ARTESIAN POOLS OF EAST FLORIDA, INC.

What ARTESIAN POOLS OF EAST FLORIDA, INC. does

Artesian Pools of East Florida, Inc. is a privately held, locally owned custom in-ground gunite (concrete) pool construction company founded in 1976 and headquartered in Orlando, Florida, with a second regional office in Daytona Beach and a satellite office in Orange City. The company designs, permits, engineers, and builds residential swimming pools for individual homeowners in Central Florida and the East Coast of Florida, including Orlando, Winter Garden, Lake Nona, Windermere, Clermont, Apopka, Daytona Beach, Palm Coast, Deltona, Orange City, and Viera on the Space Coast, among 20+ named communities. Its core technology is on-site gunite application for in-ground pools, offering unlimited shape, size, and depth flexibility along with premium finishes (Aqua Pearl, mini pebble, travertine), integrated water and fire features, sun shelves, spas, LED lighting, and third-party smart automation systems. Revenue is generated primarily through one-time project contracts ranging from roughly $50,000 for standard pools to $150,000-$170,000 for highly customized projects, with supplemental revenue from renovation/upgrade services (resurfacing, tile, deck, equipment) and Lyon Financial referral fees. Go-to-market is direct-to-consumer, supported by two showrooms open six days a week, website quote forms, field consultations, organic social, localized SEO across 20+ community pages, yard signs, direct mail, and referrals. The company reports 18,000+ pools installed cumulatively, four "Best of Orlando" awards (2019, 2022, 2024, 2025), and designation as one of Florida's Top 100 businesses.

Name

ARTESIAN POOLS OF EAST FLORIDA, INC.

Legal name

Artesian Pools of East Florida, Inc.

Website

https://artesianpools.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Artesian Pools of East Florida is a privately held custom in-ground gunite pool builder founded in 1976, serving residential homeowners across Central and East Coast Florida with 18,000+ pools installed and pricing typically between $50,000 and $170,000 per project.

Ownership category

akta.pro rank

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Pool Construction: One-time project revenue from design and construction of custom in-ground gunite pools. Pricing ranges from $50,000-$90,000 for standard pools and $85,000-$150,000+ for highly customized projects with premium finishes and features. Revenue recognized upon project completion after final inspection.
2. Pool Financing Partnerships: Partnership with Lyon Financial for unsecured pool financing since 1979. Company earns referral fees or partnership benefits through the financing arrangement while providing customers payment flexibility.
3. Renovation and Upgrade Services: Renovation services including resurfacing, tile replacement, deck upgrades, and equipment replacement for existing pools, primarily handled through the East Coast (Daytona) office.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Artesian Pools of East Florida, Inc. designs and builds custom in-ground gunite (concrete) swimming pools for residential homeowners in Central Florida and East Coast Florida, including custom shapes, sizes, depths, premium interior finishes (pebble, travertine, glass tile), and add-on features such as waterfalls, fire bowls, integrated spas, LED lighting, and smart automation. The company provides a full-service experience covering initial consultation, custom design with 3D renderings, permitting, engineering, excavation, gunite application, plumbing/electrical, finishing, and final inspection, with renovation and resurfacing services for existing pools handled primarily through the Daytona Beach office.

Product overview

Artesian Pools of East Florida, Inc. is a custom in-ground gunite pool construction company offering a unified service model centered on custom pool design, construction, and installation. The core offering consists of custom gunite pools with optional add-ons including water features (waterfalls, fountains, bubblers), fire features (fire bowls, fire pits), integrated spas and hot tubs, LED lighting systems, smart automation, and tanning ledges. The company also provides pool design services with 3D visualizations and arranges financing through a partnership with Lyon Financial. Services span from initial consultation through permits, excavation, construction, and final inspection.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gunite Pool Construction

Quantifiable outcome

• Pools installed and functioning well after 22+ years of use
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentair: Global leader in pool equipment, automation, and water treatment. Artesian installs Pentair-aligned automation and equipment systems; Pentair is an upstream supplier and adjacent incumbent in pool tech.
• Hayward Holdings: Major manufacturer of pool equipment, pumps, filters, and automation. A key equipment supplier category for Artesian's smart-automation installs and a broad incumbent in pool infrastructure.
• Latham Group: Largest U.S. manufacturer of vinyl-liner pools and pool components. Not a direct custom builder but a broad incumbent in the residential pool industry whose product offerings overlap with Artesian's vinyl/equipment options.

Direct peers

• Anthony & Sylvan Pools: Long-established (since 1946) custom pool builder with Florida operations. Comparable in business model, residential customer focus, and custom gunite/vinyl construction offerings.
• Premier Pools & Spas: One of the largest custom in-ground pool builders in the U.S. with multiple regional locations including Florida. Directly comparable business model: custom design, gunite construction, premium pricing, and similar residential homeowner focus.
• River Pools & Spas: Custom pool builder specializing in fiberglass and concrete pools with strong content marketing and digital presence; competes for the same residential premium pool buyer.
• Blue Haven Pools: National franchise-style custom pool builder with comparable service offerings including design, construction, renovation, and financing partnerships serving residential homeowners.
• California Pools & Spas: Large Florida-headquartered custom pool builder with similar premium positioning, residential focus, and design/build service model including water features and outdoor living additions.

Regional players

• Pinch A Penny Pool Patio Spa: Florida-based retail pool supply chain serving the same residential pool-owner customer base. Not a construction peer, but a regional ecosystem participant relevant for after-sale supplies, chemicals, and renovation referrals.

Emerging players

• Thursday Pools: Manufacturer and installer of fiberglass pools. Not a direct gunite competitor but represents a meaningful alternative technology in the residential pool construction market, particularly for shorter install timelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/artesian-pools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTESIAN POOLS OF EAST FLORIDA, INC.