Adventure Brands

Name

Adventure Brands

Legal name

Adventure Brands

Website

https://adventure-brands.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Brands is a German sales agency and market-entry partner, operated as a solo founder-led firm, that helps international and national beverage brands enter and scale in the German market via distribution, regulatory support, and field sales execution.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Sales Agency / Consulting Services: Adventure Brands acts as a sales agency and business development consultant for beverage brands. Revenue appears to be generated through retainer fees, commissions on sales, or consulting fees for market entry strategy and brand building services. The company builds distribution networks and handles placement at retailers, wholesalers, and gastronomy establishments.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Adventure Brands is a sales agency and business development partner that helps beverage brands enter, grow, and scale in the German market. The company combines strategic go-to-market consulting with hands-on field sales execution, supporting brand portfolios across distribution, gastronomy, retail, offices, and foodservice. It also distributes represented beverage brands (e.g., Something & Nothing Premium Sodas, Jarritos, =WdtB GmbH products) and operates barcatering, a beverage catering service in Berlin.

Product overview

Adventure Brands is a German beverage distribution and sales agency specializing in market entry strategy, brand building, and sales expansion for international and national beverage brands in the German market. The company operates a portfolio of premium beverage brands including Something & Nothing Premium Sodas (7 SKUs of natural premium sodas), Jarritos Mexican Sodas, and =WdtB GmbH products (wine spritzers and beer variants). Services include go-to-market strategy, deposit system and packaging compliance support, regulatory and labeling assistance, distribution network access, brand positioning in quality-driven channels (cafés, hotels, restaurants, offices, premium retailers), promotions and sampling, and ongoing customer relationship management. The company also operates barcatering as a dedicated beverage catering service in Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• Something & Nothing Premium Sodas Premium soda brand portfolio of 7 SKUs (Yuzu, Cucumber, Hibiscus & Rose, Pineapple & Pink Grapefruit, Sicilian Lemon Iced Tea, Orange & Mandarin, Mango & Thai Basil), positioned as 100% natural ingredients with no added sugar for quality-focused beverage environments.
• Jarritos Mexican Sodas

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mexican Soda CompanycoreStrategic or Co-development PartnerDistributor of Jarritos Mexican Sodas in Germany. Adventure Brands supports sales and distribution for Jarritos in the German market. The company provides sales support, coordinates with regional distributors, and handles marketing activities including influencer partnerships.
• Frischdienst BerlincoreChannel Partner/ Reseller/ DistributorBeverage wholesaler in Berlin. Adventure Brands products are distributed through Frischdienst Berlin. DUG potato drinks were featured on the front page of Frischdienst Berlin catalog in March 2025.
• Berliner Flaschenteufel (BFT)minorChannel Partner/ Reseller/ DistributorFlexible beverage delivery partner in Berlin known for quick turnaround. Adventure Brands uses BFT for rapid restocking and delivery to customers when needed.
• Son KitchencoreChannel Partner/ Reseller/ DistributorCustomer located at Berlin exhibition grounds between Hall 17/18. Adventure Brands maintains a permanent presence during Bar Convent Berlin trade fair at Son Kitchen's location. Partnership for trade show support and customer meetings.
• Cravings by Mr.VertigominorChannel Partner/ Reseller/ DistributorGastronomy customer located in Chaussestraße, Berlin. Adventure Brands founder visits for networking and relationship building.
• OH MY SEEDminorChannel Partner/ Reseller/ DistributorSunflower-based meat alternative brand (Sonnenblumenfleisch) sold at Frischdienst Berlin. Industry partner for networking at events.
• VanozzaminorChannel Partner/ Reseller/ DistributorIndustry partner networking at Frischdienst Berlin. Beverage/foodservice brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Flaschenpost SE: Flaschenpost is a German beverage e-commerce and same-day delivery startup serving HoReCa and consumers across major German cities. Comparable because it operates in the same German beverage-to-HoReCa distribution space, though Flaschenpost owns its own digital/tech-enabled logistics platform rather than acting as an outsourced sales agency.
• Trinkgut Getränke Supermarkt GmbH: Trinkgut is a German beverage retail chain (Getränkesupermarkt) operating under the REWE Group, focused on beverage specialist retail. Comparable to Adventure Brands because it sits in the same German retail-beverage distribution channel ecosystem, though as an owned retail brand rather than a sales agency.
• Getränke Hoffmann GmbH: Getränke Hoffmann is one of Germany's largest beverage retail chains (Getränkemärkte) with a national footprint and strong HoReCa wholesale arm. Comparable to Adventure Brands because both serve German HoReCa and retail beverage channels, though Hoffmann operates owned retail infrastructure rather than acting as a third-party sales agency.

Broad incumbents

• DrinkStar GmbH: DrinkStar is a German beverage sales and distribution house representing brands like Erdinger, Sinalco, and VIOLA across retail, wholesale, and HoReCa. Comparable because it operates the same sales-agency-for-beverage-brands model in Germany, but at much larger scale and with an institutional brand portfolio rather than founder-led boutique service.
• Selecta Group: Selecta is Europe's largest unattended and convenience refreshment services company (vending, coffee, micro-markets), with deep penetration in the German office and workplace beverage channel. Directly comparable to Adventure Brands because both operate in German HoReCa/office beverage distribution, though Selecta is far larger and infrastructure-heavy rather than boutique agency-led.
• Coca-Cola Europacific Partners (CCEP): CCEP is the world's largest independent Coca-Cola bottler and a major beverage distributor across Western Europe including Germany. Comparable because it operates the same German HoReCa/retail beverage distribution playbook, though at massive scale and for a single brand owner rather than as a multi-client sales agency.
• Lekkerland SE & Co. KG: Lekkerland is a German-based European leader in convenience and foodservice wholesale distribution, serving HoReCa, retail, and workplace channels with beverages and snacks. Comparable to Adventure Brands because both operate beverage distribution networks across HoReCa/retail/workplace in Germany, though Lekkerland is a logistics-heavy wholesale giant rather than a founder-led sales agency.

Emerging players

• Coffee Circle GmbH: Coffee Circle is a Berlin-based specialty coffee roaster and D2C beverage brand selling through HoReCa, retail, and office channels across Germany. Comparable to Adventure Brands because it operates a premium/specialty beverage brand through the same German HoReCa/retail/office channel mix, illustrating the kind of brand the Adventure Brands agency targets as a client.

Others

• Lyreco Deutschland: Lyreco is a major European distributor of workplace and office supplies, including office coffee and beverage solutions across Germany. Comparable to Adventure Brands because it serves the same German office/workplace beverage channel mentioned in Adventure Brands' distribution mix, though as a broad-line workplace supplier rather than a beverage specialist.

Direct peers

• Beverage Agency Berlin: Beverage Agency is a Berlin-based sales and marketing agency representing beverage brands for the German and European market. Directly comparable to Adventure Brands because it operates the same founder-led, boutique sales-agency model targeting international beverage brands for German market entry, in the same Berlin geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adventurebrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Brands