vester honda
Hubert Vester Honda is a privately held Honda franchise dealership in Wilson, North Carolina, selling new and used Honda vehicles, service, parts, and financing to individual consumers in the surrounding North Carolina market, with a Shop at Home delivery program and Vehicle Finder sourcing service.
- Company typePrivate
- Founded-
- HeadquartersWilson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What vester honda does
Hubert Vester Honda is a privately held, single-rooftop Honda automobile dealership located at 3701 Raleigh Road Parkway West in Wilson, North Carolina, operating as part of the Hubert Vester Auto Group. The dealership sells new Honda vehicles across all major body styles (sedans including Accord and Civic, SUVs/crossovers including CR-V, HR-V, Passport, and Pilot, the Ridgeline truck, the Odyssey minivan, and an expanding electrified portfolio including the CR-V Hybrid, Accord Hybrid, Prelude, and Prologue) alongside certified pre-owned and used Honda vehicles at various price points (including a sub-$10,000 segment). On-lot inventory stood at 85 new and 136 pre-owned vehicles at the time of data capture.
The business operates four interconnected revenue departments: new vehicle sales, used vehicle sales, a service and parts operation staffed by factory-trained technicians using genuine OEM Honda parts, and a finance and insurance department. The F&I department arranges financing through Honda Financial Services and other lenders (including a Capital One pre-qualification integration), and sells extended warranties, GAP protection, and aftermarket products. A $799 dealer fee is included in advertised pricing. Revenue mix is dominated by one-time vehicle transactions supplemented by recurring service and parts revenue, with F&I product backends as a margin lever.
The go-to-market motion combines a physical showroom and service center with an online vehicle shopping, finance application, and service-scheduling experience powered by Dealer Alchemist website technology. Differentiated programs include the 'Shop at Home' delivery and test-drive service within a 30-mile radius, the Vehicle Finder Service (access to 100,000+ cars weekly through the dealer network), the Vester Value Advantage (121-point safety checks, 60-minute deal completion, 'Love It or Leave It' 3-day guarantee, complimentary roadside assistance), and the Customer Care for Life retention program (free oil change, 10% off service, VIP scheduling). Marketing is multi-channel: company website, Google Reviews (4.6 stars, 929 reviews), service and manufacturer specials, direct phone, and Dealer Rater. Customer segments are individual consumer buyers and Honda service customers across North Carolina, with targeted programs for military personnel and recent college graduates.
vester honda firmographics
Firmographics- Name
- vester honda
- Legal name
- Hubert Vester Honda
- Website
- https://hubertvesterhonda.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubert Vester Honda is a privately held Honda franchise dealership in Wilson, North Carolina, selling new and used Honda vehicles, service, parts, and financing to individual consumers in the surrounding North Carolina market, with a Shop at Home delivery program and Vehicle Finder sourcing service.
- Ownership category
- akta.pro rank
Where vester honda is headquartered
LocationHeadquarters
- HQ city
- Wilson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
vester honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new Honda automobiles including sedans, SUVs, trucks, minivans, and electrified vehicles. Revenue generated from vehicle sale price plus dealer fees.
- Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Honda models and vehicles at various price points. Inventory includes cars, trucks, vans, and SUVs.
- Service and Parts: Vehicle maintenance and repair services including oil changes, brake service, tire service, battery replacement, and multi-point inspections. Parts sales for Honda vehicles including OEM parts, wiper blades, and accessories.
- Finance and Insurance Products: Finance department facilitates vehicle financing through Honda Financial Services and other lenders. Offers extended warranties, GAP protection, and other vehicle after-market products.
- Dealer Fees: $799 dealer fee included in vehicle pricing as stated in disclaimers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Honda Vehicles |
| One time/ perpetual license | Pay-as-you-go | Used Vehicles |
| Unit Pricing | Pay-as-you-go | 10% off Oil and Filter |
| Unit Pricing | Pay-as-you-go | 10% off Front and/or Rear Brakes |
| Freemium | Pay-as-you-go | Free Multi-Point Inspection |
| Other | Pay-as-you-go | $500 Military Appreciation Incentive |
| Other | Pay-as-you-go | $500 College Graduate Bonus |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
vester honda product offering
Product offeringCore offering
Hubert Vester Honda is an authorized Honda automobile dealership in Wilson, North Carolina, selling new and certified pre-owned Honda vehicles (sedans, SUVs, trucks, minivans, and electrified models). It also operates a full service and parts department with factory-trained technicians, and a finance center offering vehicle financing and leasing through Honda Financial Services and partner lenders.
Product overview
Hubert Vester Honda operates as a full-service Honda automobile dealership offering a unified portfolio of automotive products and services. The core offerings include new and certified pre-owned Honda vehicles across multiple body styles (sedans, SUVs, trucks, minivans) and electrified models (hybrids and electric vehicles). Supporting the vehicle sales are complementary service departments providing maintenance and repairs using genuine OEM parts, finance and leasing programs through Honda Financial Services, and specialty programs such as the Vester Value Advantage (guarantee and warranty program), Shop at Home (at-home test drives), and Vehicle Finder Service (inventory sourcing). The dealership's operations are facilitated by Dealer Alchemist-powered website technology.
Differentiator
Problem solved
Functional benefit
Products and services
- New Honda Vehicles Sale of new Honda automobiles including sedans (Accord, Civic), SUVs (CR-V, HR-V, Passport, Pilot), trucks (Ridgeline), minivans (Odyssey), and electrified models (CR-V Hybrid, Accord Hybrid, Prologue). For individual consumers in North Carolina.
- Used Honda Vehicles Sale of pre-owned Honda automobiles including Certified Pre-Owned models and used vehicles at various price points including under $10,000. For individual consumers seeking used vehicles.
- Honda Service & Maintenance Automotive maintenance and repair services including oil changes, tire service, brake service, battery service, multi-point inspections, and general repairs performed by factory-trained technicians. For Honda owners and the general public.
- Honda Parts & Accessories Sale of genuine OEM Honda parts and accessories for vehicle maintenance, repairs, and customization, available for online ordering. For Honda owners and service customers.
- Honda Financing & Leasing Vehicle financing and leasing options through Honda Financial Services and partner lenders including Capital One pre-qualification, with online credit applications and payment calculators. For vehicle buyers needing financing.
- Vehicle Finder Service Vehicle locating service with access to over 100,000+ cars weekly through a dealer network to help customers find specific vehicles not currently in dealer stock. For customers seeking particular vehicle configurations.
- Vehicle Trade-In Trade-in valuation service providing customers with estimates for their current vehicles toward the purchase of new or used Honda vehicles. For customers trading in their existing vehicle.
- Shop at Home Vehicle delivery and extended test drive program that brings vehicles to the customer's home or office within 30 miles of Wilson, NC, with 24-hour test drive evaluations available. For local customers preferring at-home shopping.
Companies that use vester honda
Customer profileSegments3 records
Ideal customer profiles3 records
vester honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
vester honda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Honda (Parent Brand/OEM)coreAuthorized Honda dealership selling new Honda vehicles with access to manufacturer warranties, roadside assistance, Honda incentives, and Honda Financial Services products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
vester honda competitors and assessment
Company assessmentEmerging players
- Carvana: Pure-play online used-car retailer with home delivery and proprietary inspection/reconditioning infrastructure. Comparable as a competitor to the dealership's used-car and Shop at Home offerings, but operates exclusively online with no franchised new-vehicle business.
- Vroom: Online used-car retailer offering home delivery and a digital purchase funnel. Comparable as a competitor to the dealership's online and at-home used-vehicle offerings, though at much smaller scale following operational retrenchment.
Broad incumbents
- CarMax: Largest U.S. used-vehicle retailer with omnichannel sales, captive financing, and reconditioning operations. Comparable as a used-car sales and F&I provider competing for the same digital-first buyers the dealership's Shop at Home program targets.
- Sonic Automotive: Public franchised dealer group with EchoPark used-car stores and a large new-vehicle franchise network. Comparable as a franchised dealer with a parallel used-car growth strategy, though at multi-state scale.
- AutoNation: The largest U.S. automotive retailer with over 200 dealerships across multiple brands. Comparable as a franchised new/used vehicle retailer with attached F&I, parts, and service operations, but operates at vastly greater scale and across many OEMs.
- Asbury Automotive Group: Public franchised dealer group operating across multiple U.S. states. Comparable in franchise dealer model and product mix, including Clicklane digital retailing initiative, but at multi-state scale.
- Hendrick Automotive Group: Largest privately held U.S. dealer group with franchised dealerships across many brands including Honda. Comparable in franchised retail model and family-led ownership structure, but at significantly larger scale.
- Group 1 Automotive: Public U.S./U.K. franchised dealer group with new and used vehicle, parts, and service operations. Comparable in core franchised dealer economics, but operates across many brands and geographies.
- Lithia Motors: One of the largest U.S. dealer groups with a multi-brand franchised model, Driveway online platform, and integrated F&I. Comparable as a multi-channel franchised dealer but operates hundreds of rooftops versus a single Honda store.
- Penske Automotive Group: Global premium franchised dealer group with significant U.S. retail operations. Comparable as a franchised new/used retailer with attached service, but skews premium and operates at international scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
vester honda social profiles
Digital presencevester honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
vester honda leadership team
Management profileNumber of profiles
Profiles13 records
vester honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vester honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vester honda
What does vester honda do?
Hubert Vester Honda is an authorized Honda automobile dealership in Wilson, North Carolina, selling new and certified pre-owned Honda vehicles (sedans, SUVs, trucks, minivans, and electrified models). It also operates a full service and parts department with factory-trained technicians, and a finance center offering vehicle financing and leasing through Honda Financial Services and partner lenders.
Is vester honda a public or private company?
vester honda is a private company. It is classified as family owned and is currently operating.
When was vester honda founded?
vester honda was founded in -1. It employs 11 to 50 people.
Where is vester honda based?
vester honda is headquartered in Wilson, United States, in the North America region.
How does vester honda make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts, finance and Insurance Products and dealer Fees.
Who are vester honda's main competitors?
Emerging players on record are Carvana and Vroom. Broad incumbents are CarMax, Sonic Automotive, AutoNation, Asbury Automotive Group, Hendrick Automotive Group, Group 1 Automotive, Lithia Motors and Penske Automotive Group.
Does vester honda have an API?
No public API is recorded for vester honda.