What smorgasbord, inc. does

Smörgåsbord, Inc., founded in 2019 and headquartered in Rutland, United States, designs and produces brand activations, experiential events, trade show environments, and custom installations for clients worldwide. The company operates under the doing-business-as name "The Bord" and frames its offer around creating immersive event experiences with stated capability to deliver projects "around the world." Its service portfolio centers on The Bord Experience, an end-to-end offering spanning conceptualization, 3D design visualization, logistical execution, and final walkthrough, with design-and-build capability supported by a curated set of world-class production partners. Customer segmentation is horizontal — corporate events, product launches, music tours, sports marketing activations, and brand experiences are described as primary use cases — with pain points framed around differentiated guest experiences and audience engagement that traditional agencies do not deliver.

The business model rests on an a-la-carte collective structure in which seasoned professionals from disciplines including advertising, sports marketing, writing, music tours, interior design, and theater are assembled per project rather than retained as full-time permanent staff. This model is explicitly positioned to deliver transparent, responsive teams with low overhead while maintaining execution standards. Pricing is not publicly disclosed; project pricing is consistent with agency-style, quote-based engagement scoped by deliverables, scale, and finish specifications. The firm does not publish customer logos, repeat-client data, or contracted delivery volume, and no formal partnership, distribution, or channel relationships are documented in the available sources.

Public disclosures are sparse. There are no filings or announcements covering ownership, investors, funding history, headcount, customer concentration, contract values, revenue, or executive leadership. There are no documented patents, trademarks, regulatory actions, certifications, AI/ML capabilities, or formal alliance structures. The limited transparency around scale metrics, financials, and strategic transactions materially constrains analytical depth for investors from public sources alone.

Name

smorgasbord, inc.

Website

https://activateyourappetite.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Smörgåsbord, Inc. is a privately held experiential agency headquartered in Rutland, Vermont that designs and produces brand activations, trade show environments, and custom installations through an a-la-carte collective of multidisciplinary creative professionals serving clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Rutland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Core offering

Smörgåsbord, Inc. (operating as "The Bord") is an a-la-carte collective of seasoned professionals that designs and produces brand activations, experiential events, trade show environments, and custom installations for corporate clients worldwide. The company assembles tailored teams per project, drawing talent from advertising, sports marketing, writing, music tours, interior design, and theater backgrounds, and delivers end-to-end services from initial 3D concept design through final physical walkthrough.

Product overview

Smörgåsbord is an a-la-carte collective and experiential event company offering a unified portfolio of services centered on creating exceptional events and experiences. The core offering, The Bord Experience, encompasses brand activation services and design/build capabilities that work together to deliver immersive experiences—from initial 3D design through final walkthrough. The company operates on an a-la-carte model, assembling tailored teams of professionals from diverse backgrounds (advertising, sports marketing, interior design, theater) to meet specific project requirements. Design and build services are provided as an integrated component, ensuring consistency from concept visualization to physical execution.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bord Experience A comprehensive event creation and experiential service that designs and delivers immersive experiences for targeted audiences, featuring brand activation, design and build services, and logistical execution from 3D concept through final walkthrough. Targeted at companies and organizations seeking differentiated brand experiences.
• Brand Activation Services An a-la-carte collective of seasoned professionals providing conceptual, logistical, and physical workings for brand activation. The firm selects individual talents to cater to specific project needs, creating a transparent, responsive team with low overhead and high execution standards. Serves brands seeking activation campaigns, product launches, and experiential marketing.
• Design and Build Services Best-in-class design and build service covering initial 3D design through final walkthrough. Includes detailed renderings aligned to expectations, selection of finishes, and partnership with world-class production partners. Targets clients needing trade show environments, custom installations, and physical event builds.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• George P. Johnson Experience Marketing: GPJ is one of the world's largest experience marketing agencies, specializing in trade shows, brand activations, and product launches. Broad incumbent offering overlapping capabilities across The Bord's service lines.
• Octagon: Octagon is a global sports and experiential marketing agency managing sponsorships, athlete partnerships, and brand activations. Comparable incumbent especially relevant given The Bord's sports marketing activation work.
• Sparks: Sparks is a global experiential and retail marketing agency (part of Omnicom) delivering brand experiences, events, and trade show environments. Established incumbent competing in the same experiential services market.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency (part of IPG) offering event marketing, brand activations, and experiential campaigns at scale. Established incumbent that competes with The Bord for larger brand experience RFPs.
• Momentum Worldwide: Momentum is a global experiential marketing agency (part of McCann Worldgroup) delivering brand activations, sponsorships, and immersive experiences. Broad incumbent with overlapping offerings in the brand activation space.

Direct peers

• MKG: MKG is a Brooklyn-based boutique experiential marketing agency offering brand activations, event production, and immersive experiences. Closely comparable to The Bord's boutique, talent-driven model targeting similar brand activation clients.
• Cavalry Agency: Cavalry is a brand activation and event marketing agency working with consumer and lifestyle brands on experiential campaigns. Comparable boutique-scale peer operating in the same brand activation category as The Bord.
• BeCore: BeCore is a brand experience agency specializing in live events, activations, and trade show environments for major consumer brands. Direct competitor to The Bord in the same boutique-to-mid-market experiential services segment.
• MAS Event Design: MAS Event Design is an experiential event production and design agency focused on corporate events, brand activations, and immersive environments. Direct peer offering similar end-to-end event creation services.

Emerging players

• Optimist: Optimist is a creative agency with strong experiential and event design capabilities for lifestyle and entertainment brands. Comparable peer with similar boutique-to-mid-market positioning and multidisciplinary creative approach.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smorgasbord, inc.