101 Things To Do San Diego

Name

101 Things To Do San Diego

Legal name

101 Things To Do San Diego

Website

https://101sandiego.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

101 Things To Do San Diego is a private online local-guide publisher that curates articles, event calendars, giveaways, and coupons about activities, food, and attractions in San Diego, monetized via display advertising and distribution partnerships with local businesses, hotels, and attractions.

Ownership category

akta.pro rank

Product category

Online Local Travel Guide

NAICS

Arts, Entertainment, and Recreation (71), Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Local travel guides
• Digital city magazine
• Event calendar publishing
• Regional tourism content
• Local advertising network

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: Displays banner ads on the website (e.g., San Diego Air & Space Museum, Ripley's Believe It or Not, Fiesta de Reyes) and offers an explicit 'Advertise With Us' CTA, indicating display advertising is a primary revenue stream.
2. Promotions, giveaways, and coupons: Hosts giveaways, contests, and coupon offers that drive audience engagement and likely serve as sponsored/promotional content opportunities for advertisers and local businesses.
3. Distribution partnerships: Distributes content/print copies through lodging partners (a 'Lodging' / distribution locations page is featured), which typically represents co-marketing or paid placement arrangements with hotels and resorts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

101 Things To Do San Diego is an online local-guide and digital magazine that publishes curated editorial articles, weekly event roundups, giveaways, coupons, and a free membership club for residents and tourists in the San Diego region. The site monetizes primarily through display banner advertising sold to local businesses, attractions, museums, restaurants, and lodging partners. Content is distributed via the website, an email newsletter, four social media channels, and physical print copies placed at lodging distribution partners.

Differentiator

Problem solved

Functional benefit

Brands

• 101 Things To Do San Diego: San Diego edition of the 101 Things To Do online local guide and magazine covering events, activities, dining, breweries, lodging, giveaways, and attractions.

Products and services

• 101 Things To Do San Diego (Online Local Guide / Digital Magazine) Free online local-guide and digital magazine serving San Diego residents and tourists with curated editorial articles, weekly event roundups, giveaways, coupons, a lodging distribution directory, and a free Club membership. Monetized via banner advertising sold to local businesses.
• Display Advertising Placements (Advertise With Us) Sold advertising inventory consisting of banner ad placements on the 101 Things To Do San Diego website, targeted at local San Diego businesses (restaurants, attractions, museums, hotels, event organizers) that want to reach a locally engaged audience of residents and tourists.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• San Diego Air & Space MuseumcoreGTM or Marketing PartnerThe San Diego Air & Space Museum (SDASM) is a featured advertiser on the 101 Things To Do San Diego website, with multiple banner placements promoting its Ripley's Believe It or Not and 'Space: Our Greatest Adventure' exhibits. The relationship is a marketing/advertising partnership that drives ticket-promotion traffic to the museum.
• Fiesta de Reyes (Old Town)minorGTM or Marketing PartnerFiesta de Reyes is featured as an advertiser on the 101 Things To Do San Diego website with a 720x90 banner placement, and is also covered editorially as a featured article ('Fiesta de Reyes – Old Town'). The relationship combines paid advertising and editorial promotion.
• MailchimpcoreTechnology or IntegrationMailchimp is the newsletter/email service provider powering the 'Subscribe to our newsletter' functionality on the site, enabling audience capture, giveaway entries, and promotional email distribution.
• Fleet Science CenterminorGTM or Marketing PartnerFleet Science Center is covered editorially as a featured attraction, with an article titled 'The Blue Angels – Fleet Science Center' highlighting its Blue Angels exhibit. The relationship is primarily editorial promotion of the attraction to the site's audience.
• San Diego ZoominorGTM or Marketing PartnerSan Diego Zoo is featured editorially via an article titled 'The World Famous San Diego Zoo', promoting the attraction to the site's audience as a top thing to do in San Diego.
• Maritime Museum of San DiegominorGTM or Marketing PartnerMaritime Museum of San Diego is featured editorially via a video article titled 'Maritime Museum Bay Cruise', promoting its bay cruise experience.

Scale indicators4 records

Broad incumbents

• Yelp: Dominant local-discovery platform with reviews, business listings, and advertising products targeting the same local merchant advertisers (restaurants, attractions, breweries) that 101 Things To Do sells banner ads to.
• Tripadvisor: Global travel-discovery platform with reviews and recommendations for attractions, restaurants, and activities. Competes for the tourist audience and for tourism-adjacent advertiser dollars, but at vastly greater scale and with user-generated content.
• Time Out: Global city-guide media brand publishing curated things-to-do, food, drink, and event content across major cities. Comparable content model and advertiser value proposition at far greater scale; overlaps with 101's curation-led positioning.
• Thrillist: National digital media brand covering food, drink, travel, and local activities. Comparable content verticals (things to do, restaurants, breweries, beaches) and an advertising-supported model, but at much larger audience scale.

Emerging players

• Localeur: Local-recommendations platform featuring curated 'best of' city guides from vetted locals. Comparable curated, locally trusted discovery angle aimed at travelers, though smaller and narrower in scope.
• Eventbrite: Event-discovery and ticketing platform that aggregates local events. Competes with 101's 'San Diego Event Calendar' module for audience attention on local happenings, with stronger ticketing and event-management infrastructure.

Direct peers

• San Diego Magazine: Established San Diego-focused lifestyle and city magazine covering dining, events, and attractions. Closest direct peer in scope, audience (tourists + locals), and advertising-driven business model, though with a longer heritage and broader editorial footprint.
• Only In Your State: Regional 'things to do' content network publishing curated local attractions, food, and event articles across US states. Closely comparable content model and SEO-driven GTM; competes directly for the same long-tail 'things to do in [city]' search traffic.
• Do214 (and sister 'Do' sites): Network of city-specific event and things-to-do guides (Austin-based Do214, Do502, etc.) with event calendars, editorial, and local advertiser relationships. Highly analogous operating model and revenue approach to 101 Things To Do's regional platform.
• San Diego Reader: Long-running alternative weekly covering San Diego news, events, dining, and culture with display advertising and event listings. Direct local-discovery competitor serving overlapping tourist and resident segments.

Market position

Customer concentration

• Xtwitter.com/101sandiegomag
• Facebookfacebook.com/101sandiego
• Instagraminstagram.com/101thingstodosd
• Pinterestpinterest.com/101thingstodo
• LinkedInlinkedin.com/company/101-things-to-do-san-diego

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 101 Things To Do San Diego