Village Water
- Company typePrivate
- Founded2004
- HeadquartersShrewsbury, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Village Water firmographics
Firmographics- Name
- Village Water
- Legal name
- Village Water Ltd
- Website
- https://villagewater.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Village Water industry classification
Industry- Product category
- Water, Sanitation, and Hygiene (WASH) Services
- NAICS
- Water, Sewage and Other Systems (2213)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI)
- akta.pro secondary industries
- Water, Sanitation & Hygiene (WASH) (BPAGABAC), WASH & Public Health (Water, Sanitation, Hygiene) (BPADAIAG), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)
Keywords
Where Village Water is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Village Water business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters, including monthly giving programs and one-off contributions for specific projects like the Big Give Christmas Challenge.
- Trusts & Foundations: Grants from charitable trusts and foundations supporting WASH projects in Zambia and Mozambique. 2025 income from this stream was £1,478,198.
- Corporate Partnerships: Partnerships with corporations including cause-related marketing, employee giving programs, and carbon offset funding through CO2 Balance.
- E-commerce Shop: Online shop selling ethically sourced products including Kitenge fabrics, Lefrik eco-friendly bags, Little Ndaba crochet toys, and safari-themed soft toys. Also sells virtual gifts (donations in someone's name).
- Virtual Gifts: Donations made on behalf of someone else for specific causes like 'Keeping Girls in School' at £19, which funds clean water and menstrual health support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical products - fabric, bags, toys |
| One time/ perpetual license | Pay-as-you-go | Virtual Gift - Keeping Girls in School |
| Other | Pay-as-you-go | Donation amounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Village Water product offering
Product offeringCore offering
Village Water is a UK-registered charity that delivers Water, Sanitation, and Hygiene (WASH) programs to rural communities in Zambia and Mozambique. The charity constructs and rehabilitates water points (boreholes, handpumps, solar-powered systems), builds sanitation facilities (toilets, handwashing stations), and delivers interactive hygiene education. Funding is sourced from individual donations, trusts and foundations, corporate partnerships, carbon-financed water projects, and an e-commerce shop selling ethically sourced African products and virtual gift donations.
Product overview
Village Water is a UK-registered charity (Charity No. 1117377) that operates WASH (Water, Sanitation, and Hygiene) programs in rural Zambia and Mozambique. The organization delivers its mission through multiple interconnected offerings: core WASH programs providing safe water access and sanitation facilities, hygiene education initiatives, the Village Water Shop selling hand-crafted African products and virtual gift donations, carbon-reduction water projects funded through carbon offset partnerships, and trust/foundation funding partnerships. The organization does not offer a traditional software product but rather charitable programs and retail merchandise supporting its humanitarian mission.
Differentiator
Problem solved
Functional benefit
Products and services
- WASH Programs Safe water, sanitation, and hygiene programmes delivered in partnership with local communities in Zambia and Mozambique, including water point rehabilitation, borehole installation, handpump and solar-powered system construction, and sanitation facility building (toilets and handwashing stations). Delivered for marginalised rural communities, schools, and health centres.
- Hygiene Education Interactive Behaviour Change sessions teaching communities about handwashing, safe water handling, sanitation use, and disease prevention. Delivered to community members, school children, and health workers prior to and alongside infrastructure installation.
- Village Water Shop Online retail shop selling hand-crafted and ethically sourced products including Kitenge African fabrics (£6/yard), Lefrik eco-friendly bags (up to £30), Little Ndaba crochet toys, and safari-themed soft toys (£15-£25). All proceeds support WASH projects.
- Virtual Gifts Fixed-price donation products purchased on behalf of someone else for specific WASH outcomes, such as 'Keeping Girls in School' at £19, which supports clean water from a solar system at school and menstrual health support through girls' clubs and locally made pads.
- WASH Carbon Reduction Project Carbon-financed water programme that repairs and maintains water points across communities in Mozambique and Zambia, generating verified carbon credits for corporate voluntary offset buyers. Reached 1,325,586 people and repaired 3,636 water points across four provinces over 5 years.
Quantifiable outcome
- 2,063,935 people reached with safe water
- +4 more outcomes
Companies that use Village Water
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
Village Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Village Water partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CO2 BalancecoreCarbon finance partner for WASH Carbon Reduction Project. Enables corporations to voluntarily offset their energy use by funding Village Water's water point repair and maintenance projects, generating carbon credits.
- Water Can CollectivecoreVillage Water is a founder member of the Water Can Collective, a consortium of five international water charities pooling knowledge and resources to reach more people with safe water, improved sanitation and good hygiene. Just a Drop is the lead charity.
- WATSAN MozambiquecoreLocal implementation partner in Mozambique responsible for water point repairs and community engagement. Has repaired pumps in communities like Chissesse Village.
- ECHO ZambiacoreLocal partner in Zambia implementing WASH projects including building handwashing facilities and toilets at schools, such as in Nalolo District.
- Empowered Communities Helping Others (ECHO)coreLocal partner organization in Zambia. Executive Director Mubiana Muyangwa previously worked with Village Water on monitoring and has grown into leadership of this partner organization.
- Ministry of Agriculture (Zambia/Mozambique)minorGovernment ministry supporting sustainable agriculture projects in collaboration with Village Water's integrated water and farming initiatives.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Village Water competitors and assessment
Company assessmentBroad incumbents
- WaterAid: Larger UK-based international WASH NGO operating in dozens of countries with significantly greater scale, brand recognition, and institutional funding access—same mission and donor base but much broader geographic and operational footprint than Village Water.
- charity: water: Large US-based non-profit funding WASH infrastructure in developing countries with a global digital fundraising operation; competes for the same donor mindshare and corporate partnerships as Village Water, though at far greater scale.
- Water for People: International WASH NGO operating across nine countries in Africa, Latin America, and Asia, with a mission and community-led delivery model closely aligned to Village Water, but at substantially larger scale.
Direct peers
- Pump Aid: UK-based WASH charity focused on sustainable water and sanitation projects in Sub-Saharan Africa (notably Malawi and Zimbabwe). Comparable in size, model, and UK-charity structure to Village Water.
- Drop in the Bucket: US-based NGO that builds boreholes and latrines in sub-Saharan African schools and communities—a closely comparable WASH delivery model and beneficiary profile to Village Water.
- WaterCan: Canadian WASH-focused charity working in East Africa on safe water, sanitation and hygiene—shares Village Water's community-led model, scale, and donor-funded operating model.
- Just a Drop: UK-registered WASH charity and lead member of the Water Can Collective, operating internationally to deliver safe water, sanitation and hygiene projects in developing countries—near-identical mission, geography, and donor base to Village Water.
- Water Wells for Africa: US-based non-profit drilling and rehabilitating water wells across sub-Saharan Africa—directly comparable mission, geography, and small-to-mid-scale charity operations.
Emerging players
- WaterCan/Eau Vive: French-led international WASH NGO active across West and Central Africa with a comparable community-driven safe water model; smaller geographic overlap with Village Water but a directly analogous charity operating model.
Others
- CO2 Balance: UK-based carbon project developer and Village Water's core partner for the WASH Carbon Reduction Project; not a competing charity but a peer in the carbon-financed WASH value chain and a key strategic relationship for Village Water's differentiated funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Village Water social profiles
Digital presenceVillage Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Village Water leadership team
Management profileNumber of profiles
Profiles1 record
Village Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Village Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Village Water
What does Village Water do?
Village Water is a UK-registered charity that delivers Water, Sanitation, and Hygiene (WASH) programs to rural communities in Zambia and Mozambique. The charity constructs and rehabilitates water points (boreholes, handpumps, solar-powered systems), builds sanitation facilities (toilets, handwashing stations), and delivers interactive hygiene education. Funding is sourced from individual donations, trusts and foundations, corporate partnerships, carbon-financed water projects, and an e-commerce shop selling ethically sourced African products and virtual gift donations.
Is Village Water a public or private company?
Village Water is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Village Water founded?
Village Water was founded in 2004. It employs 1 to 10 people.
Where is Village Water based?
Village Water is headquartered in Shrewsbury, United Kingdom, in the Europe region.
How does Village Water make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are trusts & Foundations, corporate Partnerships, E-commerce Shop and virtual Gifts.
Who are Village Water's main competitors?
Broad incumbents on record are WaterAid, charity: water and Water for People. Direct peers are Pump Aid, Drop in the Bucket, WaterCan, Just a Drop and Water Wells for Africa. WaterCan/Eau Vive is listed as an emerging player. CO2 Balance is listed as an others.
Does Village Water have an API?
No public API is recorded for Village Water.
What industry is Village Water in?
Village Water's product category is Water, Sanitation, and Hygiene (WASH) Services. Its primary akta.pro industry code is HLAJAKAI, WASH (Water, Sanitation & Hygiene) Organizations, with a secondary code of BPAGABAC, Water, Sanitation & Hygiene (WASH). Its NAICS code is 2213 and its SIC code is 8300.