Wet Rentals Inc.

What Wet Rentals Inc. does

Wet Rentals Inc. operates an online marketplace and mobile applications for booking global boat and water-sport rentals, connecting consumers with rental operators across 50+ countries and 984 cities. Founded in 2014 and headquartered in Ottawa, Canada, the platform carries 120,000+ listings spanning boat rentals, jet skis, fishing excursions, paddle sports, luxury yacht charters, tours and diving, and surf lessons, and has served 120,000+ customers. The product is accessed via web and dedicated iOS and Android apps, with the platform built and maintained through a technology partnership with WayPoint Labs.

The company's offering extends beyond pure listings into a trust-and-safety stack that includes Identity Verification, digital Waivers, AquaTow (an on-water assistance service), and AquaMaster (a boating education course). It has also built an ecosystem layer through RentalTide, a booking-software SaaS product offered to rental operators, positioning the company to serve both sides of the market. A sustainability partnership with Stripe Climate commits 1% of revenue to carbon-removal offsets, and the company made a public appearance on CBC's Dragons' Den in 2023.

The business model is a two-sided marketplace monetized through booking commissions and transaction fees between renters and operators, with an emerging B2B SaaS component via RentalTide. Go-to-market is largely self-serve on both sides, supplemented by operator onboarding through RentalTide. Public positioning via Dragons' Den indicates the company is in a growth-capital fundraising posture. No funding rounds, leadership team, headcount, or financial figures have been disclosed in the available data.

Name

Wet Rentals Inc.

Legal name

WetRentals Inc.

Website

https://wetrentals.ca

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Wet Rentals Inc. is a global online marketplace for boat and water-sport rentals, founded in 2014 in Ottawa, connecting 120,000+ customers with 120,000+ listings across 50+ countries, with an operator SaaS side via RentalTide.

Ownership category

akta.pro rank

Product category

Boat and Watercraft Rental Marketplace

NAICS

Scenic and Sightseeing Transportation, Water (4872)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

akta.pro secondary industries

Personal Watercraft (Jet Ski / Sea-Doo) Rentals (THADAHAJ), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH)

Keywords

• Boat rental marketplace
• Watercraft booking platform
• Peer-to-peer rentals
• Aquatic experience booking
• Marine adventure marketplace

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Marketplace Transaction Fees: WetRentals takes a commission or transaction fee on bookings facilitated through its platform connecting boat owners with renters

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WetRentals operates a global online marketplace where individual boat owners and commercial rental businesses list watercraft and aquatic experiences (powerboats, pontoons, jet skis, paddle craft, yachts, fishing trips, tours, diving, surf lessons) for booking by consumers searching over 120,000 listings across 50+ countries and 984 cities. The platform handles discovery, booking, identity verification, liability/damage waivers, on-water assistance (AquaTow), and a boating education course (AquaMaster), accessible via web and native iOS/Android apps, with commercial operators also onboarded through partner RentalTide booking software.

Product overview

WetRentals operates as a peer-to-peer aquatic adventure marketplace connecting boat and watercraft owners with renters across 50+ countries. The core platform enables listing discovery and booking of diverse watercraft including powerboats, pontoons, RIBs, jet skis, fishing vessels, paddle craft, yachts, and diving/tour experiences. The product portfolio comprises the core rental marketplace supplemented by protective services (Waivers, AquaTow towing, Identity Verification) and educational offerings (AquaMaster Boating Course). The platform is accessible via website and mobile apps (iOS and Android), and partners with RentalTide for business-facing booking software integration.

Differentiator

Problem solved

Functional benefit

Brands

• AquaTow: Towing assistance service ensuring help is just a call away for water adventurers.
• AquaMaster
• RentalTide

Products and services

• WetRentals Boat Rentals Marketplace Peer-to-peer global online marketplace that connects individual boat owners and commercial rental businesses with consumers for booking watercraft and aquatic experiences. The marketplace aggregates listings of powerboats, pontoons, RIBs, jet skis, water skis, flyboards, fishing vessels, paddle craft (kayaks, canoes, paddleboards), yachts, surf lessons, tours, and diving experiences across 50+ countries and 984 cities, with direct self-serve booking via web and native iOS/Android apps.
• RentalTide Business Listing and Booking Software Booking software platform for commercial boat rental businesses that enables fleet operators to list their watercraft on the WetRentals marketplace for free and reach a global audience. Designed for rental business operators seeking to manage listings and bookings through integrated software.

Quantifiable outcome

• Trusted by over 120,000 adventurers globally

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RentalTidecoreTechnology or IntegrationRentalTide is a booking software provider that WetRentals partners with to offer commercial boat rental businesses free listing access on the WetRentals platform. Boat rental companies can use RentalTide's booking software and simultaneously list on WetRentals to reach a global audience.
• Stripe ClimateminorOthersWetRentals participates in Stripe Climate, donating 1% of revenue to CO2 offsetting initiatives to support environmental sustainability in marine recreation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Expedia and its brands (Vrbo, Hotels.com) aggregate tours, activities, and attractions at global scale. They represent broad incumbents that could expand more aggressively into boat and water-sport bookings, competing for the same traveler wallet share.
• Airbnb: Airbnb, through Airbnb Experiences, lists water-based activities and a small number of boat stays globally. It is a broad incumbent whose marketplace scale and brand could absorb WetRentals' demand if it deepens its water-experience category.
• KAYAK: KAYAK is a meta-search travel platform that increasingly indexes experiences and activities alongside flights and stays. It is a broad incumbent whose aggregation strength could divert demand from vertical marketplaces like WetRentals.

Direct peers

• Boatsetter: Boatsetter is a peer-to-peer and commercial boat rental marketplace with strong US presence and operator partnerships. It overlaps directly with WetRentals on listing discovery, booking flow, and the dual renter/owner customer base.
• Sailo: Sailo is a peer-to-peer sailing and yacht charter marketplace focused on sailing experiences. It is comparable to WetRentals' Luxury Adventures and Boat Rentals categories, targeting the same high-end recreational boating customer.
• GetMyBoat: GetMyBoat is the largest peer-to-peer boat rental marketplace globally, directly competing with WetRentals in the same product category (boat, jet ski, and watercraft rentals), serving the same individual adventurer and boat owner segments across overlapping geographies.
• Boatjump: Boatjump is an online boat rental aggregator working with charter operators across multiple European and Mediterranean markets. It competes directly with WetRentals' commercial-fleet listings in similar geographies.
• SamBoat: SamBoat is a leading European boat rental marketplace covering sailboats, motorboats, and yachts. It is directly comparable to WetRentals in business model and core offering, though with primary geographic strength in Europe.
• Click&Boat: Click&Boat operates a global boat rental marketplace combining peer-to-peer listings and a professional fleet. It overlaps with WetRentals in core charter/rental product, booking flow, and target customer (boaters and renters worldwide).

Emerging players

• Cruisebound: Cruisebound is a digital cruise booking platform aggregating cruise itineraries. While more cruise-specific, it intersects with WetRentals' water-experience category and represents the broader digitization trend in marine tourism bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thewetrentals
• Xx.com/thewetrentals
• LinkedInlinkedin.com/company/wetrentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet Rentals Inc.