Ullevaal Stadion Idrett A/S

What Ullevaal Stadion Idrett A/S does

Ullevaal Stadion Idrett A/S is a privately-held Norwegian company that owns and operates Norway's national football stadium, Ullevaal Stadion, located at Sognsveien 75 in Oslo. Founded in 1998 as a subsidiary of AS Ullevaal Stadion (itself established in 1925), the company manages the 27,182-capacity venue that has served as Norway's primary football arena since opening on September 26, 1926. The stadium hosts Norwegian national team home matches, the men's Norwegian Cup final (since 1948), and has twice served as a UEFA Women's European Championship final venue (1987, 1997). Both the subsidiary and its parent are 100% owned by Norges Fotballforbund (NFF), the Norwegian Football Association.

The company's underlying asset is a multi-purpose stadium infrastructure comprising a 105x68m natural grass pitch with under-soil heating powered by ground-source heat pumps, 164 floodlights at 23 meters providing 2,000 lux illumination, a 66,000-watt professional audio system, approximately 300 TVs throughout the venue, and ~65,000 sqm of total area including 10,000 sqm under tribunes. Supporting the core stadium, the broader AS Ullevaal Stadion group operates four business lines: (1) Ullevaal Stadion Idrett A/S — the football arena itself; (2) Meet Ullevaal — Oslo's largest conference center with 37 meeting rooms; (3) Ullevaal Stadion Eiendom — commercial real estate management of approximately 33,000 sqm including offices, retail, hotel, and the AMFI Ullevaal shopping center (33 stores); and (4) Klubb Ullevaal — a VIP membership concept with a 4th-floor Sportsbar. The group employs 27 permanent staff.

Revenue is generated across four streams: matchday ticketing for national team matches and cup finals (one-time/event-driven), recurring commercial real estate leases (~33,000 sqm at 100% occupancy as of June 2023, including anchor tenants NFF and NIF), conference and meeting bookings through Meet Ullevaal (37 rooms), and subscription-based membership revenue via Klubb Ullevaal. The go-to-market is event-driven — direct ticket sales through billett.fotball.no, direct sales of VIP/season ticket packages, conference bookings via meet-ullevaal.no, and property leasing managed in-house. Customer segments span football fans and event attendees, corporate conference organizers, and commercial tenants across sports federations, retail, hospitality, healthcare, and education. The company also participates in the Oslo Science City innovation district alongside 30,000 students, 7,500 researchers, and over 300 companies, and holds Miljøfyrtårn (Eco-Lighthouse) environmental certification achieved in 2021.

Name

Ullevaal Stadion Idrett A/S

Legal name

Ullevaal Stadion Idrett AS

Website

https://ullevaal-stadion.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ullevaal Stadion Idrett A/S owns and operates Norway's national football stadium in Oslo under NFF ownership, managing a 27,182-capacity venue for national team matches, cup finals, conferences (Meet Ullevaal, 37 rooms), commercial real estate (~33,000 sqm, 100% leased), and VIP membership (Klubb Ullevaal).

Ownership category

akta.pro rank

Product category

Sports Venue & Stadium Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Arenas & Indoor Sports Centers (MPAKAEAB), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Stadium management
• Sports venue operations
• Conference facilities
• Commercial real estate
• Event hosting services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event and matchday revenue: Ticket sales for national team matches, cup finals, and other football events at the stadium. Revenue from VIP experiences and premium seating.
2. Commercial real estate leasing: Rental income from approximately 33,000 sqm of commercial space including offices, retail, hotel (THON), and shopping center (AMFI Ullevaal with 33 stores). As of June 2023, spaces are 100% leased.
3. Conference and meeting services (Meet Ullevaal): Revenue from renting meeting rooms and conference facilities for corporate events, courses, and conferences. 37 meeting rooms and conference halls available.
4. Membership revenue (Klubb Ullevaal): Membership-based concept providing exclusive access to sports bar and premium experiences for season ticket holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ullevaal Stadion Idrett A/S owns and manages Norway's national football arena in Oslo, hosting national team football matches, cup finals, concerts, and major international sporting events. The company also operates Meet Ullevaal (Oslo's largest conference center with 37 meeting rooms), Klubb Ullevaal (VIP membership program), and Ullevaal Stadion Eiendom (commercial real estate leasing of approximately 33,000 sqm of office, retail, hotel, and parking space).

Product overview

Ullevaal Stadion Idrett A/S operates Norway's national football stadium in Oslo, offering a multi-component service portfolio. The core product is the Ullevaal Stadion venue (owned by subsidiary Ullevaal Stadion Idrett AS) for football matches and events with 27,182 capacity. Supporting services include Meet Ullevaal (Oslo's largest conference center with 37 meeting rooms), Klubb Ullevaal (VIP membership with premium seating and Sportsbar access), and Ullevaal Stadion Eiendom (commercial real estate management of ~33,000 sqm). The company is 100% owned by Norges Fotballforbund (Norwegian Football Association) and employs 27 full-time staff across both entities.

Differentiator

Problem solved

Functional benefit

Brands

• Meet Ullevaal: Conference and meeting facilities operated by Ullevaal Stadion. It is Oslo's largest conference center with 37 meeting rooms and conference halls.
• Klubb Ullevaal

Products and services

• Ullevaal Stadion Venue (Football Match & Event Hosting) Norway's national football stadium hosting national team matches, cup finals, concerts, and major international sporting and cultural events for the general public and event attendees. Stadium capacity of 27,182 with VIP areas, media infrastructure, and full broadcast capabilities.
• Meet Ullevaal (Conference & Meeting Venue Services) Oslo's largest conference center offering 37 meeting rooms and conference halls for corporate events, courses, and conferences. Located within the stadium complex with direct access to hospitality areas, targeting corporate clients and event organizers.
• Klubb Ullevaal (VIP Membership Program) VIP membership concept providing exclusive access to premium seating, the Sportsbar on the 4th floor with views of the pitch, and VIP ticket experiences for national team matches. Membership-based access for individual supporters and corporate hospitality clients.
• Ullevaal Stadion Eiendom (Commercial Real Estate Leasing) Commercial property management operation leasing approximately 33,000 sqm of commercial space including offices, retail (AMFI Ullevaal with 33 stores), hotel (THON), and parking basement (~250 spaces). Major tenants include NFF, NIF, and Akademiet VGS Heltberg; 100% leased as of June 2023.
• Season Tickets (Sesongkort) Season ticket packages offering regular seating on the stadium's upper long side with exclusive access to the Sportsbar on the 4th floor. Sold to Lyn Oslo supporters and season ticket holders.

Quantifiable outcome

• 100% commercial space leased as of June 2023
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Oslo Science CitycoreStrategic or Co-development PartnerUllevaal Stadion is part of Norway's first innovation district Oslo Science City. The district spans from Majorstuen via Marienlyst and Blindern to Gaustad and Ullevål stadium, including Campus Radiumhospitalet. The area has 30,000 students, 7,500 researchers, leading universities, university hospitals, world-class research institutes, and over 300 companies. AS Ullevaal Stadion participates in development planning through A-LAB's opportunity study.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Aviva Stadium (Dublin): Multi-purpose stadium (~51,000 capacity) co-owned by the FAI and IRFU, hosting football, rugby, concerts, and corporate events. Comparable: federation-owned national stadium with diversified event programming and premium hospitality operations.
• Parken Stadium (Copenhagen): Denmark's national football stadium (~38,000 capacity), owned and operated by the Danish Football Association (DBU). Closest comparable: same Nordic national-stadium model, same federation ownership structure, same multi-purpose (football + concerts + corporate) business mix as Ullevaal.
• Croke Park (Dublin): Ireland's national GAA stadium, owned by the Gaelic Athletic Association, with the Croke Park Conference Centre and meeting facilities. Closely comparable ownership-and-venue model: association-owned stadium + on-site commercial real estate + conference business + matchday/non-matchday dual revenue.
• Friends Arena (Solna / Nationalarenan): Sweden's national football stadium (~50,000 capacity) in Solna, hosting Sweden national team matches and major concerts. Directly comparable: Nordic national stadium with federation ownership model, multi-purpose use, and similar mix of football + events + commercial real estate around the venue.
• Hampden Park (Glasgow): Scotland's national football stadium (~52,000 capacity) in Glasgow, owned by the Scottish Football Association. Directly comparable as a national-stadium operator hosting Scotland national team fixtures and major events.
• Johan Cruyff ArenA (Amsterdam): Ajax's home ground (~55,000 capacity) and a major Dutch multi-purpose venue for football, concerts, and corporate events. Comparable: large European multi-purpose stadium with strong non-matchday event programming and corporate hospitality.
• Estádio da Luz (Lisbon): Benfica's home stadium (~65,000 capacity) in Lisbon, operated by the club as a multi-purpose venue for football, concerts, and tours. Comparable: large European stadium with diversified matchday and non-matchday event revenue streams.
• Principality Stadium (Cardiff): Wales's national stadium (~73,000 capacity), owned by the Welsh Rugby Union, hosting major sporting and entertainment events plus conferences. Comparable: federation-owned national stadium with significant conference and event-hire operations.

Broad incumbents

• Olympiastadion Berlin: Large multi-purpose stadium (~74,000 capacity) in Berlin operated as a venue for football, concerts, and major international athletics events. Comparable: large European multi-purpose stadium with broad event programming; significantly larger than Ullevaal.
• Twickenham Stadium (London): England's national rugby stadium (~82,000 capacity), operated by the RFU, with extensive conference and event-hire operations across non-matchday periods. Comparable as a federation-owned national stadium leveraging the venue for non-sport events and conferences, though much larger scale than Ullevaal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aktieselskapet-ullevaal-stadion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ullevaal Stadion Idrett A/S