REACT to FILM

What REACT to FILM does

REACT to FILM is a New York-based non-profit educational organization founded in 2010 that develops documentary film-based curricula for middle school, high school, and college students across the United States. Its core product is a custom-designed curriculum framework centered on documentary films covering pressing social issues including civil rights, environment, politics, media, health, and identity. Each course package includes lesson plans, active viewing guides, graphic organizers, student handouts, classroom-to-community guides, and extension activities, all aligned to Common Core State Standards for English Language Arts. The organization offers a freemium catalog: free individual courses (Fed Up, Waste Land, Countdown to Zero, and Race Matters) serve as lead generators, while premium semester-length bundles — Civil Rights Past and Present ($4,000), Environment ($3,200), Politics and Policy, and Media Health and Identity — are sold as one-time perpetual licenses via direct website download. The curriculum is distributed as PDF files through reacttofilm.com, with no native app or platform integration beyond the website and basic email newsletter outreach.

The business model is a sales-led, direct-to-institution model targeting educational institutions and individual teachers. REACT to FILM operates with a small team of 1-10 employees from its headquarters at 135 E. 57th St., New York, and generates revenue primarily through premium course bundle sales priced between $3,200 and $5,000, supplemented by $499 individual course purchases. Reported customer outcomes include 90% of surveyed students feeling it is important to learn about global social issues, 75% of teachers reporting increased student civic preparedness, and 55% of students expressing interest in social-change careers after taking the courses. The company has no disclosed funding rounds, no institutional investors, no partnerships, and no public revenue figures, consistent with its non-profit status and small operational footprint.

Name

REACT to FILM

Legal name

REACT to FILM

Website

https://reacttofilm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

REACT to FILM is a New York-based non-profit that develops documentary film-based social issues curriculum for U.S. middle schools, high schools, and colleges, selling Common Core-aligned PDF course bundles directly through its website on a freemium and one-time license basis.

Ownership category

akta.pro rank

Product category

Educational Curriculum

NAICS

Educational Services (611)

SIC

Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Educational & Instructional Nonfiction (MPADADAL)

Keywords

• Documentary curriculum
• Social issues education
• Secondary school curriculum
• Standards-aligned curriculum
• Educational film resources

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Free Curriculum Courses: Free courses (Fed Up, Waste Land, Countdown to Zero, Race Matters) available at no cost to attract teachers and demonstrate curriculum value. These free offerings serve as lead generation for premium course bundle purchases.
2. Premium Course Bundle Sales: Premium course bundles sold as one-time purchases at $3,200-$5,000 per bundle. Includes semester-length curriculum packages covering Civil Rights ($4,000), Environment ($3,200), Politics and Policy, Media Health and Identity, and mini-units ($5,000 original price for Race Matters). Individual courses priced at $499.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

REACT to FILM develops and distributes documentary film-based curriculum packages and individual courses for middle and high school students covering pressing social issues such as civil rights, environment, politics, media, and health. Each course is delivered as a PDF download containing lesson plans, viewing guides, reaction activities, classroom-to-community guides, supplemental resources, graphic organizers, and student handouts aligned with Common Core State Standards for English Language Arts.

Product overview

REACT to FILM is an educational curriculum platform offering documentary film-based courses for middle and high school students. The platform provides a dual offering: free individual documentary courses (Fed Up, Waste Land, The Untold History of Nuclear Proliferation) that can be accessed at no cost, and premium semester-length course bundles (Civil Rights Past and Present, Politics and Policy, Environment, Media Health and Identity, Race Matters) that provide comprehensive multi-film thematic units for deeper curricular integration. All courses align with Common Core State Standards for English Language Arts and include PDF curriculum files with lesson plans, viewing guides, graphic organizers, and classroom-to-community activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fed Up Free documentary curriculum unit centered on the film Fed Up, exploring food industry practices and nutrition for grades 7-12. Includes lesson plans, viewing guides, essay prompts, and action steps.
• Waste Land Free documentary curriculum unit on the film Waste Land, following artist Vik Muniz in Jardim Gramacho, Brazil, examining how art transforms lives. Suited for grades 7-12.
• The Untold History of Nuclear Proliferation: Double Feature Unit Free double-feature curriculum combining Oliver Stone's atomic bomb chapter with Countdown to Zero documentary, exploring the history of nuclear arms race for 11th-12th graders.
• Civil Rights Past and Present Premium semester-length curriculum bundle covering Civil Rights through 6 films (The Black Power Mixtape, Planet Rock, The House I Live In, The Interrupters, Sing Your Song) with optional 7th film extension, priced at $4,000.
• Politics and Policy Premium semester-length curriculum bundle covering 6 films (Electoral Dysfunction, Living for 32, Hell and Back Again, If A Tree Falls, The Lottery, Who Is Dayani Cristal?) examining voting rights, gun legislation, war impact, terrorism, education, and immigration.
• Environment Premium interdisciplinary curriculum bundle exploring factory farming, ocean conservation, natural disasters, and hydraulic fracturing through 5 documentaries (Food Inc., The Cove, The End of the Line, The Tsunami and the Cherry Blossom, Gasland), priced at $3,200.
• Media, Health and Identity Premium semester-length curriculum bundle examining media, health, and identity through 6 films (Inocente, Born Into Brothels, Buck, Miss Representation, The Mask You Live In, Let's Talk About Sex), suited for 7th-12th graders.
• Race Matters: Origins, Perspectives and Strategies for the Current Charged Moment Premium mini-unit curriculum addressing race relations, structural inequality, police brutality, and the school-to-prison pipeline through events in Baltimore, Ferguson, and the Black Lives Matter movement. Originally priced at $5,000, currently offered free.

Quantifiable outcome

• 90% of students felt it's important to learn about social issues around the world after taking a REACT to FILM course
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• iCivics: Non-profit providing civics and government curriculum for middle and high school students. Overlaps directly with REACT to FILM's Politics and Policy and civil rights bundles for the same audience.
• Teaching Tolerance (Southern Poverty Law Center): Provides free K-12 social justice and anti-bias curriculum and teaching resources. Targets the same educator audience with similar documentary- and discussion-based social issues content.
• Facing History and Ourselves: Non-profit providing K-12 curriculum on social justice, civil rights, and historical social issues for middle and high school teachers. Closest direct peer in mission and target customer, with similar Common Core-aligned content.
• Zinn Education Project: Non-profit offering free K-12 social studies teaching materials focused on people's history and social issues. Direct peer for teachers seeking documentary- and inquiry-driven social issues content.

Emerging players

• Common Sense Education: Provides K-12 digital citizenship, media literacy, and social-emotional learning curriculum. Comparable on the Media Health and Identity bundle topic for the same grade range.
• Listenwise: Audio-based current events and social issues curriculum for K-12. Adjacent in mission (engaging students with real-world issues via audio/visual media) though uses audio rather than documentary film.
• Doctrility (Docurated): Platform that delivers documentary-based K-12 curriculum units with lesson plans and discussion guides. Direct overlap on the documentary-curriculum-for-classrooms model.

Broad incumbents

• Newsela: Major K-12 instructional content platform offering leveled nonfiction articles aligned to standards. Competes for the same curriculum budget with broader topic coverage and established district contracts.
• PBS LearningMedia: Free educational video and media resource for teachers built on PBS documentary and news content. Direct overlap on documentary-based instructional media for K-12 social studies.

Others

• Participant Media (TakePart / Social Impact): Social impact media company that produces many documentaries featured in REACT to FILM's curriculum. Acts as both a content supplier and a comparable mission-aligned educational media initiative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/wastelandmovie
• Facebookfacebook.com/reacttofilm
• LinkedInlinkedin.com/company/react-to-film

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACT to FILM