Ease-e Medical

What Ease-e Medical does

Ease-e Medical is a privately held, small-scale social enterprise based in Canon City, Colorado, that sells home medical supplies and equipment directly to consumers while handling third-party insurance billing on their behalf. Its catalog spans five categories: incontinence products, enteral nutrition and supplements, urology supplies, ostomy supplies, and safety/protective equipment, sourced from major manufacturers and distributors including McKesson, Hollister, Coloplast, Convatec, Abbott, Nestle, and Kate Farms. The company operates an e-commerce storefront at ease-emedical.com and a single physical retail location, serving customers across the contiguous United States, with ACHC accreditation enabling direct billing to Medicare, Medicaid, and private insurance.

The business model combines unit-priced retail sales with insurance-managed services revenue, where the company submits claims to government and private payors rather than collecting from the patient directly. Differentiation rests on a social-enterprise mission focused on individuals with disabilities, guaranteed live-person phone support during business hours, monthly courtesy-call reorder reminders, and discreet home delivery. Distribution is hybrid: e-commerce as the primary channel, supplemented by phone-based ordering and a part-time Canon City storefront. The company also offers service and repair for patient lifts purchased from it, handled by a certified in-house technician. Operating signals include active hiring via ADP and new-customer paperwork published for both Colorado and Illinois, suggesting an intent to scale insurance-billed recurring supply relationships beyond the home state, though no funding events, leadership disclosures, or revenue figures are available in the source data.

Name

Ease-e Medical

Legal name

Ease-e Medical

Website

https://ease-emedical.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Ease-e Medical is a Canon City, Colorado-based social enterprise that sells home medical supplies (incontinence, ostomy, urology, nutrition, and safety products) directly to consumers and bills Medicare, Medicaid, and private insurance on their behalf through an e-commerce store and one retail location.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supplies
• Home medical equipment
• Insurance billing services
• Durable medical equipment
• Ostomy incontinence supplies

Headquarters

HQ city

Canon City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supplies Sales: One-time sales of medical supplies and equipment including incontinence products, ostomy supplies, urology products, nutrition supplies, gloves, and safety equipment. Products are sold through e-commerce and in-person at the retail location.
2. Third-Party Insurance Billing: The company handles third-party billing for Medicare, Medicaid, and private insurance, charging for products and supplies through insurance claims rather than direct customer payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ease-e Medical is a social enterprise that sells home medical supplies—including incontinence, nutrition, urology, ostomy, and safety products—through an e-commerce store and a single physical retail location in Cañon City, Colorado. The company also provides third-party insurance billing support for Medicare, Medicaid, and private insurance, allowing customers to receive supplies with minimal out-of-pocket friction. Additional services include discreet home delivery, monthly courtesy reorder calls, and lift inspection/repair for equipment purchased through Ease-e Medical.

Product overview

Ease-e Medical operates a single unified e-commerce platform for medical supplies. The online store offers medical products across five main categories: Incontinence (adult diapers, pullups, liners, underpads, wipes), Nutrition (oral supplements, enteral feeding supplies, food thickeners), Urology (catheters, leg bags, irrigation equipment), Ostomy (pouches, barriers, accessories), and Safety (gloves, face shields, sanitizers). Products are sourced from major manufacturers including McKesson, Hollister, Convatec, Coloplast, Abbott Laboratories, and others. The company also provides third-party billing services for Medicare and Medicaid, member account management, and discreet home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Incontinence Products

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• McKessoncoreOthersMajor medical supply distributor providing a wide range of products including gloves, incontinence supplies, wound care, surgical supplies, and laboratory equipment. McKesson is listed as a primary brand with extensive product catalog.
• Ammex CorpminorOthersManufacturer of examination gloves including vinyl and nitrile gloves sold through the Ease-e Medical store.
• MedlineminorOthersMedical supply manufacturer providing CURAD brand vinyl gloves and other personal care products.
• Abbott LaboratoriesminorOthersNutrition manufacturer providing PediaSure nutritional supplements for pediatric patients.
• NestleminorOthersNutrition manufacturer providing Beneprotein nutritional supplements.
• Kate FarmsminorOthersOrganic nutrition manufacturer providing peptide formulas and standard nutritional supplements for adults and pediatric patients.
• ColoplastminorOthersOstomy and urology product manufacturer providing barriers, pouches, and skin care products.
• HollisterminorOthersOstomy product manufacturer providing pouching systems and skin barriers including CeraPlus line.
• ConvatecminorOthersWound care and ostomy manufacturer providing Sur-Fit Natura system products.
• Cardinal HealthminorOthersHealthcare distributor providing irrigation trays and other urology supplies.
• Cook MedicalminorOthersMedical device manufacturer providing catheter connection cubes and urology products.
• GojominorOthersHand hygiene manufacturer providing Purell hand sanitizer products.
• VGM ForbinminorOthersWeb design and marketing partner responsible for the Ease-e Medical website design and development.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Byram Healthcare: Direct-to-consumer medical supplier specializing in urology, ostomy, wound care, and incontinence products with direct insurance billing for Medicare/Medicaid. Closest comparable to Ease-e's core product mix and reimbursement model.
• 180 Medical: Specializes in intermittent catheters, ostomy supplies, and incontinence products, billing Medicare and private insurance directly. Comparable in target customer (chronic-use supply patients) and reimbursement-driven model.
• Edgepark Medical Supplies: Direct-to-consumer DME supplier serving chronic-condition patients with ostomy, urology, incontinence, and diabetes supplies. Insurance-billed e-commerce model is highly comparable to Ease-e.

Broad incumbents

• AdaptHealth: National provider of home medical equipment including sleep, respiratory, and DME supplies with broad payer contracts. Operates at much larger scale but competes for the same Medicare/Medicaid DME patient base.
• McKesson Medical-Surgical: Largest medical supply distributor in North America and a current supplier to Ease-e. Competes indirectly through other DME resellers and directly via bulk distribution to providers and large payers.
• Apria Healthcare: Home medical equipment provider focused on sleep, respiratory, and DME supplies with insurance billing. Broader product set but directly comparable in home-delivered, insurance-reimbursed DME supply model.
• Lincare (Linde): National home-care supplier specializing in respiratory therapy, DME, and enteral nutrition. Comparable in insurance billing, home delivery, and chronic-condition patient focus.
• Medline Industries: Large-scale manufacturer and distributor of medical supplies including gloves, incontinence, and wound care products. A current Ease-e supplier that also competes via its own direct channels.
• Cardinal Health: Major medical products distributor and current Ease-e supplier. At-Home Solutions division distributes DME to consumers, competing for the same chronic-condition patient base.

Others

• Coloplast: Manufacturer of ostomy, urology, and continence supplies — a current Ease-e supplier. Not a direct competitor but a peer in the patient-supply ecosystem whose product decisions shape Ease-e's catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ease-e Medical