Boer Spierings

What Boer Spierings does

Boer Spierings is a family-owned and family-operated agricultural business headquartered at Oijenseweg 282 in Oss, Netherlands, run by Jasper and Afke Baukje Spierings under a 'droomplan' (dream plan) philosophy centered on the Mens | Dier | Natuur (Human | Animal | Nature) principle. The farm has occupied its current location for more than 40 years and the Boer Spierings consumer brand was formally launched in 2007 when Jasper began producing artisanal cheese and selling own-cow milk. The operation combines dairy farming, cheese-making, cattle breeding, beef production, and an on-site children's daycare, with no public technology platform, proprietary software, or AI/ML components identified.

The business runs three core product lines — raw and low-heat-treated milk, artisanal cheese produced at the in-house De Ossekop dairy (operated as a wholly-owned sub-brand/subsidiary), and beef from the proprietary Brandrode red cattle herd — alongside an agricultural Kinderdagverblijf affiliated with the VAK (Verenigde Agrarische Kinderopvang) formula. A 225-head suckling-cow herd is managed in partnership with Natuurmonumenten, grazing in protected floodplain reserves under an integrated nature-conservation agreement. Distribution is exclusively direct-to-consumer through the on-farm landwinkel (farm shop) and on-site childcare, with marketing limited to organic social channels (Instagram, Facebook, Twitter/X) and word-of-mouth from farm visitors. There is no disclosed pricing, no online retail channel, and no enterprise or B2B customer base.

Revenue mechanics are diversified across two streams: one-time retail purchases of milk, cheese, and beef through the farm shop, and recurring weekly/monthly childcare fees for families in the Oss area (the daycare operates 51- or 48-week contracts, Monday-Friday 7:30-18:00, with five age-grouped rooms capped at 16 children each). The integrated model, in which the same physical site and animal herd supports both consumer food sales and a subscription-style service line, is the company's defining structural feature and was recognized externally with the Agrarisch Ondernemer 2024 award.

Name

Boer Spierings

Legal name

Boer Spierings

Website

https://boerspierings.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Boer Spierings is a family-run Dutch farm in Oss, Netherlands, selling own-brand milk, artisanal cheese (via subsidiary De Ossekop), and Brandrode beef through an on-site farm shop, while also operating a VAK-affiliated agricultural childcare center for local families.

Ownership category

akta.pro rank

Product category

Artisanal Dairy Farming

NAICS

Dairy Cattle and Milk Production (11212), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)

akta.pro primary industry

Dairy Calf & Youngstock Operations (AFAEACAC)

akta.pro secondary industry

Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

Keywords

• Dairy farming
• Artisanal cheese making
• Farm shop retail
• Agricultural childcare
• Free-range cattle

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Farm Shop Sales (Melk, Kaas, Vlees): Direct sales of farm products including milk, artisanal cheese, and beef from their branded red cattle (Brandrode runderen) through their on-farm shop (landwinkel). Products are made from their own animals, with full control over the production chain from land fertilization to milking to cheese ripening.
2. Agricultural Childcare Services: Daycare services for children aged 0-4 years, operating as a VAK (Verenigde Agrarische Kinderopvang) affiliated facility. They offer full-day care with 51-week or 48-week contracts, serving families in the Oss area.

Distribution channels1 record

Marketing channels4 records

Core offering

Boer Spierings is a family-run diversified farm in Oss, Netherlands that produces and sells its own milk, artisanal cheese (made at the on-site dairy De Ossekop), and beef from Brandrode cattle, distributing these through an on-site farm shop. It also operates an agricultural childcare facility (Kinderdagverblijf) under the VAK formula, serving children aged 0-4 in five groups of up to 16 children each, Monday to Friday 7:30-18:00.

Product overview

Boer Spierings is a traditional farm and farm shop (landwinkel) operation in Oss, Netherlands, with over 40 years of history. The farm operates as a diversified agricultural business with three main product lines: milk, cheese (produced at their De Ossekop dairy), and beef from their Brandrode cattle. They also operate a children's daycare on-site following the VAK agricultural childcare formula. The business is built on vertical integration, controlling the entire chain from land to finished products, and maintains partnerships with Natuurmonumenten for cattle grazing in floodplains. All products are sold through their on-site farm shop.

Differentiator

Problem solved

Functional benefit

Brands

• De Ossekop: Cheese dairy (kaasmakerij) operated by Boer Spierings, producing artisanal cheese from their own milk

Products and services

• Melk (Milk) Pure, minimally heat-treated milk from Boer Spierings' own cows, retaining natural fat content that varies through the year. Sold directly through the on-site farm shop (landwinkel) to local consumers.
• Kaas (Cheese) Artisanal cheese produced in-house at the on-site De Ossekop cheese dairy, with Boer Spierings controlling the full chain from land fertilization and milking through to cheese making and ripening. Sold via the farm shop to local consumers.
• Vlees (Beef)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NatuurmonumentencoreStrategic or Co-development PartnerIntensive partnership with Natuurmonumenten for sustainable cattle grazing. 225 suckling cows (zoogkoeien) graze in the floodplains (uiterwaarden) of nature reserves managed by Natuurmonumenten. This partnership supports nature management while providing premium grazing for their branded red cattle (Brandrode runderen).
• VAK (Verenigde Agrarische Kinderopvang)coreStrategic or Co-development PartnerAffiliated with the VAK formula (Verenigde Agrarische Kinderopvang) - a network of agricultural childcare facilities. Boer Spierings operates their Kinderdagverblijf under this formula, which adds unique value to daily routines of play, eating, and sleeping by integrating farm and nature elements. The formula emphasizes space, peace, regular life rhythms, and community feeling.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Remeker: Dutch artisanal raw milk cheese farm operating on-farm production and direct sales, comparable to Boer Spierings in its small-scale, vertically integrated, terroir-driven artisanal dairy approach.
• Rouveen Kaasspecialiteiten: Dutch specialty cheese producer focused on artisanal and farm-style cheese varieties, directly comparable to Boer Spierings' De Ossekop artisanal cheese line in product category and Dutch origin.
• Henri Willig: Dutch artisanal cheese producer operating its own farms and farm shops, with similar direct-to-consumer positioning and brand-led cheese products comparable to Boer Spierings' De Ossekop artisanal cheese line.

Others

• Landwinkel: Dutch national network/chain of farm shops of which Boer Spierings' Landwinkel is part. Comparable as an industry/marketing network rather than a competitor; membership provides channel reach that individual farm shops cannot achieve alone.
• VAK (Verenigde Agrarische Kinderopvang): Network of agricultural childcare facilities under which Boer Spierings' Kinderdagverblijf operates. Comparable as an industry affiliation/formula rather than a competitor; VAK members share branding, quality standards, and operational methodology for nature-based childcare.

Broad incumbents

• FrieslandCampina: Largest Dutch dairy cooperative and one of the world's largest dairy companies. Comparable to Boer Spierings only in industry segment (Dutch dairy) but operates at fundamentally different scale and through industrial wholesale channels.
• Cono Kaasmakers: Dutch dairy cooperative producing Beemster and other cheeses at industrial scale, comparable to Boer Spierings in Dutch cheese production but operating at vastly larger scale and through wholesale rather than farm shop channels.
• Bel Group (Leerdammer): Major Dutch-style semi-hard cheese brand (now owned by Lactalis), comparable to Boer Spierings in the cheese category but as an industrial-scale incumbent rather than an artisanal farm producer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/boerspierings
• Facebookfacebook.com/boerspierings
• Instagraminstagram.com/boerspierings
• LinkedInlinkedin.com/company/boer-spierings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boer Spierings