betwixt and between

andbetween is an iterative, process-driven design studio in London that provides branding, web design, and digital experimentation services to enterprise clients across financial services, healthcare, utilities, legal, media, and retail sectors.

Company typePrivate
Founded-
HeadquartersCity Of London, United Kingdom
Headcount—
GTM typeB2B
OfferingServices

What betwixt and between does

andbetween® (legal entity: andbetween ltd) is an iterative, process-driven design studio based in London, United Kingdom. The studio delivers branding, web design, and digital experimentation services to enterprise clients across financial services, utilities, healthcare, legal, media, retail, and manufacturing — with publicly named clients including Visa, National Grid, Santander, NHS, Taylor Vinters, The Telegraph Stella Magazine, Varta, LRP Studios, Penfield, and Ryman. The studio is organized around project-based design work and an "experiments" practice rather than a packaged software product portfolio.

The business model is service-based consulting revenue from enterprise clients, with no publicly disclosed pricing, packaged offerings, or subscription tiers. Go-to-market relies on a minimal organic footprint: the studio website (andbetween.com), an Instagram profile (@andbetweenstudio), and an occasional email newsletter used as a top-of-funnel lead capture mechanism. There is no evidence of paid acquisition, sales team, channel partnerships, or institutional investors in the input data.

andbetween operates as a privately held, independently owned boutique studio with no parent company, no subsidiaries, no disclosed funding rounds, no M&A activity, and no public leadership roster. The company is registered as a UK private limited company with a single London headquarters and no disclosed additional office locations. The exact founding date is not stated in the available source material, though the website carries a 2025 copyright notice and is actively maintained.

betwixt and between firmographics

Firmographics

Name: betwixt and between
Legal name: andbetween ltd
Website: https://betwixtandbetween.ink
Company type: Private
Operating status: Operating
Short description: andbetween is an iterative, process-driven design studio in London that provides branding, web design, and digital experimentation services to enterprise clients across financial services, healthcare, utilities, legal, media, and retail sectors.
Ownership category
akta.pro rank

Where betwixt and between is headquartered

Location

Headquarters

HQ city: City Of London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

betwixt and between business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Marketing channels3 records

betwixt and between product offering

Product offering

Core offering

andbetween is an iterative, process-driven design studio that delivers branding, web design, and digital experimentation services to enterprise clients and creative teams. The studio focuses on continuous refinement and client collaboration rather than packaged products, producing bespoke design outcomes across brand, digital, and print mediums.

Product overview

andbetween® is an iterative process-driven design studio based in London. The studio offers design services under its own brand, organized around project work and experiments, without a distinct product portfolio or named software offerings. The company primarily serves enterprise clients including Visa, National Grid, Santander, and NHS, providing design consulting rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

Branding design services

Companies that use betwixt and between

Customer profile

Named customers10 records

Segments1 record

Ideal customer profiles1 record

betwixt and between technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

betwixt and between partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights1 record

betwixt and between competitors and assessment

Company assessment

Direct peers

Here Design: Here Design is a London design studio offering branding, packaging, and digital design. Its boutique structure and emphasis on craft make it a closely comparable London-based peer.
Mother Design: Mother Design is the design arm of the Mother creative network, based in London and New York. It serves enterprise clients across branding and digital and sits in the same competitive set as andbetween.
Made Thought: Made Thought is a London-based design studio working across brand identity, digital, and cultural projects. Its craft-led, process-driven approach aligns closely with andbetween's iterative philosophy.
Ragged Edge: Ragged Edge is a London branding and design studio focused on brand strategy, identity, and digital design. Its boutique scale, premium positioning, and enterprise client base make it a directly comparable peer to andbetween.
Manual: Manual is a London-based design studio that builds brands, products, and digital experiences for ambitious clients. Its service mix, location, and client profile (enterprise alongside startup) closely mirror andbetween's positioning.
Pearlfisher: Pearlfisher is a London-based brand design agency focused on brand identity, packaging, and digital experiences. Its enterprise client roster and London base align it with andbetween's market.
Studio Output: Studio Output is a London design agency specializing in branding, motion, and digital design for global brands. It operates in the same boutique-to-mid-market tier as andbetween and serves similarly named enterprise clients.
Koto: Koto is a brand and design studio working with startups and enterprises, with studios in London and other global cities. Its branding-led, boutique positioning and startup-to-enterprise client mix make it a relevant peer to andbetween.

Broad incumbents

Pentagram: Pentagram is the world's largest independent design consultancy, offering branding, web design, and digital services to enterprise clients. It is one of the most established comparable studios to andbetween, though operating at significantly greater scale and partner count.
Wolff Olins: Wolff Olins is a global brand consultancy with offices in London, delivering brand strategy, identity, and experience design to large enterprises. It is a larger incumbent competing for the same enterprise design mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

betwixt and between financial estimates

Financial estimate

Revenue estimate

Valuation estimate

betwixt and between leadership team

Management profile

Number of profiles

betwixt and between funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

betwixt and between M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about betwixt and between

What does betwixt and between do?

Is betwixt and between a public or private company?

betwixt and between is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was betwixt and between founded?

betwixt and between was founded in -1.

Where is betwixt and between based?

betwixt and between is headquartered in City Of London, United Kingdom, in the Europe region.

Who are betwixt and between's main competitors?

Direct peers on record are Here Design, Mother Design, Made Thought, Ragged Edge, Manual, Pearlfisher, Studio Output and Koto. Broad incumbents are Pentagram and Wolff Olins.

Does betwixt and between have an API?

No public API is recorded for betwixt and between.