2join

What 2join does

2Join is a Groningen-based audiovisual services company that supplies, rents, and operates professional lighting, sound, LED video, and Special FX equipment for events in the Netherlands. Its core technical capability rests on an owned inventory of premium AV hardware — more than 400m² of LED screens (Unilumin, Absen), professional lighting fixtures (Martin, Robe, Avolites, Showtech, Chauvet Pro, CLF), and audio systems (T.W. Audio, Pioneer, d&b audiotechnik, Powersoft) — combined with in-house trained sound technicians and personal project experts. The company co-developed a universal LED studio with Diepzeekonijn for recorded content such as seminars, DJ sets, podcasts, and online pub quizzes, extending its offering beyond live events into studio-based production.

The business operates a multi-stream revenue model: equipment sales (one-time), equipment rental — both dry-hire and full-service with transport, setup, and breakdown (usage-based), and full technical production services for events including advisory consultation (professional services). All pricing is quote-based with no publicly disclosed rates; customers submit reservation or quote requests before confirmation. Distribution runs through three channels: a self-service e-commerce rental storefront at shop.2join.nl, direct sales consultation for enterprise projects, and walk-in appointments at the Cuxhavenweg 6 office in Groningen.

The customer base spans two horizontal segments served in parallel. The B2B segment includes recurring enterprise clients such as Donar (basketball, years-long LED boarding partnership), Warner Music Benelux, Free Your Mind Festival, MXT Conference, MplusKassa (Horecava exhibition), Ome Duo Groningen, and Lustrum Dizkartes, with the venue Martiniplaza serving as a recurring production site. The B2C segment covers private parties, weddings, and family celebrations via the rental shop. Marketing relies on an Instagram-led content portfolio, a website project gallery, Google Reviews, and direct inquiry, with recruitment marketing also active. The company has no external funding, is privately held, and operates with a headcount of 1-10.

Name

2join

Legal name

2Join

Website

https://2join.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

2Join is a Groningen-based audiovisual services company that rents, sells, and operates professional lighting, sound, LED video, and Special FX equipment for events. It serves B2B clients (festivals, sports, conferences) and B2C consumers across the Netherlands.

Ownership category

akta.pro rank

Product category

Event Production & Audiovisual Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAFAF

Audio-Visual Equipment Rentals (Sound, Projection, Screens)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYTHAHAEAL

Backline & Musical Instrument Rentals (Concert/Performance Support)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

SECONDARYTHAHAOAF

Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

Keywords

• Audiovisual equipment rental
• Event production services
• Professional lighting services
• LED screen solutions
• Special effects equipment

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of audio, video, lighting, and special FX equipment to both private and business customers
2. Equipment Rental: Rental of audio, video, lighting, DJ gear, and Special FX equipment. Both dry-hire and full-service rental with transport, setup, and teardown available
3. Technical Production Services: Full technical production for events including lighting, sound, video, and Special FX. Includes advisory consultation services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

2Join provides audiovisual (AV) equipment and event production services, including lighting (Licht), sound/audio (Geluid), video/LED screens, and Special FX. They sell and rent AV equipment and deliver full technical production for events ranging from weddings and private parties to corporate events, festivals, conferences, and sports matches. They serve both private consumers and business clients from their Groningen, Netherlands office.

Product overview

2join is an audiovisual (AV) equipment and services company based in Groningen, Netherlands. The company operates as a unified AV solutions provider offering a comprehensive portfolio of services: Licht (Lighting), Geluid (Sound/Audio), Video/LED, and Verhuur (Equipment Rental). They serve both private and business markets, including DJs, artists, and entertainment professionals. Their business model combines product sales and equipment rental services, with options for dry-hire or full-service rental including transport, setup, and breakdown. The company also provides technical production services for events, festivals, and corporate occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Licht (Lighting) Professional lighting equipment and services for events, festivals, and corporate occasions. Equipment inventory includes brands such as Martin, Robe, Avolites, Showtech, ADJ, Chauvet Pro, CLF Lighting, and High End Systems.
• Geluid (Sound/Audio) Audio equipment and sound services including PA systems, line arrays, infill, and monitors. They work with T.W. Audio, d&b audiotechnik, Pioneer, and Powersoft amplification/processing.
• Video/LED LED screens and video solutions for events, trade shows, sports matches, and indoor/outdoor applications. Inventory of more than 400m² of LED screens sourced from Unilumin and Absen LED.
• Verhuur (Equipment Rental) Rental of audiovisual equipment including lighting, sound, DJ gear, and Special FX. Available as dry-hire or full-service rental with transport, setup, and breakdown. Reservations processed via shop.2join.nl.
• Special FX Special effects equipment and services for events and productions, included as part of 2Join's full AV production portfolio.
• Technical Event Production Full technical production services for events including lighting, sound, video, and Special FX, plus advisory consultation. Delivered across multiple stages/areas for festivals, sports events, conferences, and showcases.
• Equipment Sales (Audio, Video, Lighting, Special FX) Sale of audio, video, lighting, and Special FX equipment to both private and business customers, alongside rental and production services.

Quantifiable outcome

• More than 400m² of LED screens available for various applications
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• DiepzeekonijncoreStrategic or Co-development PartnerCollaborative partnership to create a universal LED studio for versatile content creation including seminars, DJ sets, online pub quizzes, and podcasts. This enables 2Join to offer studio recording capabilities alongside their event production services.
• Free Your Mind FestivalmajorStrategic or Co-development PartnerOngoing production partnership for major electronic music festival in Groningen. 2Join provides full AV production across multiple areas including main stage and house areas.
• MartiniplazamajorStrategic or Co-development PartnerVenue partnership in Groningen for various events including Free Your Mind Festival, Donar games, and other productions. 2Join regularly provides AV services at this venue.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AVL Group: Northern Netherlands-based AV production company (Groningen area) offering light, sound, and video solutions for events — closest geographic peer competing with 2Join in the same Groningen market.
• MHB AV: Dutch audiovisual company providing AV equipment rental, sales, and event production services to corporate and entertainment clients — directly comparable services, customer base, and integrated business model.
• Aukes Holland: Dutch lighting and AV rental company serving theater, corporate, and entertainment markets with professional lighting equipment — comparable equipment rental and production model within the Netherlands.
• Rent-All: Dutch AV rental and event production company offering lighting, sound, video, and rigging equipment rental with full production services — directly comparable business model to 2Join across B2B event markets in the Netherlands.
• XLNT Events: Dutch full-service event production and AV rental provider delivering lighting, sound, video, and stage solutions — comparable integrated rental-plus-production model targeting Dutch corporate and entertainment events.
• Flashlight Rental & Sales: Netherlands-based AV rental company specializing in lighting, audio, and video equipment for events, concerts, and corporate productions — competes head-to-head with 2Join for the same Dutch event production clients.

Broad incumbents

• LANG AG: European AV rental specialist with large LED video wall inventory and event technology services — competes with 2Join on LED-driven events but operates across multiple European countries with broader portfolio.
• Production Resource Group (PRG): Global leader in entertainment and event technology solutions offering lighting, video, audio, and rigging — competes with 2Join on large-scale productions and corporate events but operates at vastly larger scale with broader portfolio.

Others

• Absen (LED supplier): Global LED display manufacturer and supplier to 2Join's fleet — not a direct competitor but a key equipment vendor; included because vertical integration into rental/production by Absen could represent a structural risk to independent AV firms like 2Join.

Regional players

• Habö Event Production: German AV rental and event production company serving corporate events, trade shows, and conferences — comparable service offerings but operating primarily in Germany rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/2join
• LinkedInlinkedin.com/company/2join

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2join