10 Karaköy

What 10 Karaköy does

10 Karaköy is a privately held luxury boutique hotel located in Istanbul, Turkey, operating within Balıklı Han, a restored 19th-century neoclassical building in the Karaköy district of Beyoğlu. The property is owned and operated by NE SA Grup Turizm Yatırımları A.Ş. (a Turkish Anonim Şirketi). Founded in 2014, the hotel offers 71 rooms and suites across 13 distinct categories ranging from City Classic rooms to a Penthouse and Rooftop Terrace Suite, designed in collaboration with award-winning architect Sinan Kafadar. The property includes five on-site dining and beverage venues (Brasserie Ten, BAHANE ON10 rooftop meyhane, Kupaj Lounge & Bar, Seagull Terrace, and The Secret Dining Enroute private dining room) and five event spaces for corporate functions, weddings, and private gatherings.

The business model is multi-stream: room accommodations form the primary revenue stream, supplemented by food and beverage operations, meetings and events, and ancillary services (Hürrem Sultan Hamam spa access, laundry, minibar, fitness center). Distribution is omnichannel, combining a direct booking website (incentivized by a 20% discount code "WEB20"), online travel agencies (Expedia, Booking.com), and commission-based travel agents. Pricing is quote-based and not publicly disclosed; the only formalized packages are direct-booking discount and a 10-night extended stay bundle with bundled F&B, spa, and laundry discounts.

The hotel has invested in environmental sustainability infrastructure (rainwater harvesting, LED lighting, motion-sensitive fixtures, water-saving faucets) and reports an energy carbon footprint of 23.39 kg per room night as of 2023. It holds GDPR and Turkish PDPA compliance certifications, has been recognized by the Michelin Guide and Condé Nast Traveller Readers' Choice Awards 2024, and maintains cultural partnerships with Contemporary Istanbul Art Fair, Istanbul Biennial, Art Crowd, and various local artists and charitable organizations. There is no disclosed headcount, funding history, or financial performance data.

Name

10 Karaköy

Legal name

NE SA Grup Turizm Yatırımları Anonim Şirketi

Website

https://10karakoy.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

10 Karaköy is a luxury boutique hotel in Istanbul's Karaköy district, operating 71 rooms and suites inside a restored 19th-century neoclassical building. It serves leisure travelers and corporate clients through accommodations, five dining venues, and event spaces, distributed via direct booking and OTAs.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury boutique hotel
• Hotel accommodations
• Hotel dining venues
• Event venue rental
• Heritage hotel

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Room Accommodations: Primary revenue stream from 71 rooms and suites including City Classic, City Signature, Deluxe, Premier, Corner Suites, Penthouse, and Rooftop Terrace Suite categories. Pricing is quote-based and not publicly disclosed.
2. Food & Beverage: On-site dining venues including Brasserie Ten (breakfast), BAHANE rooftop meyhane restaurant, Kupaj Lounge & Bar, Seagull Terrace, and The Secret Dining Enroute private dining room. F&B discounts of 20% offered to hotel guests.
3. Meetings & Events: Venues include Balıklı Meeting Room (785 sq ft, up to 65 reception), BAHANE (141 sq ft, up to 100 reception), Kupaj Lounge, Secret Dining Enroute (up to 38 guests), and Seagull Terrace (40 sq ft, up to 20). Revenue from corporate events, weddings, and private gatherings.
4. Additional Services: Spa treatments at Hürrem Sultan Hamam (20% discount for hotel guests), laundry and pressing services (20% discount on two items per room per day), minibar, transportation requests, and fitness center access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

10 Karaköy operates a 71-room luxury boutique hotel inside the historic Balıklı Han building in Istanbul's Karaköy district, offering multiple room and suite categories, five on-site dining and beverage venues, and five event spaces for leisure guests, corporate meetings, weddings, and private celebrations. Pricing is quote-based and supported by a 20% direct-booking discount and extended-stay packages that bundle F&B, hamam, and laundry discounts.

Product overview

10 Karaköy is a luxury hotel offering 71 rooms and suites in a historic neo-classical building reimagined by architect Sinan Kafadar. The portfolio comprises 13 distinct room/suite types (City Classic, City Signature, Deluxe, Deluxe Signature, Premier, Corner Suites, Rooftop Terrace Suite, and Penthouse) plus 4 dining venues (Brasserie Ten for breakfast, BAHANE ON10 rooftop meyhane, Kupaj Lounge & Bar, and Seagull Terrace) and meeting/event spaces including Balıklı Meeting Room, BAHANE event venue, Kupaj Lounge, The Secret Dining Enroute, and Seagull Terrace. The hotel operates as a single-property hospitality brand with integrated accommodation, dining, and events services.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie Ten: Breakfast venue featuring Turkish and international buffet with à la carte specialties.
• BAHANE ON10
• Kupaj Lounge & Bar
• Seagull Terrace
• The Secret Dining Enroute

Products and services

• City Classic Room Entry-level room available in queen-bed and twin configurations with wide windows with jalousies, marble bathroom, LED TV, iPod docking station, espresso machine, and kettle. Designed for individual leisure travelers seeking central Karaköy accommodations.
• City Signature Room Room with original high ceilings from the neoclassical Balıklı Han building, queen or twin beds with down duvets, custom-designed furniture, marble bathroom, LED TV, iPod docking station, espresso machine, and kettle. Targeted at guests prioritizing heritage architectural features.
• Deluxe Room Spacious room with queen or twin beds, wide windows with jalousies, artwork from Turkish masters, marble bathroom, LED TV, iPod docking station, espresso machine, and kettle. A wheelchair-accessible Deluxe Signature Queen variant is also offered.
• Premier Room Spacious light-well room with original high ceilings from Balıklı Han, queen bed, wide windows, marble bathroom, LED TV, iPod docking station, espresso machine, and kettle. A Premier Balcony variant adds a 5 sqm terrace and Atelier Rebul amenities.
• Corner Suites Three units with original high ceilings from Balıklı Han, separate living rooms, queen bed with down duvets, custom-designed furniture, marble bathroom, LED TV, iPod docking station, espresso machine, and kettle. Designed for guests seeking home-away-from-home comfort.
• Rooftop Terrace Suite Top-floor suite with living room, bedroom with king bed, private terrace with city views, custom-designed furniture by Sinan Kafadar, marble bathroom, LED TV, iPod docking station, espresso machine, and kettle. Marketed for special getaways.
• Penthouse Top-floor suite with separate living room featuring artwork from renowned Turkish masters, bedroom with king bed, private terrace with city views, custom-designed furniture by Sinan Kafadar, blue Italian marble bathroom, LED TV, iPod docking station, and espresso machine. The flagship accommodation category.
• Brasserie Ten (breakfast restaurant) Breakfast restaurant serving a Turkish and international buffet with à la carte specialties (Menemen, Sucuklu-Yumurta, etc.). Open Monday–Friday 07:00–10:30 and Saturday–Sunday 07:00–11:00. Targeted at hotel guests.
• BAHANE ON10 (rooftop meyhane) Rooftop meyhane (Turkish tavern) restaurant serving Turkish mezes with views of the Historical Peninsula and a curated old-time Turkish songs list. Open to hotel guests and external visitors.
• Kupaj Lounge & Bar Lounge and bar featuring cozy nooks with fireplaces, serving as an intimate setting for receptions, dinners, and unique events. Emphasizes architectural elements of the historical Balıklı Han building.
• Seagull Terrace Sixth-floor sky terrace with views of the Golden Horn and Old Town, open daily 12:00–23:00, serving champagne, cocktails, and a variety of food and drinks. Captures the bohemian spirit of Karaköy.
• The Secret Dining Enroute (private dining) Private dining room inspired by the Orient Express route between Paris and Istanbul, featuring a single wooden table seating up to 38 guests with carefully selected artworks. Targeted at private social gatherings and exclusive dinners.
• Balıklı Meeting Room and Event Venues Meeting and event venue portfolio including the Balıklı Meeting Room (73 sqm / 785 sq ft, private foyer, dedicated service staff, state-of-the-art AV systems, LCD projector, capacity up to 65 in reception style), BAHANE event venue (13 sqm, up to 100 reception), Kupaj Lounge, Secret Dining Enroute (up to 38 guests), and Seagull Terrace (40 sq ft, up to 20 persons). Targeted at corporate meetings, product launches, press events, weddings, and private celebrations.
• Hürrem Sultan Hamam Access and In-House Guest Services Ancillary guest services including spa/hamam treatments at Hürrem Sultan Hamam (20% discount for hotel guests), laundry and pressing services (20% discount on two items per room per day), minibar, transportation requests, and fitness center access. Targeted at in-house hotel guests.

Quantifiable outcome

• Energy carbon footprint of 23.39 kg per room night as of 2023 (Year to date)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Atelier RebulminorOthersEco-certified room amenities supplier providing environmentally responsible toiletries and bath products for guest rooms as part of 10 Karaköy's sustainability commitment.
• EcolabminorOthersEco-certified cleaning products supplier providing environmentally responsible cleaning solutions for hotel operations as part of sustainability initiatives.
• Art CrowdminorStrategic or Co-development PartnerLocal online art and design platform featured with special exhibitions in Kupaj Lounge, supporting local artists and integrating art into the hotel experience.
• Contemporary Istanbul Art FairminorStrategic or Co-development PartnerRegular accommodation sponsor of the Contemporary Istanbul Art Fair, supporting the art community while positioning the hotel within Istanbul's cultural elite.
• Istanbul BiennialminorStrategic or Co-development PartnerRegular accommodation sponsor of the Istanbul Biennial, demonstrating commitment to Istanbul's contemporary art scene and cultural community.
• Türkiye Alzheimer AssociationminorOthersCharitable support through donations and awareness initiatives, demonstrating corporate social responsibility beyond core hospitality operations.
• Okul Destek DerneğiminorOthersEducational sponsorship program where 10 Karaköy sponsors one class of students to support their education and bring them into the tourism industry.
• Local Artists (Ceylan Dökmen, Yiğit Yazıcı, Güketik Çizgen, Ahmet Güçsav, Pınar Kalem, Selin Sarpkan, Orhan Kurmalı, Bedri Rahmi Eyüpoğlu)minorOthersFeatured local Turkish artists whose artwork is displayed throughout the hotel lobby, restaurant, bars, and property, supporting the local art community while enhancing the hotel's cultural ambiance.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Çırağan Palace Kempinski: Restored 19th-century Ottoman palace luxury hotel on the Bosphorus. Heritage palace structure, premium positioning, F&B and event offerings targeting similar high-end international leisure and corporate clients. Comparable on heritage-asset moat and luxury pricing power.
• Ajwa Hotel Sultanahmet: Boutique heritage luxury hotel in Istanbul's historic Sultanahmet district. Comparable scale, similar heritage-building differentiation, comparable luxury leisure and event positioning. Direct competitor for the same customer segment.
• Four Seasons Hotel Istanbul at Sultanahmet: Luxury hotel in converted 19th-century prison in historic Sultanahmet. Same single-asset heritage building thesis, similar luxury ADR positioning, comparable leisure and corporate mix. Differentiates via global chain loyalty and brand scale.
• Pera Palace Hotel: Heritage luxury hotel in Istanbul's Beyoğlu/Pera district. Closest direct competitor — also a restored historic building, similar boutique scale, similar luxury positioning, comparable leisure and event clientele. Directly comparable on heritage-differentiation thesis.
• Witt Istanbul Hotel: Boutique luxury hotel in Istanbul's Beyoğlu/Cihangir area. Similar small-scale boutique positioning, comparable design-forward luxury offering, overlapping leisure traveler and design-conscious customer base.
• Bankerhan Hotel Istanbul (Boi Hospitality): Restored historic Ottoman bank building converted to boutique luxury hotel. Closely analogous heritage-asset thesis, similar boutique scale, similar contemporary-meets-historic design approach. Strong direct comparison on the heritage-to-luxury repositioning model.

Emerging players

• Soho House Istanbul: Members' club and boutique hotel housed in a heritage building in Beyoğlu. Comparable heritage-asset adaptive reuse, similar design-led positioning, overlapping creative-class clientele, but differentiated by membership model.
• Suma Han (Istanbul): Converted 19th-century Ottoman distillery on the Bosphorus turned boutique luxury hotel. Heritage adaptive-reuse thesis, comparable boutique scale and design-led positioning, similar target clientele seeking authentic Istanbul experiences.

Broad incumbents

• Mandarin Oriental Bosphorus Istanbul: Global luxury chain operating Istanbul flagship on the Bosphorus. Comparable luxury positioning and F&B/event diversification, but competes with global brand scale, loyalty, and distribution leverage versus 10 Karaköy's independent heritage positioning.
• Raffles Istanbul: Luxury international chain hotel in Istanbul's Zorlu Center. Comparable luxury ADR, F&B and event facilities, similar premium leisure and corporate clientele, but operates as part of global chain versus independent boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10-karakoy-a-morgans-original

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Karaköy