WNBC
WNBC (NBC 4 New York) is an NBC owned-and-operated broadcast television station serving the New York City metropolitan area with local news, weather, sports, and investigative content distributed over-the-air, via cable/satellite, and on Peacock, MSG Networks, and Gotham Sports App.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What WNBC does
WNBC (dba NBC 4 New York / NBC New York) is the NBC owned-and-operated television station serving the New York City metropolitan area, operating as a subsidiary of NBCUniversal Media, LLC under ultimate parent Comcast Corporation (NASDAQ: CMCSA). The station delivers 24/7 local news, weather, sports, entertainment, and investigative journalism content to viewers across the New York DMA, positioning itself as the No. 1 market flagship for the NBC network. WNBC's product portfolio centers on the WNBC-TV linear broadcast, supplemented by the NBC New York 24/7 streaming channel (available on Peacock and Roku), the Storm Team 4 weather service, an iOS/Android NBC NY News App, and curated email newsletters. The station is one of the oldest VHF broadcast stations in the United States, giving it substantial heritage and brand equity in the market.
Content distribution is multi-platform: WNBC reaches viewers via free over-the-air broadcast, cable and satellite providers across the tri-state area (including Xfinity), Peacock streaming, MSG Networks, and the Gotham Sports App, alongside owned-and-operated digital surfaces including nbcnewyork.com, social channels on Facebook/Instagram/TikTok/YouTube, and mobile push notifications. The revenue model is built on two streams: traditional broadcast advertising (TV commercials, sponsored content, promotional slots during news and live events) and subscription/recurring content-licensing revenue generated through the Peacock platform's distribution of WNBC live coverage, such as the Knicks NBA championship parade.
The customer base is dual-sided: a mass consumer audience in the New York metropolitan area accessing free-to-air and subscription-delivered content, and an advertiser base composed of local businesses, regional brands, and national advertisers seeking reach into the nation's largest media market. WNBC's competitive positioning is anchored in the strength of the NBC brand, the flagship-market status, exclusive content partnerships (notably with Peacock and MSG Networks), and the multi-platform distribution footprint that cable-only or digital-only local competitors cannot replicate at equivalent scale.
WNBC firmographics
Firmographics- Name
- WNBC
- Legal name
- NBCUniversal Media, LLC
- Website
- https://wnbc.com
- Company type
- Private
- Operating status
- Operating
- Short description
- WNBC (NBC 4 New York) is an NBC owned-and-operated broadcast television station serving the New York City metropolitan area with local news, weather, sports, and investigative content distributed over-the-air, via cable/satellite, and on Peacock, MSG Networks, and Gotham Sports App.
- Ownership category
- akta.pro rank
WNBC industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
Keywords
Where WNBC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WNBC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Revenue: Traditional broadcast advertising including TV commercials, sponsored content, and promotional slots during news programming and live events.
- Streaming and Content Licensing: Peacock streaming platform distributes WNBC-TV coverage including live events such as the Knicks NBA championship parade, generating content licensing revenue.
Distribution channels4 records
Marketing channels4 records
WNBC product offering
Product offeringCore offering
WNBC is the NBC-owned and operated flagship television station serving the New York City metropolitan area. It produces and distributes local news, weather, sports, investigative journalism, and live event coverage across over-the-air broadcast, cable/satellite, digital streaming (Peacock, MSG Networks, Gotham Sports App), website, mobile apps, and social media channels.
Product overview
WNBC (NBC 4 New York) operates as the NBC owned-and-operated television station in New York City, offering a multi-platform news and entertainment portfolio. The core product is WNBC-TV broadcast, supplemented by the NBC New York 24/7 streaming channel available on Peacock and Roku, the Storm Team 4 weather service with dedicated meteorological coverage, mobile applications for iOS and Android, and email newsletter subscriptions. The station distributes content across linear TV broadcast, the nbcnewyork.com website, streaming platforms, and social media channels including Facebook, Instagram, TikTok, and YouTube.
Differentiator
Problem solved
Functional benefit
Products and services
- NBC 4 New York (WNBC-TV) The NBC owned-and-operated television station serving the New York City metropolitan area, providing local news, weather, sports, entertainment, and investigative journalism content broadcast over-the-air and through digital platforms to general viewers in the tri-state region.
- NBC New York 24/7 Streaming Channel A 24/7 streaming news channel available on Peacock and Roku platforms, offering continuous local news coverage and live events streaming for New York area viewers.
- NBC NY News App Mobile application for iOS and Android devices enabling access to local news, weather, video content, and push notifications for New York metropolitan area viewers.
- WNBC Email Newsletters Email newsletter subscriptions delivering curated local news, breaking news alerts, and targeted content updates to subscribers in the New York area.
Companies that use WNBC
Customer profileSegments2 records
Ideal customer profiles2 records
WNBC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WNBC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PeacockcorePeacock serves as the primary streaming platform for WNBC-TV's live coverage of the Knicks NBA championship ticker-tape parade. This partnership enables multi-platform distribution of local broadcast content to streaming audiences.
- MSG NetworksminorMSG Networks provides additional live coverage of the Knicks championship parade alongside WNBC's broadcast coverage, expanding viewer access to the event.
- Gotham Sports AppminorGotham Sports App offers supplementary live coverage of the Knicks championship events, complementing WNBC's broadcast and Peacock streaming offerings.
Recent moves6 records
Expansion highlights5 records
WNBC competitors and assessment
Company assessmentDirect peers
- WPIX: The CW affiliate serving the New York City market, competing against WNBC with its own local newsroom and digital distribution footprint.
- WNJU Telemundo 47: NBCUniversal-owned Spanish-language Telemundo station serving the NYC market, part of the same corporate family but competing for distinct audience segments within the same DMA.
- WCBS-TV: CBS's owned-and-operated station in New York City, offering comparable local news, weather, and sports coverage directly against WNBC in the same DMA.
- WABC-TV: ABC's owned-and-operated television station in New York City, directly competing with WNBC for local news, weather, sports, and advertising in the same NYC market.
- WNYW: Fox's owned-and-operated station in New York City (Fox 5), competing with WNBC on local news, weather, and prime-time network distribution in the NYC market.
Broad incumbents
- TEGNA: Diversified broadcast and digital media company operating network-affiliated stations with strong local newsrooms, comparable to WNBC's news-driven audience model.
- Nexstar Media Group: The largest U.S. television station operator by number of stations, with a comparable local broadcast and digital advertising business model to WNBC's station-level economics.
- Sinclair Broadcast Group: One of the largest U.S. broadcast station groups, operating network-affiliated and local news stations across multiple markets with overlapping broadcast and digital advertising revenue streams.
- Hearst Television: Major U.S. station group owner-operator, comparable to WNBC's O&O station model through its portfolio of network-affiliated local TV stations and digital media assets.
- Gray Television: Large U.S. TV station group with a portfolio of local news-focused stations, sharing WNBC's reliance on local advertising and network affiliation economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WNBC social profiles
Digital presenceWNBC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WNBC leadership team
Management profileNumber of profiles
WNBC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WNBC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WNBC
What does WNBC do?
WNBC is the NBC-owned and operated flagship television station serving the New York City metropolitan area. It produces and distributes local news, weather, sports, investigative journalism, and live event coverage across over-the-air broadcast, cable/satellite, digital streaming (Peacock, MSG Networks, Gotham Sports App), website, mobile apps, and social media channels.
Is WNBC a public or private company?
WNBC is a private company. It is classified as corporate owned and is currently operating.
When was WNBC founded?
WNBC was founded in -1.
Where is WNBC based?
WNBC is headquartered in New York, United States, in the North America region.
How does WNBC make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are streaming and Content Licensing.
Who are WNBC's main competitors?
Direct peers on record are WPIX, WNJU Telemundo 47, WCBS-TV, WABC-TV and WNYW. Broad incumbents are TEGNA, Nexstar Media Group, Sinclair Broadcast Group, Hearst Television and Gray Television.
Does WNBC have an API?
No public API is recorded for WNBC.
What industry is WNBC in?
WNBC's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.