Name

NovaGrad

Legal name

Prodigy Finance Limited

Website

https://novagrad.ai

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Education Planning Platform

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

akta.pro secondary industries

Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Study abroad planning
• University matching platform
• Scholarship discovery
• AI education advisor
• Study abroad funding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Free Student Platform: NovaGrad is explicitly stated as a free platform for students. The platform is built by Prodigy Finance, an education loan provider, suggesting revenue may be generated through Prodigy Finance loans when students proceed to financing their education. The company states it does not offer financial advice but directs students to explore funding options.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

NovaGrad operates a free, AI-powered study abroad planning platform that helps international students discover universities, find scholarships, estimate study costs, and prepare applications. Core offerings include an AI chatbot (Cosmo Assistant), an AI eligibility-matching tool (NovaMatch), a Scholarship Finder, a Financial Calculator, NovaReady for document and SOP preparation, and AI-driven Visa Support. The platform is built by Prodigy Finance Limited and monetizes indirectly via education loan originations to its parent company.

Product overview

NovaGrad is a free, AI-powered study-abroad planning platform built by Prodigy Finance. The platform operates as a unified ecosystem of tools designed to guide students from initial research through final application. Core offerings include: Cosmo Assistant (AI chatbot for 24/7 support), NovaMatch (AI-powered eligibility and university matching tool), Scholarship Finder (aggregated scholarship database with AI recommendations), Financial Calculator (cost estimation and funding planning tool), NovaReady (document preparation and SOP review), and Visa Support (AI-driven visa guidance). These tools are complemented by expert counselor support, a resource blog, and detailed university guides. The platform serves students from India, Africa, LATAM, and other regions seeking to study in the UK, USA, Canada, Germany, France, and other destinations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Scholarships and funding from application to funding in one click

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Prodigy FinancecoreOthersProdigy Finance is the parent company of NovaGrad. NovaGrad was built by Prodigy Finance, leveraging their 17+ years of experience supporting international students with education loans. Prodigy Finance provides the financial backing and industry expertise that powers NovaGrad's study abroad planning platform.
• EBS University GermanycoreStrategic or Co-development PartnerEBS University for Business and Law is a private university in Germany specializing in business, law, and management education. Partnered with NovaGrad to help students discover programs and scholarships.
• University of AberdeencoreStrategic or Co-development PartnerUniversity of Aberdeen is a public university in Scotland, UK. Partnered with NovaGrad to provide international students with guided admission pathways and scholarship information.
• SKEMA Business School DubaicoreStrategic or Co-development PartnerSKEMA Business School is an international business school with campuses across Europe, Americas, Asia, and Middle East. Dubai campus partnered with NovaGrad for student recruitment.
• SRH University GermanycoreStrategic or Co-development PartnerSRH University is a private university in Germany with campuses in Berlin, Heidelberg, Hamburg, and Dresden, known for practice-oriented education.
• South UniversitycoreStrategic or Co-development PartnerSouth University is a private university in the United States with multiple campuses and a focus on professional and career-focused education.
• Constructor UniversitycoreStrategic or Co-development PartnerConstructor University is a private, international university in Bremen, Germany, formerly known as Jacobs University Bremen.
• NEOMA Business SchoolcoreStrategic or Co-development PartnerNEOMA Business School is a French business school with campuses in France, offering programs in business and management.
• Keele UniversitycoreStrategic or Co-development PartnerKeele University is a public university in Staffordshire, UK, known for its interdisciplinary approach to education.
• University of BradfordcoreStrategic or Co-development PartnerUniversity of Bradford is a public university in West Yorkshire, UK, with a focus on applied learning and career-focused education.
• Robert Gordon UniversitycoreStrategic or Co-development PartnerRobert Gordon University is a modern public university in Aberdeen, Scotland, known for its focus on professional education.
• Troy UniversitycoreStrategic or Co-development PartnerTroy University is a public university in the United States established in 1887, focusing on accessible, career-oriented education.
• University of York (UOY)coreStrategic or Co-development PartnerUniversity of York is a public research university in the UK, partnered with NovaGrad for international student recruitment.
• University of New Hampshire (UNH)coreStrategic or Co-development PartnerUniversity of New Hampshire is a public research university in the USA, partnered with NovaGrad for international student pathways.
• ProdiSHE (Prodigy Finance)minorStrategic or Co-development PartnerSTEM Scholarship by NovaGrad and Prodigy Finance offering application fee waivers ($200) and $1,000 ProdiSHE Impact Award for eligible students.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ApplyBoard: ApplyBoard is a leading digital marketplace that connects international students with educational institutions globally. It is a direct competitor to NovaGrad, serving similar international student recruitment and university matching use cases across multiple corridors.
• Crimson Education: Crimson Education provides admissions consulting, tutoring, and mentoring services for students applying to top universities globally. It overlaps with NovaGrad's expert counselor support and application preparation offerings.
• Shorelight: Shorelight partners with universities to recruit, enroll, and support international students. It is comparable to NovaGrad as a platform serving both students and university partners in international student pathways.
• Studyportals: Studyportals is a global study choice platform aggregating degree programs and scholarships for prospective international students. It directly overlaps NovaGrad's Scholarship Finder and university discovery functionality.
• Leap Scholar: Leap Scholar is a study abroad platform focused on helping international students prepare for and apply to universities abroad. It competes with NovaGrad across AI-driven matching and application support.
• Yocket: Yocket is an Indian study abroad platform providing university search, application support, and community-driven insights. It directly competes with NovaGrad for Indian students pursuing graduate studies abroad.
• Leverage Edu: Leverage Edu is an India-focused study abroad and admissions platform offering AI-driven university matching, counseling, and financial planning. It directly competes with NovaGrad in the India-UK and India-Canada corridors with a similar product-led model.

Broad incumbents

• IDP Education: IDP Education is a publicly-listed incumbent operating the IELTS testing business and a large international student placement network. It competes broadly with NovaGrad in the study abroad planning space, especially in India and Africa.

Emerging players

• Unibuddy: Unibuddy is a peer-to-peer platform connecting prospective students with current students and ambassadors at universities. It has meaningful overlap with NovaGrad's partner university recruitment flows and student community engagement.

Others

• Prodigy Finance: Prodigy Finance is NovaGrad's parent company and provides education loans to international students. While not a direct competitor, it is the economic engine behind NovaGrad and defines the platform's monetization and strategic direction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaGrad