Hafiz Brothers Media Solutions

What Hafiz Brothers Media Solutions does

Hafiz Brothers Media Solutions (legal entity: Hafiz Brothers Solutions (Pvt) Ltd) is a Lahore-headquartered, privately held Out-of-Home (OOH) advertising company operating across Pakistan. The company, which traces its operational origins to 1988, delivers a four-pillar OOH service offering — Billboard Advertising, Digital OOH (DOOH), Airport Branding, and Retail Branding — supported by an integrated single-window operating model that also covers print, electronic, and ATL/BTL executions. Its inventory includes 350+ premium mega billboards and 50+ airport sites across 9+ major cities (Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Multan, Sialkot, Peshawar), with additional coverage in secondary markets.

Underlying technology is a hybrid of physical media infrastructure and a proprietary Predictive Placement Engine that scores creative-location-time combinations against traffic density, dwell time, and demographic data from MOVE (the Pakistani OOH audience-measurement body) to produce dynamic rate cards and audience-probability-driven media plans. Digital OOH deployments include 3D SMD displays with smart scheduling, automated day-parting, and real-time playback logs.

The business model is campaign-based, quote-priced B2B advertising services sold direct to enterprise and mid-market clients via a 24/7 phone line, WhatsApp, contact form, and a four-office regional sales force. The company reports having served 200+ brands — including Coca-Cola, Pepsi, McDonald's, Shell, Toyota, Colgate, Jazz, Ufone, Zong, MCB, and Oppo — and claims 5,000+ signature projects and 1M+ daily reach since inception. The company is ISO 9001:2015 certified, SECP-approved, a corporate member of the Lahore Chamber of Commerce & Industry, and registered with MOVE for audience measurement.

Name

Hafiz Brothers Media Solutions

Legal name

Hafiz Brothers Solutions (Pvt) Ltd

Website

https://hafizmedia.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Hafiz Brothers Media Solutions is a Lahore-based, privately held Out-of-Home advertising company operating 350+ billboards and 50+ airport sites across Pakistan, serving enterprise and mid-market brands across FMCG, telecom, QSR, automotive, and banking verticals.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Out-of-Home Media)

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising services
• Billboard advertising
• Digital OOH media
• Airport branding
• Retail media solutions

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Out-of-Home Advertising Sales: Sells media space on static billboards, digital screens (DOOH), airport branding sites, and retail branding placements. Pricing is quote-based; campaigns are project/flight-based rather than recurring subscription.
2. Airport Branding Campaigns: End-to-end management of airport media rights across terminals, lounges, walkways and large-format wraps, with recurring quarterly renewals cited in client testimonial (Prime Estates).
3. Integrated ATL/BTL and Retail Branding Projects: Single-window operating model covering outdoor, print, electronic, and curated ATL/BTL executions plus retail/in-store branding for individual outlets or nationwide chains.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hafiz Brothers Media Solutions sells Out-of-Home advertising inventory and campaign execution services across Pakistan, operating static billboards, Digital OOH screens (including 3D SMD displays), airport branding sites at 50+ airport locations, and in-store/retail branding placements. Campaigns are planned through an in-house Predictive Placement Engine that uses audience and traffic data to recommend sites, timing, and dynamic rate cards, and are delivered through an integrated ATL/BTL single-window operating model.

Product overview

Hafiz Brothers Media Solutions operates a platform-plus-modules service architecture for Out-of-Home (OOH) advertising in Pakistan rather than a single software product. The four core service modules — Billboard Advertising, Digital OOH (DOOH), Airport Branding, and Retail Branding — share a common operating backbone (a "single-window" model covering outdoor, print, electronic, and ATL/BTL executions) and are planned using a Predictive Placement Engine that scores creative + location + time to predict audience attention. Together these offerings let advertisers run nationwide campaigns across static billboards, digital screens, airport media, and point-of-purchase retail placements from one provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising Large-format static (front-lit and back-lit) and SMD billboards placed on high-traffic arterial roads, highways, flyovers, and commercial corridors across Pakistan, providing 24/7 brand presence and location-based audience targeting for advertisers.
• Digital OOH (DOOH) Dynamic, high-definition digital screens, including premium 3D SMD displays in major commercial zones, airports, and transit points, supporting real-time content updates, day-parting, motion graphics, and automated playback and scheduling with real-time playback logs.
• Airport Branding Premium out-of-home placements across 50+ sites at domestic and international airport terminals in Pakistan, covering arrivals, departures, lounges, walkways, and structural/wall-wrap branding, managed end-to-end.
• Retail Branding In-store and storefront retail media solutions, from mall facades to point-of-purchase displays, designed to influence buying behavior at the point of sale and reinforce ATL campaigns for individual outlets or nationwide chains.
• ATL/BTL Single-Window Execution A single-window operating model delivering outdoor, print, electronic, and curated ATL/BTL executions in addition to billboard, DOOH, airport, and retail OOH services, supporting integrated multi-channel campaign delivery for advertisers.

Named customers24 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered supporting affiliation.

• Lahore Chamber of Commerce & Industrysupporting affiliationOthersCorporate member of the Lahore Chamber of Commerce & Industry. Provides Hafiz Brothers Media Solutions with institutional standing and networking within Pakistan's business community; signals governance and accountability within the trade body ecosystem.
• MOVE (Out-of-Home audience measurement body)supporting affiliationTechnology or IntegrationRegistered with MOVE for audience measurement. Provides third-party audience data inputs that feed Hafiz Media's data-driven site selection, traffic density analysis, and Predictive Placement Engine — strengthening campaign planning credibility.
• Securities & Exchange Commission of Pakistan (SECP)supporting affiliationOthersFully approved by the Securities & Exchange Commission of Pakistan. Functions as regulatory approval that legitimizes Hafiz Brothers Media Solutions as a registered corporate entity authorized to operate at national scale.
• International Organization for Standardization (ISO)supporting affiliationOthersISO 9001:2015 certified media organization. Provides internationally recognized quality management certification used as a trust signal with enterprise procurement teams and a key differentiator in OOH media sales.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adarts: Karachi-based Pakistani OOH media company with national billboard coverage. Competes head-to-head with Hafiz Media on large-format static and digital outdoor placements for enterprise advertisers.
• Interflow Communications: One of the largest out-of-home media operators in Pakistan, offering billboards, transit, and digital OOH across major cities. Directly comparable to Hafiz Media in services, customer segments, and geographic coverage.
• IGEO: Pakistani out-of-home and digital signage company offering static and DOOH placements nationwide. Comparable peer on service offering, multi-city operations, and enterprise advertiser relationships in Pakistan.

Broad incumbents

• Outfront Media: Large publicly listed US OOH operator with billboard and transit portfolios. Comparable as a public-market proxy for the billboard-plus-transit business model Hafiz Media operates in Pakistan.
• Lamar Advertising: Major US billboard operator with a national footprint of static and digital OOH. Comparable on large-format billboard inventory monetization and advertiser-mix dynamics, though in a much more mature market.
• Clear Channel Outdoor: Global OOH operator with a major presence in billboards, airports, and transit media. Comparable on business model (billboard + airport + digital OOH sales to enterprise advertisers) though operating primarily outside Pakistan.
• Ströer: German DOOH and out-of-home operator strong in digital screens and programmatic OOH. Comparable as a global benchmark for the digital-out-of-home transformation Hafiz Media is pursuing with its 3D SMD and DOOH screens.
• JCDecaux: Global leader in out-of-home advertising with a strong airport advertising franchise. Comparable to Hafiz Media specifically on the airport-branding and premium-DOOH dimensions, though at vastly larger global scale.

Others

• Kinetic Worldwide: Global OOH media agency within WPP/GroupM that plans and buys outdoor campaigns on behalf of advertisers. Comparable as an adjacent ecosystem participant that competes for the same enterprise OOH spend that Hafiz Media sells into.
• GroupM Pakistan: WPP's media investment arm operating in Pakistan, including OOH planning and buying for multinational advertisers. Comparable as the dominant agency-side counterpart that controls much of the OOH budget flow that Hafiz Media monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hafizmedia_pvt
• Facebookfacebook.com/hafizbrothersmediasolutions
• LinkedInlinkedin.com/company/hafiz-brothers-media-solutions-pvt-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hafiz Brothers Media Solutions