Lyreco Deutschland GmbH

What Lyreco Deutschland GmbH does

Lyreco Deutschland GmbH is a German private limited liability company (GmbH) headquartered in Böblingen, Baden-Württemberg, and is a wholly-owned subsidiary of LYRECO SAS, the French-headquartered parent of the broader Lyreco group. The Lyreco group operates as a European B2B distributor focused on workplace, office, and related supplies, with operating subsidiaries and affiliates across multiple countries including Germany and Finland.

The company's documented operational footprint, as captured in the input data, centers on a B2B promotional products platform. The promotional portal (operated through Lyreco Finland Oy in Vantaa, Finland) functions as a digital storefront where corporate customers can browse online catalogues from third-party merchandise brands, customize items with logos and branding, and place orders across roughly 18 product categories including office, high-tech/audio, textile and fashion, drinkware and gastronomy, bags, notebooks and pens, technology, gifts, and home and kitchen. Brand partnerships highlighted on the portal include XD Collection (2026 catalogue), Midocean (2026 catalogue), and the multi-vertical PF Inspiration Guide 2026 family (Clothing, Drinkware, Bags, Notebooks & Paper, Pens, Technology, Gifts, Home & Kitchen), supplemented by a broader brand portfolio (Alpina, Bic, Case Logic, Delonghi, Grundig, Peak Design, Thule, Therabody, and others).

The business model is B2B distribution with a horizontal segmentation approach: pricing is not publicly disclosed, the go-to-motion is self-service e-commerce plus direct customer contact (phone, email, contact form), and the primary customer segments are corporate clients seeking promotional merchandise and corporate gifting. The firmographic data reports only 23 employees for Lyreco Deutschland GmbH itself, which is unusually low for a country subsidiary of a major European distributor and may reflect a partial or function-specific headcount rather than the full local workforce; the parent LYRECO SAS and its group affiliates operate at substantially larger scale across Europe. No revenue, funding history, or management team data are disclosed in the source material.

Name

Lyreco Deutschland GmbH

Legal name

Lyreco Deutschland GmbH

Website

https://promo.lyreco.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyreco Deutschland GmbH is a German subsidiary of the French-headquartered Lyreco group, operating B2B distribution of office and promotional products. It supports a promotional merchandise portal aggregating multi-brand catalogues for corporate gifting and branded merchandise across roughly 18 product categories.

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Misc Durable Goods (5090), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industries

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Promotional products
• Corporate gifting
• Branded merchandise
• Business gifts
• Workplace supplies

Headquarters

HQ city

Marly

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Lyreco Deutschland GmbH, as part of the Lyreco group, distributes customizable promotional products and corporate gifts to business customers. The offering spans categories including office supplies, high-tech/audio, textile and fashion, gastronomy and drinks, home, luggage and travel, luxury, beauty and health, ecology, party/events, pens and writing, giftsets and gift cards, and sports. Customers can browse partner-brand catalogues and personalize merchandise with their own logos and designs through the online portal.

Product overview

Lyreco operates as a B2B promotional products company offering a comprehensive portfolio of customizable corporate gifts and business promotional items. The core offering consists of promotional products across diverse categories (OFFICE, HIGH TECH - AUDIO, TEXTILE - FASHION - ACCESSORIES, GASTRONOMY - DRINKS, HOME, LUGGAGE - TRAVEL, LUXURY, AUTO - MOTO, BEAUTY - HEALTH, ECOLOGY - ETHICS, HOBBIES, PACKAGING - POS advertising - SIGNAGE, PARTY - EVENTS, PENS - WRITING, PRINTING PROVIDERS, SAFETY, GIFTSETS AND GIFT CARDS, SPORTS). The platform includes Customization Tools for logo personalization, with branded collections from partners like XD Collection 2026, Midocean 2026, and PF Clothing. The company serves corporate clients seeking business gifts and promotional merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Products and Business Gifts
• Partner-Brand Digital Catalogues

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• XD CollectioncoreChannel Partner/ Reseller/ DistributorPartner brand featured in Lyreco's promotional products catalogue. XD Collection 2026 catalogue available through the Lyreco portal.
• MidoceancoreChannel Partner/ Reseller/ DistributorPartner brand whose 2026 catalogue is promoted through Lyreco's digital platform.
• PF ClothingcoreChannel Partner/ Reseller/ DistributorBrand partner featured in Lyreco's inspiration guide catalogue for clothing and textile products.
• PF DrinkwarecoreChannel Partner/ Reseller/ DistributorBrand partner showcased in Lyreco's drinkware inspiration guide.
• PF BagscoreChannel Partner/ Reseller/ DistributorBrand partner featured in Lyreco's bags and accessories inspiration guide.
• PF Notebooks & PapercoreChannel Partner/ Reseller/ DistributorBrand partner in Lyreco's notebooks and paper products catalogue.
• PF PenscoreChannel Partner/ Reseller/ DistributorBrand partner in Lyreco's pens and writing instruments catalogue.
• PF TechnologycoreChannel Partner/ Reseller/ DistributorBrand partner in Lyreco's technology products inspiration guide.
• PF GiftscoreChannel Partner/ Reseller/ DistributorBrand partner in Lyreco's gift products catalogue.
• PF Home & KitchencoreChannel Partner/ Reseller/ DistributorBrand partner in Lyreco's home and kitchen products inspiration guide.
• AlpinaminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• BicminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• BolsiusminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• Case LogicminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• Chupa ChupsminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• DelonghiminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• DJEEPminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• GrundigminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• HappyGlassminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• HoraeminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• HotominorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• IgloominorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• Peak DesignminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• SOL'SminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• SproutminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• TherabodyminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• ThuleminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• UmaminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.
• White LakeminorChannel Partner/ Reseller/ DistributorBrand partner listed in Lyreco's brand portfolio.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vistaprint (Cimpress): Large incumbent in customized print and branded merchandise with overlapping customization tooling and B2B gifting capability, though broader in scope than Lyreco's promotional catalogue.
• Alibaba: Global B2B marketplace where corporate buyers source promotional merchandise directly from manufacturers, representing a broader-scale alternative channel to Lyreco's curated portal.

Others

• Midocean: Major European promotional products supplier whose 2026 catalogue is featured on Lyreco's portal; comparable category coverage and an upstream/distribution counterpart to Lyreco.
• PF Concept (parent of PF brand lines): European promotional products manufacturer and supplier whose 'PF' family of inspiration guides is currently distributed through Lyreco's portal; a key upstream supplier and ecosystem participant.

Direct peers

• Crestline Promotional Products: B2B promotional products distributor with branded merchandise across office, drinkware, apparel, and tech categories and online ordering/customization tools, closely overlapping Lyreco's category set.
• 4imprint: Directly comparable B2B promotional products reseller offering customizable branded merchandise across categories similar to Lyreco's portal, with a self-service online ordering platform targeting corporate buyers.
• Quality Logo Products: E-commerce-focused B2B promotional products retailer offering customizable merchandise across categories that overlap with Lyreco's promotional catalogue.
• Halo Branded Solutions: Large North American B2B promotional products distributor selling customizable corporate gifts, apparel, drinkware and accessories through an online platform analogous to promo.lyreco.fi.
• Boundless (formerly National Pen): B2B provider of customized promotional products, writing instruments, and corporate gifts sold through an online self-service model similar to Lyreco's portal.

Emerging players

• Custom Ink: Custom apparel and promotional products platform with online design tools, overlapping Lyreco's textile-customization and corporate gift use cases though with a more US-centric base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lyreco-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyreco Deutschland GmbH