What Olympiastadion Berlin does

Olympiastadion Berlin GmbH is a private German limited company that operates the historic five-star elite sports and entertainment venue in Berlin's Westend district. Originally built for the 1936 Summer Olympics and reopened after extensive renovation in 2004, the ~74,000-capacity stadium serves as the home ground for Hertha BSC (since 1963), the venue for DFB Cup finals and German national team UEFA Nations League fixtures, and a host site for major international concerts (Metallica, Bruno Mars, Foo Fighters, Die Toten Hosen, Helene Fischer, System Of A Down), festivals (Lollapalooza Berlin), athletics (ISTAF Berlin), and pyrotechnics competitions (Pyronale).

The company monetizes the venue across five primary revenue streams: ticket sales and event entry (via the VIP web shop and partners like Ticketmaster), VIP and hospitality packages, business and private event venue rental (conferences, banquets, Christmas events), film and photo location bookings (Captain America: Civil War, Race, Don 2), and tourism and sightseeing (self-guided and expert-led tours, 360° virtual tour, and a multilingual GPS-enabled multimedia guide add-on). The venue receives approximately 300,000 tourism visitors annually and operates cashless payments throughout VIP and public catering.

Operationally, Olympiastadion Berlin GmbH runs with a lean team (11-50 employees) under CEO Timo Rohwedder and a supervisory board chaired by Senator Iris Spranger, indicating oversight by Berlin Senate interests. The operating model is partner-heavy, outsourcing catering (Aramark), facility services (WISAG, Rudolf Weber), event services (B.E.S.T.), and drawing on a sponsor ecosystem that includes Warsteiner, Coca-Cola, Volkswagen, Extreme Networks, ALBA Group, and DKB. Recent strategic positioning includes the BERLIN+ Olympic and Paralympic bid concept submitted to the DOSB in June 2026, signaling long-horizon ambition beyond the current event calendar.

Name

Olympiastadion Berlin

Legal name

Olympiastadion Berlin GmbH

Website

https://olympiastadion.berlin

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Olympiastadion Berlin GmbH operates Berlin's historic five-star elite sports and entertainment venue, hosting Hertha BSC home matches, DFB national fixtures, major concerts, and festivals. It also runs stadium tours, film-location bookings, and corporate event rentals, serving fans, tourists, and event organizers.

Ownership category

akta.pro rank

Product category

Stadium and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Operations, Management & Facility Services (MPAKAEAN), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Stadium venue services
• Event hosting
• Corporate event rental
• Sports and concerts
• Stadium sightseeing tours

Headquarters

HQ city

Westend

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales & Event Entry: Revenue from admission tickets for sports events, concerts, and other performances. Tickets sold through own VIP shop and third-party platforms like Ticketmaster.
2. VIP & Hospitality Services: Premium hospitality services including VIP tickets, exclusive lounges, business areas, and catering for major events. Sold exclusively via Olympiastadion Berlin GmbH web shop.
3. Business & Private Events Venue Rental: Rental of conference, banquet and event facilities for corporate events, Christmas parties, seminars, and other private events. Includes catering services.
4. Film & Photo Location Booking: Revenue from offering stadium locations for film productions and photo shoots, including professional location management services.
5. Tourism & Sightseeing: Stadium sightseeing tours, guided tours, 360-degree virtual tours, and multimedia guides. Approximately 300,000 visitors annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Olympiastadion Berlin is a five-star elite sports stadium and multi-purpose event venue operating as Olympiastadion Berlin GmbH. It hosts Hertha BSC home football matches, DFB Cup finals, UEFA Nations League games, major concerts (Metallica, Bruno Mars, Foo Fighters), Lollapalooza Berlin festival, ISTAF athletics, and Pyronale fireworks. The venue also operates sightseeing tours, VIP/hospitality services, business and private event rentals, and film/photo location services.

Product overview

Olympiastadion Berlin is a premier sports and entertainment venue operating as a single-location service provider rather than a software platform. The core offering centers on the Five-Star Stadium as an event venue for football (Hertha BSC matches, international UEFA Nations League games), major concerts (Metallica, Bruno Mars, Foo Fighters, Die Toten Hosen, Lollapalooza Berlin, ISTAF Berlin), and fireworks competitions (Pyronale). Supporting services include VIP and hospitality packages during events, self-guided and expert-led sightseeing tours of the stadium and Olympic Park, a multimedia guide add-on (available in 5 languages), and private event rentals for conferences, banquets, and celebrations including Christmas events. The venue also offers movie and photography location rental for film productions (Hollywood/Bollywood films, advertising). The stadium operates cashless payments across VIP and public catering areas.

Differentiator

Problem solved

Functional benefit

Brands

• Cooking Club by Olympiastadion Berlin: Exclusive dining experience offering Christmas banquets in intimate stadium atmosphere with views of the five-star stadium.

Products and services

• Event Hosting (Football, Concerts, Festivals, Athletics)

Quantifiable outcome

• ~300,000 annual visitors for tourism alone

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record.

• Warsteiner Brauerei Haus Cramer KGOthersBeer brewery partner visible in partner section. Warsteiner is a German beer brand.
• Extreme NetworksTechnology or IntegrationTechnology partner providing networking infrastructure solutions for stadium operations.
• The Coca-Cola CompanyOthersBeverage partner providing soft drinks and related products throughout the stadium.
• ALBA GROUPOthersWaste management and recycling partner for sustainability operations.
• VolkswagenOthersAutomotive sponsor partner, visible in partner logos section.
• B.E.S.T. Veranstaltungsdienste GmbHImplementation/ SI/ Consulting PartnerEvent services provider for event organization and management support.
• Sportmetropole BerlinStrategic or Co-development PartnerStrategic partner representing Berlin as a sports metropolis, supporting sporting events and initiatives.
• Deutsche Kreditbank AG (DKB)OthersBanking partner, also sponsor of ISTAF Berlin athletics meeting.
• Rudolf WeberOthersBuilding services partner for facility management and cleaning services.
• Aramark Restaurations GmbHOthersCatering and food service partner providing food and beverage operations.
• WISAG Facility ServiceOthersFacility management and service partner for stadium operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stade de France: National stadium of France located near Paris, hosting national team matches, major concerts and large-scale events. Directly comparable as a flagship national/legacy stadium with diversified event revenue.
• Twickenham Stadium (RFU): England's national rugby stadium and major concert venue with stadium tours, hospitality and event hosting. Directly comparable in scale, event mix and tour/hospitality offerings to Olympiastadion Berlin.
• Wembley Stadium (Wembley National Stadium Ltd): Iconic English national stadium hosting England internationals, FA Cup finals, concerts and major sporting events. Closely comparable as a landmark national stadium with premium hospitality, tourism and event operations.
• Principality Stadium (Welsh Rugby Union): Cardiff national stadium with retractable roof hosting Wales rugby, football and major concerts. Comparable as a publicly-affiliated multi-purpose stadium hosting national team fixtures and touring concerts.
• Estádio da Luz (SL Benfica): Major multi-purpose stadium in Lisbon used by SL Benfica and for Champions League and Portugal national team matches, plus concerts. Comparable as a large-capacity elite stadium with diversified event hosting.
• Croke Park (GAA): Ireland's principal national stadium hosting Gaelic games, concerts and major events. Comparable as a large-capacity legacy stadium with mixed-use event programming, tours and corporate hospitality.
• Allianz Arena (FC Bayern Munich): Major five-star Bundesliga stadium and multi-purpose event venue in Munich hosting Bayern Munich home matches and major concerts. Directly comparable as a large-capacity elite stadium combining football tenancy, concerts, hospitality and tourism.
• Signal Iduna Park (Borussia Dortmund): Germany's largest stadium with ~81k capacity, home of Borussia Dortmund. Operates as a five-star football/concert/event venue with similar tourism and corporate event programs to Olympiastadion Berlin.

Regional players

• Mercedes-Benz Arena Berlin: Modern indoor arena in Berlin competing for concerts and indoor events that might otherwise route to Olympiastadion. Relevant regional peer shaping Berlin's live-entertainment competitive landscape.

Broad incumbents

• Madison Square Garden Entertainment: Iconic multi-purpose arena complex with sports teams, concerts and hospitality operations. Comparable as a venue operator monetizing premium events, VIP hospitality and tours at a flagship location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oly_berlin
• LinkedInlinkedin.com/company/olympiastadion-berlin-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympiastadion Berlin