3 Norske AS

What 3 Norske AS does

3 Norske AS is a privately held Norwegian holding company (aksjeselskap) headquartered in Asker, Norway, that owns and operates a portfolio of four heritage sub-brands spanning consumer goods, manufacturing, retail, tourism, and luxury hospitality. The parent group consolidates Christiania GlasMagasin (a 55-store Norwegian retail chain founded in 1888 selling tableware, kitchenware, and home products); Porsgrunds Porselænsfabrik (a porcelain design house founded in 1885 with seven in-house designers producing Scandinavian-design porcelain, sourcing globally while keeping small-scale Norwegian production for historical and special items); Hadeland Glassverk (a glass manufacturer and tourist attraction founded in 1762, operating nine shops, three eateries, an open glassblowing studio, a glass museum, and a factory outlet on Randsfjorden lake); and SeaDream Yacht Club (a luxury twin mega-yacht operation carrying up to 112 guests served by a crew of 95 on all-inclusive voyages).

The underlying technology is traditional craft and design rather than a software platform: glassblowing at Hadeland, porcelain manufacturing and design at Porsgrunds, and curated multi-brand retail at Christiania GlasMagasin, with a 2013 logistics centre at Porsgrunds supporting group distribution. The group operates as a vertically integrated Norwegian consumer-goods and experience conglomerate, with intra-group distribution (Christiania GlasMagasin sells Hadeland and Porsgrunds products) and distinct sub-brand identities.

Revenue mechanics span B2C retail through the 55-store chain, B2B direct sales of promotional items, employee gifts, and custom tableware for the hospitality sector, tourist and visitor spending at Hadeland Glassverk, and high-ARPU luxury voyage revenue from SeaDream. Pricing is not publicly disclosed. The group is subject to Norway's Transparency Act (Åpenhetsloven) and publishes annual consolidated due diligence and gender equality reports. Revenue, ownership structure, and investor identity are not disclosed in available sources.

Name

3 Norske AS

Legal name

3 Norske AS

Website

https://3norske.no

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

501–1,000 employees

Short description

3 Norske AS is a Norwegian private holding company that owns four heritage brands: Christiania GlasMagasin (55-store retail chain), Porsgrunds Porselænsfabrik (porcelain design house), Hadeland Glassverk (glass maker and tourist attraction), and SeaDream Yacht Club (luxury yacht voyages). It serves Norwegian consumers, B2B buyers, hospitality, and luxury travelers.

Ownership category

akta.pro rank

Product category

Consumer Goods Manufacturing

NAICS

Boat Building (336612)

SIC

Water Transportation (4400)

akta.pro primary industry

Cruise Yacht Charters (Private Crewed) (THAEADAG)

akta.pro secondary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Porcelain manufacturing
• Glass manufacturing
• Heritage retail chain
• Luxury yacht voyages
• Scandinavian design

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail sales (Christiania GlasMagasin): Christiania GlasMagasin operates 55 retail stores throughout Norway selling table and kitchenware, home products from Norwegian, European and private brands
2. B2B sales: Porsgrunds Porselænsfabrik growing B2B market with promotional items, employee gifts, art decoration for offices and public buildings, and special design for cafeterias, hotels and restaurants
3. Tourism and visitor experiences: Hadeland Glassverk operates as tourist attraction with nine shops, three eateries, glass museum, glassblowing studio, and factory outlet. Norway's most visited tourist attraction with scenic setting on Randsfjorden lake
4. Luxury yacht experiences (SeaDream): SeaDream Yacht Club offers luxury yacht voyages with all-inclusive fares including accommodations, gourmet meals, open bar, water toys, and spa services

Distribution channels3 records

Core offering

3 Norske AS is a Norwegian holding company that owns and manages a portfolio of heritage brands across glass and porcelain manufacturing, retail, and luxury yacht vacations. Through subsidiaries Porsgrunds Porselænsfabrik, Hadeland Glassverk, and Christiania GlasMagasin, the group produces Scandinavian-design porcelain and glassblowing products, operates Norway's oldest retail chain of 55 stores, and runs a major visitor/tourism destination. The SeaDream Yacht Club sub-brand offers all-inclusive luxury yacht voyages.

Product overview

3 Norske AS is a Norwegian holding company operating a portfolio of heritage brands. The portfolio comprises four sub-brands: Porsgrunds Porselænsfabrik (a porcelain design house and manufacturer), Hadeland Glassverk (a glass manufacturer with visitor attractions, shops, and restaurants), Christiania Glasmagasin (a 55-store retail chain for tableware and home products, serving as a key distributor for the other brands), and SeaDream Yacht Club (a luxury yachting experience). The companies share commercial synergies through distribution (Christiania GlasMagasin sells Porsgrund and Hadeland products) while maintaining distinct brand identities.

Differentiator

Problem solved

Functional benefit

Brands

• SeaDream Yacht Club: Luxury twin mega yacht experience offering intimate yachting harbors, gourmet dining, water activities, and spa services with capacity for 112 guests and crew of 95.

Products and services

• SeaDream Yacht Club voyages All-inclusive luxury yacht voyages on twin mega yachts accommodating up to 112 guests with a crew of 95, including ocean view accommodations, gourmet meals, wine with lunch and dinner, open bar with premium brands, gratuities, water toys, mountain bikes, fitness center, golf simulator, SEADREAM Spa, and the Champagne and Caviar Splash experience. Targeted at affluent leisure travelers seeking intimate yachting harbors and ports unavailable to larger ships.
• Porsgrunds Porselænsfabrik porcelain products Scandinavian-design porcelain products developed by seven in-house designers, with small-scale production of historical and special items in Norway. Sold through Christiania GlasMagasin retail stores and via a growing B2B channel for promotional items, employee gifts, office and public building art decoration, and special design tableware for cafeterias, hotels, and restaurants.
• Hadeland Glassverk glassware and visitor experience Glassblowing and glassware production with on-site retail, museum, glassblowing studio tours, three eateries, and a factory outlet selling glass and china products not available elsewhere. Located on Randsfjorden lake, offering family activities and seasonal events year-round for tourists and day visitors.
• Christiania GlasMagasin retail chain High-service retail chain of 55 stores across Norway offering high-quality table and kitchenware and home products from leading Norwegian, European, and private brands. Holds exclusive retail access to Hadeland Glassverk glass and Porsgrunds porcelain, with a market-driven concept combining heritage and contemporary design.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Wedgwood: British heritage luxury porcelain brand with 250+ year history and iconic Jasperware (part of Fiskars Group). Comparable to Porsgrunds' heritage porcelain positioning, craftsmanship-driven design house approach, and premium tableware market presence in hospitality and consumer channels.
• Regent Seven Seas Cruises: Ultra-luxury all-inclusive cruise line operating mid-sized ships across global itineraries. Comparable to SeaDream's luxury all-inclusive cruising model and premium service positioning, but operates at broader scale with larger vessels (750+ guests).
• Crystal Cruises: Luxury cruise line offering all-inclusive premium experiences, relaunched under A&K Travel Group after 2022 acquisition. Comparable to SeaDream in ultra-luxury positioning and all-inclusive service model, though operates larger ships and broader itineraries.
• Villeroy & Boch: German premium tableware manufacturer with global distribution across porcelain, ceramic, and bathroom categories. Comparable to Hadeland Glassverk and Porsgrunds Porselænsfabrik in tableware manufacturing heritage, but operates at significantly broader international scale and product range.

Direct peers

• Ponant: French luxury expedition cruise line operating small luxury vessels with high crew-to-guest ratios and expedition focus. Comparable to SeaDream in boutique small-ship luxury positioning, intimate passenger capacity, and emphasis on unique destination access.
• Iittala: Iconic Finnish glass and tableware brand known for Scandinavian design heritage and timeless products (part of Fiskars Group). Comparable to Hadeland Glassverk's glass manufacturing heritage and Porsgrunds' Scandinavian design approach in Nordic consumer tableware markets.
• Silversea Cruises: Luxury small-ship cruise line owned by Royal Caribbean, offering all-inclusive voyages with high crew-to-passenger ratios. Directly comparable to SeaDream's ultra-luxury yacht positioning, all-inclusive pricing structure, and emphasis on destination immersion and personalized service.
• Windstar Cruises: Small luxury cruise line operating motor and sailing yachts with all-inclusive service and intimate passenger capacity. Closely comparable to SeaDream in yacht-style cruising model, small-ship premium positioning, and high-touch service intensity targeting affluent travelers seeking alternatives to large-ship cruising.
• Scenic Eclipse: Australian luxury cruise line operating Discovery Yachts with small passenger capacity (~228 guests) and expedition capabilities. Comparable to SeaDream's small luxury yacht experience, premium all-inclusive pricing, and high crew-to-guest service model.
• Royal Copenhagen: Danish heritage porcelain manufacturer with 250+ year history, famous for hand-painted blue fluted pattern and craftsmanship. Directly comparable to Porsgrunds Porselænsfabrik's Scandinavian porcelain heritage, craftsmanship positioning, B2B hospitality market presence, and design house approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3-norske-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Norske AS