uSports Ltd

What uSports Ltd does

uSports Ltd is a UK private limited company founded in 2017 by Charlie Hiscox that delivers community and school sports coaching services to children aged 2-12 across Berkshire (Thames Valley), Bristol, and Welwyn. The company operates a multi-segment service portfolio: contracted sports provision to primary and secondary schools (PPA cover, lunchtime clubs, after-school clubs, PE CPD, alternative curriculum, 1:1 SEN support, workshops, young leaders), early-years sessions for nurseries and pre-schools aligned to the EYFS framework, parent-facing offerings (holiday camps, football training classes for ages 2-12, birthday parties), and grass roots football club partnerships (coaching, mentoring, CPD). Sub-brands uKids (activity camps) and uReach-AP (alternative provision) extend the portfolio alongside an online gymnastics course sold globally via Teachable at £49.99. Operations are supported by 100+ coaches (mix of self-employed at £20-£25/hr, contracted Head Coaches at £12.5k-£22.9k, PE Mentors at £28k, and Level 4 Apprentices at £8.2k-£13.7k) and a small management team led by founders Charlie and Steph Hiscox. The company employs a three-pronged go-to-market: direct B2B sales to schools and nurseries, direct-to-consumer booking via its website for parents, and a franchise-style Partners program offering exclusive territories with projected £25k-£90k partner earnings in years 1-3. Technology footprint is minimal — Teachable for course delivery, Class4Kids for session registers, Google Drive for risk assessments — with no disclosed AI/ML, APIs, or proprietary software. Revenue is generated via recurring school/nursery contracts, transactional holiday camp and birthday party fees, and one-time online course purchases; no financials are publicly disclosed.

Name

uSports Ltd

Legal name

uSports Ltd

Website

https://u-sports.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

uSports Ltd is a UK sports coaching company founded in 2017 that delivers contracted school and nursery sports provision, holiday camps, football classes, and birthday parties to children aged 2-12 across Berkshire, Bristol, and Welwyn, supported by 100+ coaches.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Coach Education, Certification & Clinics (HSADAEAO), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• School sports coaching
• Holiday camps
• Nursery sports sessions
• Children football training
• PE provision services

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Sports Provision: Contracted sports coaching services for schools including PPA cover, lunchtime clubs, after school clubs, PE CPD, and alternative curriculum delivery. Revenue generated through hourly or session-based contracts with schools.
2. Holiday Camps: Sports, football and activity holiday clubs for children during school breaks. Parents book and pay for camp attendance, typically full-day sessions from 9am-3pm.
3. Nursery Sports Sessions: Sports sessions for nurseries, pre-schools and foundation stage children. Sold to nursery settings as enrichment programs supporting EYFS framework development.
4. Online Courses: Online gymnastics course for sports coaches and primary school teachers sold at £49.99. Delivered via Teachable platform with video content, quizzes, and downloadable resources.
5. Football Training Classes: Inclusive football training for children aged 2-12 years. Parents book weekly classes in Berkshire and Bristol locations.
6. Birthday Parties: Sports-themed birthday party services for children in Berkshire area.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

uSports Ltd delivers contracted sports coaching services to primary and secondary schools and nurseries across Berkshire, Thames Valley, and Bristol, including PPA cover, PE lessons, lunchtime and after-school clubs, EYFS-aligned nursery sessions, and teacher PE CPD. For parents, the company runs sports, football, and activity holiday camps, weekly inclusive football training classes for children aged 2-12, and sports-themed birthday parties. Supporting offerings include an online gymnastics course (£49.99) for teachers and coaches, grass roots football club coaching and mentoring, and a regional partner program.

Product overview

uSports Ltd operates as a multi-service sports coaching organization offering a unified portfolio of sports coaching and educational services primarily for children across Berkshire and Bristol. The core offering comprises school sports coaching (delivered directly in educational settings), nursery sports coaching for early years, holiday camps and activity clubs, and football training programs. Supporting services include PPA cover, wraparound clubs, active lunchtime programs, 1:1 SEN support, alternative curriculum provision, PE CPD for teachers, young leaders development, secondary sports, and workshops. The company also offers an online gymnastics course as an educational product (£49.99). Employment opportunities include PE mentors, head coaches, self-employed coaches, and Level 4 apprentice positions. The business operates two sub-brands: uKids for activity camps and uReach-AP for alternative provision. Additionally, the uSports Partners program offers a franchise-style business partnership for regional expansion.

Differentiator

Problem solved

Functional benefit

Brands

• uKids: Activity clubs for children, separate brand with own website at u-kids.co.uk
• uReach AP

Products and services

• School Sports Coaching Sports coaching services delivered directly within primary and secondary schools, including PPA cover, lunchtime clubs, after-school clubs, and PE lessons. Targeted at schools in Berkshire and Bristol.
• Nursery Sports Coaching Sports sessions for nurseries, pre-schools, and foundation stage children focusing on fundamental movement skills through active games, aligned with the EYFS framework.
• Holiday Camps Sports, football, and activity holiday clubs operating across Berkshire and Bristol during school holidays for children. Parents book and pay for camp attendance, typically full-day sessions from 9am-3pm.
• Football Training Classes Inclusive football training for children aged 2-12 years, offered in both Berkshire and Bristol locations, with parents booking weekly classes.
• Birthday Parties Sports-themed birthday party entertainment packages available in Berkshire for children's parties.
• Grass Roots Football Services Football coaching support for local grass roots clubs through coaching, mentoring, and CPD events, covering Thames Valley, Welwyn, and Bristol areas.
• Online Gymnastics Course An online training course for sports coaches and primary school teachers priced at £49.99, designed to develop confidence in teaching school gymnastics. Includes safety guidelines, equipment usage, shapes, rolls, balances, and flight instruction, with video content, quizzes, downloadable resources, and a certificate of completion.
• uSports Partners Program Business partnership opportunity enabling individuals to run uSports services in exclusive geographic territories, with the uSports brand, marketing support, and proven systems. Projected partner earnings are £25k-£40k in Year 1, £35k-£60k in Year 2, and £50k-£90k in Year 3.
• uKids Activity Camps Activity camps sub-brand for children, operating alongside uSports holiday camps with a focus on general activity sports for early years. Sold under the uKids brand with its own website at u-kids.co.uk.
• uReach-AP (Alternative Provision) Specialized alternative provision service for students requiring different educational approaches, operating as a distinct sub-brand under the uSports umbrella at ureach-ap.co.uk.

Quantifiable outcome

• 200+ Google Reviews accumulated demonstrating customer satisfaction
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Barton Rovers FCminorStrategic or Co-development PartnerLocal grass roots football club receiving coaching support, mentoring programs, and CPD events from uSports FA qualified coaches to develop their youth coaches and players.
• Rotherfield FCminorStrategic or Co-development PartnerLocal grass roots football club receiving coaching support and coach development services from uSports.
• Woodley United FCminorStrategic or Co-development PartnerLocal grass roots football club receiving coaching and mentoring support from uSports.
• Laurel Park FCminorStrategic or Co-development PartnerLocal grass roots football club partnered with uSports for coaching delivery and coach development programs.
• SCL (Sporting Learning)coreStrategic or Co-development PartnerTraining partner providing formal qualification delivery for Level 4 Apprentice Sports Coaches. SCL delivers the apprenticeship qualification component while uSports provides on-the-job training.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Beaumont: Long-established UK children's holiday camp operator offering sports and activity-based day camps during school holidays, overlapping with uSports' holiday camps and parent D2C funnel.
• Little Kickers: UK-founded children's football coaching franchise for ages 18 months to 7 years, directly comparable to uSports' inclusive football training classes for children aged 2-12 in Berkshire and Bristol, with a similar partner/franchise distribution model.
• Premier Education Group: Largest UK provider of school sports coaching, PPA cover, and after-school clubs, directly overlapping with uSports' core B2B offering to primary schools and serving the same institutional customer base across the UK.
• Soccer Schools UK: UK football coaching specialist delivering school coaching, holiday football camps, and grassroots development programs for children, directly comparable to uSports' football classes and grass-roots football partnership services.
• Mad4Sports: UK-based sports coaching company delivering multi-sport coaching, PPA cover, and after-school clubs to primary schools, with a similar service mix and school-channel focus as uSports' core offering.
• Sports Cool: UK provider of multi-sport coaching, holiday camps, and after-school clubs for primary-aged children, with a comparable service portfolio targeting schools, nurseries, and parents in regional UK territories.
• Junior Sports Stars: UK provider of after-school sports clubs, lunchtime activities, and holiday sports camps for primary-aged children, addressing the same school and parent customer segments as uSports.
• Barracudas Activity Camps: Established UK operator of multi-activity and sports holiday camps for children, directly competing with uSports' holiday camps and uKids sub-brand for parent D2C bookings during school breaks.
• SCL (Sporting Learning): uSports' named training partner for the Level 4 Apprenticeship in Sports Coaching; SCL also delivers sports education, apprenticeship training, and active learning programs to schools across the UK, overlapping with uSports' school and coach-training services.

Emerging players

• PE Passport: UK digital platform providing PE lesson plans, curriculum resources, and assessment tools to primary schools; partially overlaps with uSports' school-facing service portfolio (PE CPD, lesson plan resources) but operates as edtech rather than in-person coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/usports_coaching/?hl=en
• YouTubeyoutube.com/channel/UC4oFFYaMF8EP6kkF7i6jO-g
• Facebookfacebook.com/USportsLtd
• LinkedInlinkedin.com/company/usports-ltd
• Instagraminstagram.com/usports_coaching/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uSports Ltd