Wino Bio Gmbh

What Wino Bio Gmbh does

Wino Bio GmbH is a family-owned organic produce subscription and delivery company headquartered in Brackenheim, Baden-Württemberg, Germany, founded in 1994 by Jürgen and Gabriele Winkler. The company operates a vertically integrated model: it cultivates approximately 25 hectares of Bioland-certified organic fruit orchards (apples, pears, stone fruit, berries, table grapes) and supplements this with produce and goods from regional partner farms. Its core product is the Biokiste, a customizable weekly or bi-weekly subscription box of organic fruits and vegetables delivered to households in over 120 towns across the Heilbronn, Sinsheim, Eppingen, Mosbach, Lauffen, Osterburken, and Odenwald areas via a fleet of 10 delivery vehicles on ecologically planned routes. The business is rounded out by bakery, dairy, cheese, frozen, beverage, and natural cosmetics add-ons, a 20%-discount Schnupperkiste trial box, and a deposit-based reusable crate and Thermobox cold-chain system that eliminates packaging waste.

Beyond the household subscription, Wino Bio serves corporate customers with Firmenkisten and catering, participates in the EU school fruit and vegetable program, and operates the Winoversum event venue (capacity 80 persons) for weddings, corporate events, and cooking courses. Distribution is direct-to-consumer through the wino.bio online shop, native iOS/Android apps, and a WhatsApp ordering channel accepting orders 24/7 with a 6AM day-before cut-off. The company employs approximately 50 people across farming, packing, logistics, and office operations. In 2025, it inaugurated a new ecologically-focused packing hall co-funded by the European Agricultural Fund for Rural Development (ELER). Ownership remains entirely within the Winkler family, with Marion Winkler serving as Managing Director since 2021; the company is privately held with no external investors, no disclosed funding rounds, and no M&A activity.

Name

Wino Bio Gmbh

Legal name

Wino Bio GmbH

Website

https://wino.bio

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Wino Bio GmbH operates a subscription-based organic produce delivery service from its Bioland-certified 25-hectare farm in Brackenheim, Germany, delivering customizable weekly Biokisten to households, businesses, and schools across 120+ towns in the Heilbronn region.

Ownership category

akta.pro rank

Product category

Organic Produce Subscription Delivery

SIC

Wholesale-Groceries & Related Products (5140), Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industries

Natural & Organic Foods Distribution (CRAOABAH), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Organic produce delivery
• Biokiste subscription service
• Bioland certified farming
• Regional grocery delivery
• Subscription box service

Headquarters

HQ city

Brackenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Biokiste Subscription: Weekly or bi-weekly delivery of organic fruit and vegetable boxes to subscribers. Orders placed until 6:00 AM day before delivery. Recurring revenue model with customizable box options.
2. Schnupperkiste (New Customer Intro Box): One-time trial box for new customers at 20% discount to encourage subscription sign-ups
3. Shop Products: Individual product sales including bakery, dairy, cheese, beverages, frozen goods, and natural cosmetics available for one-time purchase alongside subscription boxes
4. Event Location Rental (Winoversum): Rental of event venue for weddings, birthdays, corporate events up to 80 persons with catering options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wino Bio GmbH operates a subscription-based organic produce box (Biokiste) delivery service covering the Heilbronn region of Germany. Customers receive weekly or bi-weekly deliveries of fresh organic fruits and vegetables, harvested from the company's own 25-hectare Bioland-certified orchard in Brackenheim and supplemented with regional partner farm produce. The company also serves corporate clients with business boxes, provides catering and event services through its Winoversum venue, and participates in the EU School Program.

Product overview

Wino Bio GmbH operates a subscription-based organic produce delivery service centered around customizable Biokisten (organic boxes) containing fresh fruits, vegetables, and supplementary organic products. The core offering consists of weekly Biokisten available in variants including vegetable boxes, fruit boxes, combination boxes, and corporate boxes. Beyond the Biokisten subscription, the product portfolio extends to bakery products, organic cheese, refrigerated items, beverages, frozen products, natural foods, and household cosmetics. The company also offers complementary services including an online recipe database, the Winoversum event venue for cooking courses and celebrations, corporate catering, and EU school programs. Products are sourced from the company's own 25-hectare Bioland-certified orchard in Brackenheim supplemented by regional partner farms.

Differentiator

Problem solved

Functional benefit

Brands

• Winoversum: Event location rental venue operated by Wino Bio, featuring a modern event space with show kitchen for up to 80 guests, used for weddings, birthday parties, corporate events, and cooking classes.

Products and services

• Biokiste Subscription (Organic Produce Box) Weekly or bi-weekly subscription delivery of customizable Biokisten boxes containing fresh seasonal organic fruits and vegetables. Boxes can be pre-selected from seasonal offerings or individually customized. Delivered directly to customers' homes and businesses across 120+ locations in the Heilbronn region. Minimum order €18, free delivery for orders ≥ €30. Orders accepted until 6:00 AM the day before delivery.
• Schnupperkiste (Trial Box) Trial box for first-time customers featuring a 20% discount on the first order, with option to customize contents. Designed to introduce new customers to the Biokiste subscription service. Deposit for reusable crates (€15) is charged from the second delivery onwards.
• Winoversum Event Venue Event venue rental service featuring a modern event space with show kitchen, accommodating up to 80 guests. Available for weddings, birthdays, corporate events, and themed evenings. Offers optional catering partnerships with regional providers. Doubles as pickup point for pre-ordered products during events.
• Kochkurse & Themenabende (Cooking Courses and Themed Evenings)

Quantifiable outcome

• Zero packaging waste through reusable deposit crate system
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BiolandcoreOthers · 1 January 2025Organic farming certification body. Wino Bio operates as a Bioland-certified organic farm (Bioland-Betriebsnummer: 907578), following strict Bioland guidelines for organic agriculture including soil management, biodiversity, and animal welfare standards.
• Bäckerei SchaeferminorChannel Partner/ Reseller/ Distributor · 1 January 2025Regional bakery supplying fresh bread and ice cream products for inclusion in Wino Bio boxes and shop offerings.
• Metzgerei ReinwaldminorChannel Partner/ Reseller/ Distributor · 1 January 2025Regional butcher (Werner Reinwald Genuss Handwerker seit 1905) supplying meat products available through Wino Bio pickup locations.
• Gärtnerei LaiseackerminorChannel Partner/ Reseller/ DistributorPartner nursery/garden operation sharing infrastructure and data processing arrangements for order fulfillment.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Bringmeister: Berlin-based online grocery delivery service (Edeka-owned) with growing organic and regional-produce assortment; an emerging competitor to Wino Bio's subscription model, particularly for households that prefer on-demand ordering over recurring boxes.

Direct peers

• Tagwerk Ökokiste: Bavarian organic box subscription service and consumer cooperative distributing regional organic produce to households on a weekly basis; comparable business model, target customer, and recurring revenue structure to Wino Bio.
• Hofgut Rengoldshausen: Demeter-certified organic farm and CSA-style subscription delivery service near Lake Constance; comparable to Wino Bio in operating its own organic farm while running a direct subscription delivery business to households.
• Ökokiste Bodensee: Regional organic produce subscription delivery service covering the Lake Constance area; directly comparable as a regional Ökokiste operator with similar subscription model, delivery fleet, and Bioland/Demeter-aligned sourcing.
• Gut Wulksfelde: Organic farm and farm-shop with subscription delivery near Hamburg; comparable in combining own-farm production with direct-to-consumer organic box distribution to households in a defined regional radius.
• Bionord (Ökokiste Nord): Regional organic produce box subscription service operating across northern Germany under the Ökokiste umbrella; directly comparable as a subscription-based organic box delivery with regional delivery fleet, serving the same fundamental use case as Wino Bio in the Heilbronn region.

Others

• Demeter e.V. Germany's leading biodynamic farming association and certification body, similar in function to Wino Bio's Bioland certification; relevant as an ecosystem partner and as an alternative organic standard that competitors' boxes may adopt.
• Ökobox GmbH (oekobox-online.de): Software/shop platform used by multiple regional organic box operators, including Wino Bio itself; relevant as an ecosystem enabler that could allow competing regional operators to scale digitally with limited capex.

Broad incumbents

• Alnatura: Germany's largest organic supermarket chain with broad product assortment and own online shop; competes with Wino Bio for the same organic-shopper wallet share, but operates a fundamentally different brick-and-mortar-led model.
• Bio Company: Major Berlin-based organic supermarket chain with stores across Germany; overlaps with Wino Bio's target customer (organic-conscious urban/suburban households) but competes on convenience and full-range assortment rather than subscription delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WinoBiolandbau
• Instagraminstagram.com/wino.bio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wino Bio Gmbh