Wi Investments (pty) Ltd

Name

Wi Investments (pty) Ltd

Legal name

Wi Investments (pty) Ltd

Website

https://wizmed.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical equipment distribution
• Stethoscope retail
• Medical apparel
• Diagnostic instruments
• Healthcare student supplies

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Equipment Sales: One-time sales of medical equipment including stethoscopes, diagnostic tools, surgical instruments, and accessories. Revenue generated through authorised distribution partnerships with Littmann, ADC, Welch Allyn, and Arclight brands, plus proprietary WiZmed products.
2. Medical Apparel Sales: Sales of WiZscrubs medical scrubs in Basic, Comfort, and Classic ranges. One-time purchase model with mix-and-match sizing options.
3. Personalisation Services: Revenue from premium engraving services on stethoscopes and personalisation on beaded lanyards. Adds margin to core product sales.
4. Bundle and Group Orders: Custom group orders for medical societies, universities, clinics, and hospitals with bundle pricing available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

WiZmed retails and distributes authentic branded medical equipment (Littmann stethoscopes, ADC, Welch Allyn diagnostic sets, Arclight ophthalmoscopes) alongside its own proprietary product lines, including WiZmed stethoscopes, the WiZscrubs medical apparel range, suture training bundles, ward accessories, and handmade artisan beaded lanyards. The company serves individual healthcare students and professionals, as well as medical societies, universities, clinics, and hospitals through custom group orders, premium personalisation services such as stethoscope engraving and custom embroidery, and authorised distribution with full manufacturer warranties.

Product overview

WiZmed operates as an authorised distributor and retailer of medical equipment and apparel for healthcare professionals in South Africa. The product portfolio centres on Littmann stethoscopes as the flagship category, complemented by a growing own-brand line spanning medical scrubs (WiZscrubs in Classic, Comfort, and Basic ranges), diagnostic equipment (Arclight, Welch Allyn, and WiZmed Diagnostics), surgical training tools, ward essentials, and medical accessories. WiZmed also distributes ADC, Welch Allyn, Arclight, Parker, and Contec branded products as an authorised dealer. The company was founded in 2020 by medical students and is B-BBEE Level 1 certified, ISO 13485 certified, and SAHPRA licensed.

Differentiator

Problem solved

Functional benefit

Products and services

• Littmann Stethoscopes Authorised-distributor range of Littmann stethoscopes including Classic III (from R2,199), Lightweight II S.E. (from R1,249), Cardiology IV (from R4,399), and Master Cardiology (from R4,599), sold with full manufacturer warranties and optional engraving personalisation for medical students and practising clinicians.
• WiZscrubs Collection Proprietary medical scrub line engineered by UCT medical students with breathable stretch fabric designed for 12+ hour shifts, available in Basic 2.0 (from R180/item), Comfort, and Classic ranges across 18 signature colours with mix-and-match sizing for healthcare professionals and students.
• WiZmed Stethoscope Own-brand stethoscope positioned as an affordable alternative to Littmann while maintaining quality standards, with replacement tubing and accessories available; sold individually or in a Combo bundle (R1,899) with case and accessories.
• Arclight Ophthalmoscope-Loupe-Otoscope Distributed pocket-sized ophthalmoscope, otoscope, and loupe with solar and USB-C charging, engineered at the University of St Andrews with phone attachment for documentation, distributed in Southern Africa at approximately 10x less than conventional scopes.
• Arclight Holo Binocular Indirect Ophthalmoscope Distributed portable binocular indirect ophthalmoscope (R5,499) weighing 97g, with five-level LED illumination, solar and USB-C charging, a teaching mirror, and a kit including +20D and +28D condensing lenses for retinal examination by ophthalmologists.
• Welch Allyn Diagnostics Authorised-distributor range of Welch Allyn diagnostic instruments including the Elite Diagnostic Set 97200-BI (R6,299), Macroview Otoscopes, Coaxial Ophthalmoscopes, and rechargeable C-Cell battery handles for healthcare professionals.
• ADC Stethoscopes Authorised-distributor range of American Diagnostic Corporation stethoscopes including the Adscope Lite series, sold with full manufacturer warranty support to healthcare students and professionals.
• Parker Pens & Stationery Authorised-distributor range of Parker pens and medical stationery suitable for clinical documentation, sold to healthcare professionals alongside WiZmed's medical equipment catalogue.
• Handmade African Beaded ID Lanyard Handcrafted beaded ID lanyards made by artisan Sylvia Thokozile Rasmeni in Cape Town, available in Classic 5-line (R250) and Premium 7-line (R350) styles with optional name or title personalisation (+R50), supporting a local South African home business and traditional African beadwork.
• WiZmed Future Surgeon Suture Training Bundle Proprietary suture training bundle (R799) for medical students, combining a Premium Suture Kit, 3D Abdominal Silicone Practice Pad, fixed blade scalpel, and three mixed practice sutures designed for skills labs and OSCE preparation.
• Sealand x WiZmed Ward Bag Collaborative ward carry bag (from R1,395) co-designed with Sealand Gear, handmade in Cape Town, built for doctors, nurses, and medical students with a bigger layout and smarter pockets for frontline use.
• Medical Textbooks Oxford Handbooks and medical reference textbooks sold to medical students for rotations, frequently bundled with equipment purchases.
• WiZmed Equipment & Tools Proprietary WiZmed-branded medical tools and accessories including the WiZ Measuring Tape PRO (R40), WiZmed Premium Retractable ID Carabiner (from R35), Ward WiZ Hip Clip-On Stethoscope Holder (R25), WiZSuture 3D Abdominal Suture Practice Pad (R349), WiZ SnapSafe Ampoule Opener Keychain (R39), WiZmed Diagnostics Laryngoscope Set (from R1,099), and WiZmed Diagnostics Dermatoscope (R1,249).
• WiZ Pin WiZmed-branded enamel pin accessory; R10 per pin is donated to the WiZmed Foundation to fundraise equipment for medical students in need.
• CliniSolv and CliniMono Surgical Sutures Surgical suture ranges including CliniSolv synthetic absorbable monofilament PDO sutures (R549) with extended wound support up to 6 weeks and complete absorption at 180–210 days, and CliniMono Quick fast-absorbing monofilament PGCL sutures (R599) with complete absorption in 90 days for general, gynaecological, urological, and plastic surgery procedures.

Quantifiable outcome

• Trusted by 50,000+ healthcare students and professionals across Southern Africa
• +4 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sealand GearcoreStrategic or Co-development PartnerOfficial collaboration to design and sell the Sealand x WiZmed Ward Bag. Handmade in Cape Town, designed for doctors, nurses, and students with bigger layout and smarter pockets. Frontline-ready carry product.
• Arclight Project (University of St Andrews)coreChannel Partner/ Reseller/ DistributorWiZmed serves as authorised distributor for Arclight Diagnostics products in Southern Africa. The Arclight is a social enterprise at the University of St Andrews School of Medicine, backed by 30+ peer-reviewed studies and WHO guidelines.
• Sylvia Thokozile RasmeniminorStrategic or Co-development PartnerLocal artisan partnership for handmade African beaded ID lanyards. Sylvia handcrafts lanyards from her Cape Town home, supporting her family while preserving traditional African beadwork. WiZmed stocks her products, with each sale directly supporting her household.
• Littmann (3M)coreChannel Partner/ Reseller/ DistributorAuthorised distributor of Littmann stethoscopes in Southern Africa. All products come with full manufacturer warranties and authenticity guarantees. Exclusive access to premium Littmann products including Classic III, Cardiology IV, and Master Cardiology models.
• American Diagnostic Corporation (ADC)coreChannel Partner/ Reseller/ DistributorAuthorised distributor of ADC stethoscopes and diagnostic equipment. Products include ADC Adscope Lite series with full warranty support.
• Welch AllyncoreChannel Partner/ Reseller/ DistributorAuthorised supplier partnership for Welch Allyn diagnostic equipment including Elite Diagnostic Sets, Macroview Otoscopes, and related instruments with Halogen HPX lamp technology.
• ParkerminorChannel Partner/ Reseller/ DistributorAuthorised distributor of Parker pens and stationery for medical professionals. Includes Parker pens suitable for medical documentation.
• ContecminorChannel Partner/ Reseller/ DistributorAuthorised distributor of Contec medical equipment and supplies.
• UCT Surgical SocietycoreGTM or Marketing PartnerStrategic partnership with UCT Surgical Society including custom scrub caps, group orders, and sponsorship. Society president Urvashini Pillay provides testimonial praising WiZmed's reliability, quality, and community commitment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FIGS: US-based direct-to-consumer scrubs and medical apparel brand with proprietary products and strong digital brand marketing. Comparable as a growing scrubs-focused brand that demonstrates the scale potential of WiZmed's WiZscrubs line in a different geography.
• Jaanuu: Direct-to-consumer medical apparel and scrub brand targeting healthcare professionals and students. Comparable as a digitally native scrubs brand with proprietary designs, illustrating the brand-building trajectory WiZscrubs could pursue.

Direct peers

• AvaCare Medical: Online retailer of medical supplies and equipment serving both individuals and institutions, with a broad catalog of diagnostic and clinical products. Highly comparable ecommerce medical supply model with similar breadth across stethoscopes, diagnostics, and accessories.
• Medshop: Australia-based online medical equipment retailer founded by clinicians, offering Littmann, ADC, and Welch Allyn stethoscopes, diagnostic equipment, scrubs, and student bundles. Closest direct peer to WiZmed: similar ecommerce-led model, similar product mix, and similar student/professional customer base.
• MFI Medical: US-based online medical equipment distributor selling diagnostic instruments, stethoscopes, and clinical accessories to healthcare providers. Comparable as a direct ecommerce-first medical equipment distributor with multi-brand catalog and similar institutional/individual customer split.
• BPI Medical: Online medical equipment supplier offering stethoscopes, diagnostic sets, and accessories to students and professionals, with bundle pricing for institutional orders. Closely mirrors WiZmed's combination of retail ecommerce and group/bundle order support.
• MedShop (Medshop Australia): Same as the primary Medshop entry; included only once in ranked list.

Broad incumbents

• Henry Schein: Global Fortune 500 distributor of medical, dental, and animal health products with a broad catalog of diagnostic equipment and supplies. Comparable as a wide-portfolio medical distribution incumbent against which WiZmed competes in the Southern African segment.
• Clicks Group: South Africa's largest health-and-beauty retailer, with pharmacy and front-shop operations selling OTC medical, wellness, and personal care products. Broad incumbent competing for the same healthcare consumer wallet in South Africa.
• Dis-Chem Pharmacies: Leading South African pharmacy chain carrying over-the-counter medical devices, first-aid, and personal care products. Comparable incumbent operating in the same South African healthcare retail market with overlapping diagnostic and personal medical device categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wizmedofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wi Investments (pty) Ltd