Abapp

What Abapp does

ABAPP (Association Bretonne des Acheteurs de Produits de la Pêche) is a French non-profit association founded in 1994 and headquartered in Quimper, Brittany. It functions as a membership-based professional association representing more than 70 seafood buyer/wholesaler companies (mareyeurs) that collectively employ approximately 1,600 people and account for roughly 80% of volumes landed at Breton auction houses. The organization operates as a sectoral infrastructure provider for the Breton maritime trade, delivering services spanning financial transaction management, payment guarantees, interprofessional representation, training, and digital traceability.

Its core product is Tracabapp, a digital traceability platform developed in 2010 in response to EU Regulation 1224/2009. Tracabapp centralizes purchase data from all Breton auction houses into a single standardized format, providing dematerialized (paperless) traceability from boat to plate, simplified reception controls, average price calculations by species, and smartphone-based traceability applications for fishmongers. The platform is hosted by Asten (cloud infrastructure in Brittany) and delivered free of charge to ABAPP members. Complementing Tracabapp, ABAPP operates a Financial Services Platform that daily consolidates transaction information across all Breton auction houses, manages payment guarantees (with fishermen paid within 2 days), and handles tax collection. Two additional public-facing tools — a Member Directory with interactive mapping and a Product Catalog organized by seafood category — connect member suppliers with restaurants, fishmongers, and downstream buyers.

ABAPP is funded primarily through membership contributions from mareyeurs; specific fee levels and total revenue are not publicly disclosed. Its GTM motion is relationship-driven, leveraging partnerships with UMF (Union du Mareyage Français), CRPMEM Bretagne, Région Bretagne, Département du Finistère, GALPA, FEAMPA Bretagne, and the Breizhmer quality label. The association does not pursue traditional growth metrics; rather, it is sustained by EU regulatory mandates, regional government alignment, and the structural needs of the Breton seafood supply chain.

Name

Abapp

Legal name

ABAPP (Association Bretonne des Achateurs de Produits de la Pêche)

Website

https://abapp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

ABAPP is a French non-profit association (founded 1994, Quimper) representing 70+ Breton seafood buyer companies that handle ~80% of regional auction volumes. It provides financial services, payment guarantees, and the Tracabapp digital traceability platform to its members.

Ownership category

akta.pro rank

Product category

Fisheries Trade Association Services

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Seafood wholesale association
• Fishery financial services
• Digital traceability platform
• Maritime trade representation
• Auction house transaction management

Headquarters

HQ city

Quimper

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Membership Fees: ABAPP operates as a non-profit association (loi 1901) funded through membership contributions from mareyeurs (seafood buyers/wholesalers) in Brittany. Services provided include financial transaction management, payment guarantees, and the free Tracabapp traceability platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Abapp is a Breton non-profit association that supports seafood buyers (mareyeurs) with financial transaction consolidation services across Breton auction houses, payment guarantees for fishermen, regulatory-compliant digital traceability tools (Tracabapp), interprofessional representation, and training programs. The association centralizes daily purchase data from all Breton criées (auction houses) into standardized digital records, enabling dematerialized traceability from boat to plate and supporting approximately 80% of volumes landed at Breton auction houses.

Product overview

ABAPP operates as a unified platform combining three interconnected core services for the Breton fishing industry: (1) Tracabapp, a digital traceability tool that consolidates purchase data from all Breton auction houses and provides dematerialized tracking from boat to plate; (2) a Financial Services Platform managing daily transaction consolidation, payment guarantees, and buyer risk monitoring; and (3) a Member Directory with interactive mapping connecting seafood buyers with local suppliers. The association, representing over 70 companies and 1,600 employees, handles approximately 80% of volumes landed at Breton auction houses.

Differentiator

Problem solved

Functional benefit

Brands

• Tracabapp: A dematerialized traceability tool developed in 2010 that centralizes purchase data from all Breton auction houses, enabling enterprises to manage traceability more efficiently and providing poissonniers with smartphone-based traceability applications.

Products and services

• Tracabapp Digital Traceability Platform Digital traceability platform that centralizes purchase data from all Breton auction houses into a standardized digital format, providing dematerialized traceability from boat to plate, simplified reception controls, and average price calculations by species. Includes a smartphone-based traceability application for fishmongers. Provided free of charge to ABAPP members to meet EU Regulation 1224/2009 compliance requirements.
• Financial Services Platform Daily consolidation of transaction data from all Breton auction houses, including purchase-sale details, associated taxes, financial security management for buyers and sellers, payment guarantees for fishermen within two days, and buyer risk monitoring. Operates as the core financial backbone for inter-port maritime trade.
• Member Directory and Interactive Map Interactive mapping platform providing access to a comprehensive database of Breton maritime trade professionals, including fishmongers, fish dealers, and canneries, facilitating direct connections between restaurateurs and local seafood suppliers.
• Product Catalog by Seafood Category Interactive table displaying ABAPP member companies categorized by seafood product type, including crustaceans, shellfish, noble species, white fish, blue fish, cephalopods, filleting, portioning, and cooking services, helping professional buyers identify suitable local suppliers.

Quantifiable outcome

• 80% of volumes landed at Breton auction houses handled through members
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UMF (Union du Mareyage Français)coreStrategic or Co-development PartnerThe national organization representing French seafood wholesalers. ABAPP works closely with UMF to promote the mareyage sector and sustainable fishing practices. UMF provides video resources about the mareyeur profession and collaborates on industry advocacy.
• CRPMEM Bretagne (Comité Régional des Pêches Maritimes et des Élevages Marins)coreStrategic or Co-development PartnerRegional committee representing fishing professionals, managing sustainable resources, and promoting responsible fishing practices in Brittany.
• Département du FinistèreminorOthersRegional departmental government supporting maritime economic development initiatives.
• Région BretagnecoreOthersManaging authority for FEAMPA European funds in Brittany. Supports sustainable fishing transition and coastal economic development through 8 maritime territories.
• France AgrimerminorOthersFrench national agency for agricultural and maritime products, supporting sector development.
• France Filière PêcheminorStrategic or Co-development PartnerNational seafood industry organization coordinating the fishing sector value chain.
• Les Pêcheurs de BretagneminorStrategic or Co-development PartnerRegional organization representing Breton fishermen, promoting local fishing practices.
• CobrenordminorStrategic or Co-development PartnerRegional fishing organization in northern Brittany.
• Breizhmer LabelcoreGTM or Marketing PartnerRegional quality label for Breton maritime products. ABAPP participates in the Breizhmer initiative to promote and valorize local fishing products and practices.
• CRCBN (Chambre Régionale des Notaires de Bretagne)minorOthersRegional chamber of notaries in Brittany.
• GALPA (Groupes d'Action Locale pour la Pêche et l'Aquaculture)coreStrategic or Co-development PartnerLocal Action Groups for Fisheries and Aquaculture managing EU FEAMPA funds for sustainable maritime development across 8 coastal territories in Brittany.
• FEAMPA BretagnecoreOthersEuropean Maritime, Fisheries and Aquaculture Fund providing €82.4 million for Brittany 2021-2027 to support sustainable fishing, aquaculture, and coastal economic development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oritain: Specialist provenance and origin-verification company using forensic science to verify seafood and food origin claims. It targets the same provenance-traceability problem that Tracabapp addresses for Breton buyers, but with a different technology approach and commercial SaaS model.

Direct peers

• CRPMEM Bretagne: Regional Committee for Maritime Fisheries and Marine Aquaculture in Brittany, representing fishing professionals and managing sustainable resource practices. Like ABAPP, it is a regional fisheries interprofessional body in Brittany and an active Core strategic partner, making its governance and member-service model directly comparable.
• France Filière Pêche: National interprofessional organization coordinating the French fishing value chain from vessel to consumer. It performs a higher-level version of ABAPP's interprofessional coordination and representation role, and is an active Core/Minor partner of the association.
• Les Pêcheurs de Bretagne: Regional organization representing Breton fishermen and promoting local fishing practices. It serves the upstream (producer) side of the same Breton seafood chain that ABAPP's mareyeur members serve downstream, making it a tightly coupled counterpart association.
• Union du Mareyage Français (UMF): National French trade association representing seafood wholesalers (mareyeurs) and a Core strategic partner of ABAPP. UMF operates at the French national level, performing interprofessional representation and advocacy analogous to ABAPP's role at the regional Breton level, making it the most directly comparable peer.

Regional players

• Scottish Seafood Association: Industry body representing seafood processors, wholesalers, and aquaculture companies in Scotland. It mirrors ABAPP's role as a regional seafood trade association with member services, advocacy, and training, but in a different national jurisdiction.
• Cobrenord: Regional fishing organization in northern Brittany, also a Minor strategic partner of ABAPP. It operates as a parallel fisheries association focused on a sub-region of Brittany, comparable in scope and mission but at a smaller geographic perimeter.

Broad incumbents

• Marine Stewardship Council (MSC): Global organization setting standards for sustainable fishing and seafood traceability/certification. MSC addresses traceability and provenance at an industry-wide level, conceptually adjacent to Tracabapp's compliance mandate and a potential competitor or partner for seafood data infrastructure.
• IBM Food Trust: Enterprise blockchain-based food traceability platform used by major retailers and seafood suppliers. It represents the type of well-capitalized technology entrant that could compete with Tracabapp if EU regulators favor standardized enterprise platforms over regional association solutions.

Others

• National Fisheries Institute (US): US-based trade association for the seafood industry, providing advocacy, member services, and supply-chain programs. Comparable in interprofessional mission to ABAPP but serving a very different geography and regulatory environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/19268968
• Instagraminstagram.com/abapp_bzh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abapp