ACLU of Missouri

What ACLU of Missouri does

ACLU of Missouri is a St. Louis-based nonprofit civil liberties advocacy organization founded in 1920, operating as a 501(c)(4) Union for lobbying and advocacy alongside a parallel 501(c)(3) Foundation that delivers legal services. The organization defends constitutional rights under the U.S. and Missouri Constitutions through impact litigation, legislative advocacy, public education, and community organizing, with a workforce of 11-50 staff across offices in St. Louis (906 Olive St., Suite 1130) and Kansas City (406 West 34th Street, Suite 420). Its work is organized around five monitored issue areas: voting rights, reproductive freedom, LGBTQ+ justice, freedom of speech and open government, and the school-to-prison pipeline.

The organization's core offerings are service-based rather than technology-based. They include an online legal complaint intake portal (aclumo.powerappsportals.com), Know Your Rights educational resources, a School-to-Prison Pipeline handbook for advocates and administrators, and case-by-case advocacy assistance focused on impact litigation. There are no proprietary technology products, mobile applications, or AI systems; the technology stack is limited to standard web platforms and the Power Apps portal for intake. Public-facing education and mobilization run through Twitter, Facebook, Instagram, email newsletters, petition platforms (e.g., Action Network), community events such as the Voices for Liberty Lobby Day, and earned media.

ACLU of Missouri generates revenue almost entirely through donations, recurring memberships, and a small merchandise line sold via its Bonfire store. Pricing is not applicable — services to Missouri residents are free — and the organization does not disclose audited financials. It operates as an affiliate of the National ACLU network, sharing supporters and coordinating advocacy with sister organizations, and participates in nonprofit data cooperatives and list-sharing arrangements for donor modeling and outreach. Key partners include Planned Parenthood (co-plaintiff in reproductive rights litigation), PROMO (LGBTQ+ coalition), and an 18+ organization coalition on school discipline reform.

Name

ACLU of Missouri

Legal name

American Civil Liberties Union of Missouri

Website

https://aclu-mo.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

ACLU of Missouri is a St. Louis-based nonprofit, founded 1920, that defends civil liberties through impact litigation, legislative advocacy, and public education across voting rights, reproductive freedom, LGBTQ+ justice, free speech, and school discipline, serving Missouri residents free of charge and funded by donations and memberships.

Ownership category

akta.pro rank

Product category

Civil Liberties Legal Advocacy

NAICS

Human Rights Organizations (813311)

SIC

Services-Legal Services (8111), Services-Membership Organizations (8600)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Civil liberties advocacy
• Legal aid services
• Impact litigation
• Constitutional rights
• Nonprofit advocacy

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Membership: ACLU of Missouri relies on donor support and membership contributions to fund its operations, advocacy campaigns, and legal litigation efforts.
2. Merchandise Sales: The organization sells merchandise through its Bonfire store to support fundraising efforts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ACLU of Missouri is a nonprofit civil liberties advocacy organization that provides free legal advocacy assistance, impact litigation, and public education to Missouri residents. It operates across five core issue areas: Voting Rights, Reproductive Freedom, LGBTQ+ Justice, Freedom of Speech and Open Government, and School-to-Prison Pipeline reform. Services are delivered through an online complaint portal, in-person consultations at its St. Louis and Kansas City offices, Know Your Rights resources, and coalition-driven policy advocacy.

Product overview

The ACLU of Missouri is a nonprofit civil liberties advocacy organization that operates primarily as a service-based entity rather than a technology product company. Its core offerings consist of legal advocacy assistance through complaint submission portals, educational Know Your Rights resources, policy handbooks, and community organizing tools. The organization focuses on impact litigation and advocacy across five main issue areas: Voting Rights, Reproductive Freedom, LGBTQ+ Justice, Freedom of Speech and Open Government, and School-to-Prison Pipeline reform.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Complaint Submission Portal Online portal enabling Missouri residents to submit legal complaint requests for potential advocacy assistance and impact litigation consideration. The portal serves as the primary intake channel for ACLU of Missouri's case evaluation process, focusing on cases with broader societal impact.
• Know Your Rights Resources Educational resources informing Missouri residents about their constitutional rights in scenarios including protests and encounters with law enforcement. These materials support public education and self-advocacy.
• School to Prison Pipeline Handbook Policy reform handbook designed to help advocates and school administrators combat the school-to-prison pipeline through policy recommendations. Targeted at school administrators, advocates, and coalition partners.
• Advocacy Assistance Services Case evaluation and potential legal representation services for constitutional rights violations within Missouri, focusing on impact litigation with broader societal impact. Available free of charge to Missouri residents whose cases align with the organization's strategic priorities.

Quantifiable outcome

• Missouri Supreme Court ruled to block anti-voter provisions targeting civic engagement groups
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Planned ParenthoodcoreStrategic or Co-development PartnerCo-plaintiff in litigation challenging Missouri's TRAP abortion laws under the 2024 reproductive rights amendment. ACLU of Missouri and Planned Parenthood jointly filed lawsuits arguing dozens of abortion regulations are unconstitutional.
• Referendum SupporterscoreStrategic or Co-development PartnerACLU of Missouri filed a lawsuit on behalf of referendum supporters challenging new U.S. House districts backed by President Trump, representing citizens who submitted referendum petition signatures.
• 18+ Partner Organizations (Coalition)coreStrategic or Co-development PartnerCoalition of 18+ organizations including ACLU of Missouri sent recommendations to Governor Parson and DESE Commissioner to combat the School to Prison Pipeline during COVID-19 pandemic.
• National ACLU and Other AffiliatescoreStrategic or Co-development PartnerACLU of Missouri works together with National ACLU and state/local affiliates around the United States, sharing personal information and coordinating advocacy efforts to create a coherent experience for supporters.
• Data Cooperatives for NonprofitsminorStrategic or Co-development PartnerACLU of Missouri participates in nonprofit data cooperatives to pool personal information about supporters, model and identify new prospective supporters, and deepen engagement with existing supporters.
• Nonpartisan Organizations (List Sharing)minorStrategic or Co-development PartnerList-sharing arrangements with other nonpartisan organizations to contact supporters of each organization, enabling broader reach for mission advancement while lowering costs.
• PROMOcoreStrategic or Co-development PartnerLGBTQ+ advocacy coalition partner working with ACLU of Missouri on campaigns including the Youth Mental Health Preservation Act to ban conversion therapy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lambda Legal: National civil rights organization focused on LGBTQ+ litigation and advocacy, overlapping directly with ACLU of Missouri's LGBTQ+ Justice pillar and E.N. v. Kehoe-style impact cases. Operates in courts on similar constitutional and civil rights issues.
• Southern Poverty Law Center: Civil rights nonprofit combining impact litigation, policy advocacy, and education on similar constitutional and civil liberties issues, including LGBTQ+ rights and voting rights in Southern and border states.
• ACLU of Illinois: Sibling state ACLU affiliate operating in an adjacent Midwest jurisdiction with comparable issue mix (reproductive rights, LGBTQ+, voting rights). Useful peer for benchmarking affiliate scale, budget, and litigation strategy.
• Planned Parenthood of the St. Louis Region and Southwest Missouri: Direct co-litigant with ACLU of Missouri on Missouri TRAP laws and reproductive rights cases. Operates as an advocacy organization on overlapping issues, especially reproductive freedom and patient access.
• NAACP Legal Defense Fund: Civil rights litigation organization pursuing impact cases on voting rights, school discipline, and racial justice — the same issue areas where ACLU of Missouri runs coalition campaigns such as the School to Prison Pipeline work.

Emerging players

• Electronic Frontier Foundation: Nonprofit focused on digital privacy, free expression, and government transparency, intersecting with ACLU of Missouri's Free Speech and Open Government issue area. Similar litigation-plus-education service model.
• Americans United for Separation of Church and State: National civil liberties nonprofit litigating constitutional issues including religious freedom and free speech that intersect with ACLU of Missouri's First Amendment portfolio. Comparable nonprofit advocacy model.

Broad incumbents

• American Civil Liberties Union (National): The national ACLU umbrella organization that ACLU of Missouri is an affiliate of. Operates civil liberties litigation and advocacy across all 50 states with substantially larger budget and staff; most directly comparable in mission, brand, and legal strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aclu_mo
• Facebookfacebook.com/ACLUMO
• Instagraminstagram.com/aclumo
• LinkedInlinkedin.com/company/aclu-of-eastern-missouri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACLU of Missouri