Bluewing Homes

What Bluewing Homes does

Bluewing Homes (styled BlueWing Homes) is a privately held custom home builder and interior remodeling firm founded in 2019 by Peter Simeone in Maryville, Tennessee, with co-founder Landon Shewmake joining as Owner and COO in 2021. The company designs and builds bespoke residential homes and delivers interior remodeling services across kitchens, bathrooms, basements, attics, full interiors, additions, and exterior living spaces for homeowners in East Tennessee, including Knoxville, Maryville, Farragut, Loudon (Tellico Lake), Clinton, and Blount County. Its underlying delivery model is a structured client-experience methodology branded as "The BlueWing Way," codified into an eight-step custom home process and a five-step remodeling process with weekly client check-ins, targeting budget accuracy within 2-3% of final project cost.

The firm's core technology layer consists of Buildertrend, a third-party construction project management platform used as a client portal for communication, document sharing, and progress tracking. There is no proprietary software product; competitive differentiation rests on process discipline, craftsmanship, and client experience rather than technology. Project timelines range from 10-16 months for custom homes to 1-12 months for remodels depending on scope, with custom builds involving 100+ selection decisions and full remodels involving 70+.

The business model is professional-services, project-based, direct-to-consumer, with pricing determined per engagement based on scope, square footage, finishes, and site conditions. Estimates are produced after a 4-6 week scoping process involving trade partner bids, onsite visits, and client selections. Lead generation combines content marketing (Insight Library blog and a 15-page Launch Guide download), organic social media on Facebook and Instagram, community memberships (Farragut Chamber, Dogwood Arts, 16HBAGK), and direct phone/email/website inquiry capture. The company is bootstrapped with no disclosed external funding and operates with a team of approximately 14 employees including founders, two Directors of New Projects, four Project Managers, two Production Coordinators, two Lead Craftsmen, and additional craftsmen.

Name

Bluewing Homes

Legal name

Bluewing Homes

Website

https://bluewinghomes.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluewing Homes is a privately held East Tennessee custom home builder and interior remodeling firm founded in 2019, serving homeowners across Knoxville, Maryville, Farragut, Loudon, and Clinton via an eight-step client experience methodology.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Rear/Back-of-Home Extensions (HSAPADAC)

Keywords

• Custom home construction
• Residential remodeling services
• Interior home renovation
• Home additions building
• Residential construction services

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Construction: End-to-end custom home building services from pre-construction through completion. Revenue is generated on a per-project basis with pricing based on scope, square footage, finishes, and specifications. Project timelines range from 10 to 16 months for custom homes.
2. Interior Remodeling: Interior remodeling services including kitchens, bathrooms, basements/attics, full interiors, additions, and exterior living spaces. Revenue is project-based with costs varying by scope and scale. Typical timelines: additions (6–10 months), full interior remodels (5–12 months), kitchens (2–4 months), bathrooms (1–4 months), basements/attics (2–5 months).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bluewing Homes designs and builds custom homes and provides interior remodeling and additions services for residential clients in East Tennessee. The company delivers end-to-end custom home construction (10-16 months) plus kitchen, bathroom, basement, attic, full interior, addition, and exterior living space remodels through structured 8-step and 5-step client experience processes.

Product overview

BlueWing Homes operates as a client experience-focused custom home construction and interior remodeling company serving East Tennessee. The core offerings consist of Custom Homes (new construction with an eight-step process) and Remodeling Services (bathrooms, kitchens, basements/attics, full interiors, additions, and exterior living through a five-step process). The company also provides a complimentary Launch Guide resource for homeowners and maintains a Project Portfolio showcasing completed work. All services emphasize the 'Four C's' framework: Communication, Craftsmanship, Cash (budget transparency), and Calendar (timeline management).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Homes End-to-end custom home construction services for East Tennessee homeowners, delivered through an eight-step pre-construction and build process focused on personalization, craftsmanship, and the Four C's framework (Communication, Craftsmanship, Cash, Calendar). Typical timelines run 10-16 months from start of construction to move-in.
• Remodeling Services Interior remodeling services for East Tennessee homeowners covering bathrooms, kitchens, basements, attics, full interiors, additions, and exterior living spaces, delivered through a structured five-step process. Typical timelines range from 1-4 months for bathrooms to 5-12 months for full interior remodels and 6-10 months for additions.

Quantifiable outcome

• Estimates targeted within 2–3% of final project cost
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Feather and NestminorImplementation/ SI/ Consulting PartnerDesign partner on the 'Splish Splash' bathroom remodel project. Feather and Nest provided interior design services resulting in mosaic trim tile, accent wall, stunning bath fixtures, and custom shower glass for a multi-generational bathroom renovation.
• Marshanda Pinchok InteriorsminorImplementation/ SI/ Consulting PartnerDesign partner on the 'Thrive' full-scale home transformation project. Marshanda Pinchok Interiors collaborated on the kitchen renovation, master bathroom remodel, and overall design direction for the project.
• Caroline Levenson DesignminorImplementation/ SI/ Consulting PartnerDesign partner on the 'Timeless' historic home master bathroom remodel. Caroline Levenson Design set the vision for the space, handling layout and finish selections that preserved the historic essence of the 93-year-old home.
• Andrea TorbettminorImplementation/ SI/ Consulting PartnerLead designer on the 'Trail Magic' 1930s home transformation project. Andrea Torbett provided design direction for the kitchen relocation, structural modifications, speak-easy design, and overall historic home renovation.
• Restoration InteriorsminorImplementation/ SI/ Consulting PartnerDesign partner on the 'Trend Setter' master bathroom renovation. Restoration Interiors provided layout design resulting in a spa-like master bath with vanity relocation, walk-in shower, and custom his/hers vanity.
• Farragut West Knox County Chamber of CommerceminorOthersBluewing Homes is an active member of the Farragut West Knox County Chamber of Commerce (FWKCC), with membership logo displayed on the company website footer.
• Dogwood ArtsminorOthersAffiliated with Dogwood Arts organization, with membership logo displayed on the company website footer.
• 16th Home Builders Association of Greater KnoxvilleminorOthersBluewing Homes is a member of the 16th Home Builders Association of Greater Knoxville (16HBAGK), with membership logo displayed on the company website footer.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LGI Homes: Large national homebuilder focused on entry-level and first-time-buyer segment. Comparable as a broad residential construction incumbent, though operating in a different price segment than Bluewing's premium custom positioning.
• DR Horton: Largest US homebuilder by volume with national footprint across multiple brands. Comparable as a broad incumbent in residential construction, though primarily volume/speculative builder rather than custom experience-focused like Bluewing.
• PulteGroup: One of the largest US homebuilders operating Centex, Pulte, Del Webb, and John Wieland brands. Comparable as a broad residential construction incumbent with multiple geographies and product lines, though its production builder model differs from Bluewing's custom approach.
• David Weekley Homes: Large private homebuilder with regional divisions and a strong customer-experience reputation. Comparable as a broad residential construction incumbent that competes on quality and client experience, though at national scale versus Bluewing's local focus.
• Meritage Homes: National homebuilder operating across multiple states with an energy-efficiency focus. Comparable as a broad residential construction incumbent in the same end market, though with a production builder model versus Bluewing's custom experience focus.
• M/I Homes: National homebuilder with a design-center-driven customer experience model. Comparable as a broad residential construction incumbent competing on the customer experience axis similar to Bluewing, though at much larger scale.
• Toll Brothers: Large national homebuilder with a custom/luxury division. Comparable as a residential new-construction incumbent operating across multiple geographies, though at significantly larger scale and with a more production-oriented model than Bluewing's bespoke client experience approach.
• Stanley Martin Homes: Regional homebuilder with divisions across the Mid-Atlantic, Southeast, and Midwest. Comparable as a broad incumbent in the residential construction space with a regional operating model that mirrors some of Bluewing's local market focus.
• Tri Pointe Homes: National homebuilder with premium and move-up product lines across multiple regions. Comparable as a broad residential construction incumbent that competes in the same overall market, though at larger scale than Bluewing.
• Ashton Woods Homes: Private homebuilder with regional divisions focused on design-forward production homes. Comparable as a broad residential construction incumbent that emphasizes personalization and design quality, somewhat overlapping with Bluewing's custom positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BluewingHomesTn
• Instagraminstagram.com/bluewinghomestn
• LinkedInlinkedin.com/company/bluewing-remodeling-and-construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluewing Homes