groups.
• Wine Retail Shop Physical retail shop selling wines directly to consumers as part of the Vinology venue experience.
• Wine Club Recurring wine club membership providing subscribed wine selections and ongoing wine culture engagement to individual members.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Lavinia: Spanish-founded wine retailer operating stores with integrated wine bars, tasting events, and a loyalty program across Spain, France, and Switzerland. Directly comparable to Vinology as a multi-format wine operator combining off-premise retail, on-premise consumption, and experiential programming in Spain.
• Naked Wines: Subscription-based wine club funding independent winemakers in exchange for regular curated shipments. Comparable to Vinology specifically on the wine-club/subscription model and customer-acquisition approach.
• Majestic Wine: UK wine specialist retailer with physical stores, a wine club membership program (Nectar Majestic), and in-store tasting events. Comparable to Vinology across the retail + wine club + experiential events stack, with a much larger footprint.
• Berry Bros. & Rudd: Historic London wine merchant combining a flagship retail shop, wine cellars, in-store tastings, and wine subscription/club services. Comparable to Vinology on the curated wine culture + retail + club model, though at a higher-end price point.
• Laithwaites: Large UK and international wine subscription club and online retailer offering curated cases, member pricing, and tasting events. Comparable to Vinology on the wine-club/subscription dimension and on direct-to-consumer wine curation.
• The Winery (wine bar group): UK-based wine bar/restaurant group offering curated wine lists, retail, and themed tasting events. Directly comparable to Vinology as a multi-site wine-bar operator combining on-premise hospitality with retail and events.

Emerging players

• Vivino: Global wine marketplace and community app with label recognition, ratings, and direct-to-consumer wine purchasing. Comparable to Vinology as a wine-discovery and purchase channel, but operating purely digitally rather than as a physical venue.
• Bodegas y Viñedos / Spanish winery taproom concepts: Spanish wineries operating producer-owned tasting rooms and wine-tourism experiences (e.g., Familia vitivinícola estates in Rioja, Ribera del Duero). Comparable to Vinology on the wine-event/tasting-room side of the business, though on the producer rather than retailer side.
• Vente-Privée / Veepee Wine: Members-only flash-sale platform with a dedicated wine category offering time-limited allocations of premium wines to Spanish consumers. Comparable to Vinology on the curated wine-discovery and member-club dynamics, though purely e-commerce.

Others

• Decanter (Events & Media): Wine media brand running large-scale wine-tasting events (Decanter Fine Wine Encounter) and consumer tasting fairs. Comparable to Vinology on the wine-events format, though at much larger scale and as a media business rather than an operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vinology-wine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinology