AdoptMatch

What AdoptMatch does

AdoptMatch is a U.S. nonprofit organization founded in 2017 and headquartered in Pasadena, California, operating as an initiative of the 501(c)(3) public charity Ethical Family Building (EIN 86-1738790). The organization functions as a free, web-based educational and referral intermediary that connects expectant mothers considering adoption with a nationwide network of nearly 200 vetted, licensed adoption agencies and attorneys, while also providing a Waiting Family Gallery of home-study-approved adoptive families and post-adoption support resources. Its core product consists of three interconnected components: a searchable Partner Directory filtered by state and professional type, the Waiting Family Gallery where placing parents can browse approved family profiles, and an account-management app platform for adoptive families to build and publish profiles.

The underlying technology is a conventional web platform with no documented API, SDK, or proprietary algorithms; the directory and gallery are human-curated, with adoption professionals affirming a set of five Guiding Principles to join the network. Distribution is driven by content marketing, including an educational blog, a podcast ("Thinking About Adoption") distributed on Apple Podcasts and Spotify, downloadable guides such as "10 Keys to a Safe and Healthy Adoption," and earned media coverage in major outlets including TIME, USA Today, NBC News, HuffPost, and Newsy.

AdoptMatch's business model is nonprofit and donor-funded rather than transactional: the platform is free for expectant mothers, adoptive families, and adoption professionals, with the only requirement that adoptive families work with an AdoptMatch Partner. The organization derives no meaningful revenue from user fees and does not act as an adoption agency, attorney, or facilitator. Customer segments are split between two primary personas (expectant mothers and hopeful adoptive families) and a secondary B2B segment of licensed adoption professionals, with a hybrid segmentation approach. Funding flows through the parent Ethical Family Building organization and donations, and no venture capital, private equity, or institutional investment is indicated.

Name

AdoptMatch

Legal name

AdoptMatch

Website

https://adoptmatch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AdoptMatch is a 501(c)(3) nonprofit referral and education platform, founded in 2017 in Pasadena, California, that connects expectant mothers with a nationwide network of nearly 200 vetted, licensed adoption agencies and attorneys, while providing a Waiting Family Gallery and post-adoption support resources.

Ownership category

akta.pro rank

Product category

Adoption Referral Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Adoption referral services
• Nonprofit adoption platform
• Ethical adoption education
• Waiting family gallery
• Adoption partner directory

Headquarters

HQ city

South Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Nonprofit Funding: AdoptMatch is a nonprofit organization that operates as an initiative of Ethical Family Building. The organization provides its services free of charge to both expectant mothers and adoptive families. Funding appears to come from the parent nonprofit organization and donations, with an EIN of 86-1738790.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AdoptMatch is a nonprofit adoption referral and education platform that connects expectant mothers considering adoption with a nationwide network of vetted, licensed adoption agencies and attorneys. It provides free educational resources, a searchable Partner Directory of nearly 200 ethical providers across all 50 states, and a Waiting Family Gallery where home-study-approved adoptive families are presented to prospective placing parents.

Product overview

AdoptMatch operates as a nonprofit adoption matching platform connecting expectant mothers with a nationwide network of licensed, ethical adoption professionals and waiting adoptive families. The platform consists of three interconnected components: the AdoptMatch Partner Directory (a searchable registry of vetted adoption agencies and attorneys across the U.S.), the AdoptMatch Waiting Family Gallery (a profile-sharing platform where home-study-approved adoptive families are presented to placing parents), and an associated app platform for account management and profile creation. All services are free for expectant and adoptive parents; AdoptMatch is not itself an adoption agency, attorney, facilitator, or broker, but rather an education and referral initiative of the nonprofit Ethical Family Building.

Differentiator

Problem solved

Functional benefit

Products and services

• AdoptMatch Partner Directory A searchable nationwide directory of vetted, licensed adoption agencies and attorneys who have affirmed AdoptMatch's Guiding Principles. Users can filter by state, entity type, or firm name to find ethical local providers. Intended for expectant mothers and adoptive families seeking trustworthy adoption professionals across all 50 US states.
• AdoptMatch Waiting Family Gallery A nationwide profile gallery of home-study-approved adoptive families, shared with AdoptMatch Partners and accessible to placing parents browsing families by race, family structure, faith, location, and openness to post-adoption contact. Intended for prospective adoptive families wanting exposure to expectant mothers considering adoption.
• AdoptMatch App Platform A web-based account platform at app.adoptmatch.com where adoptive families sign up, designate their AdoptMatch Partner, and create and publish their waiting family profile for inclusion in the Gallery. Intended for hopeful adoptive families working with AdoptMatch Partner agencies and attorneys.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ethical Family BuildingcoreStrategic or Co-development PartnerAdoptMatch is an initiative of Ethical Family Building, a nonprofit organization working to safeguard domestic adoptions through education, transparency, and accountability. Ethical Family Building is the parent organization that founded and supports AdoptMatch's mission.
• AdoptMatch Partner Network (Licensed Agencies and Attorneys)coreChannel Partner/ Reseller/ DistributorNetwork of nearly 200 licensed adoption agencies and attorneys throughout all 50 states who have been vetted and committed to AdoptMatch's five Guiding Principles: Written post-adoption contact agreements, separate legal representation for expectant mothers, reasonable and justifiable fees, and counseling for birth mothers. Partners receive visibility in the referral-facing network and access to the Waiting Family Gallery.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Create a Family: Create a Family is a nonprofit providing education and resources on adoption, foster care, and infertility — closely comparable to AdoptMatch's content-and-education strategy, though with a broader infertility and foster-care remit.

Broad incumbents

• Lifetime Adoption: Lifetime Adoption is a California-based licensed adoption agency serving families nationwide — operates in the same licensed-agency category as AdoptMatch's partner network members and competes for similar adoptive-family demand.
• American Adoptions: American Adoptions is one of the largest US private domestic adoption agencies, completing hundreds of placements annually and operating a national marketing operation — comparable to AdoptMatch's licensed-agency partners, though it functions as an agency rather than a referral platform.
• Gladney Center for Adoption: Gladney is a legacy Texas-based adoption agency with a national footprint, providing domestic and international adoption services — comparable as a licensed adoption agency that AdoptMatch might refer to, though much larger and agency-operated.
• Bethany Christian Services: Bethany is a large national nonprofit providing adoption, foster care, and refugee services across the US — operates in the same ethical-nonprofit adoption space as AdoptMatch but at much greater scale and with direct service delivery rather than referral intermediation.

Direct peers

• Adoption.com: Adoption.com is the largest online adoption listing platform in the US, connecting birth parents, adoptive families, and agencies through searchable profiles — directly comparable to AdoptMatch's Waiting Family Gallery and Partner Directory as a web-based matchmaking intermediary.

Others

• National Council For Adoption: NCFA is a national advocacy organization promoting ethical adoption policy and adoption awareness — comparable to AdoptMatch's ethical-standards and education mission, though NCFA focuses on policy advocacy rather than direct referral.

Regional players

• Children's Home Society of California: CHS California is a regional nonprofit providing adoption, foster care, and child welfare services in California — comparable as a licensed adoption provider within AdoptMatch's local referral network, though concentrated geographically.
• Building Arizona Families: Building Arizona Families is a nonprofit adoption agency and education provider serving Arizona — comparable as a regional licensed adoption provider in the same ethical-nonprofit segment as AdoptMatch's partner directory.
• Open Adoption & Family Services: Open Adoption & Family Services is a Pacific Northwest-based nonprofit counseling and intermediary service for expectant mothers considering adoption — directly comparable to AdoptMatch's referral-and-education mission, though regionally scoped.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adoptmatch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdoptMatch