Veepee

Name

Veepee

Legal name

Vente-privée.com

Website

https://veepee.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Flash Sales E-commerce Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)

Keywords

• Flash sales platform
• Private online sales
• Ecommerce marketplace
• Discount shopping
• Brand inventory liquidation

Headquarters

HQ city

La Plaine-saint-denis

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flash Sales Commission: Veepee generates revenue by hosting exclusive flash sales events for brand partners. Brands provide inventory at discounted rates, and Veepee takes a commission on sales. The platform features time-limited sales events across multiple product categories including fashion, travel, home, beauty, sports, and food/wine.
2. Advertising and Targeted Marketing: Veepee monetizes its large customer base by serving personalized advertisements both on-site and off-site through partners. The platform uses behavioral profiling, location data, and browsing activity to target users with relevant promotional offers across websites, social media platforms, and connected TVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Veepee operates an invitation-based flash sales e-commerce platform where brand partners offer time-limited, private sales events with discounts of up to 70-80% off retail prices across categories including fashion, travel, home, children, footwear, beauty, sports, and wine/grocery. The platform uses personalized recommendations and cross-device preference synchronization to deliver a curated member experience, while generating revenue through marketplace commissions and targeted advertising.

Product overview

Veepee is a flash sales e-commerce platform operating on an invitation-only model, offering time-limited private sales events across multiple product categories. The platform features a main flash sales marketplace with category-specific verticals including Mode (fashion), Voyage (travel), Summer Camp (seasonal event), Maison (home goods), Enfant (children's products), Chaussures (footwear), Beauté (beauty/wellness), Sport (sportswear), Vin et Épicerie (wine/grocery), Rosedeals (coupons), and The Place (premium brands). The ecosystem includes Le Club (member loyalty program), dedicated iOS and Android mobile applications, and a specialized Veepee Voyage travel vertical. The platform positions itself around year-round discounts of up to 70% on major brands through event-based sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Mode (Fashion) Flash sales for fashion items including clothing, accessories, and apparel from major brands offered to registered Veepee members during time-limited private sales events.
• Voyage (Travel) Exclusive travel deals including accommodations, activities, and travel-related services offered to members through time-limited private sales.
• Summer Camp Annual summer sales event featuring daily new sales openings with discounts up to 80% on a rotating selection of preferred brands.
• Maison (Home) Flash sales for home goods, furniture, and household items from major brands at reduced prices during time-limited events.
• Enfant (Children) Flash sales for children's clothing, accessories, and products from major brands at discounted prices during time-limited private sales.
• Chaussures (Footwear) Flash sales for footwear including shoes, sneakers, and related accessories from major brands at reduced prices during time-limited events.
• Beauté et Bien-être (Beauty) Flash sales for beauty products, cosmetics, wellness items, and personal care products from major brands at discounted prices during time-limited private sales.
• Sport (Sportswear) Flash sales for sportswear, athletic clothing, footwear, and sports equipment from major brands at reduced prices during time-limited events.
• Vin et Épicerie (Wine and Grocery) Flash sales for wine, food products, and grocery items from selected producers and brands at discounted prices during time-limited private sales.
• Rosedeals (Coupons) Coupon and deal platform offering additional discounts and promotional codes on top of sale prices.
• The Place Brand showcase featuring premium and luxury brands presented on the Veepee platform.
• Le Club Member loyalty program offering exclusive benefits, early access to sales, and special promotions for registered Veepee members.
• Veepee Mobile App (iOS) Native iOS mobile application for shopping flash sales, receiving push notifications, and accessing member account features on Apple devices.
• Veepee Mobile App (Android) Native Android mobile application for shopping flash sales, receiving push notifications, and accessing member account features.

Quantifiable outcome

• Brand discounts of up to 70% off regular retail prices

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• A.MobcoreGTM or Marketing PartnerA.Mob is a subsidiary of Veepee that handles advertising operations. The company uses A.Mob for serving personalized advertisements on the platform, conducting audience and performance analytics, and sharing data for cross-channel targeting purposes including connected TV advertising.
• AccertifycoreTechnology or IntegrationAccertify provides device fingerprinting technology to Veepee for fraud prevention during order processing. The partnership helps prevent account usurpation and fraudulent transactions by analyzing technical information from customer devices during checkout.
• Meta Platforms Ireland Limited (Facebook and Instagram)coreGTM or Marketing PartnerMeta Platforms provides audience measurement pixels that track user redirects from Facebook and Instagram to the Veepee website. A joint responsibility agreement governs data processing for analytics and traffic statistics purposes. Meta advertising technology enables retargeting and audience targeting capabilities.
• M6 PublicitéminorGTM or Marketing PartnerM6 Publicité is a media partner for Veepee's connected TV advertising initiatives. The partnership enables Veepee to display personalized promotional offers on connected TV screens and leverage M6's advertising ecosystem for reach and measurement.
• Brand Partners (Various)coreChannel Partner/ Reseller/ DistributorVeepee partners with numerous brands across multiple categories including fashion (Superdry), footwear (Scholl), home appliances (Cuisinart), and others to host exclusive flash sales events. Brands provide inventory at discounted rates and benefit from access to Veepee's large customer base through time-limited sales events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon France: Dominant generalist e-commerce platform in France offering fast delivery and deep discounts on branded goods. Absorbs the deal-seeking shopping occasion that Veepee targets and increasingly replicates flash-sale mechanics through Lightning Deals.
• Cdiscount: Largest French generalist e-commerce marketplace with broad assortment across electronics, home, fashion, and lifestyle. Competes with Veepee for deal-seeking French consumers while also serving as a broader shopping destination.

Direct peers

• BazarChic: French flash-sales competitor operating private sales events across fashion, beauty, home, and lifestyle. Same member-based, time-limited, brand-discount model as Veepee targeting the French market.
• Mytheresa: Premium and luxury online fashion retailer offering branded apparel, accessories, and shoes with private/flash-sale pricing mechanics. Closely comparable to Veepee's fashion and 'The Place' premium verticals on customer profile and discounted-brand assortment.
• BrandAlley: European flash-sales platform offering time-limited discounted brand sales across fashion, beauty, and home. Operates the same event-based marketplace model and competes directly for both brand partner inventory and deal-seeking French/European consumers.
• Showroomprivé (Branded Sales): Closest direct competitor in the French flash-sales e-commerce market, offering time-limited private sales of fashion, home, and lifestyle brands. Operates an almost identical member-based flash-sale marketplace model targeting the same French consumer.
• Westwing Home & Living: European flash-sales platform specialized in home and living categories running daily campaign-based sales. Direct overlap with Veepee's 'Maison' vertical and similar event-driven marketplace mechanics.

Others

• Mango: Global fashion brand operating its own DTC channel and outlet/clearance infrastructure. Represents the strategic threat of brands building direct flash-sale and off-price capabilities, reducing reliance on third-party flash-sale aggregators like Veepee.

Emerging players

• The Bradery: French premium fashion flash-sales player focused on high-end brands. Overlaps with Veepee's fashion and 'The Place' premium brand categories with a more curated positioning.
• Smartbox Group: Experience and gift-box marketplace offering curated experiences (travel, dining, leisure) at promotional prices. Comparable to Veepee's travel vertical (Veepee Voyage) on the experience-based discounted-purchase model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VENTEPRIVEE?feature=mhum
• Facebookfacebook.com/Veepeeofficial
• Instagraminstagram.com/veepee_fr
• Xx.com/venteprivee_fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veepee