AD Finland

What AD Finland does

AD Finland (legal entity AD FIN Oy, Business ID FI05549430) is the Finnish member of AD International and operates the AD brand chain of over 150 independently owned, AD-authorized auto repair shops across Finland, including EV- and hybrid-capable locations. The central organization coordinates brand standards, marketing, professional training via the Eure!Car program, collective procurement, and shared operational software (Autokorjaamo.fi ERP) for its member workshops. Its headquarters are in Vantaa, with a postal address in Hyvinkää, and the business is privately held with no public listing.

The company layers a suite of branded ancillary services on top of the repair network. AD-Ajoturva is an annual roadside assistance membership (€49/year) providing 24/7 EU-wide towing, minor repairs, taxi, rental car, and hotel coverage, sold in-workshop and online via REDGO Finland Oy. AD-Lasku provides at least 30 days interest-free invoice financing with installment options, and AD-Tili provides up to 12 months interest-free credit, both underwritten through Maksukaista/Paybyway and arvato Finance. AD-Hinauspalvelu is a 24/7 towing service, AD-Sijaisauto offers AD-owned loaner vehicles (AD-AYGO, AD-YARIS), and AD-Lisäturva provides a free 24-month international additional warranty on all work and parts at participating workshops.

The business model combines franchise/affiliation fees and shared services revenue from member workshops with subscription fees from AD-Ajoturva and transaction-based fees from embedded financing products. Pricing for repair services is set independently by each member workshop, while AD-Ajoturva and financing terms are centrally set. Primary customers are individual Finnish car owners; a secondary, smaller segment comprises business and fleet vehicle operators. Revenue figures are not publicly disclosed, and the central entity is small relative to the network's end-customer GMV.

Name

AD Finland

Legal name

AD FIN OY

Website

https://ad-finland.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Vehicle Repair and Maintenance Services: Member AD repair shops generate revenue through vehicle maintenance, repair, and diagnostic services billed to end consumers and potentially fleet operators. Services include scheduled maintenance, brake repair, engine work, transmission service, tire services, and more.
2. Auto Parts Sales: AD workshops sell original/OEM auto parts as part of repair services. The central AD organization provides access to competitive pricing through collective purchasing power and local warehouses.
3. AD-Ajoturva (Roadside Assistance Membership): Annual membership product priced at €49 per year, providing 24/7 roadside assistance across EU countries. Sold directly through AD workshops or online via REDGO Finland Oy platform.
4. AD-Lasku and AD-Tili (Financing Services): AD Finland facilitates financing products (AD-Lasku invoice with 30+ days interest-free, AD-Tili credit account with up to 12 months interest-free) through third-party providers (Maksukaista/Paybyway, arvato Finance), generating referral/transaction fees.
5. Franchise/System Fees from Member Workshops: AD Finland as the chain operator generates revenue through membership/affiliation fees from the 150+ authorized AD repair shops. Benefits include collective purchasing, brand access, training (Eure!Car), marketing support, Autokorjaamo.fi software, and logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AD Finland operates as the Finnish chain coordinator for over 150 independently owned authorized AD-branded car repair shops, delivering vehicle maintenance, repair, and OEM parts services nationwide. The offering is supplemented by integrated financial and mobility services: AD-Lasku (invoice financing, 30+ days interest-free), AD-Tili (credit account, up to 12 months interest-free), AD-Ajoturva (24/7 EU-wide roadside assistance membership at €49/year), AD-Hinauspalvelu (towing), AD-Sijaisauto (loaner vehicles), and AD-Lisäturva (2-year international additional warranty).

Product overview

AD Finland operates as a franchise/chain network of over 150 authorized auto repair shops across Finland under the AD brand. The company offers a comprehensive automotive service ecosystem comprising: core repair and maintenance services (Autokorjaamo) through its workshop network; genuine auto parts (Autovaraosat); financial services including AD-Lasku (invoice with 30-day interest-free period), AD-Tili (up to 12-month installment plan), and AD-Ajoturva (49 EUR/year roadside assistance covering towing, minor repairs, loaner cars, and hotel accommodation across EU); extended warranty (AD-Lisäturva, 2-year international coverage); loaner vehicle service (AD-Sijaisauto with AD-AYGO and AD-YARIS models); towing service (AD-Hinauspalvelu); and specialized EV/hybrid repair services. The network positions itself as an alternative to brand-specific dealerships while preserving new car warranties.

Differentiator

Problem solved

Functional benefit

Brands

• AD-Ajoturva: Roadside assistance service providing 24/7 coverage including towing, minor repairs, taxi, rental car, and hotel accommodation across all EU countries
• AD-Lasku
• AD-Tili
• AD-Hinauspalvelu
• AD-Lisäturva
• Sijaisauto

Products and services

• Autokorjaamo (AD Repair Shop Network) Network of over 150 authorized AD repair shops across Finland offering professional maintenance and repair services for all car makes and ages, using genuine parts while preserving vehicle warranties. Targeted at individual car owners needing authorized servicing.
• AD-Ajoturva (Roadside Assistance Membership) 24/7 roadside assistance service providing towing to the nearest AD workshop, minor on-site repairs, taxi rides, affordable loaner cars, or hotel accommodation across all EU countries. Priced at €49/year as an ongoing subscription. Targeted at individual car owners.
• AD-Lasku (Invoice Financing) Invoice payment service offering at least 30 days interest-free payment period, with an option to pay in installments for purchases over €50. Includes automated credit application via Maksukaista/Paybyway. Targeted at individual consumers purchasing services at AD workshops.
• AD-Tili (Credit Account) Purchase account service allowing customers to choose when and how to pay, offering up to 12 months interest-free payment period for purchases at AD workshops. Targeted at individual consumers.
• AD-Hinauspalvelu (Towing Service) Towing service available around the clock that handles vehicle transport to the nearest authorized AD service point, minor on-road repairs, taxi service, affordable loaner car, or hotel accommodation across all EU countries. Targeted at AD-Ajoturva members and individual motorists in need.
• AD-Sijaisauto (Loaner Vehicle Service) Loaner car service during vehicle maintenance or repair. AD-AYGO and AD-YARIS are AD workshop-owned loaner vehicles available for rent at discounted rates while the customer's vehicle is being serviced. Targeted at customers whose cars are at AD workshops.
• AD-Lisäturva (Extended Warranty) AD chain's international 2-year additional warranty covering all work performed and parts installed at AD workshops for passenger cars — automatically provided, for everyone, and free of charge. Targeted at vehicle owners having work done at AD workshops.
• EV-korjaukset (Electric & Hybrid Vehicle Repairs) Electric and hybrid vehicle maintenance and repair services offered by specialized AD workshops within the network of over 150 locations across Finland. Targeted at EV and hybrid vehicle owners requiring authorized servicing.
• Autovaraosat (Genuine Auto Parts) Genuine OEM auto parts and spare parts sold through AD workshops, ensuring vehicle warranties are preserved. Sourced via AD Finland's collective purchasing power and local warehouses. Targeted at vehicle owners and AD member workshops.

Quantifiable outcome

• 150+ authorized AD repair shops nationwide serving Finnish car owners
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• AD InternationalcoreStrategic or Co-development PartnerAD Finland (AD FIN Oy) is an independent member of AD International, the international automotive service and parts network. This membership provides the AD brand identity in Finland, access to international best practices, cross-border customer referrals, and participation in the global AD workshop network. AD International operates across multiple countries.
• Autokorjaamo.ficoreTechnology or IntegrationAutokorjaamo.fi is described as the world's best workshop software, provided to AD member workshops as a comprehensive ERP system for managing all workshop operations. It is a core technology platform for the AD network.
• Maksukaista (Paybyway Oy)coreTechnology or IntegrationMaksukaista serves as the payment service provider for AD Finland's online shop, handling payment processing for online transactions. Supports online banking credentials, credit/debit cards, invoice, and installment payments. Registered in the Financial Supervisory Authority's payment institution register.
• REDGO Finland OycoreChannel Partner/ Reseller/ DistributorREDGO Finland Oy operates the AD-Ajoturva roadside assistance membership enrollment and management platform (redgo.fi) using FloMembers/Flo Apps Oy technology. Customers can purchase and manage their AD-Ajoturva membership online through REDGO's platform.
• Eure!Car Training ProgramcoreStrategic or Co-development PartnerEure!Car is the professional automotive training and certification program available to AD workshop staff. Covers technical skills (diagnostics, EV/hybrid, transmissions, braking, ADAS calibration, etc.) and is delivered regionally by AD Finland to member workshops.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Halfords: UK-based retailer and service provider for automotive parts, accessories, and vehicle servicing through a national store and autocentre network. Comparable consumer vehicle maintenance positioning though different ownership model.
• Bosch Car Service: Global authorized workshop network operated by Bosch, providing multi-brand vehicle servicing through independent member workshops in dozens of countries. Comparable authorized workshop positioning and multi-brand servicing model, but at much larger international scale.
• First Stop: European tire and auto service network operating franchised and company-owned centers. Comparable franchise model and consumer vehicle service offering.
• A.T.U (Auto-Teile-Unger): German automotive service chain operating workshops across Germany, Austria and other European countries. Comparable authorized multi-brand service positioning with broad geographic coverage.
• Euromaster: European tire and vehicle service chain owned by Michelin, operating through company-owned and franchised centers across multiple countries. Comparable franchise-style distribution model.
• Point S: European tire and auto service cooperative operating through independent member workshops across multiple countries. Closely comparable franchise-style cooperative model to AD Finland's network.
• Kwik Fit: Large UK and European vehicle servicing, tire, and repair chain operating company-owned and franchised centers. Comparable national-scale multi-location vehicle service model.
• Norauto: European automotive service chain owned by Mobivia, operating centers across multiple countries for maintenance, repair, and tire services. Comparable consumer-facing multi-location service offering.

Direct peers

• Mekonomen Group: Swedish-headquartered auto parts and service chain operating a franchise/affiliated workshop network across the Nordics. Closest direct comparable to AD Finland in both authorized multi-brand service positioning and franchise-style member workshop model.
• Vianor: Nokian Tyres-owned tire and vehicle service chain operating franchised centers across the Nordic and Baltic countries. Comparable franchise network model and multi-location consumer vehicle service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ad-finland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Finland